What Baas Makelaars does

Baas Makelaars is a privately held, full-service Dutch real estate brokerage headquartered at Vang 1, Halsteren, Netherlands, operating for more than 40 years under the NVM (Nederlandse Vereniging van Makelaars) professional association. The firm serves residential buyers, sellers, and developers plus commercial tenants, buyers, and lessors across West Brabant and Zeeland, with named service coverage spanning Bergen op Zoom, Breda, Halsteren, Roosendaal, Steenbergen, Tholen, and surrounding towns. Its service portfolio covers bestaande bouw (existing homes), nieuwbouw (new construction), bedrijfshuisvesting (commercial property), taxaties (NRVT-standard valuations), and aankoopbegeleiding (buyer advisory). The firm operates with a team of 11-12 professionals including NVM-registered makelaars, a dedicated new construction advisory unit, a commercial real estate advisor, and internal support staff.

The business model is predominantly commission-based (courtage as a percentage of sale price) on residential transactions, supplemented by fixed or hourly rates for purchase advisory, rental, and appraisal services, plus referral/affiliate income from a mortgage and insurance partnership operated under the Hypotheekbaas sub-brand with Longevity and Izaak. Revenue is also augmented through co-selling channel partnerships with Neeskens Makelaars (Parc Tholen) and Mark Makelaardij (Aan de Kreekrug) on new construction projects, and referral fees from the NWWI-aligned valuation workflow. The firm lists inventory on Funda (the dominant Dutch property marketplace), the Move.nl portal, and its own website, with property media hosted on Realworks. Lead capture is supported by a free search request (gratis zoekopdracht) system that delivers automated Funda-connected notifications before public listing. Marketing channels include Instagram, blog content, professional in-house photography, brochures, and open houses.

Customer acquisition is relationship-driven and local, with a sales-led, direct-to-consumer motion anchored by a physical office, phone (0164-683842), and email ([email protected]) contact points. Reported scale metrics include 1,562 cumulative homes sold, 500+ clients served annually, 800+ clients helped with new construction projects, a 9.1 average rating on Funda (54 reviews), and an 8.4 average rating on Google. Ownership rests with the partner-makelaars (notably Rob van Elsakker and Michel Weijts); no external investment, parent company, or acquisition activity is disclosed.

Name

Baas Makelaars

Legal name

Baas Makelaars

Website

https://baasmakelaars.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Baas Makelaars is a 40+ year Dutch NVM-affiliated real estate brokerage based in Halsteren, serving residential buyers, sellers, and new construction developers plus commercial property clients across West Brabant and Zeeland via commission-based sales, valuations, and mortgage/insurance referrals through its Hypotheekbaas sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Halsteren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Makelaarscourtage (Verkoop): Commission-based revenue for property sales, typically a percentage of the sale price. For sales, they charge a commission (courtage).
2. Taxaties: Property valuation/appraisal services provided by certified NVM appraisers.
3. Aankoopbegeleiding: Buyer representation and advisory services, typically with fixed rates or hourly fees.
4. Hypotheekbemiddeling: Referral/referral fees from partnership with Longevity for mortgage and insurance services. Services include free orientation meeting and insurance reviews.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Baas Makelaars is a full-service Dutch real estate brokerage that assists individuals and businesses with buying, selling, renting, and valuing residential and commercial properties in the Bergen op Zoom and West Brabant/Zeeland region. The firm operates an NVM-certified makelaarskantoor with in-house professional photography, a digital dossier system, and a dedicated new construction team, complemented by a mortgage and insurance brokerage delivered through its Hypotheekbaas sub-brand in partnership with Longevity.

Product overview

Baas Makelaars is a full-service Dutch real estate brokerage operating for over 40 years, offering a unified platform that spans residential sales and purchases, commercial real estate (bedrijfshuisvesting), and new construction projects. Its core product portfolio is anchored by residentieel vastgoed (Wonen) for existing homes and nieuwbouw for new construction developments. The company also offers dedicated commercial property services, a free property search alert tool (gratis zoekopdracht) integrated with Funda, and a structured selling guide (stappenplan). A complementary mortgage and insurance offering is delivered through the Hypotheekbaas brand in partnership with Longevity, allowing customers to bundle property and financing services. All properties are listed on the company's own website as well as syndicated to Funda and the Move.nl portal.

Differentiator

Problem solved

Functional benefit

Brands

• Hypotheekbaas: Mortgage and insurance services division of Baas Makelaars, operating in partnership with Longevity and Izaak.

