Aztec Hotel & Spa

What Aztec Hotel & Spa does

Aztec Hotel & Spa is a 4-star hotel located at Aztec West business park in Almondsbury, Bristol, operated as part of Daniel Thwaites PLC, a family-owned UK hospitality group with over 200 years of heritage and 22 properties. The property offers accommodation across multiple categories (Standard, Signature, Suites), an adjacent budget sub-brand called The Lodge at Bristol from £75/night, and an award-winning spa featuring pool, sauna, steam room, jacuzzi, fitness memberships, and treatments using TEMPLESPA and Caudalie products. Dining operations span the AA Rosette-awarded Curious Kitchen restaurant, the Bar & Lounge, and the on-site Black Sheep pub, alongside dedicated meetings and events facilities catering to the South West corporate market.

The business operates a diversified revenue model across one-time accommodation bookings, recurring spa and fitness memberships (Peak membership at £84/month), transactional food and beverage sales, and packaged spa breaks priced from £61.50 to £295 per person. Go-to-market is hybrid: direct bookings via the iHotelier-powered website are incentivised with complimentary spa access worth £15 per person per day and 10% off treatments, while third-party OTAs (Booking.com, Expedia) provide distribution reach. Corporate demand is served through a Partner Rate Booking Hub offering negotiated rates and a dedicated Business Club workspace. Customer segments span leisure and wellness travelers as primary, with secondary demand from business and corporate clients, families, and group celebrations.

Technically, the property relies on standard hospitality platforms rather than proprietary systems: iHotelier for room reservations, try.be for spa bookings and memberships, LiveRes for restaurant tables, Google Analytics and Hotjar for anonymised web analytics, and Google Maps and Mapbox for location services. No AI/ML capabilities are disclosed, and operational data on revenue, headcount trends beyond 36 reported employees, and unit economics is not publicly available, limiting visibility into underlying performance.

Name

Aztec Hotel & Spa

Legal name

Daniel Thwaites PLC

Website

https://aztechotelbristol.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aztec Hotel & Spa is a 4-star hotel and spa in Bristol, UK, operated by Daniel Thwaites PLC, offering accommodation, spa and fitness memberships, AA Rosette dining, and meetings and events facilities to leisure travelers, corporate clients, families, and groups.

Ownership category

akta.pro rank

Product category

Hotels & Resorts

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hotel accommodation
• Spa treatments
• Conference venues
• Fine dining
• Wellness retreats

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodation: Revenue from room bookings across multiple room categories including Standard, Signature, Suites, and Lodge accommodations. Pricing ranges from £75 per night for Lodge rooms to premium suite rates. Direct bookings receive complimentary spa access.
2. Spa Services: Revenue from spa treatments, spa days, and spa break packages. Treatments range from £30 (Express Light Therapy) to £90+ for premium facials. Spa days start from £130. Spa memberships also available.
3. Food & Beverage: Revenue from Curious Kitchen (AA Rosette restaurant), Bar & Lounge, and The Black Sheep pub. Includes breakfast, lunch, dinner service, afternoon tea, and events.
4. Fitness Memberships: Gym and fitness memberships including Peak membership at £84 per month providing full spa access including gym, sauna, steam and pool.
5. Meetings & Events: Revenue from meeting room rentals, conference facilities, and event spaces for corporate and private celebrations including weddings.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Aztec Hotel & Spa operates a 4-star independent hotel in Bristol offering guest accommodation across Standard, Signature, and Suite categories, complemented by an on-site spa with pool, sauna, steam room, and treatment rooms. The property also runs the AA Rosette-awarded Curious Kitchen restaurant, the Black Sheep pub, a bar and lounge, meeting and event spaces, and a fitness membership programme, all under the umbrella of the Daniel Thwaites hospitality group.

