BAAK France

What BAAK France does

BAAK France is a privately held custom motorcycle and automobile workshop headquartered in Rillieux-la-Pape, in the Lyon metropolitan area of France. The company designs and manufactures hand-crafted aftermarket parts, leather accessories, and complete transformation kits for neo-retro motorcycles — primarily Triumph, Royal Enfield, Moto Guzzi, BMW, Fantic, BSA, and Solex — and extends the same artisan capabilities into classic automobile restoration and modification for vehicles such as the Land Rover Defender, Austin Mini, Méhari/Eden, and Suzuki Jimny.

The core product offering is structured as a four-tier transformation-kit architecture — Kit Ligne (entry-level silhouette-defining kit, from ~€607), Kit Allure (mid-tier, ~$825–$883), Kit Caractère (premium, ~$1,434–$2,192), and Kit Empreinte (flagship full transformation, up to $5,762+) — alongside individual parts (€8–€300), hand-crafted leather goods, a Bespoke custom-build department, and a small line of maintenance and lifestyle accessories. All design and fabrication is carried out at the Lyon workshop using CNC-machined aluminum, stainless steel, and leather produced in-house.

Commercially, BAAK operates a direct-to-consumer model through a proprietary six-language e-commerce storefront (French, English, German, Spanish, Italian, Korean) with multi-currency pricing and international shipping. Revenue is one-time and transactional from parts sales, supplemented by higher-value project-based bespoke commissions and classic-car restoration services. The customer base is fragmented individual enthusiasts across Europe, the United States, and Korea, with no disclosed dealer network, B2B contracts, or institutional investment.

Name

BAAK France

Legal name

BAAK France

Website

https://baakmotocyclettes.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

BAAK France is a Lyon-based custom motorcycle and automobile workshop that designs, manufactures, and sells hand-crafted transformation kits, parts, and leather accessories directly to individual enthusiasts worldwide, with a focus on neo-retro motorcycles and classic car restoration.

Ownership category

akta.pro rank

Product category

Custom Motorcycle Parts & Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Motorcycle Manufacturing (ICE) (IMACAEAA)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Custom motorcycle parts
• Motorcycle transformation kits
• Bespoke motorcycle builds
• Classic car restoration
• Aftermarket motorcycle accessories

Headquarters

HQ city

Rillieux-la-Pape, Auvergne-Rhône-Alpes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Motorcycle Parts & Accessories Sales: BAAK generates revenue primarily through the direct sale of custom motorcycle parts and accessories. Individual parts (mirrors, turn signals, side covers, engine guards, handlebars) range from €8 to €300. Full transformation kits (Kit Ligne through Kit Empreinte) range from approximately €607 to $5,762+ depending on brand and kit level. Products are sold via e-commerce with international shipping. Revenue is one-time transactional with no recurring subscription component.
2. Bespoke Custom Motorcycle & Automobile Builds: Custom build services for individual motorcycle and automobile projects, likely project-based pricing discussed via [email protected].
3. Maintenance & Workshop Services: The company offers maintenance services for motorcycles, as evidenced by the 'Maintenance' category in their navigation and battery charger products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BAAK France is a Lyon-based custom motorcycle and automobile workshop that designs, manufactures, and sells hand-crafted aftermarket parts, brand/model-specific transformation kits (Kit Ligne, Kit Allure, Kit Caractère, Kit Empreinte), and hand-crafted leather accessories for neo-retro motorcycles (Triumph, Royal Enfield, Moto Guzzi, BMW, Fantic, BSA, Solex). The company also operates a bespoke full custom motorcycle build department and offers restoration/customization services for classic automobiles including Land Rover Defender, Austin Mini, Méhari/Eden, and Suzuki Jimny. Products are sold direct-to-consumer via the company's multilingual e-commerce storefront with international shipping.

Product overview

BAAK France is a French custom motorcycle and automobile workshop based in Lyon (Rillieux-la-Pape), offering a portfolio of custom kits organized in four tiers: Kit Empreinte (flagship), Kit Caractère (comprehensive), Kit Allure (mid-tier), and Kit Ligne (essential). The company manufactures and sells motorcycle parts and accessories (handlebars, mirrors, turn signals, side covers, engine guards, leather goods) for Triumph, Royal Enfield, Moto Guzzi, BMW, Fantic, BSA, and Solex motorcycles. Additionally, BAAK offers automotive restoration/customization services for Land Rover Defender, Austin Mini, Méhari/Eden, and Suzuki Jimny. The company also provides a bespoke full custom build service and sells biker lifestyle equipment including helmets and clothing.