Products and services

• Residential Real Estate Brokerage (Wonen) Full-service brokerage for existing residential properties (bestaande bouw) covering buying, selling, and valuations for individual homeowners and buyers in the Bergen op Zoom region.
• Commercial Real Estate Services (Bedrijfshuisvesting) Brokerage services for commercial properties including retail space (winkelruimte), office space (kantoorruimte), industrial space (bedrijfsruimte), and outdoor storage (verhard buitenterrein), with buying and renting assistance.
• New Construction Sales (Nieuwbouw) Sales and advisory services for new construction developments including Langeweide, Parc Tholen, Vista Gummarus, and Aan de Kreekrug, with a dedicated new build advisory team and project developer partnerships.
• Mortgage and Insurance Services (Hypotheekbaas) Mortgage and insurance brokerage delivered in partnership with Longevity and Izaak, providing financing advice, free orientation meetings, and insurance reviews to support property transactions.
• Property Valuation Services (Taxaties) Certified property appraisals using NRVT (Nederlands Register Vastgoed Taxateurs) model reports, conducted by NVM Register Makelaar/Taxateurs for owners, buyers, and lenders.
• Free Property Search Alert Service (Gratis Zoekopdracht) A free, automated property search service where buyers register their preferences and receive notifications about matching properties, with alerts sent before properties go live on public Funda listings.

Quantifiable outcome

• 54 reviews with average rating of 9.1 on Funda and 8.4 on Google
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• NVM (Nederlandse Vereniging van Makelaars)coreOthersProfessional association membership for real estate brokers. NVM is one of the largest professional real estate associations in the Netherlands, providing certification, standards, and market intelligence to member brokers.
• FundacoreGTM or Marketing PartnerPrimary real estate listing platform in the Netherlands. Baas Makelaars lists properties on Funda and uses its search notification system. The free search request service sends notifications before public Funda publication.
• TMIminorOthersProfessional certification/training partner for real estate professionals.
• NWWIminorOthersPartner for property valuations/appraisals, providing standardized valuation methodologies.
• LongevitycoreStrategic or Co-development PartnerFixed partnership for mortgage and insurance services. Longevity provides expert advice on financing and insurance aligned with personal situations. They work closely with Baas Makelaars to create comprehensive financial plans. Offers free insurance reviews (verzekeringscheck).
• Neeskens MakelaarsminorChannel Partner/ Reseller/ DistributorCo-selling partner for Parc Tholen new construction project. Joint marketing and sales of residential properties in the Tholen area.
• Mark MakelaardijminorChannel Partner/ Reseller/ DistributorCo-selling partner for Aan de Kreekrug new construction project in Sint-Philipsland. Joint marketing and sales of residential properties.
• IzaakminorGTM or Marketing PartnerMortgage partner working together with Baas Makelaars for home financing services.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Lonnee Makelaars: Dutch regional full-service brokerage with residential sales, new construction, and valuations. Comparable as a small-to-mid sized NVM makelaarskantoor with similar personal-service value proposition and reliance on Funda as primary distribution channel.
• Van der Sanden Makelaars: Established Dutch regional brokerage with residential and commercial services. Comparable as a similarly sized NVM makelaarskantoor offering full-service sales, purchases, valuations and new-build brokerage in a defined regional market.
• Bakker Schoon Makelaars: Regional Dutch full-service makelaarskantoor with residential and commercial offerings. Comparable as a similarly structured NVM-affiliated firm serving a defined regional Dutch market with personal-attention positioning.
• Ooms Makelaars: Mid-sized regional Dutch real estate brokerage with both residential and commercial focus, NVM-affiliated. Comparable in offering (sales, purchases, appraisals, new construction, mortgage referrals) and in serving regional Dutch markets with a multi-office footprint.
• Makelaarsland: Large Dutch low-cost brokerage operating nationwide with a flat-fee model. Directly comparable as a competing NVM-affiliated real estate brokerage serving Dutch residential sellers and buyers, though at materially larger scale and a different price point.
• Rots-Vaer Groep Makelaars: Regional Dutch real estate group combining brokerage, valuations and new construction sales. Comparable as a multi-service NVM-affiliated firm with overlapping residential, commercial and new-build offerings in defined Dutch markets.
• Keijzer & Driestar Makelaars: Regional Dutch brokerage providing residential sales, purchases, appraisals and new construction services in West-Netherlands markets. Closely mirrors Baas Makelaars in service mix (Wonen + Bedrijfshuisvesting + Nieuwbouw) and reliance on the NVM/Funda ecosystem.

Others

• Funda: Dominant Dutch real estate listing platform and primary distribution channel for Baas Makelaars. Not a competitor but the core marketplace infrastructure (and increasingly a transaction-orchestration layer) on which the firm's customer acquisition depends.
• NVM (Nederlandse Vereniging van Makelaars): National professional association for Dutch real estate brokers. Relevant not as a competitor but as the standards body and ecosystem enabler that defines certification requirements, Funda syndication access, and professional frameworks within which Baas Makelaars operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/baas_makelaars
• LinkedInlinkedin.com/company/baas-makelaars

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baas Makelaars