Kriser's Natural Pet

What Kriser's Natural Pet does

Kriser's Natural Pet is a privately-held omnichannel pet supply retailer founded in 2006, operating 19+ physical storefronts across Colorado, Kansas, Minnesota, Wisconsin, and Illinois, paired with an e-commerce platform carrying more than 3,300 SKUs from over 100 premium pet food brands. The assortment spans dry, wet, freeze-dried, raw, air-dried, and grain-free formulations for dogs and cats, plus treats, toys, supplies, and supplements, and includes a proprietary Roosevelt house brand of chews; notable third-party brands include Fromm, NutriSource, Orijen, Open Farm, Stella & Chewy's, Primal, Ziwi Peak, Vital Essentials, Fussie Cat, and Zignature. The underlying commercial technology is a standard e-commerce storefront with store locator, online ordering, Autoship subscription management, BOPIS, curbside pickup, and delivery integrations; no proprietary platform, AI/ML capability, or patented technology is disclosed.

The company monetizes through three revenue streams: (1) one-time retail product sales across physical stores and the e-commerce site, (2) pet care services including professional grooming (dog and cat), self-wash stations, and in-store veterinary clinics operated via partnership with VIP Vet Petcare, and (3) recurring Autoship subscriptions carrying a 35% first-order and 5% subsequent-order discount. Pricing is transaction-based with a 10% BOPIS discount, a 4%-back loyalty program (Friends of Kriser's), and tiered shipping (free in CO/KS/MN/WI on orders over $35; $19.95 elsewhere). Same-day delivery is enabled within 15 miles of any store through Uber Direct, DoorDash, Instacart, UberEats, and Grubhub, and direct shipping reaches additional geographies.

Kriser's go-to-market is direct-to-consumer B2C retail serving SMB/individual dog and cat owners across two primary persona segments — premium/dietary-need dog owners and natural-product-seeking cat owners — with no enterprise or B2B accounts disclosed. Marketing channels center on owned digital (email, Instagram, Facebook, blog content under 'Pet Parenting Resources'), the loyalty program, in-store events, and local pet-rescue partnerships (Give Back to Shelter Pets). There is no disclosed revenue, no disclosed funding total beyond a 2015 institutional round, and no public listing; the company has executed at least one prior acquisition (Wylie Wagg, 2016) and operates as a privately-held specialty retailer with a 51-100 employee base.

Name

Kriser's Natural Pet

Legal name

Kriser's Natural Pet

Website

https://krisers.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Kriser's Natural Pet is a privately-held omnichannel pet supply retailer operating 19+ physical stores across the Midwest and Mountain West plus a 3,300-SKU e-commerce platform, serving dog and cat owners with premium natural food, supplies, grooming, self-wash, and in-store veterinary services.

Ownership category

akta.pro rank

Product category

Specialty Pet Retail

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Food & Treats Retail (CRALAHAB)

akta.pro secondary industries

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC), Companion Animal Maintenance & Wellness Nutrition (HLAMAHAB), Species-Specific Supplements (Dog/Cat/Other Companion Species) (HLAMALAN)

Keywords

• Natural pet food
• Pet supplies retail
• Pet grooming services
• Pet care services
• Pet wellness products

Headquarters

HQ city

Santa Monica

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of pet food, treats, toys, supplies, and supplements through physical retail stores and e-commerce platform. Products include natural, organic, grain-free, raw, and premium pet food brands.
2. Pet Care Services: Grooming services (dog and cat grooming), self-wash stations, nail trims, pet facials, veterinary services including vaccinations and teeth cleaning, and dental services.
3. Autoship Subscriptions: Subscription-based recurring delivery service offering 35% off first order and 5% off future shipments. Allows customers to schedule regular deliveries of pet food, treats, and supplies.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Kriser's Natural Pet is an omnichannel specialty pet retailer selling natural pet food, treats, supplies, supplements, and cat litter through 19+ physical stores across the Midwest and a national e-commerce platform. The company also delivers pet care services including professional dog and cat grooming, self-wash stations, and in-store veterinary clinics through a VIP Vet Petcare partnership. Recurring revenue and customer retention are supported by an Autoship subscription program and the Friends of Kriser's loyalty rewards program.

Product overview

Kriser's Natural Pet is a natural pet supply retailer offering a comprehensive e-commerce platform and physical store experience. The product portfolio centers on premium pet food across multiple formats (dry, wet, freeze-dried, raw, air-dried, grain-free) for both dogs and cats, complemented by an extensive selection of treats, toys, supplies, and supplements. The company operates as a multi-brand retailer featuring both national brands (NutriSource, Fromm, Orijen, Stella & Chewy's, Open Farm, Primal) and its house brand Roosevelt for chews. Beyond retail products, Kriser's offers pet wellness services including professional grooming (dog and cat), self-wash stations, and veterinary services through VIP Vet Petcare clinics. The platform provides multiple shopping methods including buy online pick up in store (BOPIS), local delivery powered by Uber Direct, same-day delivery via DoorDash/Instacart/UberEats, and a subscription Autoship program. The Friends of Kriser's loyalty program rewards customers with 4% back on purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Roosevelt: Featured house brand available at Kriser's

