BAAR - Bassin Annecy Aravis Rugby

What BAAR - Bassin Annecy Aravis Rugby does

BAAR - Bassin Annecy Aravis Rugby is a French non-profit amateur rugby association structured as a Cooperation under the Fédération Française de Rugby (FFR affiliation number 7952H, formalized in June 2022). It was founded in 2017 as a coalition of three mother associations (USAR, RC Annecy le Vieux, and RC Thônes Aravis) to consolidate youth, women's, and senior rugby across the Annecy basin in Haute-Savoie. The organization fields competitive men's teams at Fédérale 2, Fédérale 3, and Excellence B levels, women's teams at Senior and U18 Cadettes levels, and youth teams at M16 and M18 national levels plus M16 and M19 regional levels, with training sites in Annecy, Annecy-le-Vieux, and Thônes.

BAAR's core service surface includes the Académie BAAR (school sports sections at six middle schools and Lycée Louis Lachenal, women's rugby development, and societal projects including Adapted Sport and Leisure Touch Rugby), the BAAR Business Club (corporate sponsorship and networking platform launched September 2022 with Visibility, Hospitality, and Events tiers), season subscriptions (Abonnements 2025/2026: €80 home-only and €120 home-and-away, with reduced rates of €40 and €70 for students and people with disabilities), and a merchandise storefront operated through TeamSport2000. The technology stack is operational rather than proprietary: a Scorenco monsiteclub-powered website, social media properties, HelloAsso for subscription processing, and TeamSport2000 for e-commerce.

Revenue is generated through season subscriptions (recurring), Business Club memberships and sponsorships (recurring), and merchandise sales (transactional), supplemented by institutional support from Grand Annecy, Ville d'Annecy, Région Auvergne-Rhône-Alpes, Département de Haute-Savoie, FFR, Ligue Auvergne Rhône-Alpes Rugby, and Comité Départemental Rugby 74. President Jérôme Favre leads the cooperation with Arthur Morel responsible for the Business Club, Léo Daniel handling communications, and Julien Forge coordinating the Académie. There are no external investors, no parent company, no subsidiaries, and no disclosed financial figures; the entity operates within the economics of French amateur rugby.

Name

BAAR - Bassin Annecy Aravis Rugby

Legal name

Bassin Annecy Aravis Rugby

Website

https://baar-rugby.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

BAAR is a non-profit French amateur rugby cooperation (FFR 7952H) founded in 2017, uniting three clubs (USAR, RCAV, RCTA) in the Annecy basin. It fields men's, women's, and youth teams across national and regional divisions, supported by the Académie BAAR, season subscriptions, and the Business Club sponsorship platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Season Subscriptions: Annual season ticket sales for match attendance, offered at full and reduced rates for students and people with disabilities.
2. Sponsorship & Business Club Memberships: Revenue from BAAR Business Club partners through sponsorship, hospitality packages, visibility offerings, and event networking opportunities.
3. Merchandise Sales: Online merchandise sales through TeamSport2000 partner storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

BAAR is a French amateur rugby cooperative that operates competitive men's, women's, and youth rugby teams in the Annecy basin under the umbrella of three founding clubs (USAR, RCAV, RCTA). It delivers season subscriptions, a corporate Business Club for sponsorship and networking, an academy for school sport and women's rugby development, and an online merchandise boutique via a TeamSport2000 partnership.

Product overview

BAAR (Bassin Annecy Aravis Rugby) is a rugby cooperation formed in 2017 and officially established in June 2022, uniting three founding clubs (USAR, RCAV, RCTA). The organization operates as a multi-team rugby club offering competitive teams across age groups and genders: Seniors (Fédérale 2, Fédérale 3, Excellence B, Espoirs), Féminines (Seniors and Cadettes U18), and Youth (M16 and M18 at National and Ligue levels). Supporting services include the Académie BAAR (school accompaniment, feminine development, societal projects), BAAR Business Club (partner networking with sponsorship/hospitality/events packages), season subscriptions (Abonnements), and an online boutique via TeamSport2000.

Differentiator

Problem solved

Functional benefit

Products and services

• Abonnements BAAR (Season Subscriptions) Season ticket subscriptions for BAAR Annecy home and away match attendance, offered at full and reduced rates for students and people with disabilities, with annual billing.
• BAAR Business Club Corporate partnership and sponsorship club that federates partners from the three founding clubs (USAR, RCAV, RCTA) through Visibility, Hospitality, and Events packages with networking opportunities.
• BAAR Boutique (TeamSport2000) Online merchandise store offering club apparel and sports equipment for BAAR supporters, operated through the TeamSport2000 e-commerce platform.
• Académie BAAR Academy program supporting three strategic axes: school accompaniment (classes at six middle schools and Lycée Louis Lachenal), women's team development, and societal projects such as adapted sports and leisure touch rugby.
• Seniors Fédérale 2 Annecy Senior men's rugby team competing at the Fédérale 2 level, the main first team representing BAAR Annecy.
• Seniors Fédérale 3 Annecy-le-Vieux Senior men's rugby team from BAAR Annecy-le-Vieux competing at the Fédérale 3 level.
• Seniors Excellence B Annecy le Vieux Senior men's rugby team at Excellence B level representing BAAR Annecy-le-Vieux.
• Seniors Espoirs Annecy Development team for promising young players transitioning from youth to senior rugby, training twice weekly.
• BAAR Seniors Féminines Women's senior rugby team (U18 and Seniors) competing at regional and national access levels, trained twice weekly at Stade des Fins in Annecy.
• M18 National National-level under-18 boys rugby team representing BAAR at the highest amateur youth competition level.
• M16 National National-level under-16 boys rugby team competing at the highest amateur youth level.
• M19 Ligue Regional-level under-19 boys rugby team training twice weekly.
• M16 Ligue Regional-level under-16 boys rugby team training twice weekly at Stade des Glaisins, Annecy le Vieux.

