Babylon Park
- Company typePrivate
- Founded-
- HeadquartersLondon, England, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Babylon Park firmographics
Firmographics- Name
- Babylon Park
- Legal name
- Fever Labs Inc
- Website
- https://babylonpark.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Babylon Park industry classification
Industry- Product category
- Indoor Theme Parks
- NAICS
- Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131), Amusement Arcades (71312)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industry
- Amusement Parks & Theme Parks (THAAAAAA)
Keywords
Where Babylon Park is headquartered
LocationHeadquarters
- HQ city
- London, England
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Babylon Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Admission Tickets: Free park entry with paid tickets for unlimited access to rides and games during booked sessions. Tickets sold via Fever platform (app and website) or at the door subject to availability.
- Pay-as-you-go Arcade Games: Babylon coins available for purchase at the park to pay for arcade games individually on a per-use basis
- Birthday Party Packages: Package deals including arcade/ride access, party rooms, food options (McDonald's, KFC), monitors, and gifts. Prices range from €15-27 per person in Madrid and £25-50 per child in London.
- Venue Hire and Corporate Events: Private venue hire for corporate events, team building, birthday parties, bar/bat mitzvahs, and filming. Packages are bespoke and priced per group, with corporate groups starting from £50 per person.
- School Group Bookings: Educational school trips with curriculum-aligned activities. Prices from £10 per student in London with free teacher admission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Babylon Park Birthday Party - Madrid |
| Unit Pricing | Pay-as-you-go | Babylon Birthday + McDonald's V.I.P - Madrid |
| Unit Pricing | Pay-as-you-go | Babylon Birthday + KFC V.I.P - Madrid |
| Unit Pricing | Pay-as-you-go | Cosmic Party - London |
| Unit Pricing | Pay-as-you-go | Galactic Party - London |
| Unit Pricing | Pay-as-you-go | Out of This World Party - London |
| Unit Pricing | Pay-as-you-go | School Groups - London |
| Unit Pricing | Pay-as-you-go | Adult/Corporate Groups - London |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Babylon Park product offering
Product offeringCore offering
Babylon Park operates indoor theme parks in London (Camden) and Madrid (Westfield Parquesur, Leganés), featuring indoor rides including the only indoor roller coasters in each city, over 100 arcade machines per location, and VR experiences. The business supplements ticket-based park admissions with birthday party packages, private venue hire, school excursions aligned to curriculum, and corporate team-building events.
Product overview
Babylon Park operates two indoor theme parks (London and Madrid) as a unified brand, offering a space-themed amusement experience with both physical rides and digital entertainment. The core offering centers on 6-7 indoor rides (including roller coasters, drop towers, bumper cars) and over 100 arcade games per location, supplemented by VR experiences. Additional revenue streams include birthday party packages (Babylon Park Birthday Party, with McDonald's and KFC V.I.P. options), venue hire services, school group educational trips, and corporate event bookings. Both locations share the same brand identity and ticketing infrastructure (via Fever platform) but have location-specific offerings (London has 7 rides and softplay; Madrid has 6 rides).
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 4.4 out of 5 stars average guest rating
Companies that use Babylon Park
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Babylon Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Babylon Park partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Fever Labs InccoreFever Labs Inc operates the Babylon Park website and is the parent company behind the ticketing platform. Fever provides the ticketing infrastructure, app platform, and marketing visibility for Babylon Park locations. The park entry is free with paid tickets purchased through Fever.
- Secret LondonminorMedia partner for Babylon Park London, providing marketing and media exposure through Secret London's platform.
- Secret MadridminorMedia partner for Babylon Park Madrid, providing marketing and media exposure through Secret Madrid's platform.
- McDonald'scoreMcDonald's provides food catering for birthday party packages at Babylon Park Madrid. Packages include McDonald's V.I.P. menu options with McMenus and Happy Meals.
- KFCcoreKFC provides food catering for birthday party packages at Babylon Park Madrid. Packages include KFC V.I.P. menu options with chicken pieces, strips, wings, and chocolate cake.
- Ovo & Neta RestaurantminorOn-site restaurant at Babylon Park London (mezzanine floor) serving pizza, hot dogs, ice cream, waffles, and more. Provides food and beverage services for park visitors.
- Camden MarketminorBabylon Park London is located within Camden Market's Hawley Wharf area, benefiting from foot traffic from market visitors.
