Honey Pig
Honey Pig is a privately held Korean BBQ restaurant founded in 2007 in Duluth, Georgia, serving the Atlanta metro with AYCE table-side grilling using a signature Caldron Lid method, a la carte menu, online ordering, and a franchise program for expansion.
- Company typePrivate
- Founded2007
- HeadquartersDuluth, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Honey Pig does
Honey Pig is a privately held, founder-operated Korean BBQ restaurant business headquartered in Duluth, Georgia, operating from a single storefront at 3473 Old Norcross Rd #304 since 2007. The restaurant serves the Atlanta metropolitan area with a full-service, table-side-grill dining model and a menu anchored by an all-you-can-eat (AYCE) offering ($27.99 lunch / $34.99 dinner) plus a la carte soups, stews, bibimbap, and limited-time seasonal items such as Marinated Pork Galbi and Black Goat Health Soup. The core technical differentiator is the signature Caldron Lid KBBQ cooking method — a cauldron-style lid grilling approach the brand claims is unique in Georgia — combined with handmade daily kimchi and a proprietary beef broth recipe.
The business makes money through four documented revenue streams: (1) dine-in food and beverage sales at the Duluth location, (2) takeout and delivery via an online ordering platform (restaurantlogin.com), (3) in-store gift card sales, and (4) franchise economics, including a $25,000 promotional franchise fee, 3% ongoing royalty on net sales, and a 1% marketing fee, with total franchisee investment estimated at $550,000-$625,000. The company also offers catering services and leverages events (Korean Festival, World Cup viewing, Samgyeopsal Day, K-pop influencer appearances) to drive community foot traffic.
Go-to-market is dual-motion: a direct-to-consumer operation at the corporate restaurant with active Instagram-led organic social and email engagement, and a channel-partner franchise program targeting entrepreneurs with full training, marketing materials, and operational support. The customer base is fragmented across families, social groups, and individual diners in the Atlanta Korean-American community and broader Korean-food-curious consumers. No AI/ML capabilities, funding rounds, M&A activity, institutional investors, or public-market signals are present in the source material.
Honey Pig firmographics
Firmographics- Name
- Honey Pig
- Legal name
- Honey Pig
- Website
- https://honeypigusa.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Honey Pig is a privately held Korean BBQ restaurant founded in 2007 in Duluth, Georgia, serving the Atlanta metro with AYCE table-side grilling using a signature Caldron Lid method, a la carte menu, online ordering, and a franchise program for expansion.
- Ownership category
- akta.pro rank
Honey Pig industry classification
Industry- Product category
- Korean BBQ Restaurant
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Honey Pig is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Honey Pig business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Dine-in Restaurant Sales: Full-service Korean BBQ restaurant offering all-you-can-eat (AYCE) and à la carte menu items. Revenue generated from food and beverage sales during restaurant operating hours.
- Franchise Fees: One-time franchise fee of $25,000 (promotional rate), plus ongoing royalty fees of 3% of net sales and 1% marketing fee from franchisees.
- Takeout and Delivery: Online ordering system for takeout and delivery orders, generating additional revenue beyond dine-in service.
- Gift Cards: Sale of gift cards redeemable in-store, providing upfront cash flow and driving future customer visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | AYCE Lunch |
| Unit Pricing | Pay-as-you-go | AYCE Dinner |
| Unit Pricing | Pay-as-you-go | Lunch Specials |
| Unit Pricing | Pay-as-you-go | Signature Pork Belly |
| Unit Pricing | Pay-as-you-go | Sam-Sso Combo |
| Unit Pricing | Pay-as-you-go | Duk-Sso Combo |
| Unit Pricing | Pay-as-you-go | Soju |
| Unit Pricing | Pay-as-you-go | Limited Time Menu Items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Honey Pig product offering
Product offeringCore offering
Honey Pig operates a full-service Korean BBQ restaurant offering all-you-can-eat (AYCE) and à la carte dining featuring meats grilled at the table using a signature Caldron Lid cooking method. The menu includes pork belly, beef brisket, wagyu, duck, and complementary Korean dishes such as galbitang, gamjatang, bibimbap, and handmade kimchi. The restaurant also offers online ordering for pickup and delivery and a franchise program for expansion.
