Badass Animal Rescue

What Badass Animal Rescue does

Badass Animal Rescue is a 501(c)(3) nonprofit dog rescue organization founded in March 2011 and headquartered in Brooklyn, New York (419 McDonald Ave, Box 180523). It operates a foster-based rescue model with no physical shelter, relying on volunteer foster families to rehabilitate and care for dogs pulled from high-kill shelters in the rural American South (AL, FL, GA, LA, NC, SC, TX, KY, WV) and the U.S. Virgin Islands. Since founding, Badass has rescued over 4,000 dogs, prioritizing at-risk animals regardless of breed, age, size, or medical condition, with 40% of its annual budget allocated to veterinary care and an average cost of $750-$1,000 per dog.

Name

Badass Animal Rescue

Legal name

Badass Animal Rescue, Inc.

Website

https://badassanimalrescue.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Badass Animal Rescue is a Brooklyn-based 501(c)(3) nonprofit that operates a volunteer-run, foster-based dog rescue, pulling at-risk dogs from high-kill shelters across the rural American South and USVI and placing over 4,000 dogs since 2011.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Foster & Volunteer Network Programs (BPAGAIAF), Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Dog rescue services
• Animal welfare nonprofit
• Foster-based rescue
• Dog adoption services
• Nonprofit fundraising events

Headquarters

HQ city

Brooklyn, NY

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Donations: One-time and recurring donations from individual donors. Friends of Badass program enables monthly recurring donations. Additional designated funds include Senior Dog Fund and Badass Rainbow Bridge Fund.
2. Adoption Fees: Dog adoption fees starting at $570, which covers partial cost of rescue operations. Average cost to save a dog is $750-$1,000, with adoption fees covering a portion.
3. Merchandise Sales: 100% of proceeds from custom Badass merchandise (t-shirts, tanks, hats, dog tags, calendars, cards) go toward rescue efforts. Shop available on website and via Bonfire third-party merch partner.
4. Event Fundraising: Annual Badass Bash fundraiser and other events generate revenue through ticket sales, raffles, and auctions. Ticketed events include general admission ($175), Anniversary Ally ($500), Impact Icon ($750), and Legacy Leader ($1,000) tiers.
5. Partner Give Back Programs: Partners donate a portion of sales to Badass, including EVERMORE (5-10%), JUST FRED (5%), Virgins on Fire (15%), Olive Magik (20%), Chewy (percentage of first orders).

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

Badass Animal Rescue is a 501(c)(3) nonprofit, volunteer-run, foster-based dog rescue that pulls at-risk dogs from high-kill shelters in the rural American South and U.S. Virgin Islands, rehabilitates them in volunteer foster homes, and places them in forever homes through its adoption program. Revenue to fund rescue operations comes from adoption fees (starting at $570), donations (recurring and one-time), merchandise sales (100% of proceeds to rescue), and fundraising events including the annual Badass Bash and Woofstock Street Fest.

Product overview

Badass Animal Rescue is a 501(c)(3) nonprofit dog rescue organization operating primarily in Brooklyn, NY that operates a foster-based rescue model without a physical shelter. The organization offers a portfolio of interconnected programs: Dog Adoption Services (facilitating adoption of rescued dogs with fees starting at $570), Dog Foster Program (matching volunteers with rescued dogs until adoption), an Online Merchandise Store (Badass Shop selling branded apparel and event tickets with proceeds supporting rescue), Donation Programs including 'Friends of Badass' monthly recurring donors and designated funds for senior dogs, Partner Products through a Give Back Program with businesses like JUST FRED and Evermore Pet Food, a Volunteer Program with multiple team roles, and annual events including Woofstock Street Fest and the Team Badass NYC Marathon charity partnership. The organization was founded in 2011 and has rescued over 4,000 dogs from high-kill shelters in the rural American South and US Virgin Islands.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Adoption Services
• Dog Foster Program
• Donation Programs (Friends of Badass, One-Time, Senior Dog Fund, Rainbow Bridge Fund)

