Baekjeong KBBQ

What Baekjeong KBBQ does

Baekjeong KBBQ is a private U.S. restaurant chain operating a premium Korean barbecue concept under parent company Kijung Hospitality Group. Founded in October 2012 with its first Los Angeles (Koreatown) location, the company has expanded to 9 restaurants across Southern California, Northern California (San Jose at Westfield Valley Fair), the Pacific Northwest (Lynnwood, WA at Alderwood Mall), and New York. The concept centers on tableside-grilled Korean BBQ featuring USDA Prime beef cuts and premium pork, complemented by a proprietary grill design (a registered trademark of Kijung Hospitality Group) and traditional Korean banchan, stews, bibimbap, and cold noodles.

The core product is the dine-in tableside-grilling experience anchored on a menu of Prime Ribeye, Boneless Short Rib, Beef Belly, Brisket, Outside Skirt, Beef Tongue, and a range of pork and offal cuts. Menu layers include stone-pot bibimbap, soybean-paste and kimchi stews, Hodong Ramyun, beef tartare, seafood pancake, and steamed egg. There is no proprietary consumer software platform; the technology stack consists of a Resy reservation layer, integrations with UberEats, DoorDash, Postmates, and Grubhub for pickup and delivery, and reCAPTCHA on the contact form. The principal intangible assets are the 'Baekjeong' mark, the 'We Meat Again' tagline, and the registered grill design.

Revenue is generated through two primary streams: in-restaurant dine-in service (one-time check-based purchases of menu items) and pickup/delivery via third-party platforms. Marketing is concentrated in earned media (extensive coverage in the New Yorker, LA Times, SF Chronicle, Eater, Seattle Times, Forbes, Wall Street Journal, and others) and Instagram (@baekjeongkbbq). Pricing is not publicly disclosed; pricing variation by location is noted in the source data. No funding rounds, M&A activity, or leadership changes are present in the record.

Name

Baekjeong KBBQ

Legal name

Baekjeong KBBQ

Website

https://baekjeongkbbq.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Baekjeong KBBQ is a U.S. premium Korean barbecue restaurant chain owned by Kijung Hospitality Group, operating 9 locations across California, New York, and Washington. Its core offering is USDA Prime beef tableside grilling on a proprietary grill design, complemented by traditional Korean banchan, stews, and bibimbap.

Ownership category

akta.pro rank

Product category

Korean Barbecue Restaurant

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Korean barbecue dining
• Premium beef restaurant
• Tableside grilling
• Banchan side dishes
• Restaurant chain

Headquarters

HQ city

Buena Park

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Service: Traditional Korean barbecue restaurant offering dine-in service where customers cook premium meats at their table on specialized grills. Revenue generated from individual meal purchases including premium beef, pork, and Korean dishes.
2. Pickup and Delivery: Customer orders via phone or third-party delivery platforms for takeout and delivery of Korean BBQ dishes, stews, bibimbap, cold noodles, and other menu items.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Baekjeong KBBQ operates premium Korean barbecue restaurants where guests cook USDA Prime Beef and Premium Pork cuts at their tables on proprietary registered grills. The dine-in experience is anchored by authentic Korean banchan, traditional stews, Bibimbap, cold noodles, and a Korean night-market-inspired atmosphere. The chain also offers pickup and delivery of the same menu via UberEats, DoorDash, Postmates, and Grubhub, with reservations managed through Resy.

Product overview

Baekjeong KBBQ operates as a single unified restaurant concept — a premium Korean barbecue dining experience — rather than a platform-plus-modules architecture. The core product is the in-restaurant dine-in service featuring tableside Korean BBQ on signature grills, centered on a menu of USDA Prime beef cuts and premium pork, complemented by banchan (Korean side dishes) and traditional Korean beverages. The Pickup and Delivery Service functions as a supplementary ordering channel, enabling customers to order the same menu items (meat combos, stews, Bibimbap, cold noodles, and appetizers) through third-party delivery platforms (UberEats, DoorDash, Postmates, Grubhub). The Featured Premium Meats and Korean Main Courses and Appetizers represent the key product categories within the overall restaurant menu rather than distinct product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Baekjeong KBBQ Dine-In Restaurant Experience Premium Korean barbecue dine-in experience where guests cook USDA Prime Beef and Premium Pork on proprietary registered grills at their tables, complemented by an array of Korean banchan side dishes and traditional Korean beverages in a night-market-inspired atmosphere.
• Pickup and Delivery Service

Quantifiable outcome

• #1 choice for Korean barbecue in North America

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• UberEatsminorChannel Partner/ Reseller/ DistributorThird-party delivery platform offering pickup and delivery services for Baekjeong KBBQ menu items at select locations.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery platform offering pickup and delivery services for Baekjeong KBBQ menu items at select locations.
• PostmatesminorChannel Partner/ Reseller/ DistributorThird-party delivery platform offering pickup and delivery services for Baekjeong KBBQ menu items at select locations.
• ResycoreChannel Partner/ Reseller/ DistributorRestaurant reservation platform handling online booking for all Baekjeong KBBQ locations. Provides automated reservation management for parties of varying sizes.
• Kijung Hospitality GroupcoreStrategic or Co-development PartnerParent company that owns and operates Baekjeong KBBQ. Provides strategic direction, brand management, and operational support across all restaurant locations.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Soban Korean BBQ: Soban is a Korean BBQ restaurant in Southern California focused on premium meats and traditional banchan. It operates in adjacent Southern California markets and targets a similar premium KBBQ customer as Baekjeong.
• Park's BBQ: Park's BBQ is a premium Korean BBQ restaurant group operating in NYC, LA, and Seoul, known for high-quality beef and traditional preparation. It is the most direct premium-tier competitor to Baekjeong in markets where both operate.
• Gen Korean BBQ: Gen Korean BBQ is the largest all-you-can-eat Korean BBQ chain in the US with locations across California, Texas, Nevada, and other states. It competes directly with Baekjeong for KBBQ occasions but targets a lower check average with an AYCE model.
• Quarters Korean BBQ: Quarters Korean BBQ operates multiple full-service KBBQ locations in Southern California, with a focus on premium cuts and a modern dining experience. It competes with Baekjeong for premium KBBQ occasions in the LA market.
• Sun Nong Dan: Sun Nong Dan is a popular Korean BBQ and galbi restaurant in Koreatown LA, known for its signature galbi and soup dishes. It competes with Baekjeong's Koreatown LA location for Korean dining occasions with a similar late-night dining appeal.
• Honey Pig: Honey Pig is a Korean BBQ chain with multiple US locations (including California and Virginia) operating an all-you-can-eat format with traditional tabletop grilling. It competes for the same KBBQ dining occasion as Baekjeong but at a more accessible price point.
• Chosun Galbi: Chosun Galbi is a Korean BBQ restaurant group with locations in Los Angeles Koreatown and Cerritos. It is a traditional Korean BBQ operator directly competing with Baekjeong for KBBQ diners in the LA market.

Broad incumbents

• BCD Tofu House: BCD Tofu House is a larger, established Korean restaurant chain specializing in tofu stew and other traditional Korean fare, with locations across California and other states. It overlaps with Baekjeong's broader Korean dining customer base but does not focus on the tabletop barbecue experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/baekjeongkbbq
• LinkedInlinkedin.com/company/baekjeong-kbbq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baekjeong KBBQ