Product overview
Honey Pig is a Korean BBQ restaurant chain offering an all-you-can-eat dining experience centered on grilled meats cooked at the table. The core product is the AYCE Korean BBQ featuring various meats (pork belly, beef brisket, wagyu, duck) cooked using their signature Caldron Lid method. The menu also includes à la carte items like galbitang, gamjatang, bibimbap, and combo meals (Sam-Sso and Duk-Sso). The restaurant provides online ordering services for pickup and delivery, and operates a franchise program for expansion. Additional offerings include lunch specials, seasonal menu items, and catering services.
Differentiator
Problem solved
Functional benefit
Companies that use Honey Pig
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Honey Pig technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Honey Pig partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Honey Pig competitors and assessment
Company assessmentEmerging players
- Bonchon: Korean fried chicken franchise that has scaled into broader Korean casual dining. Comparable as a Korean-cuisine franchise operator with proven multi-unit expansion playbook, though its core product is fried chicken, not KBBQ.
- Bibibop Asian Grill: Korean-inspired fast-casual chain offering build-your-own rice bowls. Compares as a Korean-themed franchise concept with scalable unit economics, though its format (fast-casual) differs from Honey Pig's table-grill experience.
Broad incumbents
- BCD Tofu House: Long-established Korean restaurant chain specializing in tofu stew and broader Korean menu. Comparable as a multi-unit Korean casual-dining operator targeting similar diaspora and Korean-food-curious customers.
Direct peers
- Quarters Korean BBQ: Korean BBQ chain offering à la carte and AYCE options with unique table-side service. Operates in similar urban/suburban markets with comparable per-person pricing and grill-at-table format.
- 9292 Korean BBQ: Korean BBQ restaurant competing in similar mid-Atlantic/Southeast markets with AYCE and signature menu items. Directly comparable on casual sit-down KBBQ format and per-person pricing tiers.
- Gen Korean BBQ House: Multi-unit all-you-can-eat Korean BBQ chain operating across the western US. Directly comparable on AYCE pricing model, table-side grilling experience, and franchise/expansion strategy, though currently with limited East Coast overlap.
- Let's Meat KBBQ: Korean BBQ restaurant offering AYCE and à la carte grilled meats in the Atlanta-area market. Most relevant local direct competitor operating in the same metro as Honey Pig with comparable menu structure.
- Kang Ho Dong Baekjeong: Celebrity-chef-branded Korean BBQ chain with locations across the US. Comparable on premium AYCE positioning, table-side grilling, and signature meat programs targeting the same Korean BBQ enthusiast customer.
Others
- Sullivan's Steakhouse: National upscale steakhouse chain. Comparable on the 'premium grilled meat + experiential dining' positioning for higher-ticket customers, though operating in a different cuisine and price tier.
- Honeygrow: Fast-casual chain emphasizing a distinctive signature experience and Asian-inspired menu. Comparable as a concept-driven restaurant leveraging a proprietary cooking/assembly method as brand differentiation, similar to Honey Pig's Caldron Lid positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Honey Pig social profiles
Digital presenceHoney Pig financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honey Pig leadership team
Management profileNumber of profiles
Honey Pig funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honey Pig M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honey Pig
What does Honey Pig do?
Honey Pig operates a full-service Korean BBQ restaurant offering all-you-can-eat (AYCE) and à la carte dining featuring meats grilled at the table using a signature Caldron Lid cooking method. The menu includes pork belly, beef brisket, wagyu, duck, and complementary Korean dishes such as galbitang, gamjatang, bibimbap, and handmade kimchi. The restaurant also offers online ordering for pickup and delivery and a franchise program for expansion.
Is Honey Pig a public or private company?
Honey Pig is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Honey Pig founded?
Honey Pig was founded in 2007. It employs 1 to 10 people.
Where is Honey Pig based?
Honey Pig is headquartered in Duluth, United States, in the North America region.
How does Honey Pig make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are franchise Fees, takeout and Delivery and gift Cards.
Who are Honey Pig's main competitors?
Emerging players on record are Bonchon and Bibibop Asian Grill. BCD Tofu House is listed as a broad incumbent. Direct peers are Quarters Korean BBQ, 9292 Korean BBQ, Gen Korean BBQ House, Let's Meat KBBQ and Kang Ho Dong Baekjeong. Others are Sullivan's Steakhouse and Honeygrow.
Does Honey Pig have an API?
No public API is recorded for Honey Pig.
What industry is Honey Pig in?
Honey Pig's product category is Korean BBQ Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.