Product overview

Aztec Hotel & Spa operates as a unified hotel and spa destination with a diversified portfolio of accommodation products (Standard Rooms, Signature Rooms, Suites, and The Lodge at Bristol budget option), spa and wellness services (Spa & Treatments, Fitness Membership, Spa Days, Spa Breaks), dining venues (The Curious Kitchen AA Rosette restaurant, The Black Sheep pub, Bar & Lounge), and business services (Meetings & Events, Partner Rate Booking Hub). The property is part of Daniel Thwaites PLC, a family business established over 200 years ago. Additional revenue streams include gift vouchers, loyalty program (Thwaites Rates), and seasonal promotions. The Lodge at Bristol serves as a budget-friendly sub-brand adjacent to the main hotel, while the spa partners with TEMPLESPA and Caudalie for treatment products.

Differentiator

Problem solved

Functional benefit

Brands

• Curious Kitchen: AA Rosette awarded restaurant featuring seasonal British cuisine with local and seasonal ingredients
• The Black Sheep

Products and services

• Aztec Hotel & Spa (4-star Hotel Accommodation) 4-star hotel at Aztec West, Almondsbury, Bristol, offering accommodation across Standard, Signature, and Suite categories with complimentary spa access for direct bookers. Targets leisure travellers, families, business guests, and group celebrations.
• Standard Rooms Standard double and twin bedrooms designed for quick overnight stays, with dog-friendly options. Features power shower, White Company toiletries, and spa access when booked direct.
• Signature Rooms Spacious rooms with king-size beds, sofa, and workspace, available in Signature, Signature with Terrace, and Signature Family variants. Includes complimentary spa access when booked direct.
• Suites Premium accommodations including Junior Suite, Premier Suite, and Family Suite with separate living areas, TVs, and premium amenities representing the hotel's top-tier rooms.
• The Lodge at Bristol Budget-friendly accommodation property across the road from the main hotel with contemporary bedrooms from £75 per night, with separate entrance, EV chargers, and access to the Aztec Hotel spa facilities.
• Spa & Treatments Facility offering pool, sauna, steam room, jacuzzi, and treatment rooms using TEMPLESPA and Caudalie products. Treatments range from £30 (Express Light Therapy) to £90+ (premium facials).
• Fitness Memberships State-of-the-art gym with equipment, free weights, indoor pool, sauna, steam room, and jacuzzi. Multiple tiers including gym-only, off-peak, peak, lifestyle, business, and spa treatment memberships.
• Meetings & Events Professional meeting and event spaces with natural light, air conditioning, and modern equipment, including conference rooms, large event spaces, the Business Club, and celebration venues (weddings, private events). Located off the M4/M5 junction.
• The Curious Kitchen Restaurant AA Rosette-awarded restaurant showcasing seasonal British dishes inspired by Bristol's foodie culture with Mediterranean influences, lava stone cooking, and vegetarian options.
• The Black Sheep Pub On-site local pub offering coffee, brunch, sandwiches, classic pub dishes, and drinks. Located next to The Lodge, providing casual dining for hotel guests and local patrons.
• Bar & Lounge Hotel bar and lounge with all-day dining menu, breakfast, soups, sandwiches, large plates, and afternoon tea, plus a business lounge for working guests.
• Gift Vouchers & Experiences Digital gift vouchers and experiences including monetary gift cards from £10, spa experiences (The Simple Ritual, Morning/Afternoon Rituals), afternoon teas, and spa break packages.
• Partner Rate Booking Hub Exclusive corporate partner booking portal with unique rate codes, access to professional workspaces, high-speed Wi-Fi, and complimentary tea and coffee for business guests.

