Bäckerei Weymann

What Bäckerei Weymann does

Bäckerei Weymann is a fourth-generation family-owned artisan bakery founded in 1912 and headquartered in Twistringen, Lower Saxony, Germany. The company operates 19 retail branches across the Twistringen, Bremen, Vechta, and Wildeshausen region, employing approximately 340 people and operating 360 days per year. Its core technical differentiator is traditional, exclusively hand-made production: all bread is kneaded by hand without industrial dough mixers or pre-made dough pieces, every variety uses house-cultivated sourdough starters, and doughs undergo extended fermentation (multiple hours up to three days for the 'Ernst' bread). Selected breads such as Heimatbrot and Opa Heini are baked on stone plates with steam injection for a distinctive crust. The central Twistringen production facility (built 1979) supplies all 19 branches fresh twice daily.

Name

Bäckerei Weymann

Legal name

Bäckerei Weymann GmbH & Co. KG

Website

https://baeckerei-weymann.de

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

1–10 employees

Short description

Bäckerei Weymann is a fourth-generation family-owned artisan bakery operating 19 retail branches in Lower Saxony and Bremen, Germany. It produces hand-kneaded sourdough breads, rolls, tortes, breakfasts, and vegan specialties for individual consumers, employing approximately 340 staff.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Bread and Bakery Product Manufacturing (31181), Retail Bakeries (311811), Commercial Bakeries (311812)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery products
• Handmade bread rolls
• Sourdough bread
• Retail bakery chain
• Breakfast catering

Headquarters

HQ city

Twistringen

HQ country

Germany

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Bakery Sales: Direct-to-consumer retail sales of freshly baked goods across 19 owned-and-operated retail locations. Products include bread, rolls, pastries, cakes, tortes, snacks, and breakfast items. Also includes hot beverage sales (coffee specialties, tea, etc.) at store locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bäckerei Weymann is a fourth-generation, family-run artisan bakery that produces handmade breads, rolls, cakes, breakfast items, snacks, vegan baked goods, and coffee specialties using its own cultivated sourdough starters and extended fermentation processes. The bakery operates its own production facility supplying 19 retail locations across the Twistringen, Bremen, Vechta, and Wildeshausen regions with twice-daily fresh deliveries.

Product overview

Bäckerei Weymann is a traditional fourth-generation artisan bakery operating 19 retail locations in the region around Twistringen, Bremen, Vechta, and Wildeshausen in Germany. The company's product portfolio centers on handmade bread (Brot) with house-cultivated sourdough, rolls (Brötchen), cakes and tortes (Torten), breakfast offerings, savory snacks, and a specialty vegan product line. Supporting services include a customer loyalty card (Genusskarte), sustainable coffee-to-go cups, and bakery tour experiences (Backstubenführung). The bakery also offers specialty coffee beverages prepared with freshly ground beans. All products are supplied twice daily from the Twistringen headquarters, emphasizing freshness and regional sourcing of ingredients.

Differentiator

Problem solved

Functional benefit

Products and services

• Brot (Bread)

Quantifiable outcome

• Open 360 days per year, closed only on New Year's Day, Good Friday, and Christmas Day 1 and 2

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• team ikenminorOthersWebsite design and development agency based in Wildeshausen, Stockenkamp 13b. Responsible for the concept, layout, and realization of the Bäckerei Weymann website.
• Mario Piera BalbastreminorOthersProfessional photographer providing photographic assets for the Bäckerei Weymann website and marketing materials.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• St. Leonhards Bäckerei: Artisan bakery with a regional footprint and emphasis on natural ingredients, long fermentation, and sourdough craft. Comparable on artisan positioning and product range, though focused on southern Germany rather than Weymann's northern German base.
• Hofpfisterei: Munich-based organic artisan bakery with own-store retail and wholesale into organic-focused grocery. Comparable on craft sourdough positioning, multi-generational heritage, and emphasis on regional/natural ingredients, though operating in a different region.
• Dat Backhus: Hamburg-based regional artisan bakery chain operating company-owned stores and in-store counters in northern German grocery retailers. Directly comparable to Weymann in craft positioning, regional northern German footprint, and retail-store-plus-supermarket distribution model.
• Steinecke Bäckerei: Family-run, multi-generation regional bakery chain in Lower Saxony (Helmstedt/Braunschweig area) with a comparable mix of standalone stores and in-grocery locations. Closely matches Weymann on heritage positioning, regional concentration, and craft production methods.
• Junge Die Bäckerei: Major northern German artisan-style bakery chain headquartered in Lübeck with hundreds of branches across northern Germany, including the Bremen/Lower Saxony region where Weymann operates. Same product focus (bread, rolls, breakfast, snacks) and same retail-store-plus-grocery-store hybrid distribution model.
• Schäfer's Brot- und Kuchenspezialitäten: German bakery chain operating bakery cafés and in-store counters, with strong presence in northern and central Germany. Comparable artisan-style bread and breakfast offering, retail-store-plus-supermarket distribution, and similar scale (~tens of branches).
• BackWerk: Self-service bakery franchise concept with locations across Germany. Operates in adjacent bakery retail space and competes for the same convenience-driven German bakery customer, though with a more standardized, lower-cost production model.

Broad incumbents

• Kamps Backstuben: One of Germany's largest bakery chains, part of the Aryzta/GoodMills group, with nationwide presence including in-store counters at REWE, EDEKA, and other retailers. Comparable in-store retail model but at substantially greater scale and with more industrial production methods.
• Harry-Brot (Lieken Group): Germany's largest industrial bread producer with broad distribution across German food retail. Provides a useful benchmark for the broader German bread market and competitive context, though operates at much greater scale with industrial rather than artisan methods.

Emerging players

• Bio-Bäckerei Warnecke: Smaller organic/artisan German bakery chain operating own-stores in northern Germany. Comparable product philosophy (organic, natural, craft) and similar independent-retailer scale, though smaller than Weymann.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/baeckerei.weymann
• Instagraminstagram.com/weymann_baeckerei
• LinkedInlinkedin.com/company/b%C3%A4ckerei-weymann

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Weymann