Ayurvedic Wellness Center

What Ayurvedic Wellness Center does

Ayurvedic Wellness Center is a privately held, founder-owned wellness practice headquartered at 900 Peeler Street, Suite E, near downtown Kalamazoo, Michigan, that delivers integrated Yoga and Ayurveda services to individual consumers. The center is led by founder Kara Aubin, an Ayurvedic Practitioner with 20+ years of training, and offers a broad portfolio spanning clinical Ayurvedic consultations, therapeutic bodywork (60-120 minute sessions across modalities including Swedish, Deep-tissue, Cranio-Sacral, and Acupressure), weekly group yoga and meditation classes, multi-week semester courses, 28-day seasonal cleanses, a nine-month Sva Sadhana Yoga + Ayurveda training (Sep 2026 – May 2027), an annual destination retreat (Elements of the Azores, Portugal, May 2027), and an in-house apothecary selling herbs and wellness products.

The business operates no proprietary technology. Service delivery, scheduling, payment, and client management are handled through third-party SaaS platforms: Arketa for class registration, booking, and on-demand library access; Zoom for global livestream delivery; PracticeBetter.io for clinical consultation intake and tracking; and Google Calendar via ICS feeds for event scheduling. The on-demand digital library holds hundreds of recorded yoga, meditation, yoga nidra, and instructional practices, monetized through a 30-day Freemium trial and recurring membership. No mobile app, no APIs, no AI/ML components, and no proprietary software are disclosed.

Revenue is generated from eight streams: drop-in classes ($20-$25), semester packages ($199 for six months), individual courses ($90), 28-day seasonal cleanses, on-demand subscription, massage/bodywork, clinical consultations, retreats, and the multi-month training program. Pricing is predominantly unit-priced/Pay-as-you-go with sliding-scale options and a Community Care Fund (established 2021) subsidizing access for clients in financial need. The customer base is exclusively individual/B2C, distributed across local in-person attendance in Southwest Michigan and a virtual/livestream and consultation clientele reached globally (with testimonials from clients in New York and Florida). Marketing is primarily organic — Instagram, website/blog content, email newsletter, events, and a free dosha quiz — with no paid acquisition or enterprise channels evidenced.

Name

Ayurvedic Wellness Center

Legal name

Ayurvedic Wellness Center

Website

https://ayurvedicwellness.center

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ayurvedic Wellness Center is a founder-owned wellness practice in Kalamazoo, Michigan offering integrated Yoga, Ayurveda, bodywork, consultations, training programs, and retreats to individual consumers, delivered in-person and globally via Zoom and an on-demand digital library.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Offices of Other Health Practitioners (6213), Other Personal Care Services (81219)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE)

akta.pro secondary industries

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF), Detox, Nutrition & Weight Management (Juice Cleanses, Nutrition Retreats, Weight-loss Programs) (THAJAHAJ)

Keywords

• Ayurvedic consultations
• Yoga instruction
• Wellness retreats
• Therapeutic massage
• Herbal apothecary

