BAGNOLES DE L'ORNE TOURISME

Name

BAGNOLES DE L'ORNE TOURISME

Legal name

SPL Destination Touristique Domfront Bagnoles

Website

https://bagnolesdelorne.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tourism and Destination Management Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industries

Inbound DMCs (Full-Service Ground Handling) (THAKAEAA), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Destination management services
• Thermal spa tourism
• Outdoor recreation facilities
• Cultural event management
• Congress and meetings services

Headquarters

HQ city

BAGNOLES DE L ORNE NORMANDIE

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticketing Services: Online billetterie for spectacles, activities, and stay packages through the boutique.bagnolesdelorne.com platform.
2. Tourism Information & Promotion: Visitor reception, information services, and destination promotion funded through institutional arrangements with local authorities.
3. Sports & Leisure Facilities Management: Management of golf, tennis, swimming pool, trail station, and orientation courses; generates revenue through service fees.
4. Congress & Events Services: Bureau des Congrès handles venue rentals, receptions, seminars, team building, and incentive events; MICE segment promotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

BAGNOLES DE L'ORNE TOURISME (SPL Destination Touristique Domfront Bagnoles) operates as a destination management organization across 27 communes in Normandy. The company delivers visitor reception and information services, organizes cultural events and festivals, manages sports and leisure facilities (golf, tennis, swimming pool, trail station), and runs a congress and events bureau for MICE tourism. Services include online ticketing, personalized stay planning (Roadbook), and destination promotion through physical offices and digital channels.

Product overview

BAGNOLES DE L'ORNE TOURISME operates as a destination management organization (SPL Destination Touristique Domfront Bagnoles) managing tourism across 27 communes. The offering is a multi-service tourism platform combining wellness facilities (Les Thermes thermal spa, B'O Resort, heated swimming pool), sports venues (Golf d'Andaine 9-hole course, tennis complex with 5 indoor/6 outdoor courts and padel, Trail Station OnPiste with coaching), cultural programming (Fête Belle Époque biennial festival, Vendredis de l'Été and Clés de Bagnoles summer festivals, urban trail events), leisure activities (vélorail, cultural visits, market tours with chefs), and venue hire (Centre d'Animation et de Congrès). Services are delivered through a digital ecosystem including online billetterie ticketing platform, Roadbook personalized planning tool, and Outdooractive integration for outdoor itineraries. The destination is recognized for spa tourism, outdoor sports, heritage festivals, and sustainable tourism practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Billetterie - Online Ticketing and Booking Platform Online ticketing platform for booking stays, activities, spectacles, and events organized by the tourist office, accessible via boutique.bagnolesdelorne.com.
• Bureau des Congrès - MICE Services Congress and event services including venue rentals, receptions, seminars, team building, and incentive events for professional groups and corporate clients.
• Sports and Leisure Facilities Management Direct management of sports infrastructure including 9-hole Golf d'Andaine, tennis complex with 5 indoor and 6 outdoor courts plus padel, heated outdoor swimming pool, Trail Station OnPiste, and orientation courses.
• Roadbook Personalized Stay Planning Personalized stay planning service available at tourist offices to help visitors organize customized discovery of the destination, generating 92 roadbooks per month.
• Tourist Reception and Information Services Comprehensive visitor reception services across two physical tourist offices (Bagnoles de l'Orne and Domfront en Poiraie), providing information, booking services, and personalized guidance handling 1,414+ inquiries per month.
• Outdooractive Itinerary Platform European platform integration aggregating the territory's cycling, hiking, and pedestrian itineraries, managed by Clarisse as part of outdoor tourism promotion.

