Bag of Bones Barkery

What Bag of Bones Barkery does

Bag of Bones Barkery is a family-owned pet supply retailer and on-site dog bakery founded in 2005 and operating from a single storefront at 364 NJ-33 in the Mercerville Shopping Center, Hamilton Township, New Jersey, since 2011. The company serves companion dog and cat owners across Hamilton Township and surrounding communities (Trenton, Lawrenceville, Princeton, Robbinsville) with a curated retail assortment of more than 25 full lines of all-natural pet food spanning 100+ brands — including Stella & Chewy's, Fromm, Farmina, Open Farm, The Honest Kitchen, Earthborn Holistic, Earth Animal, Adored Beast, The Worthy Dog, and NutriSource — alongside its own-label baked treats produced on-site and distributed wholesale to other stores.

The business operates a multi-service model layered on top of the retail core. An on-site bakery produces custom dog cakes, cupcakes, cookies, biscuits, pastries, and gift baskets. A 500 sq ft private center within the store hosts Dr. Rohini Sathish's holistic integrative veterinary practice, offering acupuncture, herbal therapy, energy healing, nutritional counseling, and pet bereavement support. Additional services include Dapper Days grooming (every other Sunday with pre-booking), nutritional counseling across life stages, and pet adoption facilitation with local rescue organizations. Channels include the physical store, a 24-hour online storefront with nationwide shipping, curbside pickup, in-store pickup, gift cards, and the Paw Points earn/redeem/referral loyalty program.

The technology stack is conventional: a standard e-commerce platform, organic social presence on Facebook and Instagram, an email newsletter, and a blog. With approximately six employees and no parent company, funding rounds, M&A activity, or proprietary technology disclosed, the company is a community-rooted specialty retailer that monetizes through product margins, on-site bakery production, and a portfolio of ancillary professional services.

Name

Bag of Bones Barkery

Legal name

Bag of Bones Barkery

Website

https://bagofbonesbarkery.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Bag of Bones Barkery is a family-owned pet supply store and on-site dog bakery in Hamilton Township, NJ, serving local pet owners with 25+ natural pet food brands, custom-baked dog treats, holistic veterinary care, grooming, and nationwide e-commerce shipping.

Ownership category

akta.pro rank

Product category

Pet Supply Retail

NAICS

Pet and Pet Supplies Retailers (45991), Dog and Cat Food Manufacturing (311111), Pet Care (except Veterinary) Services (81291)

SIC

Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Pet Treats & Chews (AFADAFAF)

akta.pro secondary industries

Pet Toys & Enrichment Retail (CRALAHAE), Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Pet supply retail
• Dog bakery treats
• Holistic veterinary care
• Pet grooming services
• Pet adoption services

Headquarters

HQ city

Hamilton Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pet Food and Supplies Sales: Retail sales of pet food, treats, toys, and supplies for dogs and cats. Carries over 25 different full lines of all-natural pet food. Includes both in-store and online shopping with nationwide shipping.
2. Dog Bakery Products: On-site bakery producing dog cakes, cupcakes, cookies, biscuits, pastries, and gift baskets. Custom cakes available for order. Treats made with natural ingredients.
3. Holistic Veterinary Services: Dr. Rohini Sathish provides holistic integrative veterinary services including acupuncture, herbal remedies, energy healing, nutritional counseling, and pet bereavement counseling from a private center located within the store.
4. Dog Grooming (Dapper Days): Grooming services offered every other Sunday (12-2pm) by Sidney. Services include nail trimming and grooming for cats and dogs. Pre-booking required with $20 booking fee.
5. Pet Adoption Services: Supports local pet rescue groups and organizations by facilitating pet adoptions in-store. Connects customers with adoptable dogs and cats from local shelters.
6. Loyalty Program (Paw Points): Earn and redeem points program. Also offers gift cards for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bag of Bones Barkery is a family-owned pet supply store and on-site dog bakery that retails natural pet food, treats, toys, and supplies for dogs and cats while producing custom dog cakes, biscuits, cookies, and pastries in-house. It supplements retail with services including nutritional counseling, holistic integrative veterinary care, mobile grooming, and pet adoption facilitation with local rescues.

