MahaShakti Yoga Studio

What MahaShakti Yoga Studio does

MahaShakti Yoga Studio is a Munich-based, owner-operated yoga and wellness business (sole proprietorship of Veronika Rössl) founded in 2002 in the Schwabing district. It delivers a hybrid in-person and online offering built around a proprietary "MahaShakti Yoga Style" that blends Power Yoga, Ashtanga, classical Hatha, Kundalini, and meditation, combined with the founder's training in Craniosacral Therapy and Mind & Emotional Balance coaching. The product portfolio spans live and on-demand yoga and meditation classes (an approximately 150-video library streamed via the Eversports platform), certified training programs (200h teacher training, 50h meditation, 50h energy work, 30h adjustment & alignment, 30h yoga basis), destination retreats across Germany, Austria, Italy, and Spain, one-on-one private sessions, and therapeutic services including Craniosacral Balancing and Channeling, plus a specialized program for Multiple Sclerosis patients.

The business model is multi-stream and service-led: recurring memberships (29–39 EUR/month), annual and half-year class cards, per-cohort tuition for training programs (3,400 EUR for the flagship 200h), workshop fees (360–690 EUR), per-session private therapy pricing (150 EUR), and retreat packages from 1,240 EUR. Distribution combines the Eversports online marketplace, the physical studio at Schraudolphstraße 27, partner fitness centers (Body & Soul), premium hotel venues for retreats, corporate fitness aggregators (Wellpass, Gympass, Urban Sports Club), and direct booking via website/email. The customer base is B2C and highly distributed, serving individual practitioners, aspiring yoga teachers, therapy/wellness seekers, and retreat participants, with the studio recognized as one of the 50 best yoga studios in Germany and dual-certified by Yoga Alliance USA and World Yoga Alliance India.

MahaShakti Yoga operates as a mature, stable micro-enterprise with no external funding, no subsidiaries, and no disclosed M&A activity. The studio is VAT-exempt on training programs due to adult-education recognition from the Government of Upper Bavaria, a meaningful structural margin advantage. Growth is incremental and centered on expanding curriculum (energy work, meditation leadership), broadening distribution via corporate fitness platforms, and deepening the international retreat footprint rather than scaling through investment or acquisition.

Name

MahaShakti Yoga Studio

Legal name

MahaShakti Yoga Studio

Website

https://mahashakti-yoga.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

MahaShakti Yoga Studio is a Munich-based, owner-operated yoga and wellness business founded in 2002, offering in-person and online classes, certified teacher training, international retreats, and therapeutic services under the proprietary MahaShakti Yoga style.

Ownership category

akta.pro rank

Product category

Yoga & Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAA

Guided Meditation Instruction (1:1 & Group)

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADACAF

Restorative Yoga, Yin Yoga & Yoga Nidra

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYEDAAAHAC

Yoga, Pilates & Mind-Body Movement Education

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

SECONDARYTHAJAHAA

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

Keywords

• Yoga instruction
• Yoga teacher training
• Meditation classes
• Wellness retreats
• Holistic therapy

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Yoga Classes and Memberships: Revenue from individual yoga class cards, monthly subscriptions, half-year and annual passes for online and in-person yoga classes. Classes include Hatha Yoga, Vinyasa Yoga, Yin Yoga, and Meditation sessions.
2. Yoga Teacher Training Programs: 200-hour Yoga Alliance certified teacher training programs. Programs are tax-exempt as adult education recognized by the Government of Upper Bavaria.
3. Yoga Workshops and Continuing Education: 30-hour workshops including Adjustment & Alignment, Meditation Leader Training, Energy Work Training, Basic Yoga Knowledge, Sequencing, and Stress Relief programs.
4. Yoga Retreats: International retreat programs at venues including Mallorca (Bikini Island & Mountain Hotel), Tirol (Posthotel Achenkirch), South Tyrol (Vigilius Mountain Resort), Bavaria (Alter Pilgerhof), and Austria (Forsthofalm). Includes accommodation and yoga programming.
5. Private Sessions and Therapy: One-on-one yoga private sessions, Mind & Emotional Balance coaching sessions, Craniosacral Therapy, Channeling, and Beautiful Face treatments offered at the Munich studio.
6. Specialized Courses: Self-experience and mindfulness seminars ('Ankommen', 'Loslassen', 'Vertrauen') and specialized workshops for MS patients and other health conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