Quantifiable outcome

• Over 330,000 overnight stays recorded on the destination
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• Green DestinationscoreStrategic or Co-development PartnerSustainable tourism certification partnership. Bagnoles de l'Orne was first French destination to achieve Gold Award (2022) and subsequently Platinum Award (2024). Active participation in sustainable tourism development initiatives.
• Normandie AttractivitécoreGTM or Marketing PartnerTerritorial brand partnership since 2021. Shared values of openness, sustainable development, boldness, sharing, territory attachment, and peace. Supports regional promotion and sustainable development.
• EHTTA (European Historical Thermal Towns Association)coreStrategic or Co-development PartnerEuropean network of 40 spa towns across 15 countries created in 2009 in Brussels. Bagnoles de l'Orne is a member, sharing architectural heritage and recognized curative properties of mineral waters.
• Offices de Tourisme de FrancecoreStrategic or Co-development PartnerNational network of French tourist offices. The Category I classified office adheres to specific criteria and quality standards of the national network.
• Villes et Villages FleurisminorChannel Partner/ Reseller/ DistributorQuality-of-life and attractiveness label promoting communal engagement through landscaping, green spaces, and environmental quality. Bagnoles holds 4 Fleurs (highest level).
• Petites Cités de CaractèreminorChannel Partner/ Reseller/ DistributorNetwork of charming small French towns rich in heritage and history, offering unique cultural and tourism experiences.
• Plus Beaux Détours de FranceminorChannel Partner/ Reseller/ DistributorNetwork of off-the-beaten-path destinations recognized for charm and authenticity. Domfront en Poiraie is a founding member since 1998.
• Station VerteminorChannel Partner/ Reseller/ DistributorNational reference label for nature-focused destinations dedicated to leisure and outdoor sports. Bagnoles de l'Orne labeled since 2009.
• Accueil VélominorChannel Partner/ Reseller/ DistributorQuality mark for cyclists along Véloscénie cycling route. Both tourist office and multiple service providers hold this mark.
• Cluster Normandie Meetings and EventsminorGTM or Marketing PartnerRegional MICE cluster collaborating on professional tourism promotion at trade shows and events targeting the meetings and events market.
• Gîtes de FranceminorChannel Partner/ Reseller/ DistributorQuality accommodation label since 1955 with values of sharing, quality, responsibility, and local engagement. Multiple properties in the territory are Gîtes de France labeled.
• Camping QualitéminorChannel Partner/ Reseller/ DistributorOfficial quality label for campings in France with over 300 engaged establishments. Camping de Bagnoles de l'Orne holds this label.
• Spas de FranceminorChannel Partner/ Reseller/ DistributorNetwork of wellness and beauty centers sharing quality, ethics, and service commitments. Associated establishments in Bagnoles participate.
• RENARminorStrategic or Co-development PartnerNorman network supporting street arts freely distributed in public spaces. Philippe (event coordinator) participates as privileged contact for the network.
• 350+ Local Tourism PartnerscoreStrategic or Co-development PartnerOver 350 local partners including accommodation providers, restaurants, activity operators, producers, shops, and associations. Partners benefit from visibility on destination website, guides, and maps, plus preferential tariff programs (up to 15% discount for RSE-labeled structures).
• Normandie TourismecoreGTM or Marketing PartnerRegional tourism board serving as orchestrator of Normandy's tourism strategy. Bagnoles featured in 2026 press dossier with multiple stay ideas and destination highlights.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Office de Tourisme de Vichy: Tourist office for Vichy, the most prominent French thermal spa destination and fellow EHTTA member. Comparable as a publicly structured DMO managing a thermal heritage destination with congress/MICE, wellness, sports, and cultural programming at a larger scale than Bagnoles.
• Office de Tourisme d'Aix-les-Bains Riviera des Alpes: Tourist office for Aix-les-Bains, a French Alpine thermal spa destination on Lac du Bourget with comparable thermal heritage, lakeside wellness, casino, and congress activity. Fellow EHTTA member offering a directly comparable thermal-spa DMO model.
• Office de Tourisme de La Bourboule: Tourist office for the Massif Central thermal spa town of La Bourboule. Comparable small French thermal DMO with similar scale (single town, family-oriented thermal/wellness), offering a near-analogous operating model to Bagnoles' SPL structure.
• Office de Tourisme de Royat-Chamalières: Tourist office for the Auvergne thermal spa destination of Royat-Chamalières. Closely comparable as a small-to-mid French thermal DMO with EHTTA membership, managing spa, wellness, and outdoor activities at a scale similar to Bagnoles.

Others

• Comité Régional du Tourisme de Normandie (Normandie Tourisme): Regional tourism board for Normandy that features Bagnoles in its 2026 press dossier. Comparable as a destination promotion and marketing organization in the same territory, operating at regional rather than local scale and serving as an ecosystem partner.

Regional players

• Office de Tourisme de Deauville: Tourist office for the Normandy flagship resort of Deauville. Comparable as a Normandy DMO with Belle Époque heritage, premium positioning, and event programming (American Film Festival, horse racing), but operating at significantly larger scale and visibility than Bagnoles.
• Office de Tourisme du Mont-Saint-Michel: Tourist office for the Normandy/Brittany landmark of Mont-Saint-Michel. Comparable as a Normandy tourism office handling UNESCO heritage, mass visitor flows, and ticketed experiences, but operating at much higher scale and visibility than Bagnoles.
• Office de Tourisme de Cabourg Normandy: Tourist office for the Normandy coastal resort of Cabourg, comparable as a French DMO operating in the same Normandy region with Belle Époque heritage, beach tourism, casino, and family/leisure orientation. Similar scope (single destination with multi-vertical offering) but located on the coast rather than inland bocage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bagnolesdelorne
• LinkedInlinkedin.com/company/bagnoles-de-l'orne-tourisme

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAGNOLES DE L'ORNE TOURISME