AYURVEDA YOGA

What AYURVEDA YOGA does

STUDIO für AYURVEDA YOGA is a Munich-based sole proprietorship founded and operated by Ursula Caroline Brunner, delivering a holistic wellness practice that integrates Hatha Yoga with the Ayurvedic Marma-Lehre (vital-point doctrine covering 107 psycho-somatic points), psychosomatic bodywork, and adjunct modalities including Feng Shui consulting, astrological counseling, and soul coaching. The core technology is a codified proprietary methodology — the Marma-Mia-Harmony Ayurveda Yoga system, the DRACHENRAUM Feng Shui framework, and Professional Soul Coaching® — delivered through in-person group classes (capped at eight participants) hosted at the partner Weiss Yoga studio in Munich-Schwabing, weekly online Zoom sessions, individual face-to-face sessions, multi-day retreats at venues on Sylt and Bavarian monasteries (Kloster Seeon, Kloster Frauenchiemsee, Kloster Benediktbeuern), and a Fortbildungsinstitut offering certified training in Marma-Lehre, Soul Coaching, and Feng Shui (Modules I–III).

The business model is a hybrid of recurring seasonal course subscriptions (autumn/winter terms), per-session individual services priced at EUR 75–95 plus VAT (Ayurveda-Yoga, Marma coaching, Ayurvedic massage, astrological consultation, Soul Coaching), one-time-priced seminars and retreats, and fee-bearing professional training programs. GTM is direct-to-consumer via the company website, a Clever Reach email newsletter, blog content, and word-of-mouth referrals from a long-tenured participant base, several of whom have attended continuously for 15–25 years. There is no paid acquisition, no app, no AI integration, and no external capital; the entity is a single-owner German sole proprietorship with no disclosed subsidiaries, no funding history, and a Bavarian/Munich operating geography.

Name

AYURVEDA YOGA

Legal name

STUDIO für AYURVEDA YOGA

Website

https://ayurveda-yoga-brunner.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Munich-based sole proprietorship operating an Ayurveda-Yoga studio that integrates Hatha Yoga with Ayurvedic Marma-Lehre, offering in-person classes, Zoom sessions, retreats, individual coaching, and certified practitioner training to wellness-seeking adults in Germany.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYTHAJAHAE

Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYHSADACAF

Restorative Yoga, Yin Yoga & Yoga Nidra

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Holistic yoga instruction
• Ayurvedic bodywork
• Marma therapy training
• Professional yoga certification
• Feng shui consulting

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Group Yoga Courses: In-person yoga courses (max 8 participants in studio, larger online groups) offered on a recurring seasonal schedule (autumn/winter terms). Also includes online Zoom yoga sessions. Revenue generated per participant per course/term.
2. Individual Sessions: One-on-one sessions for Ayurveda Yoga practice, Marma coaching, Ayurvedic massage, astrological consultation, Professional Soul Coaching, and Feng Shui advisory. Billed per session at hourly rates.
3. Seminars and Workshops: Weekend seminars, week-long retreats (Yoga & Urlaub on Sylt, Kloster Seeon, Kloster Frauenchiemsee), and day workshops on topics such as Ayurveda Yoga, morphic resonance, and Feng Shui. Priced per seminar.
4. Professional Training Programs: Certified training institute offering Ayurveda Yoga Fortbildung (Marma-Lehre) and Professional Soul Coaching Training with certificate completions. Multi-session/multi-day programs with associated fees.
5. Feng Shui Consulting: Private and business Feng Shui consultations and Essential Space Clearing services, priced per square meter and time, on request.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

AYURVEDA YOGA is a sole proprietorship based in Munich that provides holistic wellness services combining traditional Yoga and Ayurveda. Offerings include individual and group yoga instruction, holistic bodywork and massage, Marma-Lehre and Marma-Yoga seminars, Ayurvedic nutrition consultation, and Feng Shui services including the proprietary DRACHENRAUM® system. Services are delivered in person in Munich and online.

Product overview

AYURVEDA YOGA is a holistic wellness studio operated by Uschi C. Brunner in Munich-Schwabing, offering a portfolio of interconnected wellness services centered on the integration of Ayurveda and Yoga. The core offerings include in-person and online yoga courses (Ayurveda Yoga Kurse) at multiple skill levels, individual sessions combining yoga coaching with Marma work and Ayurvedic massage, and seminar programs featuring practice-focused workshops and yoga vacations. The Fortbildungsinstitut (professional training institute) provides certification programs in Marma Mia Harmony Ayurveda Yoga and Professional Soul Coaching Training for practitioners seeking deeper expertise. Complementing the wellness services is the DRACHENRAUM Feng Shui practice offering consulting and training for residential and business spaces. The studio previously offered room rental services but this was discontinued after July 2020.