Products and services

• Natural Dog Food Multi-format natural dog food line (dry, wet, freeze-dried, raw, air-dried, grain-free, puppy, senior) for dog owners seeking premium and specialty nutrition.
• Natural Cat Food Multi-format natural cat food line (dry, wet, freeze-dried, raw, air-dried, grain-free, kitten, senior) for cat owners seeking premium and specialty nutrition.
• Dog Treats & Chews Wide assortment of natural dog treats and chews (biscuits, bones, bully sticks, dental, jerky, freeze-dried) for dogs.
• Cat Treats Natural cat treats including catnip, dental, freeze-dried, and soft & chewy varieties.
• Pet Toys (Dog & Cat) Dog and cat toys including balls, chew toys, fetch toys, interactive, plush, rope, and treat-dispensing toys for enrichment and play.
• Pet Supplies General pet supplies including apparel, beds, bowls, cleaning/potty, crates, flea & tick, grooming, and leashes/collars/harnesses.
• Pet Supplements Targeted pet supplements (allergy, calming, dental, digestion, eye & ear, hemp, joint, skin, hairball) for dogs and cats.
• Cat Litter Cat litter available in clumping, scented, and unscented formats.
• Professional Dog Grooming Salon grooming service for dogs performed at Kriser's retail locations.
• Professional Cat Grooming Salon grooming service for cats performed at Kriser's retail locations.
• Self-Wash Stations Self-service pet wash facilities where customers can bathe their own pets using store-provided equipment and supplies.
• In-Store Veterinary Services In-store veterinary services provided via VIP Vet Petcare partnership, including vaccinations, teeth cleaning, and dental services for dogs and cats.
• Autoship Subscription Delivery Recurring-delivery subscription service for pet food, treats, and supplies, with 35% off the first order and 5% off subsequent shipments.
• Roosevelt House Brand Kriser's own-label pet chews including bully sticks, beef tendons, and braided treats.

Quantifiable outcome

• 4% back on all purchases through loyalty rewards
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Uber DirectcoreTechnology or IntegrationSame-day local delivery powered by Uber Direct within 15 miles of all store locations. Orders can be placed up to one hour before store closing for same-day delivery.
• DoorDashsupportingChannel Partner/ Reseller/ DistributorThird-party delivery partner for same-day delivery of pet products in select markets.
• InstacartsupportingChannel Partner/ Reseller/ DistributorGrocery and pet product delivery service enabling rapid delivery of pet supplies to customers.
• UberEatssupportingChannel Partner/ Reseller/ DistributorFood and product delivery platform partner for same-day pet product delivery.
• NashsupportingTechnology or IntegrationDelivery platform powering same-day delivery orders placed through the Kriser's website.
• VIP Vet PetcarecoreStrategic or Co-development PartnerIn-store veterinary services partnership providing vaccinations, teeth cleaning, and other health services at Kriser's locations. Includes dental services for pets.
• Local Pet Rescue OrganizationssupportingGTM or Marketing PartnerPartnerships with local rescue organizations for shelter pet support, adoption events, and giving back programs. Includes 'Give Back to Shelter Pets' initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BarkBox: BarkBox (BARK Inc.) is a subscription-based pet product company with a growing retail supercenter concept and DTC focus. It overlaps with Kriser's subscription and treat categories but is differentiated by its toy-first subscription model and national online scale.

Direct peers

• Hollywood Feed: Hollywood Feed is a regional natural pet retailer with 100+ stores across the South and Midwest carrying premium brands and offering self-wash and grooming services. Its premium natural positioning and store-with-services model directly parallel Kriser's business.
• Chewy: Chewy is a leading online-only pet retailer offering the same premium brands Kriser's carries (Fromm, Orijen, Stella & Chewy's), with aggressive Autoship pricing, free shipping over $49, and a much broader SKU catalog. It is Kriser's most direct e-commerce competitor.
• Wag N' Wash: Wag N' Wash is a natural pet retail chain with self-wash stations, grooming, and a curated assortment of premium pet food brands. Its store-with-services model closely mirrors Kriser's format and value proposition.
• Mud Bay: Mud Bay is a Pacific Northwest natural pet retailer with ~30 stores, strong private-label assortment, and a reputation for curated premium brands—directly analogous to Kriser's positioning in the Midwest. Comparability is high on store format, category mix, and customer demographic.
• Chuck & Don's: Chuck & Don's is a Midwest-based natural pet supply chain that shares Kriser's tech stack and supplier relationships (customer support emails route to chuckanddons.com, and delivery integrations appear shared). It is essentially a sister brand or closely affiliated retailer in the same premium natural pet category.

Broad incumbents

• PetSmart: PetSmart is the largest North American specialty pet retailer with over 1,600 stores, offering pet food, supplies, grooming, training, and in-store vet clinics. It competes directly with Kriser's across the full omnichannel pet retail stack but at materially greater scale and broader geographic coverage.
• Petco: Petco operates 1,400+ pet specialty stores with a strong focus on nutrition, grooming, and veterinary services (via Thrive Pet Healthcare). It overlaps directly with Kriser's natural food assortment, services mix, and subscription business, with significantly larger scale.
• Pet Supplies Plus: Pet Supplies Plus operates 400+ franchise and corporate stores across the US focused on natural and premium pet food, supplies, and grooming. It is a closer geographic and category competitor to Kriser's than PetSmart/Petco, especially in Midwest markets.

Regional players

• Tomlinson's Feed: Tomlinson's is a Texas-based natural pet and feed retailer with strong curation of premium brands (similar to Kriser's assortment). It competes in the same niche of natural, holistic pet retail but in a different region, providing useful regional benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• Xx.com/kriserspets
• Facebookfacebook.com/kriserspets

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kriser's Natural Pet