Quantifiable outcome

• U16 won first edition Ligue 1 (highest level) Auvergne Rhône-Alpes championship
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Randstad AnnecycoreGTM or Marketing Partner · 24 May 2023Staffing agency Randstad Annecy joined the BAAR Business Club as a sponsor, supporting rugby on the Annecy basin. Partnership includes business networking and visibility benefits.
• Easy ModuleminorGTM or Marketing Partner · 28 April 2023Hosted 6th P'tit Brunch BAAR networking event. Easy Module provides modular, customizable design furniture rental. Partnership for business networking events.
• Les Chalets de la SerrazminorGTM or Marketing PartnerHosted 3rd BAAR Business Club evening event at their venue in La Clusaz
• Grand AnnecycoreOthersMetropolitan area government of Grand Annecy is a partner supporting local sports development
• Ville d'AnnecycoreOthersCity of Annecy municipality supports rugby development in the region
• Région Auvergne-Rhône-AlpescoreOthersRegional council provides institutional support and funding for sports development
• Département de Haute-SavoiecoreOthersDepartmental council supports local sports initiatives
• Fédération Française de Rugby (FFR)coreOthersOfficial federation affiliation (number 7952H) as a Cooperation entity
• Ligue Auvergne Rhône-Alpes RugbycoreOthersRegional rugby league governing body for competition and development
• Comité Départemental Rugby 74coreOthersDepartmental rugby committee for Haute-Savoie
• Lycée Louis LachenalcoreOthersHosts the Section Sportive Scolaire for BAAR's dual school-sport rugby program
• USAR (Union Sportive Annecy Rugby)coreStrategic or Co-development PartnerOne of three founding clubs (associations-mères) of BAAR cooperative, delegates sports rights and contributes players
• RCAV (Rugby Club Annecy le Vieux)coreStrategic or Co-development PartnerOne of three founding clubs (associations-mères) of BAAR cooperative, delegates sports rights and contributes players
• RCTA (Rugby Club Thônes Aravis)coreStrategic or Co-development PartnerOne of three founding clubs (associations-mères) of BAAR cooperative, delegates sports rights and contributes players

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stade Olympique Chambéry Rugby: Amateur rugby club based in Chambéry (Savoie) that operates as a partner club for BAAR's women's teams. Comparable as a French amateur rugby club with multi-team structure and overlap in regional player base.
• Union Sportive Annecy Rugby (USAR): Founding mother club of BAAR; renamed to BAAR Annecy in 2025. Comparable amateur rugby association with shared history and player base.
• Rugby Club Thônes Aravis (RCTA): One of BAAR's three founding mother clubs; renamed to BAAR Thônes in 2025. Directly comparable as a small amateur rugby association feeding the cooperative.
• Rugby Club Annecy le Vieux (RCAV): Third founding mother club of BAAR; renamed to BAAR Annecy-le-Vieux in 2025. Comparable amateur rugby association contributing players and resources to the cooperation.

Broad incumbents

• CS Bourgoin-Jallieu Rugby: Historic French rugby club based in Isère (adjacent to Haute-Savoie) now competing at amateur/Fédérale level. Comparable as a regional French rugby club with multi-team structure spanning senior and youth categories.
• Stade Aurillacois Cantal Auvergne: Pro D2 rugby club based in Cantal (Auvergne region). Comparable as a French rugby club with strong local/regional identity and youth development focus.
• LOU Rugby (Lyon Olympique Universitaire): Top 14 professional rugby club based in Lyon (Auvergne Rhône-Alpes). Comparable as a regional French rugby club with strong academy and women's rugby programs.
• ASM Clermont Auvergne: Top-tier French rugby club based in Auvergne (same broader region as BAAR). Comparable as a regional French rugby institution with elite youth academy development and corporate partnership structure.
• Oyonnax Rugby: Pro D2 rugby club based in Ain department (same broader Auvergne Rhône-Alpes region). Comparable as a regional French rugby club with youth academy and community-based identity.
• FC Grenoble Rugby: Pro D2 professional rugby club based in Isère (adjacent Auvergne Rhône-Alpes region). Comparable as a French rugby club with strong regional identity, multi-team structure, and youth academy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@BAAR-74
• Facebookfacebook.com/baarrugby
• LinkedInlinkedin.com/company/baar-rugby
• Instagraminstagram.com/baar_annecy_rugby

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAAR - Bassin Annecy Aravis Rugby