Bad Goose
Bad Goose is a Dublin-based, AI-first full-service creative and media agency serving enterprise and mid-market brands across Ireland and the UK with productised AI content packages and AI-enabled media buying.
- Company typePrivate
- Founded-
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bad Goose does
Bad Goose is an AI-first, full-service creative, advertising and marketing agency headquartered in Dublin, Ireland, serving enterprise and mid-market brands primarily in Ireland and the UK. Founded in 2022 with a team of 7, the company operates a sales-led go-to-market model built on direct outreach, website enquiry, and a public portfolio of named enterprise work for clients including Novo Nordisk, Volkswagen, Panadol, Irish Life Health, TePe, SEAT, Skoda, and Voltarol.
The company has productised its offering into two structured lines. The AI Content Packages tier (Fabergé Egg €3,500, Golden Egg €1,750, Good Egg €1,000, Gosling Guide free) allocates AI Creative Credits across text, image, video (up to 30 seconds), and audio production under Creative Director oversight. The AI Media Packages tier (Dublin Visibility from €19,000, National TV Entry from €30,000, National Reach from €50,000) is powered by a bespoke AI-enabled media platform that claims 35-50% cost savings versus competitor pricing across radio, outdoor, TV (RTE, Virgin), and social inventory. The agency also delivers traditional full-service capabilities — brand strategy, social media marketing, influencer marketing, creative development, production, web development, and in-store activation — and has extended into Answer Engine Optimisation (AEO) consulting for AI-search visibility.
Revenue mechanics combine productised fixed-price packages, project-based full-service work, and media-buying margin, sold primarily through direct contact ([email protected], [email protected], [email protected], +353 86 247 8399). The company is privately held with no disclosed external funding, parent entity, or institutional investors, suggesting a bootstrapped, founder-led operating model. Headcount of 7 limits scalability without hiring, and dependence on third-party generative AI providers is a structural risk to the AI-enabled value proposition.
Bad Goose firmographics
Firmographics- Name
- Bad Goose
- Legal name
- Bad Goose
- Website
- https://badgoose.ie
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bad Goose is a Dublin-based, AI-first full-service creative and media agency serving enterprise and mid-market brands across Ireland and the UK with productised AI content packages and AI-enabled media buying.
- Ownership category
- akta.pro rank
Where Bad Goose is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Bad Goose business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- AI Content Packages: Tiered managed and self-directed AI content development packages. Fabergé Egg (€3,500) includes strategy, creative direction, and campaign concept; Golden Egg (€1,750) covers managed campaign production; Good Egg (€1,000) for content adaptation; Gosling Guide (Free) for self-directed learning. All packages include AI Creative Credits.
- AI Media Packages: AI-enabled media buying packages offering access to radio, outdoor, TV, and social media placements at discounted rates (35-50% off competitor pricing). Dublin Visibility Package from €19,000, National TV Entry from €30,000, National Reach Package from €50,000.
- Full-Service Agency Services: Traditional agency services spanning brand strategy, social media marketing, influencer marketing, creative development, production, web development, in-store activation and point-of-sale. Services delivered across Ireland and UK for enterprise and mid-market clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fabergé Egg - Strategic AI Advertising Campaign with €3,500 and 70 AI Creative Credits |
| One time/ perpetual license | Pay-as-you-go | Golden Egg - Managed AI Advertising Campaign with €1,750 and 35 AI Creative Credits |
| One time/ perpetual license | Pay-as-you-go | Good Egg - Managed AI Content Development with €1,000 and 20 AI Creative Credits |
| Freemium | Pay-as-you-go | Gosling Guide - Self-Directed AI Content Development FREE |
| Unit Pricing | Pay-as-you-go | Dublin Visibility Package - Radio, outdoor and social campaign from €19,000 |
| Unit Pricing | Pay-as-you-go | National TV Entry Package - Smarter way to get on national TV from €30,000 |
| Unit Pricing | Pay-as-you-go | National Reach Package - Broader media package from €50,000 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bad Goose product offering
Product offeringCore offering
Bad Goose is an AI-first creative, advertising and marketing agency that sells AI-enabled content packages and AI media buying services to brands. It delivers full-service campaign production — from strategy and creative development through media planning, buying and in-store activation — augmented by its proprietary AI platform and AI Creative Credits system.
Product overview
Bad Goose is an AI-first, full-service creative, advertising and marketing agency operating as a unified platform combining AI-enabled tools with human expertise. The core offering is structured around AI Content Packages (The Fabergé Egg, The Golden Egg, The Good Egg, The Gosling Guide) using a credit-based system (20-70 AI Creative Credits) for flexible campaign asset production, and AI Media Packages (Dublin Visibility, National TV Entry, National Reach) powered by an AI-enabled media platform for optimised media buying. The agency also provides traditional full-service capabilities including Brand Strategy, Social Media Marketing, Influencer Marketing, Creative Development, Production, Web Development, and In-Store Activation & POS. All AI services are human-led, with experienced marketers and creatives guiding every recommendation and piece of work.
Differentiator
Problem solved
Functional benefit
Products and services
- Fabergé Egg Top-tier AI Content Package offered by Bad Goose for AI-enabled content production, used by brands seeking high-volume or premium creative assets.
- Golden Egg AI Content Package within Bad Goose's tiered content offering, used by brands to scale AI-assisted creative output.
- Good Egg Mid-tier AI Content Package from Bad Goose, used by brands needing ongoing AI-enabled creative content.
- Gosling Guide Entry-level AI Content Package from Bad Goose, used by brands starting out with AI-enabled creative production.
- Dublin Visibility Package AI Media Package focused on Dublin-area media visibility, used by brands targeting the Dublin market via Bad Goose's AI media platform.
- National TV Entry Package Entry-level AI Media Package for national TV advertising, used by brands making their first move into national television via Bad Goose's AI media platform.
- National Reach Package Higher-tier AI Media Package for broad national reach campaigns, used by brands running nationwide media plans via Bad Goose's AI media platform.
- AI Creative Credits Standalone credit-based purchasing system that lets brands buy AI-generated creative capacity from Bad Goose on a per-unit basis.
- Answer Engine Optimisation (AEO) Service optimizing brand presence for AI-driven search and answer engines, used by brands seeking visibility in generative search results.
- Brand Strategy Strategic branding service covering positioning, messaging and brand architecture, used by brands preparing for a campaign or repositioning.
- Social Media Marketing End-to-end social media management service including content, scheduling and community engagement, used by brands running ongoing social channels.
- Influencer Marketing Service identifying, contracting and managing influencer partnerships for campaigns, used by brands seeking creator-led reach.
- Creative Development Creative concepting and asset development service covering copy, art direction and design, used by brands building campaigns.
- Production Production service for finished creative assets including video, photography and AI-generated visuals, used by brands executing campaigns.
- Web Development Website design and build service, used by brands needing campaign landing pages or full web builds.
- In-Store Activation & POS Physical retail activation and point-of-sale service, used by brands running in-store campaigns or shopper marketing.
Quantifiable outcome
- 35-50% cost savings on media placements vs competitors
- +2 more outcomes
Companies that use Bad Goose
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles2 records
Bad Goose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Bad Goose partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Bad Goose competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Global advertising network with creative, media, and production capabilities across Ireland/UK via Leo Burnett, Saatchi & Saatchi, and Starcom. Competes head-to-head for the same enterprise brand budgets.
- Dentsu: Global advertising holding company with significant Ireland/UK operations (Carat, Dentsu Creative). Comparable at the holding-company level given full-service creative, media and digital offerings.
- WPP: Global advertising holding company with deep presence in Ireland and UK through Ogilvy, GroupM, VMLY&R and others. Broad incumbent competing in the same enterprise advertising market Bad Goose targets.
Direct peers
- Rothco (Accenture Song): Dublin-based creative agency (now part of Accenture Song) serving enterprise and global brands. Most direct local comparable given shared Dublin base, creative/advertising offering, and similar target verticals including pharma and consumer.
- Thinkhouse: Dublin-based independent creative and brand agency working across Ireland and UK with enterprise clients. Comparable in geography, agency model, and focus on challenger and enterprise brand work.
- In the Company of Huskies: Independent Dublin creative agency offering brand strategy, creative development, social, content, and production for Irish enterprise clients. Directly comparable in scale, geography and full-service creative offering.
- VCCP: Independent UK creative agency known for challenger brand work and integrated campaigns. Closely comparable on the UK-side of Bad Goose's footprint given similar enterprise/mid-market positioning and creative-led model.
- BBDO Dublin: Dublin office of BBDO, the global creative network. Comparable in target market (Irish enterprise brands) and full-service creative, content and media offering, albeit with network scale advantages.
Emerging players
- AdCreative.ai: AI-native platform that generates ad creatives and copy for performance marketers. Comparable on the AI creative production angle, though more self-serve and SMB-focused than Bad Goose's managed offering.
- Pencil: AI-powered creative platform that generates video ads and end-to-end campaigns. Comparable on AI-driven ad creation; emerges as a potential software competitor or partner to AI-led agencies like Bad Goose.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bad Goose social profiles
Digital presenceBad Goose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bad Goose leadership team
Management profileNumber of profiles
Bad Goose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bad Goose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bad Goose
What does Bad Goose do?
Bad Goose is an AI-first creative, advertising and marketing agency that sells AI-enabled content packages and AI media buying services to brands. It delivers full-service campaign production — from strategy and creative development through media planning, buying and in-store activation — augmented by its proprietary AI platform and AI Creative Credits system.
Is Bad Goose a public or private company?
Bad Goose is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bad Goose founded?
Bad Goose was founded in -1. It employs 1 to 10 people.
Where is Bad Goose based?
Bad Goose is headquartered in Dublin, Ireland, in the Europe region.
How does Bad Goose make money?
Three revenue lines are on record. AI Content Packages are the primary driver. The others are AI Media Packages and full-Service Agency Services.
Who are Bad Goose's main competitors?
Broad incumbents on record are Publicis Groupe, Dentsu and WPP. Direct peers are Rothco (Accenture Song), Thinkhouse, In the Company of Huskies, VCCP and BBDO Dublin. Emerging players are AdCreative.ai and Pencil.
Does Bad Goose have an API?
No public API is recorded for Bad Goose.