Bäckerei Zimmer GmbH & Co. KG

What Bäckerei Zimmer GmbH & Co. KG does

Bäckerei Zimmer GmbH & Co. KG is a privately held, family-owned traditional craft bakery (Familienbetrieb) headquartered at Spandauer Str. 10 in Geesthacht, Schleswig-Holstein, Germany. Founded in 1887 and now led by owner Denis Zimmer, the company operates 17 retail branches and 2 weekly market stands distributed across the Hamburg metropolitan region — covering Geesthacht, Lauenburg, Reinbek, Glinde, Escheburg, Winsen, Lüneburg, Tespe, Handorf, and Hamburg districts including Bergedorf and Lohbrügge — with several outlets embedded inside REWE, Famila, and Einkaufszentrum shopping centers. The product range combines traditional German breads (Dinkelkasten, Feinbrot, Geester Kruste, Lauenburger Brot, Saftkorn, Morsumer, Dinkelvollkornbrot) and pastries (Rosinenbrötchen) with a Portuguese-heritage specialty line including Rui mit Vanillecreme, Natas, and Portugieser Brötchen; the company explicitly differentiates on the absence of finished mixes (Keine Fertigmischungen) and on handcrafted production.

The underlying technology stack is entirely third-party and commodity: Strato for web hosting, Borlabs Cookie for GDPR-compliant consent management, Meta Pixel for advertising analytics on Facebook and Instagram, Microsoft Teams for communications, and an outsourced data protection officer. The proprietary digital surface is a Bäckerei Zimmer mobile app (iOS/Android) that supports pre-ordering for in-store pickup, a digital loyalty card, a prepaid digital wallet (Guthabenkarte), and app-exclusive discounts; the website (baeckerei-zimmer.de) functions as a brand and careers channel rather than a transactional storefront. Revenue is generated almost exclusively through point-of-sale retail at physical branches and market stalls, with the mobile app serving as a demand-smoothing and retention layer rather than an independent revenue stream. No public pricing, no revenue figures, and no funding events are disclosed; the company is a German GmbH & Co. KG with no external investors or parent entity.

Name

Bäckerei Zimmer GmbH & Co. KG

Legal name

Bäckerei Zimmer GmbH & Co. KG

Website

https://baeckerei-zimmer.de

Company type

Private

Founded year

1887

Operating status

Operating

Headcount range

1–10 employees

Short description

Bäckerei Zimmer is a privately held, family-owned traditional German craft bakery founded in 1887, operating 17 retail branches and 2 weekly market stalls across the Hamburg metropolitan region and serving individual walk-in consumers with handcrafted breads, regional specialties, and Portuguese-heritage pastries.

Ownership category

akta.pro rank

Product category

Artisan Bakery Products

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

Keywords

• Artisan bakery products
• Traditional German breads
• Portuguese pastry specialties
• Retail bakery chain
• Mobile bakery app

Headquarters

HQ city

Geesthacht

HQ country

Germany

HQ region

Europe

Offices20 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Bakery Sales: Direct point-of-sale revenue from selling freshly baked goods to consumers at 17 store locations and 2 weekly market stalls across the Hamburg metropolitan region. Products include a range of breads, pastries, and Portuguese specialty items.
2. App-Based Pre-Orders and Loyalty Program: Revenue supported by a mobile app that enables pre-ordering with in-store pickup, digital loyalty cards, and exclusive member discounts. App users top up a digital wallet (Guthabenkarte) to pay for pre-orders and collect points redeemable for rewards.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bäckerei Zimmer GmbH & Co. KG is a family-owned traditional craft bakery (Familienbetrieb) that hand-produces and sells freshly baked breads, rolls, and pastries through 17 retail branches and 2 weekly market stands in the Hamburg metropolitan region. The assortment centers on traditional German bread varieties (spelt, whole grain, regional specialties such as Geester Kruste, Lauenburger Brot, Morsumer Brot) alongside Portuguese-heritage items (Rui, Natas, Portugieser Brötchen). All products are made from scratch without ready-made mixes, and customer engagement is supported by a mobile app enabling pre-orders, loyalty points, and digital wallet payments for in-store collection.

Product overview

Bäckerei Zimmer is a traditional family bakery established in 1887, operating 17-18 branches in the Hamburg metropolitan region. The company offers handcrafted baked goods without finished mixes, featuring regional specialties including spelt bread (Dinkelkasten), Geester Kruste, Lauenburger Brot, and Portuguese-inspired items like Rui with vanilla cream and Natas. The product portfolio centers on traditional bakery products with Portuguese influences reflecting their heritage. The Bäckerei Zimmer mobile app enables customers to pre-order products, collect loyalty points, access exclusive discounts, and view nutritional information.

Differentiator

Problem solved

Functional benefit

Products and services

• Bäckerei Zimmer App

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• INSECCO – Alsterbyte IT Solutions GmbHminorOthersINSECCO – Alsterbyte IT Solutions GmbH (Friedrich-Penseler-Straße 15, 21337 Lüneburg) provides data protection officer (Datenschutzbeauftragter) services for the company, as required under GDPR. Contact: Herr Lennart Maack, [email protected].

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Harry-Brot GmbH: One of Germany's largest bakery producers supplying both retail own-brand and own-store channels. Comparable in product category (bread/rolls) but operates at industrial scale with broader geographic reach.
• Kamps GmbH: National German retail bakery chain (now part of Lieken) operating hundreds of branches plus in-store bakery counters at REWE and other retailers. Comparable retail bakery model at significantly larger scale.
• Schäfer's Brot- und Kuchen-Manufaktur: German bakery retail chain with a national footprint of hundreds of branches plus in-store supermarket counters. Comparable multi-branch retail bakery model with broader scale and national brand recognition.
• Steinecke Backwaren GmbH: German bakery manufacturer and retail operator with regional branch networks across multiple German states. Comparable in category (bread, rolls, pastries) with broader geographic and production footprint.

Direct peers

• Dat Backhus: Hamburg-based retail bakery chain with multiple branches across the metro region. Competes head-to-head for daily-bread and pastry customers with comparable traditional retail-bakery positioning.
• Junge GmbH: Major Hamburg-area retail bakery chain operating dozens of branches across northern Germany. Directly comparable multi-branch craft bakery model targeting the same Hamburg metropolitan consumer base as Bäckerei Zimmer.
• Müller's Bäckerei: Regional family-owned retail bakery chain in southern Germany with multi-branch operations and traditional craft positioning. Comparable in size, ownership structure, and direct-to-consumer bakery model.
• Liebhart's Bäckerei & Konditorei: Northern German family-owned multi-branch retail bakery with comparable traditional craft positioning and multi-location retail model. Comparable scale and geographic footprint.
• Backstube Sieber GmbH: South-German family bakery chain operating multiple branches with traditional craft positioning. Comparable multi-branch retail-bakery model with similar family-business DNA and emphasis on no ready-made mixes.

Others

• REWE Group (in-store bakery counters): Major German grocery retailer that operates in-store bakery counters and is also a host retailer for several of Zimmer's branches. Indirectly comparable as a competing channel for daily baked-goods purchases.

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/baeckerzimmer
• Instagraminstagram.com/baeckerei_zimmer
• LinkedInlinkedin.com/company/b%C3%A4ckerei-zimmer-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bäckerei Zimmer GmbH & Co. KG