Quantifiable outcome

• Complimentary spa access worth £15 per person per day for direct bookers
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• Daniel ThwaitescoreStrategic or Co-development PartnerAztec Hotel & Spa is owned and operated by Daniel Thwaites, one of Britain's oldest family-owned hospitality groups established over 200 years ago. The property is part of a collection of 22 hotels and inns across the UK, sharing branding, loyalty programmes (Thwaites Rates), booking systems, and operational standards.
• NyetimberflagshipGTM or Marketing PartnerNyetimber is an English Sparkling Wine producer. Aztec Hotel has partnered with Nyetimber for an exclusive Nyetimber Package featuring Nyetimber gift sets with glasses, chilled bottles in rooms, and a pre-dinner cocktail featuring the sparkling wine. The partnership includes co-branded packages and Temple Spa gift sets.
• TEMPLESPAcoreTechnology or IntegrationAward-winning Mediterranean-inspired skincare brand TEMPLESPA provides spa treatment products and experiences at Aztec. The hotel uses TEMPLESPA products for signature treatments including Drift Away Massage, The Body Detox, Back to Life, and All About The Glow facial. Exclusive gift sets are provided for package guests.
• CaudaliecoreTechnology or IntegrationFrench skincare brand Caudalie provides spa treatment products for facials and body treatments including D-Vine Facial and Crushed Cabernet Back treatment used in spa break packages.
• The Lodge at BristolcoreChannel Partner/ Reseller/ DistributorThe Lodge at Bristol is an adjacent budget accommodation property operated by Daniel Thwaites, next door to The Black Sheep pub. Offers simpler contemporary bedrooms from £75 with separate entrance and EV chargers, while guests have access to Aztec Hotel spa and dining facilities.
• The Black Sheep PubminorChannel Partner/ Reseller/ DistributorOn-site pub The Black Sheep serves breakfast, sandwiches, pizzas, and drinks. Located next to The Lodge, providing casual dining options for hotel guests and local patrons.
• Booking.comminorChannel Partner/ Reseller/ DistributorThird-party online travel agency used for hotel room distribution, providing booking platform access to Booking.com's global customer base.
• ExpediaminorChannel Partner/ Reseller/ DistributorThird-party online travel agency used for hotel room distribution, providing booking platform access to Expedia's global customer base.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Hilton Bristol City Centre: Brand-affiliated full-service 4-star hotel in central Bristol with dining, meetings, and leisure facilities — competes for similar Bristol business and leisure guests as Aztec.
• Cottons Hotel & Spa: Sister property within Daniel Thwaites PLC. Cheshire-based 4-star hotel with spa, dining, and meetings — directly comparable operating model.
• DoubleTree by Hilton Bristol North: 4-star full-service hotel near the M5/M4 corridor with dining, leisure club, and meetings — directly competes with Aztec's motorway-adjacent positioning for business and leisure travelers.
• Thorpe Park Hotel & Spa: Sister property within Daniel Thwaites PLC. Leeds-based 4-star hotel with spa, dining, and events — direct comparability in operating model and segment mix.
• Solent Hotel & Spa: Sister property within Daniel Thwaites PLC. A 4-star hotel with spa, AA Rosette dining, and meetings in Hampshire — same group operating model and guest segments as Aztec.
• North Lakes Hotel & Spa: Sister property within Daniel Thwaites PLC. A 4-star hotel with spa, dining, and events in the Lake District — directly comparable in operating model, brand positioning, and target segments.
• Mercure Bristol Grand Hotel: Full-service 4-star hotel in central Bristol offering accommodation, dining, and meetings — competes with Aztec for Bristol leisure and business demand, though without Aztec's dedicated spa.
• Hotel du Vin Bristol: Boutique 4-star hotel in central Bristol with restaurant and bar — competes for premium leisure travelers and corporate clients in the Bristol market.
• Bristol Harbour Hotel & Spa: 4-star boutique hotel in central Bristol with spa, dining, and event facilities — directly comparable offering with stronger city-center leisure positioning.

Broad incumbents

• Celtic Manor Resort: Large-scale UK resort with multiple hotels, spa, dining, and extensive conference facilities — broader incumbent offering destination resort experiences overlapping with Aztec's spa and meetings positioning at higher scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aztec-hotel-bristol

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aztec Hotel & Spa