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. In-Person and Livestream Classes: The center offers individual class sessions including yoga, meditation, restorative practices, and specialized workshops available both in-person at their Kalamazoo location and via Zoom livestream. Classes range from drop-in sessions to multi-week series.
2. Semester Courses and Training Programs: Extended educational programs including multi-week semester courses on topics like Asana & the Subtle Body, 8 Limbs of Yoga, and the 9-month Sva Sadhana Yoga and Ayurveda training. These provide higher-value, longer-duration engagement with customers.
3. Seasonal Cleanses and Programs: Time-limited seasonal programs including Fall Rejuvenation Cleanse (28-day program) and Spring Cleanse offerings. These food-based Ayurvedic cleansing programs include online modules, live sessions, and materials.
4. On-Demand Library Subscription: Digital library offering recordings of yoga classes, meditations, and guided practices accessible anytime. The center offers a free 30-day trial for the on-demand library containing hundreds of practices.
5. Apothecary Products: Retail sales of Ayurvedic herbs, herbal products, and wellness items through their on-site apothecary and online shop.
6. Retreats: Annual destination retreats including the Elements of the Azores yoga and Ayurveda retreat in Portugal (May 2027), featuring daily practice, accommodations, and activities.
7. Massage and Bodywork Services: Therapeutic bodywork sessions offered in 60, 90, or 120-minute durations, including various modalities such as Swedish, Deep-tissue, Acupressure, Reflexology, Myofascial Release, and Cranio-Sacral techniques.
8. Clinical Ayurvedic Consultations: One-on-one personalized Ayurvedic consultations providing assessment, protocols, and ongoing wellness guidance based on individual constitutions and health goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Ayurvedic Wellness Center provides Yoga and Ayurveda classes, trainings, and clinical consultations designed to deliver "radical wellness" through time-honored Vedic technologies. Core paid services include Ayurvedic Clinical Consultations, therapeutic Massage + Bodywork, scheduled group Yoga and Meditation classes, specialized workshops, multi-week semester courses, seasonal cleanses, the nine-month Sva Sadhana Yoga + Ayurveda training, an on-demand digital library, and an annual destination retreat in Portugal. Services are delivered both in-person at the Kalamazoo, Michigan sanctuary and virtually via Zoom livestream, with apothecary retail of herbal products as a complementary offering.

Product overview

Ayurvedic Wellness Center is a wellness services provider offering a comprehensive portfolio of yoga, Ayurveda, and holistic living services centered around radical wellness. The core offerings include Ayurvedic Clinical Consultations, Massage and Bodywork, and scheduled Yoga and Meditation Classes. The center provides structured educational programs (Sva Sadhana 9-month training, Foundations of Ayurveda, Ayurveda for Women's Wellness), seasonal cleanse programs, and wellness retreats including an annual Portugal retreat. Additional offerings include an On-Demand Library for home practice, an Apothecary for herbal products, workshops and community events, and support programs like the Community Care Fund. Services are delivered both in-person at their Kalamazoo, Michigan location and virtually via Zoom livestream, with booking handled through the Arketa platform.

Differentiator

Problem solved

Functional benefit

Brands

• AWC Apothecary: Herbal products and apothecary offerings including teas, herbal formulas, and wellness products
• Sva Sadhana
• Community Care Fund (CCF)

Products and services

• Ayurvedic Clinical Consultation One-on-one personalized Ayurvedic consultations that assess constitutional type (dosha) and create wellness protocols including herbal formulas, nutrition, and lifestyle recommendations for individual health goals.
• Massage + Bodywork Therapeutic bodywork sessions available in 60, 90, or 120-minute durations, drawing on Therapeutic, Deep-tissue, Swedish, Acupressure, Reflexology, Myofascial Release, Energy Balancing, and Cranio-Sacral Techniques tailored to client constitution.
• Weekly Yoga Classes Recurring scheduled group yoga classes such as Wild Honey Yoga, The Practice (Ayurvedic Hatha Yoga), Gentle Yoga, Yoga Groove, and Beginning Yoga delivered in-person and via livestream.
• Meditation Sessions Regular meditation offerings including New Moon Yoga Nidra, Full Moon Restorative Yoga, and Connecting Community through Chanting + Meditation available in-person and via livestream.
• Workshops + Events Specialized workshops covering topics such as birding hikes, cooking classes, sound baths, chakra exploration, Iyengar alignment, and seasonal wellness topics delivered both in-person and virtually.
• Elements of the Azores Retreat Annual international destination retreat combining daily yoga practice, Ayurveda, accommodations, and elemental landscape immersion on São Miguel Island in the Azores, Portugal.
• Seasonal Cleanses Time-limited Ayurvedic food-based cleanses such as the 28-day Fall Rejuvenation Cleanse and Spring Cleanse, including self-paced online modules, live mini-retreats, cooking guides, and recorded yoga practices.
• Sva Sadhana Yoga + Ayurveda Training Nine-month structured Yoga and Ayurveda training program delivered through monthly weekend intensives and weekly classes for practitioners and aspiring teachers.
• On-Demand Library Subscription-based digital library containing hundreds of recorded yoga asana, meditation, guided relaxation, yoga nidra, and how-to practices accessible anytime via the Arketa platform, with a free 30-day trial.
• AWC Apothecary Retail sales of Ayurvedic herbs, herbal formulas, medicinal teas, and curated wellness products available through the on-site and online apothecary shop.
• Foundations of Ayurveda Course On-demand educational course introducing Ayurvedic principles, theory, and practical application for personal wellness.
• Ayurveda for Women's Wellness Course Specialized on-demand course addressing Ayurvedic approaches to women's health and hormonal balance through seasonal and constitutional practices.
• Sound Sanctuary Sound bath experiences featuring Himalayan bowls, chimes, gong, and didgeridoo for deep relaxation and vibrational healing.