- Westfield ParquesurminorBabylon Park Madrid is located in the Westfield Parquesur Shopping Center, benefiting from shopping center visitors, free parking, and accessibility via Metro-Sur.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Babylon Park competitors and assessment
Company assessmentBroad incumbents
- Merlin Entertainments: Global attractions operator (LEGOLAND, Madame Tussauds, Peppa Pig World, Sea Life). Broader incumbent in the attractions space, but its indoor discovery centers and family attractions directly overlap with Babylon Park's indoor family entertainment positioning.
Regional players
- Gravity Entertainment: UK operator of trampoline parks and active entertainment centers with arcade and party offerings. Comparable UK FEC format competing for the same family, birthday party, and group bookings as Babylon Park London.
Direct peers
- IMG Worlds of Adventure: Largest indoor theme park globally, located in Dubai, with roller coasters, thrill rides, and licensed character zones. Directly comparable indoor, all-climate, multi-ride theme park concept at a larger scale.
- Namco Funscape (now Namco Fun): UK-based chain of family entertainment centers with arcade games, rides, and bowling. Comparable UK indoor family entertainment offering with arcade + rides mix targeting similar family and group customers.
- LEGOLAND Discovery Centre: Indoor, multi-attraction LEGO-themed family entertainment centers operated by Merlin Entertainments in major cities worldwide. Closely comparable indoor ride-and-attraction format with paid admission, birthday party packages, and family/groups target market.
- Trans Studio (Trans Entertainment): Indoor theme parks in Indonesia featuring roller coasters and family rides inside shopping centers. Highly comparable indoor-ride + shopping-center-anchor operating model.
- Nickelodeon Universe (American Dream / Mall of America): Large-scale indoor theme parks featuring roller coasters, thrill rides, and character IP, located inside major retail/destination complexes (American Dream, MOA). Closely matches Babylon Park's indoor-ride + destination-venue + retail-anchor model.
- KidZania: Global operator of indoor edutainment theme parks for children in cities including London and Madrid. Closely comparable indoor, paid-admission, multi-attraction family entertainment format targeting the same school-trip, birthday-party, and family-outing occasions as Babylon Park.
- Mattel Play! Town: Indoor theme parks themed around Mattel IP (Thomas & Friends, Fireman Sam, Bob the Builder) operating in select markets. Comparable indoor, paid-admission, family attraction model with branded theming.
Emerging players
- Two Bit Circus: US-based indoor entertainment venue combining VR, arcade games, and interactive group attractions. Emerging player with a comparable indoor, multi-attraction, group-event focus and a similar VR + arcade + party mix to Babylon Park.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Babylon Park social profiles
Digital presenceBabylon Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
Babylon Park leadership team
Management profileNumber of profiles
Babylon Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Babylon Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Babylon Park
What does Babylon Park do?
Babylon Park operates indoor theme parks in London (Camden) and Madrid (Westfield Parquesur, Leganés), featuring indoor rides including the only indoor roller coasters in each city, over 100 arcade machines per location, and VR experiences. The business supplements ticket-based park admissions with birthday party packages, private venue hire, school excursions aligned to curriculum, and corporate team-building events.
Is Babylon Park a public or private company?
Babylon Park is a private company. It is classified as corporate owned and is currently operating.
When was Babylon Park founded?
Babylon Park was founded in -1. It employs 11 to 50 people.
Where is Babylon Park based?
Babylon Park is headquartered in London, England, United Kingdom, in the Europe region.
How does Babylon Park make money?
Five revenue lines are on record. Admission Tickets are the primary driver. The others are pay-as-you-go Arcade Games, birthday Party Packages, venue Hire and Corporate Events and school Group Bookings.
Who are Babylon Park's main competitors?
Merlin Entertainments is listed as a broad incumbent. Gravity Entertainment is listed as a regional player. Direct peers are IMG Worlds of Adventure, Namco Funscape (now Namco Fun), LEGOLAND Discovery Centre, Trans Studio (Trans Entertainment), Nickelodeon Universe (American Dream / Mall of America), KidZania and Mattel Play! Town. Two Bit Circus is listed as an emerging player.
Does Babylon Park have an API?
No public API is recorded for Babylon Park.
What industry is Babylon Park in?
Babylon Park's product category is Indoor Theme Parks. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of THAAAAAA, Amusement Parks & Theme Parks. Its NAICS code is 71311 and its SIC code is 7900.