FCR Original

What FCR Original does

FCR Original is a French custom motorcycle preparation workshop founded around 2013 in Chauvigny, France, operating as a privately held SARL with approximately 7 employees and share capital of €8,000. The company transforms production motorcycles from BMW, Triumph, and Royal Enfield into bespoke custom machines—cafe racers, scramblers, roadsters, muscle bikes, and adventure-style builds—based on the philosophy "1 moto, 1 pilote" (one motorcycle, one rider). Each build is a made-to-measure project where the customer collaborates with FCR Original's design bureau across a roughly 4-month lead time. All work, including artisanal fabrication, vegetable abrasive blasting, nickel-plating, and bespoke paintwork, is performed in-house at the Chauvigny workshop; safety-critical parts are CE-certified and every preparation is homologated for roadworthiness testing in France, Germany, and Spain, preserving the base manufacturer's 2-year warranty.

The product portfolio spans 16+ named preparation lines across three OEM partners: six BMW variants (R12 G/S, R12 NineT, Classic Heritage, Urban, Off Road, Muscle Bike on R18), nine Triumph variants (Legend, Ride & Chrome, Classic, Bobber, Fat Bike, Roadster Classic, Trident RS, PULSE, ESCAPE), and one Royal Enfield variant (Royal Slide). Revenue is generated through three streams: one-time bespoke motorcycle sales (40% deposit at order, balance before delivery, quote-based pricing), motorcycle restoration services, and aftermarket accessories sold globally through the FCR Accessoires e-commerce platform (fcr-accessoires.com). Financing is available via LOA leases up to 61 months through CA Auto Bank. The most recent product cadence in 2025 has included the ESCAPE (Triumph Scrambler 400 X/XC), PULSE (Triumph Speed 400), Triumph Trident RS, and BMW R12 generation lines, indicating entry into the lower-displacement 400cc segment and adoption of the newest BMW platform.

FCR Original's primary customer segment is individual motorcycle enthusiasts seeking unique, personalized machines, supplemented by professional dealers and collectors; notable clients include LCI journalist Christophe Moulin, electronic musician Synapson, and artist Alain Godon, who serve more as promotional references than revenue anchors. Go-to-market is sales-led and direct: customers choose from the model lineup, request a free quote (valid 30 days), communicate via WhatsApp, phone, or email, and complete projects in person at the Chauvigny workshop. Marketing relies on the company website, Instagram, Facebook, YouTube, blog content, and event participation such as the Distinguished Gentleman's Ride. The company maintains a minor GTM partnership with Mutuelle des Motards for rider-safety alignment but has no external funding, parent company, or institutional investors evident in available sources.

Name

FCR Original

Legal name

SARL FCR

Website

https://fcr-original.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

FCR Original is a French bespoke motorcycle workshop in Chauvigny, France, transforming BMW, Triumph, and Royal Enfield production bikes into custom cafe racers, scramblers, and roadsters through in-house artisanal craftsmanship, serving individual motorcycle enthusiasts with quote-based sales and EU homologation.

Ownership category

akta.pro rank

Product category

Custom Motorcycle Preparation

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Other Motor Vehicle Parts Manufacturing (336390)

SIC

Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks) (IMACAEAM)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Custom motorcycle preparation
• Bespoke cafe racers
• Motorcycle restoration
• Aftermarket motorcycle accessories
• Scrambler customization

Headquarters

HQ city

Chauvigny

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Motorcycle Sales: Design and fabrication of bespoke motorcycles to customer specifications, sold as complete finished motorcycles. Revenue generated from the full preparation including base motorcycle, customization work, and premium finishes.
2. Motorcycle Restoration: Restoration of vintage motorcycles including aesthetic and mechanical restoration services.
3. Accessories Sales: Sale of FCR Original-branded accessories through fcr-accessoires.com, including exhausts, mudguards, radiator grilles, footpegs, and license plate holders derived from preparation expertise.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

FCR Original designs and fabricates bespoke custom motorcycles based on production donor bikes from BMW, Triumph, and Royal Enfield. Each motorcycle is built to customer specifications through design bureau collaboration, artisanal craftsmanship, custom fabrication, and in-house paintwork. The company also restores vintage motorcycles and sells FCR Original-branded aftermarket accessories through a dedicated e-commerce platform.