Differentiator

Problem solved

Functional benefit

Products and services

• Kit Ligne Essential two-part kit designed to trace the line of the motorcycle, defining the silhouette and giving the bike its bearing while preserving existing proportions. Available for Triumph T100/T120, Royal Enfield 650 Interceptor/Continental GT, and Moto Guzzi V7 850 (approximately €607).
• Kit Allure Entry-level custom kit providing the line, aluminum low protection, and leather strap. Four parts that hold together for an elevated aesthetic. Available for Royal Enfield 650 ($883.20), Triumph T100/T120 ($825.77), and Moto Guzzi V7 850 ($855.63).
• Kit Caractère Mid-tier custom kit including Bates headlight, natural leather fork gaiters crafted in Lyon, Flat Track handlebar, tank strap, and Monza cap. Recomposes the motorcycle from front to riding position. Available for Royal Enfield 650 ($2,192.49), Triumph T100/T120 ($1,487.31), and Moto Guzzi V7 850 ($1,434.48).
• Kit Empreinte Flagship custom kit featuring hand-crafted leather side bag, full-grain leather flat saddle, machined flat fork top clamp, and full Caractère Kit as foundation. The most comprehensive transformation package. Available for Royal Enfield 650 ($3,819.92), Moto Guzzi V7 850 ($2,784.19), and Triumph T100/T120 ($5,762.63).
• Motorcycle Parts & Accessories Universal and brand-specific parts including handlebars, mirrors (€45), turn signals (€54), LED resistors, leather cable straps, engine guards (€115), side covers (€75), wind deflectors (€96), rear fenders (€300), headlights, and mounting hardware. Prices range from €8 to €300.
• Biker Equipment / Lifestyle Lifestyle products including helmets, clothing, various accessories, and leather goods for motorcycle riders.
• Maintenance Products Maintenance supplies including intelligent battery chargers with float charging function, designed for lead-acid batteries up to 30Ah.
• Bespoke Custom Builds Full custom motorcycle building service where craftsmen transform motorcycles according to customer specifications; project-based pricing discussed via [email protected].
• Land Rover Defender Restoration Custom restoration and modification services for Land Rover Defender vehicles under the BAAK Autos division.
• Austin Mini Restoration Classic Austin Mini restoration and customization services under the BAAK Autos division.
• Méhari / Eden Restoration Restoration and customization services for Méhari and Eden vehicles under the BAAK Autos division.
• Suzuki Jimny Modification Modification and customization services for Suzuki Jimny vehicles under the BAAK Autos division.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Biltwell Inc. US custom motorcycle parts, helmets, and lifestyle brand with strong DTC e-commerce. Overlaps with BAAK in aftermarket parts and lifestyle product mix; serves a similar scrambler/cafe racer enthusiast base, though with broader mass-market positioning.
• Roland Sands Design: US-based custom motorcycle parts, apparel, and complete build shop founded by ex-racer Roland Sands. Comparable mix of catalog aftermarket parts (Dirt Track-style components) and high-end bespoke builds.
• British Customs: US custom motorcycle parts and accessories maker focused on Triumph, BSA, and similar heritage platforms. Directly comparable model-specific aftermarket catalog and DTC storefront.
• K-Speed: Thai-based custom motorcycle parts manufacturer with a large catalog of aftermarket accessories and complete build services for neo-retro and scrambler platforms. Same target customer and product mix as BAAK, at a different price point and geography.
• Motone Customs: UK-based custom motorcycle parts and accessories maker specializing in classic, cafe racer, and bobber builds. Directly comparable model-specific kit approach and DTC e-commerce model, with similar premium artisan positioning.
• FCR Original: French custom motorcycle parts manufacturer based in Provence making aftermarket kits and accessories for neo-retro and scrambler builds. Same country, similar target customer (Triumph, Royal Enfield, Guzzi owners), and directly overlapping product philosophy.
• Unit Garage: Italian custom motorcycle accessories maker specializing in parts and kits for the Ducati Scrambler and similar neo-retro platforms. Closely comparable model-specific kit business with DTC e-commerce at premium price points.
• Rizoma: Italian premium aftermarket manufacturer of motorcycle parts and accessories (mirrors, indicators, grips, fenders). Closely comparable product category, premium positioning, and global DTC distribution, though at higher volume and broader model coverage than BAAK.
• Wrenchmonkees: Danish custom motorcycle workshop offering both bespoke builds and an in-house parts/accessories catalog sold via DTC e-commerce. Nearly identical business model (workshop + parts catalog + DTC + bespoke), differing primarily by geography.
• Purpose Built Moto: Australian custom motorcycle workshop that designs and sells its own line of aftermarket parts and accessories via DTC e-commerce while also taking on bespoke build commissions. Almost identical operating model to BAAK's motorcycle side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baak-motocyclettes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAAK France