AZERAI

What AZERAI does

Azerai is a luxury boutique resort collection operated by Azula Management Co. Ltd, a Singapore-incorporated holding entity. The brand operates two Vietnamese properties: Azerai La Residence, Hue — a 122-room and suite historic hotel set on a 2.5-hectare site along the Perfume River in a 1930s Art Deco mansion — and Azerai Ke Ga Bay — a beachfront resort spanning 4.5 hectares of gardens on a 5 km stretch of coastline in Binh Thuan Province, approximately 140 km east of Ho Chi Minh City. A third project, Azerai Can Tho, has been referenced in Vietnamese press as a planned Mekong Delta property.

The company monetizes through six primary revenue streams: accommodation (per-night room and suite rentals), food and beverage (including signature restaurant Le Parfum, Imperial Royal Cuisine, and Chef's Degustation menus), spa and wellness, meetings, incentives, conferences and events (MICE) including weddings, golf-inclusive stay packages, and a fixed-rate all-inclusive day pass at La Residence Hue. Pricing is in Vietnamese Dong, varies by season and package, and is sold through a hybrid direct and channel model: direct booking via azerai.com (powered by TravelClick), full GDS coverage across Amadeus, Galileo, Sabre, Worldspan under chain code WV, OTAs including Agoda, a dedicated MICE sales team, and a network of travel agents and tour operators.

Azerai's technology layer is operational rather than proprietary: it comprises standard hospitality booking infrastructure, a Bynder-hosted digital asset library for travel-trade marketing, and no disclosed proprietary software platforms. The brand's differentiation rests on cultural curation and heritage real estate rather than technology. Customer segments span international luxury leisure travelers seeking heritage and cultural immersion, MICE and corporate groups, domestic Vietnamese guests (with dedicated local-resident pricing), and golf tourists.

Name

AZERAI

Legal name

Azula Management Co. Ltd

Website

https://azerai.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Azerai is a Singapore-incorporated luxury boutique resort brand operating two Vietnamese properties — Azerai La Residence Hue (122-room historic riverside hotel) and Azerai Ke Ga Bay (4.5-hectare beachfront resort) — serving affluent leisure travelers, MICE groups, domestic Vietnamese guests, and golf tourists through direct, GDS, and OTA distribution channels.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury boutique hospitality
• Resort accommodation services
• Cultural tourism experiences
• Wellness spa services
• Event and wedding venues

Headquarters

HQ city

Hue City

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Room and suite rentals at two luxury properties in Vietnam. Azerai La Residence Hue offers 122 rooms and suites; Azerai Ke Ga Bay offers pool villas and suites on a 4.5-hectare beachfront property. Revenue is generated on a per-night basis with varying rates by room type and season.
2. Food & Beverage: On-site restaurants and bars including Le Parfum (international buffet and Vietnamese cuisine), Le Gouverneur Bar, poolside dining, and private dining experiences. Revenue includes room service, in-room minibar, sunset cruises with dining, and specialty dining such as Imperial Royal Cuisine Dinner, Colonial Dinner, and Chef's Degustation tasting menu.
3. Spa & Wellness: Le Spa at Azerai La Residence Hue and wellness offerings at Ke Ga Bay provide massage, body treatments, facial therapies, and wellness journeys. Spa treatments range from 60-minute body massages to comprehensive wellness packages, generating per-session revenue.
4. Meetings, Events & Weddings: Azerai La Residence Hue and Ke Ga Bay host corporate meetings, incentives (MICE), weddings, and private celebrations. Revenue is generated through venue rental, F&B packages, accommodation bundling, and event planning services. MICE groups booking from 8 rooms upwards receive dedicated meeting facilities, LCD projectors, and F&B packages.
5. Golf Packages: Golf-inclusive stay packages at both properties. At Azerai La Residence Hue, guests access Golden Sands Golf Course (18-hole, Jack Nicklaus-designed, 20 km from the hotel). At Azerai Ke Ga Bay, guests access PGA NovaWorld Phan Thiet (Greg Norman-designed). Golf fees are charged separately and paid directly to the golf club.
6. Day Pass / Day Use: All-inclusive day-pass at Azerai La Residence Hue allowing non-resident guests to use Superior rooms, swimming pool, sauna, steam bath, gym, lunch, afternoon tea, and 25% discount on spa and F&B for a fixed daily rate of 2,500,000 VND inclusive of taxes and fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

AZERAI operates a small collection of luxury boutique resorts in Vietnam, currently comprising Azerai La Residence, Hue (122 rooms and suites in a 1930s Art Deco mansion along the Perfume River) and Azerai Ke Ga Bay (a 4.5-hectare beachfront resort on a 5 km white-sand beach near Ho Chi Minh City). The brand sells room and suite accommodation integrated with on-site dining (Le Parfum restaurant, Le Gouverneur Bar), Le Spa wellness, MICE/wedding venues, golf packages, heritage tours, and curated local experiences.