Product overview

FCR Original is a French custom motorcycle workshop offering bespoke motorcycle preparation services. The company creates unique, handcrafted motorcycles based on donor bikes from manufacturers including BMW, Triumph, and Royal Enfield. Their portfolio includes multiple distinct preparation lines: the BMW series (R12 G/S, R12 NineT, Classic Heritage, Urban, Off Road, Muscle Bike), Triumph series (Legend, Ride & Chrome, Classic, Bobber, Fat Bike, Roadster Classic, Trident RS, PULSE, ESCAPE), and Royal Enfield (Royal Slide). All preparations are fully customizable to client specifications with homologated CE-certified parts. The company also sells complementary accessories under the FCR Accessoires brand derived from their preparation work.

Differentiator

Problem solved

Functional benefit

Brands

• FCR Accessoires: Accessories e-commerce platform selling FCR Original-branded motorcycle parts and accessories for custom builds.

Products and services

• BMW R12 G/S Custom Preparation Custom-prepared adventure motorcycle based on the BMW R12, featuring Dakar-inspired rally aesthetics with multiple versions (Explorer, Heritage, GS Motorsport, Sandstorm, Retro Dakar, Dark GS) and off-road focused modifications. Targeted at individual motorcycle enthusiasts seeking unique adventure bikes.
• BMW R12 NineT Custom Preparation Urban street-style custom preparation based on the BMW R12 NineT, featuring redesigned chassis with forged aluminum wheels, titanium exhaust, K&N air filters, and custom paintwork. Targeted at urban motorcycle enthusiasts.
• Classic Heritage Custom Preparation Nostalgic cafe racer preparation based on BMW Nine T Pure or R Nine T, featuring vintage aesthetics with black DLC-treated components, diamond-stitched leather upholstery, and retro tank design. Targeted at enthusiasts seeking vintage-style motorcycles.
• Urban Custom Preparation Bold urban-focused cafe racer preparation based on BMW Nine T or Nine T Pure, emphasizing contemporary silhouette with sporty aesthetics and minimalist design elements.
• Off Road Custom Preparation Adventure-focused scrambler preparation based on BMW R Nine T or Nine T Pure, featuring spoked wheels, knobby tires, off-road equipment, and minimalist design.
• Muscle Bike Custom Preparation Powerful custom preparation based on BMW R18 1800cc boxer engine, featuring Beringer braking system, sporty 17 and 18 inch wheel kit, and premium black finishes.
• Legend Custom Preparation Scrambler-style cafe racer based on Triumph Speed Twin 900 or Bonneville T120, featuring nickel-plated frame, vintage cross-style handlebars, and exhaust with high-pass design.
• Ride & Chrome Custom Preparation Retro-inspired cafe racer based on Triumph Bonneville T120 or Speed Twin 900, featuring chrome spoked rims, polished fenders, and 1960s aesthetic with customizable paint options.
• Classic Custom Preparation Neo-retro cafe racer based on Triumph Bonneville T120 or Speed Twin 900, blending nostalgic past aesthetics with modern innovation, available in Black Version limited edition.
• Bobber Custom Preparation Minimalist bobber-style custom preparation based on Triumph Bonneville 1200 Bobber, emphasizing clean lines and stripped-down aesthetics.
• Fat Bike Custom Preparation Beach cruiser-style cafe racer based on Triumph Bonneville T120 or Speed Twin 900, featuring large tires on 16 inch rims for imposing presence and comfort-focused design.
• Roadster Classic Custom Preparation Sporty cafe racer based on Triumph Thruxton RS 1200, featuring neo-retro aesthetics with high roadster kit, minimalist exhaust, and distinctive round headlight.
• Triumph Trident RS Custom Preparation Modern roadster preparation based on Triumph Trident 660, featuring redesigned lines with bespoke rear shell, minimalist bubble, and sporty urban character.
• PULSE Custom Preparation Urban street-style roadster preparation based on Triumph Speed 400, featuring clean silhouette, dynamic styling, and multiple color options including British Racing Green and full black.
• ESCAPE Custom Preparation Adventure scrambler preparation based on Triumph Scrambler 400 X or 400 XC, featuring nature-inspired design elements, off-road tires, adventure equipment, and exploratory aesthetics.
• Royal Slide Custom Preparation Flat track-inspired cafe racer based on Royal Enfield Interceptor 650, featuring 1960s American racing aesthetics with minimalist design, single seat, and numbered aluminum side plates.
• FCR Accessoires Product Line Aftermarket motorcycle accessories including exhaust systems, radiator grilles, mudguards, footpegs, license plate holders, and K&N air filters, sold via the fcr-accessoires.com e-commerce platform and derived from custom preparation expertise. Targeted at motorcycle owners seeking branded performance and aesthetic parts.
• Vintage Motorcycle Restoration Restoration of vintage motorcycles including aesthetic and mechanical restoration services, leveraging the same in-house craftsmanship and proprietary surface treatment techniques used for custom preparations. Targeted at owners of classic motorcycles seeking professional restoration.