MahaShakti Yoga Studio operates a physical yoga studio in Munich-Schwabing and an online platform via Eversports, offering group yoga classes (Hatha, Vinyasa, Yin), meditation sessions, certified yoga teacher training programs, international yoga retreats, and holistic therapeutic services including Craniosacral Therapy, Mind & Emotional Balance coaching, and Channeling sessions.

Product overview

MahaShakti Yoga Studio, founded by Veronika Rössl in Munich-Schwabing in 2002, operates as a hybrid in-person and online yoga studio offering a comprehensive suite of wellness services. Its core offering centers on live and on-demand yoga and meditation classes via an approximately 150-video online library accessible through the Eversports platform. The studio's portfolio comprises structured educational programs (200h Yoga Teacher Training, 50h Meditation Leader Training, 50h Energy Work Training, 30h Adjustment & Alignment, 30h Yoga Basis Training), destination-based Yoga Retreats at international locations (Mallorca, Tirol, South Tyrol, Bavaria), therapeutic services (Mind & Emotional Balance Coaching, Craniosacral Balancing, Channeling Sessions), self-paced online mindfulness seminars, yoga private sessions, and a specialized yoga DVD for multiple sclerosis patients. The product ecosystem serves both practicing yogis seeking personal development and aspiring yoga teachers pursuing certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga & Meditation Video Library (Mediathek) Online library of approximately 150 yoga class videos and meditation recordings available for on-demand streaming and purchase via the Eversports platform, serving yoga practitioners at multiple levels.
• 200h Yoga Teacher Training Comprehensive 200-hour Yoga Alliance-certified yoga teacher training program covering asanas, anatomy, alignment, philosophy, rhetoric, marketing, and meditation, delivered across five weekend modules in Munich.
• 50h Meditation & Mindfulness Leader Training 50-hour certified meditation and mindfulness instructor training program conducted across two weekend modules in Munich, with both in-person and online formats available.
• 30h Adjustment & Alignment Training 30-hour advanced training for yoga teachers and practitioners focusing on hands-on assists, postural adjustments, and proper alignment techniques in yoga practice.
• 50h Energy Work Training 50-hour certified energy work training program conducted across two weekend modules in Munich, focused on intuitive development and energy practices.
• 30h Yoga Basis Training Foundational 30-hour yoga knowledge seminar conducted as a single weekend module, covering yoga basics with a certificate upon completion.
• Yoga Retreats Yoga retreat experiences hosted at international destinations including Mallorca (Bikini Island & Mountain Hotel), Tirol (Posthotel Achenkirch), South Tyrol (Vigilius Mountain Resort), and Bavaria (Alter Pilgerhof), featuring daily yoga sessions, meditation, and wellness activities.
• Yoga Private Sessions One-on-one yoga instruction sessions offered in Schwabing, Munich, or outdoors, tailored to individual needs and goals.
• Mind & Emotional Balance Coaching Holistic coaching and craniosacral balancing sessions addressing mental and emotional well-being, targeting stress, trauma, and energetic blockages.
• Craniosacral Balancing