Quantifiable outcome

• Client bloodwork results showing normalized cholesterol and triglycerides after personalized Ayurvedic protocol
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Omega Institute for Holistic Studies: Holistic education center in Rhinebeck, NY offering workshops, retreats, and professional training across yoga, wellness, and healing modalities. Comparable to AWC's workshop/event calendar and continuing-education model.
• YogaSix: Yoga studio franchise offering standardized heated and themed yoga classes across multiple price points and locations. Comparable to AWC's group yoga class model but positioned as a mass-market competitor with significantly larger footprint.
• Kripalu Center for Yoga & Health: Large nonprofit yoga and holistic health retreat center in Stockbridge, MA offering residential retreats, RYT training, and wellness programs. Comparable to AWC as a multi-modality yoga/wellness destination with training programs and retreats, though at much larger scale.
• Chopra Center (Chopra Global): Wellness brand founded by Deepak Chopra offering Ayurveda-based programs, meditation, retreats, certifications, and digital content. Comparable to AWC's integrative Ayurveda/yoga positioning, with overlapping offerings in consultations, training, and digital library access.
• Maharishi Ayurveda: Ayurvedic wellness brand offering herbal products, consultations, and Maharishi-transcendental-meditation-aligned protocols. Comparable to AWC's integrated Ayurveda product and consultation offering, with established global brand recognition.

Emerging players

• Glo (Yoga, Pilates, Meditation): Subscription-based digital platform offering on-demand yoga, Pilates, and meditation classes with thousands of instructors. Directly comparable to AWC's on-demand library offering but competes for the same digital subscription dollars.
• Prairie Yoga (or comparable independent Ayurveda studio): Independent community-based yoga and Ayurveda studios offering similar combinations of classes, workshops, and consultations at local scale. Comparable to AWC's small-studio, founder-led model serving a regional community with integrated wellness offerings.

Direct peers

• Banyan Botanicals: Ayurvedic herbs, oils, and wellness products company offering practitioner-grade supplements, online consultations, and educational content. Directly comparable to AWC's apothecary business and clinical consultation model, with much broader e-commerce scale.
• The Ayurvedic Institute: Albuquerque-based Ayurvedic school and wellness center offering clinical consultations, practitioner training programs, herbs, and panchakarma therapies. Directly comparable to AWC's combination of Ayurveda clinical practice, multi-month training programs, and herbal apothecary.

Others

• Gaia Herbs: Herbal supplement company offering liquid herbal extracts, teas, and wellness products including Ayurvedic-style formulations. Comparable to AWC's apothecary as an herbal product supplier, but operates at significantly larger scale as a national CPG brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/ayurvedicwellnesscenter
• LinkedInlinkedin.com/company/ayurvedic-wellness-center-azo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayurvedic Wellness Center