Babies & Beyond of WI, Inc.

What Babies & Beyond of WI, Inc. does

Babies & Beyond of WI, Inc. is a 501(c)(3) nonprofit organization headquartered at 1922 S. Stoughton Road in Madison, Wisconsin, serving expecting mothers and families with children ages 0-4 throughout Dane County and South Central Wisconsin. Originally founded in 1982 as Pregnancy Helpline of Madison and rebranded in July 2022, the organization distributes free baby supplies, clothing, diapers, formula, equipment, and safe sleep resources through a Sharing Center, a certified Dane County Diaper Bank, a Safe Sleep Madison Program providing Pack 'n Play cribs, Baby Care Packages delivered to hospitals and homes, and a new Alliance for Period Supplies partnership for menstrual products. All services are provided at no cost to clients with no income verification required, and bilingual Spanish-language support is available.

The business model is donation-driven rather than commercial: the organization is funded by financial contributions from individuals, corporations, and foundations, supplemented by material donations of baby items from community members and corporate partners including Huggies Project Hug via the National Diaper Bank Network. Operational scale in 2025 included distribution of 609,115 diapers and service to over 1,200 babies and children monthly, supported by a hybrid team of approximately four to five paid staff (including Executive Director Brenda Collins, the first full-time ED since January 2020), three dedicated volunteer program coordinators, and a seven-member Board of Directors. The go-to-market motion is community-led: families are referred through healthcare partners such as UW Health and UnityPoint Health Meriter, food security partners like Second Harvest Foodbank of Southern Wisconsin, shelter partners, parish-based drop-off sites, and earned media coverage from Channel 3000, WKOW, Spectrum News 1, and Madison365. There is no proprietary technology, app, or AI/ML component; operations rely on a website, social channels, email, and physical distribution infrastructure.

Name

Babies & Beyond of WI, Inc.

Legal name

Babies & Beyond of WI, Inc.

Website

https://babiesandbeyondwi.org

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Babies & Beyond of WI, Inc. is a 501(c)(3) nonprofit that provides free baby supplies, diapers, safe sleep cribs, and baby care packages to expecting mothers and families with children ages 0-4 in Dane County and South Central Wisconsin.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Financial Donations: The organization relies entirely on financial donations from individuals, corporations, and foundations to fund operations, purchase bulk supplies, and maintain programs. Donations are tax-deductible as it is a 501(c)(3) nonprofit.
2. Material Donations: Accepts donated baby items, clothing, diapers, equipment, and supplies from individuals and organizations. These donated materials are distributed free to families in need through the Sharing Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Babies & Beyond of WI, Inc. is a 501(c)(3) nonprofit that provides free baby supplies, diapers, baby care packages, safe sleep cribs, parenting classes, and menstrual products to expecting mothers and families with children ages 0-4 in Dane County and South Central Wisconsin. All items are donated and distributed free of charge via the Sharing Center, hospital/home delivery, and partner drop-off sites.

Product overview

Babies & Beyond of WI, Inc. is a nonprofit 501(c)(3) organization offering a suite of free programs to support families with children ages 0-4. The core offerings include: the Sharing Center for free baby items and supplies; the Dane County Diaper Bank for free diapers; Baby Care Packages for newborn welcome gifts; the Safe Sleep Madison Program for cribs and safe sleep essentials; and Classes & Resources for parenting education. Supplementary initiatives include DiaperDash fundraising events and an Alliance for Period Supplies partnership. All services are free to families and funded through donations.

Differentiator

Problem solved

Functional benefit

Brands

• DiaperDash: Annual DiaperDash fundraiser event during National Diaper Need Awareness Week
• Dane County Diaper Bank
• Safe Sleep Madison