Quantifiable outcome

• All safety parts CE certified and preparations pass roadworthiness testing in France, Germany, and Spain
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Mutuelle des MotardsminorGTM or Marketing PartnerSARL FCR is a partner of Mutuelle des Motards as part of commitment to driver safety and responsibility. FCR encourages customers to subscribe to insurance with this motorcycle-specialized insurer, though subscription remains free and optional - no purchase is conditional on membership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Revival Cycles: US-based bespoke motorcycle customizer specializing in high-end custom builds based on classic and modern donor bikes. Comparable to FCR Original in premium bespoke positioning, in-house fabrication capabilities, and bespoke design collaboration model.
• Heskith Motorcycles: UK-based custom motorcycle workshop specializing in bespoke custom builds and modifications. Comparable to FCR Original in custom motorcycle preparation services, premium positioning, and direct-to-consumer custom design process.
• Ton-Up Garage: Belgian custom motorcycle workshop producing bespoke café racer and scrambler builds based on Triumph and other donor bikes. Directly comparable to FCR Original in European base, in-house custom fabrication, and Triumph-focused custom builder business model.
• Bolt Motor Co. Independent custom motorcycle workshop producing high-end bespoke builds. Comparable to FCR Original in artisanal customization, premium bespoke positioning, and individual-customer design collaboration model.
• Holland Motorcycles: Dutch custom motorcycle preparation workshop producing bespoke café racers and scramblers. Comparable to FCR Original in European base, premium custom positioning, and donor-platform-based bespoke customization model.
• Tamarit Motorcycles: Spanish bespoke motorcycle customizer specializing in Triumph-based custom builds. Highly comparable to FCR Original in donor platform (Triumph), European base, café racer/scrambler aesthetic, and B2C custom service model.
• Officine Rossopuro: Italian bespoke motorcycle customizer specializing in café racer and custom builds based on classic and modern donor bikes. Comparable to FCR Original in European-based bespoke motorcycle preparation, premium craftsmanship, and donor-platform customization.
• NCT Motorcycles: French custom motorcycle workshop based in Provence producing bespoke café racer and scrambler builds. Comparable to FCR Original in French-based custom motorcycle preparation, Triumph/BMW donor platforms, and high-end bespoke positioning.

Broad incumbents

• Deus Ex Machina: Global custom motorcycle and lifestyle brand with workshop operations across multiple continents. Comparable to FCR Original in custom motorcycle preparation, brand-led lifestyle positioning, and café racer/scrambler aesthetic, though at significantly larger scale and broader product portfolio.
• Royal Enfield Custom programme: Royal Enfield's official custom and modification program, one of FCR Original's donor OEMs. Comparable as a counterparty in the custom motorcycle space, with potential competitive overlap on Royal Enfield-based preparations like FCR's Royal Slide model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCEnoh9eY2j0fufI5dDke-AQ
• Facebookfacebook.com/FCR.ORIGINAL
• Instagraminstagram.com/fcroriginal
• LinkedInlinkedin.com/company/fcr-original

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FCR Original