The Center of Chiropractic

What The Center of Chiropractic does

The Center of Chiropractic, doing business as Chiropractic Place Family Wellness Centers, is a multi-location chiropractic practice headquartered in La Crosse, Wisconsin, operating four clinics across the regional corridor in Onalaska, Sparta, Holmen, and La Crosse. The practice is staffed by eight named chiropractors and delivers spinal adjustments and manipulation, therapeutic massage, stretching and strengthening programs, and lifestyle and nutritional counseling, alongside the IDEAL PROTEIN medically supervised weight loss program. Specialty services include auto accident injury treatment and whiplash rehabilitation, addressing musculoskeletal pain across head, neck, back, shoulder, elbow, hand, and wrist conditions for patients ranging from newborns to seniors.

The underlying technology stack is conventional for the profession: standard chiropractic diagnostic and treatment equipment, spinal adjustment/manipulation tools, therapeutic massage equipment, and on-site x-ray imaging for patient evaluation. There is no proprietary software, mobile application, or AI-enabled system referenced; the primary digital asset is a content-rich marketing website (mychiropracticplace.com) supported by a blog, community articles, and online appointment scheduling used as a patient acquisition and conversion channel.

The business model is direct-to-consumer professional services revenue, with patients paying per visit through a mix of insurance reimbursement and out-of-pocket payment. The publicly disclosed New Patient Start-Up Special ($195 for consultation, exam, x-rays, and adjustment, stated value up to $565) functions as a customer acquisition offer, with ongoing care monetized through follow-up visits and add-on programs such as IDEAL PROTEIN. New patients are acquired primarily through local SEO, the practice's blog, community content, and word-of-mouth referrals from existing patients, with no channel partner, marketplace, or enterprise distribution layer in place.

Name

The Center of Chiropractic

Legal name

Chiropractic Place Family Wellness Centers

Website

https://backandbrain.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Center of Chiropractic (d/b/a Chiropractic Place Family Wellness Centers) is a private multi-location chiropractic practice operating four clinics across the La Crosse, Wisconsin region, staffed by eight chiropractors and serving families and individuals of all ages with spinal adjustments, therapeutic massage, nutritional counseling, and injury rehabilitation.

Ownership category

akta.pro rank

Product category

Chiropractic Services

NAICS

Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Pediatric & Family Chiropractic (HSADALAC), Auto Injury & Personal Injury Chiropractic (Whiplash) (HSADALAH), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Chiropractic services
• Spinal adjustments
• Therapeutic massage
• Pain management
• Family wellness

Headquarters

HQ city

Onalaska

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Chiropractic care services: Revenue is generated through patient visits and service fees for chiropractic consultations, spinal adjustments, therapeutic massage, and related treatments. New patient startup special ($195) provides consultation, exam, x-rays, and adjustment as an initial acquisition offer. The practice also offers a lifestyle and nutritional advice program including the Ideal Protein weight loss program, representing an additional service revenue stream. Payment options suggest insurance and out-of-pocket payment models.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Center of Chiropractic operates as Chiropractic Place Family Wellness Centers, a multi-location chiropractic practice delivering spinal adjustments and manipulation, therapeutic massage, lifestyle and nutritional counseling, stretching/strengthening exercise programs, and the IDEAL PROTEIN medically supervised weight loss program. Specialty services include auto accident injury treatment and whiplash rehabilitation, with pain management addressing head, neck, back, shoulder, elbow, hand, and wrist conditions across patients from newborns to seniors.

Product overview

Chiropractic Place Family Wellness Centers is a multi-location chiropractic practice offering a comprehensive suite of healthcare services. The core offering centers on spinal adjustments and manipulation, complemented by lifestyle and nutritional guidance, therapeutic massage, and stretching/strengthening programs. Additional services include weight management through the IDEAL PROTEIN program, specialty treatment for auto accident injuries including whiplash, and pain management for various musculoskeletal conditions. The practice serves patients from newborns to seniors across four locations in Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Spinal Adjustments Chiropractic spinal manipulation and adjustment services to relieve back pain, neck pain, and other musculoskeletal conditions, offered to patients across all age groups at the practice's Wisconsin clinic locations.
• Therapeutic Massage Therapeutic massage services to complement chiropractic care and promote muscle relaxation and recovery for patients visiting the Wisconsin clinic locations.
• Lifestyle & Nutritional Counseling Advisory services focused on nutrition, healthy living, and lifestyle modifications to support overall wellness, integrated with the practice's chiropractic care offerings.
• Stretching & Strengthening Programs Therapeutic exercise programs designed to improve flexibility, strength, and physical conditioning for patients at the practice's Wisconsin clinic locations.
• IDEAL PROTEIN Weight Loss Program Medically supervised weight loss and nutrition program designed to help patients achieve healthy weight goals, offered as a dedicated add-on program within the practice's wellness services.
• Auto Accident Injury Treatment Specialized treatment for injuries resulting from automobile accidents, including whiplash and related conditions, provided by the practice's chiropractors.
• Whiplash Treatment Targeted treatment for whiplash injuries and associated symptoms from vehicle collisions, provided as a specialty service within the practice's injury rehabilitation offering.
• Pain Management Services Chiropractic care addressing pain in multiple body areas including head, neck, upper back, mid-back, lower back, shoulder, elbow, hand, and wrist, offered to patients across the practice's Wisconsin clinic locations.
• New Patient Start Up Special Initial consultation, examination, X-rays, and adjustment package offered at $195 (valued up to $565) as an introductory offer for new patients to the practice.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Others

• Ideal Protein: Ideal Protein is the provider of the medically supervised weight-loss program that Chiropractic Place resells to its patients. Functions as an ecosystem supplier/enablement partner rather than a direct competitor.
• ChiroTouch: ChiroTouch is a leading practice management and EHR software provider for chiropractic clinics. An enabling technology vendor that could support or replace the practice's current scheduling and patient workflow stack.

Direct peers

• HealthSource Chiropractic: HealthSource is a chiropractic franchise network offering spinal adjustments, corrective care, and wellness services across the U.S. Comparable in that both combine chiropractic adjustments with broader wellness programming and operate multi-doctor clinics.
• ChiroOne Wellness Centers: ChiroOne operates a multi-clinic chiropractic wellness model in the Midwest with a similar patient-first, family-care orientation. Comparable to Chiropractic Place in service mix (adjustments, wellness, family focus) and multi-doctor staffing.
• The Joint Chiropractic: The Joint Chiropractic is the largest U.S. chiropractic retail chain operating walk-in membership clinics. It directly competes with multi-location practices like Chiropractic Place by offering convenient, lower-friction spinal adjustments at scale.
• 100% Chiropractic: 100% Chiropractic is a franchise system providing chiropractic care alongside massage and wellness products. Comparable service menu (adjustments plus massage and wellness) and similar family-focused brand positioning.
• Lifetree Chiropractic: Lifetree Chiropractic is a small multi-location chiropractic practice emphasizing family wellness and pediatric care. Comparable target demographic (newborns through seniors) and similar community-based marketing approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-center-of-chiropractic

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Center of Chiropractic