Products and services

• Sharing Center A free retail-style center where registered families can shop once per month for donated baby items including clothing (preemie to 5T), diapers, wipes, formula, books, maternity clothes, breast pumps, and baby equipment such as strollers and high chairs. Designed for expecting mothers and families with children ages 0-4 in the Madison-area.
• Dane County Diaper Bank A diaper bank that collects, stores, and distributes free diapers to families in need throughout South Central Wisconsin, providing monthly bundles of up to 50 diapers per child (max 2 children). Operates as a certified member of the National Diaper Bank Network and Huggies Project Hug program.
• Baby Care Packages Free welcome baby gift delivered to mothers and newborns at hospitals or homes. Includes brand-new gender-specific and seasonal items such as onesies, sleepers, bottles, diapers, toys, and pacifiers in a large tote bag. Available to newborns under 1 month old.
• Safe Sleep Madison Program Program providing free brand-new Graco Pack 'n Play portable cribs, fitted sheets, Halo SleepSack wearable blankets, board books, and safe sleep guidelines to families who lack a safe sleep environment for their infant. Volunteers deliver items directly to families' homes.
• Classes & Resources Educational offerings including baby basics and positive parenting classes, plus connections to community resources for child safety, family life, housing, medical services, and support groups for expecting mothers and families with young children.
• Period Supplies Program Free menstrual products provided to mothers of newborns and young children once per calendar month at the Sharing Center through partnership with Alliance for Period Supplies, addressing period poverty.

Quantifiable outcome

• Serves 1,200+ babies monthly with 53,000+ diapers distributed each month
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Badger Prairie Needs NetworkcoreStrategic or Co-development PartnerCommunity partner organization serving families in need in the Madison area
• Second Harvest Foodbank of Southern WisconsincoreStrategic or Co-development PartnerPart of Feeding America network; community partner providing food security resources
• Shelter from the Storm MinistriescoreStrategic or Co-development PartnerNonprofit in Sun Prairie serving needs of single homeless families in the community
• UnityPoint Health MeritercoreStrategic or Co-development PartnerHealthcare provider partner for referring patients and supporting families
• UW HealthcoreStrategic or Co-development PartnerMajor healthcare system partner including American Family Children's Hospital Kohl Safety Center
• National Diaper Bank NetworkcoreStrategic or Co-development PartnerFirst certified member in South Central Wisconsin since 2013; provides access to bulk diaper purchasing and large diaper donations through Huggies Project Hug
• Alliance for Period SuppliescoreStrategic or Co-development PartnerPartnership to provide free menstrual supplies to mothers of newborns and young children to reduce period poverty
• JOIAAS Fresh Delivered Meals for Mothers By MothersminorStrategic or Co-development PartnerCommunity partner providing fresh meals for mothers
• Huggies Project Hug CampaigncoreStrategic or Co-development PartnerNational program providing bulk diaper donations through National Diaper Bank Network membership
• Global CoinminorChannel Partner/ Reseller/ DistributorSharing Center sponsor
• Springtime Health & WellnessminorChannel Partner/ Reseller/ DistributorSharing Center sponsor
• FoleyminorChannel Partner/ Reseller/ DistributorSharing Center sponsor - law firm providing corporate sponsorship

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Sweet Cheeks Diaper Bank: Cincinnati-based diaper bank providing free diapers to families in need through partner agencies — directly comparable regional diaper-bank operating model.
• HappyBottoms: Kansas City-area diaper bank distributing free diapers to low-income families — a regional peer with the same core model of monthly diaper distribution to families in need.
• Diaper Bank of Southern Arizona: Regional diaper bank serving Southern Arizona families, providing an analogous free diaper distribution model through partner agencies and direct service.

Broad incumbents

• Cradles to Crayons: Nonprofit that provides children from birth through age 12 with clothing, shoes, books, and school supplies free of charge via a 'Giving Factory' model — directly comparable donated-goods distribution approach to the Babies & Beyond Sharing Center.
• Baby2Baby: National 501(c)(3) nonprofit providing children of low-income families with diapers, clothing, and basic necessities. Highly comparable mission and free-distribution model, but operates at national scale versus Babies & Beyond's regional footprint.

Direct peers

• National Diaper Bank Network: National membership organization of diaper banks; Babies & Beyond's Dane County Diaper Bank is a certified member since 2013. NDBN operates as a trade body and convening network for organizations running diaper bank programs like Babies & Beyond's.
• Good+Foundation: National nonprofit that partners with a network of program sites to provide fathers and mothers with essential baby gear, clothing, and products — comparable distribution model and target population of low-income families with young children.

Others

• Alliance for Period Supplies: National network addressing period poverty through distribution of menstrual products; Babies & Beyond is a partner and replicates the same free-distribution-to-clients model for a related need.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BabiesandBeyondwi
• Instagraminstagram.com/babiesandbeyondwi
• LinkedInlinkedin.com/company/pregnancy-helpline-of-madison

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Babies & Beyond of WI, Inc.