Bailey's Comfort Services
Bailey's Comfort Services is a privately held residential HVAC contractor founded in 2005, serving homeowners across eight cities in the Augusta, Georgia and North Augusta, South Carolina corridor with heating, cooling, heat pump, ductless, and indoor air quality services, supplemented by a tiered annual VIP membership program and Wells Fargo customer financing.
- Company typePrivate
- Founded2005
- HeadquartersAugusta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bailey's Comfort Services does
Bailey's Comfort Services is a privately held residential HVAC contractor founded in 2005 by Ray Orzechowski, headquartered at 2002 Westside Dr. in Augusta, Georgia, and serving the Columbia County corridor across eight cities in Georgia and South Carolina (Augusta, Belvedere, Evans, Graniteville, Grovetown, Hephzibah, Martinez, and North Augusta). The company provides heating, ventilation, air conditioning, and indoor air quality services to individual homeowners, with a core offering that spans AC repair, AC replacement, AC maintenance, furnace repair/replacement/maintenance, heat pump service (including cold-climate, dual-fuel, and conversion work), and ductless mini-split systems. Supporting product lines include indoor air quality testing (carbon monoxide, radon, VOCs), UV air purification (Fresh-Aire UV APCO-X and Patriot UV systems), HEPA and high-MERV filtration, duct cleaning, ductwork services, residential zoning systems, thermostat service, and hard start kit installation.
The business operates a direct-to-consumer service model with no disclosed institutional ownership, funding rounds, or subsidiary structure. Revenue is generated through four primary streams: one-time HVAC repair fees (typically $150-$600 per visit), equipment sales plus installation labor (system replacements typically $3,000-$8,000), preventive maintenance tune-ups ($75-$200), and a subscription-based VIP Membership program with three annual tiers (Standard, Silver, Gold) offering semi-annual tune-ups, repair discounts of up to 15%, priority scheduling, and waived diagnostic fees at higher tiers. A Wells Fargo Home Projects credit card partnership enables third-party customer financing for equipment purchases.
Marketing and customer acquisition span the company website, Facebook, YouTube, Twitter (@augustacomfort), Google Business Profile reviews (4.9/5 across 148 reviews), WGAC Radio spots, and an active community involvement program branded "Community Pawsitivity." Technicians are NATE-certified and service equipment from at least nine OEMs (Trane, Carrier, American Standard, Rheem, Goodman, Lennox, Bryant, Daikin, Amana), and the company holds ACCA and Conditioned Air Association of Georgia memberships. Recent regional recognition includes Best of Georgia 2025 (Georgia Business Journal) and Cyber City's Best Heating & Air Company for 2025.
Bailey's Comfort Services firmographics
Firmographics- Name
- Bailey's Comfort Services
- Legal name
- Bailey's Comfort Services
- Website
- https://baileyscomfortservices.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bailey's Comfort Services is a privately held residential HVAC contractor founded in 2005, serving homeowners across eight cities in the Augusta, Georgia and North Augusta, South Carolina corridor with heating, cooling, heat pump, ductless, and indoor air quality services, supplemented by a tiered annual VIP membership program and Wells Fargo customer financing.
- Ownership category
- akta.pro rank
Bailey's Comfort Services industry classification
Industry- Product category
- Residential HVAC Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- Duct Sealing, Insulation & Airflow Balancing (HSAOAIAH)
Keywords
Where Bailey's Comfort Services is headquartered
LocationHeadquarters
- HQ city
- Augusta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bailey's Comfort Services business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- HVAC Repair Services: One-time service fees for diagnosing and repairing heating and cooling equipment including heat pumps, furnaces, air conditioners, and ductless systems. Pricing varies by issue and equipment type.
- Equipment Installation: Sales and installation of new HVAC equipment including heat pumps, furnaces, air conditioners, ductless systems, and air quality equipment. Equipment costs plus installation labor.
- Preventive Maintenance: Semi-annual tune-up services for HVAC systems. Includes inspection, cleaning, and adjustments to maintain efficiency and prevent breakdowns.
- VIP Membership Plans: Subscription-based maintenance program with three tiers (Standard, Silver, Gold) offering semi-annual tune-ups, discounts on repairs, priority service, and other benefits. Annual billing.
- Financing Services: Third-party financing partnerships (Wells Fargo) to help customers finance equipment purchases and major repairs. Company facilitates financing but revenue recognition depends on terms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard VIP - Basic maintenance benefits with repair discounts |
| Subscription | Annual | Silver VIP - Enhanced maintenance with biocide treatment |
| Subscription | Annual | Gold VIP - Premium maintenance with waived diagnostic fees |
| Unit Pricing | Pay-as-you-go | Heat Pump Repair |
| Unit Pricing | Pay-as-you-go | Heater/Furnace Repair |
| Unit Pricing | Pay-as-you-go | Heater Maintenance/Tune-Up |
| Unit Pricing | Pay-as-you-go | Heat Pump Replacement |
| Unit Pricing | Pay-as-you-go | Heater/Furnace Replacement |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Bailey's Comfort Services product offering
Product offeringCore offering
Bailey's Comfort Services is a residential HVAC contractor that sells, installs, repairs, and maintains heating, cooling, and indoor air quality equipment for homeowners in the Augusta, Georgia area. Service offerings include AC and furnace repair, replacement, and maintenance, heat pump and ductless mini-split service, indoor air quality solutions, and a tiered VIP Membership maintenance program (Standard, Silver, Gold). Equipment plus installation labor is sold alongside one-time service fees and recurring membership revenue.