Quantifiable outcome

• 4,000+ dogs rescued and adopted since 2011
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• New York Road Runners (TCS NYC Marathon)coreGTM or Marketing Partner · 1 January 2026Official charity partner for the 2026 TCS New York City Marathon. Badass receives guaranteed entry spots and runners fundraise minimum $3,500 each. This partnership drives significant awareness and fundraising.
• The Ways of the Dog (Jen Hillenga)coreStrategic or Co-development Partner · 1 January 2024Professional photographer donating time and talent for rescue dog photoshoots. Collaborated for CBS News feature at Wythe Hotel. Creates high-quality portraits helping dogs get adopted faster.
• The Wallace HotelminorGTM or Marketing Partner · 1 January 2024Luxury hotel on Upper West Side hosting professional adoption photoshoot for Pit Bull Awareness Month as part of 'Homeless Hounds In Hotels' initiative.
• Canal BarcoreGTM or Marketing Partner · 1 January 2024Local Gowanus neighborhood bar and longtime host of Woofstock: Badass Spring Fest annual street festival.
• JUST FREDcoreGTM or Marketing Partner · 1 January 2022Dog accessories and lifestyle brand committed to senior dog rescue. Donates 5% of all purchases to Badass senior dog program. Provides complimentary leash to every senior adopter. Joint Instagram series 'Best FREDS Come in All Ages' features adoptable seniors weekly.
• ASPCAminorOthersAmerican Society for the Prevention of Cruelty to Animals listed as industry partner.
• Best Friends NetworkminorOthersNational animal welfare organization network partner.
• Shelter Animals CountminorOthersNational database initiative for shelter animal statistics in which Badass participates.
• Found My AnimalminorStrategic or Co-development PartnerCo-founded by Bethany Obrecht, featured as keynote speaker at Badass Bash 2024. Combines handcrafted dog accessories with adoption mission.
• Evermore Pet FoodminorGTM or Marketing PartnerPet food brand donating 10% of first purchase and 5% of subscription purchases to Badass. Code EVERBADASS10 provides 10% off.
• Wythe HotelminorGTM or Marketing PartnerWilliamsburg hotel venue for CBS News featured dog photoshoot.
• Corporate Partners (Eva's Dog Camp, Virtue Security, Dogwalkers, Tito's Vodka, Jordan's Pet Care, Bushwick Bark, Subaru)minorGTM or Marketing PartnerVarious corporate sponsors supporting rescue programs through sponsorships and in-kind contributions.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ASPCA: One of the largest U.S. animal welfare organizations, offering rescue, adoption, veterinary, and advocacy. Overlaps in NYC animal welfare and national shelter partnerships, but operates at vastly larger scale and broader mission.
• Best Friends Animal Society: National no-kill animal welfare organization running sanctuary operations, regional programs, and shelter partnerships. Comparable rescue mission and Best Friends Network partnership aligns with Badass's participation.
• Humane Society of the United States: National animal welfare advocacy and rescue organization. Comparable in mission scope but operates primarily as policy/advocacy and grantmaking body rather than direct adoption services.
• Animal Care Centers of NYC: NYC's contracted municipal shelter operator running physical adoption centers across the five boroughs. Comparable adoption services for NYC dogs/cats but operates at much larger scale with shelter infrastructure.

Direct peers

• Bideawee: Long-established NYC animal welfare organization (since 1903) offering adoption, foster, veterinary, and pet memorial services. Comparable in NYC-based rescue/adoption mission and community programming.
• Animal Haven: NYC-based animal rescue and adoption organization with a no-kill shelter, foster network, and community programs. Directly comparable in target market, NYC geography, and dog/cat adoption focus.
• Muddy Paws Rescue: Foster-based dog rescue in New York City operating a similar volunteer-and-foster model to pull dogs from high-kill shelters and rehome in NYC. Closest comparable in mission, geography, and operating model.
• North Shore Animal League America: Largest no-kill animal rescue and adoption organization in the world, headquartered on Long Island and serving the greater NYC metro. Comparable in dog adoption, foster-based rehoming, and national transport partnerships.
• Second Chance Rescue: Foster-based dog rescue operating in the NYC metro area with similar volunteer-driven rehoming model. Comparable in foster-dependency and southern-source-to-NYC-adopter pipeline.

Others

• Petco Love: Petco's animal welfare foundation that provides grants and runs the Petco Love Stories campaign in which Badass is an active participant. Industry partner and potential grant funder rather than a competing rescue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BadassAnimalRescue
• Instagraminstagram.com/badassanimalrescue
• TikToktiktok.com/@badassanimalrescue
• LinkedInlinkedin.com/company/badass-animal-rescue

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badass Animal Rescue