What B2Bike does

B2Bike is a Belgian corporate bike leasing platform founded in 2012 and headquartered in Stabroek, Belgium. It is a subsidiary of Bike Mobility Services Belgium BV, itself part of the Dutch mobility conglomerate Pon Holdings B.V. The company pioneered bike leasing in Belgium and operates the country's most established corporate cycling benefit platform, offering employers a bundled package that combines bicycle leasing or purchase with maintenance, insurance, and roadside assistance. Its core technology stack comprises three proprietary digital tools: a dealer-facing mobile app (Dealapp) for real-time lease price simulation and quote submission, an Employer Portal for one-click quote approval and fleet management, and a Customer Portal for service pass balance and roadside assistance access. Distribution is executed through a network of 800+ independent bike dealers across Belgium and border regions, complemented by a regional field sales team of account managers covering Dutch- and French-speaking Belgium.

B2Bike's business model is anchored in 36-month operational lease contracts with monthly recurring revenue, supplemented by outright employer purchases and remarketing revenue from end-of-lease bikes resold via the Bikeselection platform. The company serves three primary customer segments: corporate employers (the primary segment, with named customers including BASF Antwerp, Pfizer, PSA Group, Lanxess, and NMC), individual employees of those employers (who access bikes via salary sacrifice through bruto loonruil arrangements yielding 30–40% cost savings), and self-employed workers and SMEs served via the sister platform Lease a Bike. Pricing is quote-based, made cost-neutral for employers through Belgian fiscal mechanisms including salary sacrifice, cafeteria plans, and the federal mobility budget.

The platform sits within a broader Pon-anchored ecosystem that includes Lease a Bike (digital self-employed/SME leasing), Bikeselection (premium second-hand bike remarketing), and Husly (bike parking and storage infrastructure). B2Bike achieved carbon neutrality in 2022 and is preparing for expansion into the Belgian education vertical from January 2025 under a new Flemish government scheme enabling teachers to lease bikes via end-of-year bonus salary sacrifice. Revenue is not publicly disclosed; the company operates with approximately 20 employees.

Name

B2Bike

Legal name

Bike Mobility Services Belgium BV

Website

https://b2bike.be

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

B2Bike is the pioneer corporate bike leasing platform in Belgium, bundling bicycle leasing, maintenance, insurance, and roadside assistance for employers and employees via a proprietary platform and 800+ dealer network, with sister platforms for self-employed and end-of-lease remarketing.

Ownership category

akta.pro rank

Product category

Corporate Bike Leasing

NAICS

Recreational Goods Rental (532284)

SIC

Finance Lessors (6172)

akta.pro primary industry

Cargo Bikes & E-Cargo Bikes Rental/Leasing (TLABAGAB)

Keywords

• Corporate bike leasing
• Bicycle leasing solutions
• Employer mobility benefits
• Salary sacrifice cycling
• Fleet bike management

Headquarters

HQ city

Stabroek, Vlaanderen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Bicycle Leasing (Operational): B2Bike organizes operational leasing of bicycles to employers and organizations, typically on a 36-month contract. The employer (or employee via salary sacrifice/bruto loonruil) pays monthly lease installments. B2Bike bundles maintenance, insurance, and roadside assistance into the lease package. At end of contract, employees can purchase the bike at residual value or return it.
2. Bicycle Purchase (Employer-financed): B2Bike facilitates outright purchase of bicycles by organizations, structured similarly to leasing with bundled services (maintenance, insurance) included. Fiscal rules require a minimum 36-month depreciation period for tax purposes.
3. Remarketing of Returned Lease Bicycles: Bicycles returned after lease periods are refurbished and resold through the Bikeselection platform (bikeselection.be), giving returned bikes a second life as premium used bicycles. This generates secondary revenue from asset recovery.
4. Self-employed / SME Bike Leasing (via Lease a Bike): For self-employed and small businesses, the sister company Lease a Bike provides fully digital leasing contracts. Revenue is generated from monthly lease payments, with bundled all-risk insurance and 24/7 breakdown assistance included in all contracts. Additional maintenance packages (Basic/Standard/Premium/Plus) are available as add-ons.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

B2Bike provides operational bike leasing and bike purchase programs to Belgian employers and their employees, bundling the bicycle with maintenance, insurance, roadside assistance, and a proprietary digital management platform. The offering is delivered through an authorized dealer network of more than 800 bicycle shops across Belgium, enabling companies to run a salary-sacrifice or company-funded mobility benefit.