Product overview

Bag of Bones Barkery is a family-owned pet supply store and bakery offering a comprehensive portfolio of pet products and services. The core offering centers on a full-line retail supply store for companion dogs and cats, complemented by an on-site dog bakery that produces custom cakes, biscuits, cookies, and pastries. The business provides ancillary services including nutritional counseling, holistic veterinary services (acupuncture, herbal remedies, energy healing), pet adoption assistance, and mobile grooming (Dapper Days). The company carries over 25 different full lines of all-natural pet food from brands including Stella & Chewy's, Fromm, Farmina, Open Farm, The Honest Kitchen, Earthborn Holistic, Earth Animal, Adored Beast, The Worthy Dog, and NutriSource. Additional services include 24-hour online shopping with nationwide shipping, curbside pickup, gift cards, and a Paw Points loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food & Supply Store
• Dog Bakery
• Custom Dog Cakes
• Nutritional Counseling
• Holistic Veterinary Services
• Pet Adoption Services
• Dapper Days Grooming
• Gift Cards
• Paw Points Loyalty Program
• Bag of Bones Barkery Own-Brand Baked Treats

Quantifiable outcome

• 430 five-star reviews with 4.8/5 rating demonstrating strong customer satisfaction

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Dr. Rohini Sathish (Holistic Integrative Veterinarian)coreStrategic or Co-development PartnerDr. Rohini Sathish operates a private holistic veterinary center within Bag of Bones Barkery. She provides integrative veterinary services including acupuncture, herbal remedies, energy healing, and nutritional counseling. The 500 sq ft private space within the store includes two separate entrances for anxious pets. Dr. Sathish manages her own schedule and appointments independently.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bone Appétit Bakery: Boutique pet bakery producing custom dog cakes and treats for retail and special occasions. Comparable small-batch bakery offering adjacent to Bag of Bones' core product line.
• Healthy Spot: Premium independent pet retail chain emphasizing natural food, boutique supplies, and in-store grooming. Mirrors Bag of Bones' small-format specialty store approach with curated brand selection.
• Kriser's Natural Pet: Specialty pet retailer focused on natural, organic, and holistic foods plus grooming and self-wash services. Directly comparable to Bag of Bones' positioning around natural pet nutrition and holistic care.
• Pet People: Specialty pet retail chain focused on natural foods, holistic care, and community-oriented storefronts. Closely aligned with Bag of Bones' health-conscious positioning and service mix.
• Three Dog Bakery: National specialty chain of pet bakeries producing custom dog cakes and treats. Closest analog to Bag of Bones Barkery's on-site bakery concept, with comparable in-store retail of curated pet supplies.

Broad incumbents

• Petco: National omni-channel pet retail incumbent carrying natural food brands and offering in-store vet clinics and grooming. Represents the scaled competition Bag of Bones faces for both in-store and online customers.
• Chewy: Dominant online pure-play pet retailer carrying the same natural and raw brands (Stella & Chewy's, Fromm, Open Farm) that Bag of Bones stocks. The primary direct threat to the company's nationwide shipping channel.
• Pet Supplies Plus: Largest independent pet retail franchise in the US with a neighborhood-store model. Competes with Bag of Bones on convenience and assortment breadth, though without the bakery or holistic vet integration.

Emerging players

• BarkBox (BARK): D2C subscription brand for curated pet toys, treats, and food. Adjacent comp in the premium pet parent segment with a digitally native operating model that could encroach on the curated-experience niche Bag of Bones serves.

Regional players

• Mud Bay: Pacific Northwest natural pet retail chain with strong selection of raw, grain-free, and holistic diets. Comparable concept and category mix, though primarily operating west of the Mississippi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Bag-of-Bones-Barkery-103523140974
• Instagraminstagram.com/bagofbonesbarkery
• LinkedInlinkedin.com/company/bag-of-bones-barkery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bag of Bones Barkery