Product overview

AZERAI is a luxury boutique resort collection under Azotel, offering immersive hospitality experiences at multiple Vietnamese destinations. The portfolio includes Azerai La Residence, Hue (122-room historic riverside property with Art Deco architecture) and Azerai Ke Ga Bay (beachfront resort on 4.5 hectares). Both properties provide integrated experiences including accommodations, fine dining (Le Parfum restaurant, Imperial Dinner), Le Spa wellness services, meetings & events venues, and curated cultural activities. Additional offerings encompass golf packages, private river cruises, day passes, and heritage tours.

Differentiator

Problem solved

Functional benefit

Brands

• Azerai La Residence Hue: A 122-room historic hotel set on a 2.5-hectare site along the Perfume River in Hue City, Vietnam, housed in a 1930s riverside mansion with Art Deco charm.
• Azerai Ke Ga Bay

Products and services

• Azerai La Residence, Hue

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Four partnerships are on record, tiered core.

• AmadeuscoreChannel Partner/ Reseller/ DistributorAzerai properties are listed on the Amadeus GDS platform with chain code WV and property-specific codes (HUILAR for La Residence Hue; PHAPDA for Ke Ga Bay), enabling travel agents globally to search, quote, and book Azerai properties.
• GalileocoreChannel Partner/ Reseller/ DistributorAzerai properties are listed on the Galileo GDS platform (chain code WV; codes 55758 for La Residence Hue, G3596 for Ke Ga Bay), providing global travel agent access for reservations.
• SabrecoreChannel Partner/ Reseller/ DistributorAzerai properties are listed on the Sabre GDS platform (chain code WV; codes 317884 for La Residence Hue, 390409 for Ke Ga Bay), enabling global travel agent distribution.
• WorldspancoreChannel Partner/ Reseller/ DistributorAzerai properties are listed on the Worldspan GDS platform (chain code WV; codes LRHUE for La Residence Hue, DLI30 for Ke Ga Bay), providing global travel agent access.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belmond: LVMH-owned luxury hotel and luxury train collection focused on heritage and experiential properties. Comparable to Azerai on intimate, design-driven, heritage-anchored offerings and a similar premium pricing tier.
• Aman Resorts: Ultra-luxury boutique resort group founded by Adrian Zecha, the same hospitality figure behind Azerai. Aman operates ~35 properties globally with comparable intimate, design-led positioning; the most direct strategic and operational peer for Azerai.
• Rosewood Hotels & Resorts: Luxury boutique hotel group with a portfolio of intimate, design-led properties and a strong resort presence in Asia. Comparable in property scale, A&F-led revenue model, and ultra-luxury positioning.
• Six Senses: IHG-owned ultra-luxury boutique resort brand with wellness-forward positioning. Closely comparable to Azerai in property size, experiential programming, and target guest profile; both compete for the same experiential-luxury traveler in Asia.
• Banyan Tree: Asia-headquartered luxury resort and spa group with boutique-style properties and integrated spa/wellness offerings. Directly comparable on resort-plus-spa model and Vietnamese/Southeast Asian footprint.
• Fusion Resorts: Vietnam-based boutique luxury resort operator with multiple Vietnamese properties including beach and riverside locations. Direct in-country competitor for both Azerai La Residence Hue and Azerai Ke Ga Bay.
• Anantara Hotels, Resorts & Spas: Minor Hotels-owned luxury resort brand with strong presence across Southeast Asia including Vietnam. Competes directly with Azerai for cultural and beachfront luxury guests in the region.
• The Siam: Small luxury boutique hotel group with heritage mansion-style flagship and beach property in Thailand. Comparable to Azerai on intimate, design-led, heritage-anchored positioning and Asian experiential luxury.

Broad incumbents

• Four Seasons Hotels & Resorts: Global ultra-luxury hotel group with deep Asia footprint including Vietnam. Competes for the same affluent leisure and MICE demand but at much larger scale and with broader loyalty infrastructure.
• Park Hyatt: Hyatt's flagship luxury brand with resort and urban hotels across Asia, including Vietnam. A larger incumbent that competes with Azerai for cultural-luxury and MICE guests but at substantially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/azerai

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AZERAI