Product overview

B2Bike operates as a comprehensive bike leasing and mobility solutions platform, pioneering bike leasing in Belgium since 2012-2013. The core offering is the B2Bike Bike Plan/Leasing service, which combines bike leasing or purchase with bundled services including maintenance, insurance, and roadside assistance. The product ecosystem includes the Dealapp for dealers to run simulations and process quotes, an Employer Portal for managing and approving quotes with a personalized dashboard, and a Customer Portal for checking service pass balances. Additional offerings include Bikeselection for premium second-hand bikes, Husly for bike parking infrastructure, and the sister company Lease a Bike for self-employed and SME customers. The company also provides service passes/cards for maintenance, a dealer locator tool, and a calculator tool. All offerings are tied together through digital tools including the Dealapp, employer portal, and customer portal, serving employers, employees, self-employed workers, and bike dealers across Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• B2Bike Bike Plan (Operational Bike Lease) Operational lease of bicycles for employees of Belgian companies, bundling the bike with maintenance, insurance, and roadside assistance, administered via B2Bike's Employer and Customer Portals.
• B2Bike Bike Purchase Program Employer- and employee-funded option to acquire a bicycle through the B2Bike dealer network with the same bundled service components as the lease, for employees who prefer ownership.
• Lease a Bike (Self-Employed Lease) Affiliated leasing offering for self-employed professionals and one-person companies, using B2Bike's leasing infrastructure to provide a tax-efficient bicycle acquisition channel without an employer-run scheme.
• Bikeselection (Used Bike Remarketing) Affiliated platform for resale / remarketing of used bicycles that have come off B2Bike and Lease a Bike lease contracts, serving both dealers and end buyers in the second-hand market.
• Husly Bike Parking Infrastructure Affiliated offering of secure bike parking infrastructure (e.g., bike shelters and lockers) for corporate sites, complementing B2Bike's leasing program with end-of-trip facilities.
• Bundled Service Card (Maintenance, Insurance & Roadside Assistance) Prepaid service entitlement bundled with every B2Bike lease, covering preventive maintenance, repair insurance, and roadside assistance redeemable across the 800+ dealer network in Belgium.

Quantifiable outcome

• Employees save 30–40% on bike costs compared to private purchase through salary sacrifice arrangements.
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Lease a BikecoreStrategic or Co-development PartnerLease a Bike is B2Bike's sister company operating as the digital platform for self-employed and SME bike leasing. It provides a fully automated, end-to-end digital platform for independent workers and small businesses to lease bikes, handling registration, contracting (via DocuSign), and salary administration. B2Bike redirects self-employed prospects to Lease a Bike while maintaining shared brand and operational alignment under the Pon/BMS umbrella.
• HuslycoreStrategic or Co-development PartnerHusly is B2Bike's exclusive partner for innovative cycling infrastructure, specifically bike parking and storage solutions. B2Bike integrates Husly's bike storage products (sheds, racks) as a complementary offering within its all-in bike plan packages, allowing employers to offer complete cycling infrastructure beyond just the bicycle.
• BikeselectioncoreStrategic or Co-development PartnerBikeselection (bikeselection.be) is B2Bike's dedicated platform for remarketing bicycles returned after their lease period. B2Bike ensures returned bikes are in excellent condition before listing them as premium pre-loved bikes. This closes the product lifecycle loop and provides residual value recovery, while giving consumers access to quality second-hand bikes.
• 800+ Independent Bike Dealers (Belgium and Border Regions)coreChannel Partner/ Reseller/ DistributorB2Bike partners with over 800 independent bike shops across Belgium and neighboring regions. Dealers are selected based on professionalism standards and must apply via an online application form. They deliver bikes to employees, perform maintenance using B2Bike service credits, and use the B2Bike Dealapp for pricing simulations and quote submissions. The dealer network covers virtually all quality bike brands distributed in Belgium.
• Pon Holdings B.V. (Parent Company)coreOthersB2Bike is a subsidiary of Bike Mobility Services Belgium BV, which is part of Pon Holdings B.V. and its affiliates/subsidiaries. Pon Holdings is a large mobility and vehicle group. B2Bike operates under the Pon corporate umbrella, sharing governance, data protection policies, and potentially cross-company IT and marketing resources.
• Pon Companies WorldwideminorOthersB2Bike, as part of Pon Holdings, shares IT, marketing, and operational functions with other Pon companies around the world. Customer personal data may be shared within the Pon corporate group, and certain departments (IT, marketing) may be located in Pon entities globally.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Swapfiets: Dutch-origin bike subscription service offering monthly all-inclusive rentals to consumers and increasingly to businesses. Adjacent business model (subscription over ownership) and shared Belgian/Dutch market footprint make it a relevant emerging competitor.

Others

• Cyclescheme (UK): UK's leading Cycle to Work scheme provider, analogous in business model (employer bike leasing via salary sacrifice) but operating in a different geography. Useful international benchmark for the corporate bike-leasing category.

Direct peers

• Bike Republic: Belgian bike leasing and mobility provider serving employers with similar salary-sacrifice-driven plans and bundled services. Direct peer competing for the same Belgian corporate customer base.
• KBC Fietsleasing: Bank-backed bike leasing offering from KBC, one of Belgium's largest banks, competing directly with B2Bike for employer accounts by leveraging KBC's existing corporate-banking relationships and salary-administration infrastructure.
• o2o: Belgian corporate bike leasing platform serving employers and employees with bundled services. Direct head-to-head competitor to B2Bike in the same Belgian market with the same salary-sacrifice-driven value proposition.

Broad incumbents

• Alphabet (BMW Group): BMW Group's corporate fleet-leasing business, already an integration partner of B2Bike, offering bike leasing as part of multi-modal corporate mobility solutions. Competes for the same enterprise mobility RFPs.
• Arval: BNP Paribas-owned fleet-management and vehicle-leasing company with a growing bike-leasing offering bundled into broader corporate mobility contracts. Direct competitor to B2Bike for enterprise mobility budgets.
• ALD Automotive (LeasePlan): Global mobility and fleet-leasing giant offering bike leasing as part of multi-modal corporate mobility packages. Already integrated with B2Bike but also a competitor with materially larger balance sheet and enterprise reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/b2bike
• LinkedInlinkedin.com/company/b2bike-fietsformules
• Instagraminstagram.com/b2bike.fietsleasing

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B2Bike