Quantifiable outcome

• Students report significant personal transformation and increased self-confidence after teacher training programs
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• EversportscoreTechnology or IntegrationPrimary booking and video streaming platform for online yoga classes. Handles class registration, video library access, and payment processing. App integration for iOS and Android devices.
• Yoga Alliance USAcoreStrategic or Co-development PartnerInternational yoga teacher certification body that recognizes and certifies the studio's 200h teacher training and continuing education programs. Provides E-RYT and YACEP credentials to Veronika Rössl.
• World Yoga Alliance IndiacoreStrategic or Co-development PartnerInternational yoga alliance providing additional certification recognition for teacher training programs alongside Yoga Alliance USA.
• Body & Soul Fitness CentersminorChannel Partner/ Reseller/ DistributorPartnership for group yoga classes at Body & Soul fitness center locations in Munich, primarily Center Nord. Veronika has taught at these centers for 20 years.
• Bikini Island & Mountain Hotel (Mallorca)minorStrategic or Co-development PartnerAnnual yoga retreat venue partner at Port de Sóller, Mallorca. Hotel provides accommodation and facilities while Veronika provides yoga programming and instruction.
• Posthotel Achenkirch (Tirol)minorChannel Partner/ Reseller/ DistributorAnnual yoga retreat venue in Tirol, Austria. Hotel hosts yoga retreat programs with Veronika as instructor.
• Vigilius Mountain Resort (South Tyrol)minorChannel Partner/ Reseller/ DistributorMountain retreat venue at 1500m altitude in South Tyrol, Italy for yoga retreat programs.
• Alter Pilgerhof (Bavaria)minorChannel Partner/ Reseller/ DistributorLocal yoga retreat venue in St. Wolfgang, Bavaria for weekend and multi-day retreat programs.
• EGYM / WellpassminorGTM or Marketing PartnerCorporate fitness membership partnership allowing EGYM Wellpass members to access online yoga studio and classes.
• Gympass / Urban Sports ClubminorGTM or Marketing PartnerCorporate fitness membership partnership allowing Gympass and Urban Sports Club members to attend yoga classes.
• Government of Upper BavariacoreOthersGovernment body that recognizes the studio's training programs as adult education, enabling VAT exemption for educational programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YogaEasy: Germany-based online yoga and meditation platform offering subscription access to a large library of classes across multiple styles. Directly comparable as a German-language yoga streaming service with a similar teacher-instructor content model.
• Spirit Yoga Berlin: Premium Berlin-based yoga studio chain offering in-person classes, teacher training, and online content. Comparable as a premium German yoga brand combining studio, training, and digital distribution.
• Inside Yoga: German online yoga platform offering subscription access to a video library across multiple styles and teachers. Directly comparable as a German-language yoga streaming service with recurring subscription model.

Emerging players

• Alo Moves: Premium yoga and fitness streaming platform from the Alo Yoga brand with a large on-demand class library. Comparable as a high-end subscription yoga video service targeting the same premium customer segment.
• Asana Rebel: Subscription-based yoga and fitness app with broad international reach and a digital-first content model. Comparable as a scalable online yoga platform competing for the same end-customer subscription spend.
• Glo (Yoga, Pilates, Meditation): Online subscription platform offering yoga, Pilates, and meditation classes from multiple teachers globally. Comparable as a premium-priced digital yoga library subscription competing for international yoga audience.

Broad incumbents

• Jivamukti Yoga: Internationally recognized yoga method with affiliated studios, teacher training, and certified instructors worldwide. Comparable as a branded proprietary yoga style with formal teacher certification programs.
• Yoga Vidya: One of the largest yoga teacher training and wellness organizations in Germany with multiple centers and broad offerings. Comparable as a German provider of Yoga Alliance-certified teacher training programs at much larger scale.

Others

• Eversports: Booking and streaming platform for boutique fitness and yoga studios across Europe. MahaShakti uses Eversports as its primary online distribution channel; comparable as an enabling ecosystem participant.

Regional players

• Yogaeasy / Proyoga (Buchinger Group): Premium fasting and wellness retreat clinics in Germany/Spain combining wellness programming with destination experiences. Comparable as a German-rooted premium wellness destination operator with retreat revenue model overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MahaShaktiYoga
• Facebookfacebook.com/MeinLieblingsYogaStudio
• LinkedInlinkedin.com/in/veronikaroessl
• Instagraminstagram.com/veronikaroessl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MahaShakti Yoga Studio