Differentiator

Problem solved

Functional benefit

Brands

• Marma Mia Harmony Ayurveda Yoga: Marma-coaching training program focusing on Ayurvedic Marma points.
• Professional Soul Coaching
• Yoga und Urlaub

Products and services

• Individual Yoga Lessons (Einzelunterricht)
• Yoga 5-Card Package (5er-Karte)
• Group Yoga Classes (Yogagruppen)
• Holistic Bodywork and Massage (Ganzheitliche Körperarbeit)
• Marma-Lehre Seminar
• Marma-Yoga Seminar Training
• Ayurvedic Nutrition Consultation (Ernährungsberatung)
• Feng Shui Consultation and Raumgestaltung

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Kristina Weiss / Weiss YogacoreStrategic or Co-development Partner · 1 January 2025Since January 2025, the yoga courses have been conducted at the Weiss Yoga studio in Munich-Schwabing (Simmernstraße 1). This partnership provides a permanent, well-located teaching venue within the Iyengar yoga community in Schwabing.
• Petra Coll Exposito – Feng Shui Institute of ExcellenceminorStrategic or Co-development Partner · 1 January 2025Uschi C. Brunner joined a VIP Feng Shui group as part of Petra Coll Exposito's Feng Shui Institute of Excellence in autumn 2025, representing a new professional network for the Feng Shui practice.
• Anne Schadde – Heilpraktikerin für Klassische HomöopathieminorOthersAnne Schadde (homeopath in Munich) contributed a guest blog post on her blog and subsequently published an essay on Corona vaccinations on the Ayurveda Yoga studio blog. Screenshot testimonial page on Ayurveda Yoga website.
• Dr. med. Rainer Nögel – TCM Practitioner, SMSminorOthersDr. Rainer Nögel, President of the International Society for Chinese Medicine (SMS), contributed a guest article on Corona virus therapy with Traditional Chinese Medicine (TCM), posted on the Ayurveda Yoga studio blog with his permission.
• Kloster Seeon, Kloster Frauenchiemsee, Sylt VenuesminorOthersRetreat seminar venues: Kloster Seeon (used for 10 years, final year 2022), Kloster Frauenchiemsee (used for 20 years, discontinued in 2024), and Sylt island locations for the 'Yoga und Urlaub' seminars.

Scale indicators2 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Yoga Vidya: Largest German yoga ashram network operating multiple centers and offering certified yoga teacher training, Ayurveda courses, and wellness seminars. Comparable in scope of holistic Yoga+Ayurveda training and retreat offerings, but at much greater scale.
• Gaia: Global online streaming platform for yoga, meditation, and holistic wellness content. Comparable in offering online wellness classes and certified training content to a global audience, though at vastly larger scale.
• Sivananda Yoga Vedanta Zentrum: Global traditional yoga and wellness organization with European retreat centers offering classical yoga, Ayurveda, and teacher training. Comparable as a holistic Yoga/Ayurveda retreat provider with certification programs.
• Art of Living (Deutschland): German branch of the global Art of Living organization offering meditation, yoga, breathwork courses, and certified teacher trainings. Comparable as a holistic wellness provider integrating Eastern philosophy with personal development programs.

Direct peers

• YogaEasy: Leading German online yoga platform offering on-demand classes, livestreams, and teacher training. Comparable to Ayurveda Yoga's online Zoom channel and certified training institute for the German-speaking audience.
• Aloha Yoga München: Munich-based yoga studio offering group classes and teacher trainings. Comparable as a directly competing local Munich yoga studio serving similar demographic and price tier.
• Madhuvan Yoga Studio: Munich-based yoga studio with Hatha, Vinyasa, and meditation offerings. Comparable as a small Munich yoga studio with a holistic/mindfulness orientation serving overlapping local clientele.
• Spirit Yoga: Berlin-based yoga studio chain offering group classes, teacher training, and online content. Comparable as a multi-channel German yoga brand operating in-person studios plus digital programs and certified trainings.
• Mahashakti Yoga Zentrum: Munich-area yoga studio offering holistic yoga with Ayurvedic and meditation components, plus teacher trainings. Comparable as a directly competing German Ayurveda–Yoga integration studio at similar scale.

Regional players

• Iyengar Yoga Deutschland: German national association and network of Iyengar yoga studios including the partner venue Weiss Yoga in Munich-Schwabing. Comparable as a teacher network and certification body the studio operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ayurveda-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AYURVEDA YOGA