Product overview
Bailey's Comfort Services offers a comprehensive portfolio of HVAC (heating, ventilation, and air conditioning) services for residential customers in the Augusta, Georgia area. The core offering consists of air conditioning services (repair, replacement, and maintenance), furnace services (repair, replacement, and maintenance), and heat pump services (repair, replacement, conversion, and maintenance). Supporting services include indoor air quality solutions (air quality testing, UV lights, air purifiers, high-efficiency filters, dehumidifiers, humidifiers), duct services (cleaning and ductwork repair/installation), thermostat service, residential zoning systems, and hard start kit installation. The company also offers a VIP Membership maintenance program with tiered levels providing semi-annual tune-ups and discounts. Services are provided by NATE-certified technicians who service all major HVAC brands including Trane, Carrier, American Standard, Rheem, Goodman, and Lennox.
Differentiator
Problem solved
Functional benefit
Brands
- Community Pawsitivity: Community involvement program featuring the company mascot Bailey the dog, including charitable activities and community events
Products and services
- AC Repair Diagnostic and repair services for residential air conditioning units, including compressor repair and emergency after-hours service for most AC brands; for homeowners in the Augusta, GA area.
- AC Replacement Installation of new residential air conditioning systems, including high-efficiency AC units; equipment plus installation labor sold as a quoted project.
- AC Maintenance Preventive AC maintenance and tune-ups for homeowners, intended to improve efficiency, prevent breakdowns, and extend equipment life.
- Furnace Repair Gas and electric furnace repair services for residential customers, including ignition issues, pilot light problems, and component replacement; typically priced $150-$600 depending on issue and system type.
- Furnace Replacement Installation of new residential gas or electric furnaces, including high-efficiency models; most homeowners spend between $3,000 and $8,000 depending on system type, size, and efficiency level.
- Furnace Maintenance Annual furnace tune-ups for homeowners, including burner inspection, ignition system testing, and heat exchanger checks; typically starts at $75 and tops out at $200.
- Heat Pump Service Complete residential heat pump services for heating and cooling, including repair, replacement, conversion from fossil fuel systems, and maintenance for cold climate and dual-fuel heat pumps.
- Ductless Mini-Split Systems Installation, repair, and maintenance of ductless mini-split air conditioning and heating systems for homes without ductwork or room additions in the Augusta area.
- Indoor Air Quality Solutions Residential indoor air quality services including air quality testing (CO, radon, VOCs), UV light installation (Fresh-Aire UV APCO-X, Patriot UV), air purifiers, HEPA and high-MERV filters, dehumidifiers, humidifiers, and duct cleaning.
- VIP Membership Plan Annual subscription maintenance program with three tiers (Standard, Silver, Gold) offering semi-annual tune-ups, 15% repair discounts, priority service, waived diagnostic fees at higher tiers, biocide treatment, free filters, and 24-hour emergency service for members.
Quantifiable outcome
- Heat pump lifespan: 10-15 years with proper maintenance
- +3 more outcomes
Companies that use Bailey's Comfort Services
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Bailey's Comfort Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Bailey's Comfort Services partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Air Conditioning Contractors of America (ACCA)minorBailey's Comfort Services is a member of ACCA, demonstrating commitment to industry standards and best practices in the HVAC contracting industry.
- Conditioned Air Association of GeorgiaminorBailey's Comfort Services is a member of the Conditioned Air Association of Georgia, Inc., a regional industry association for HVAC contractors.
- North American Technician Excellence (NATE)coreBailey's Comfort Services employs NATE-certified technicians. NATE is the leading certification program for HVAC/R technicians in North America, ensuring technicians have demonstrated knowledge and competence in the field.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Bailey's Comfort Services competitors and assessment
Company assessmentDirect peers
- Burkhardt Heating & Air Conditioning: Regional residential HVAC service and installation company in the Midwest with a similar single-owner history and direct-to-homeowner service model. Closely comparable in offerings, customer type, and operational scale.
- One Hour Heating & Air Conditioning: Neighborly-owned HVAC service franchise focusing on residential heating and cooling repair, replacement, and maintenance with on-demand and scheduled service. Directly comparable service lines, customer segment, and direct-sales-to-homeowner model.
- Cool Today: Southeast US residential HVAC service and replacement provider with a similar direct-to-consumer model, comparable service portfolio (repair, replacement, maintenance, IAQ), and multi-location footprint. Highly comparable in operating model to Bailey's, though operating at larger scale.
- Fire & Ice Heating, Cooling, Plumbing: Mid-size regional HVAC contractor serving Indiana and surrounding areas with residential heating and cooling services. Similar service breadth (AC, heat pumps, furnaces, IAQ) and direct-to-homeowner GTM.
- Petrey Heating & Air: Regional residential HVAC contractor serving Alabama and surrounding states with repair, replacement, and maintenance offerings. Comparable size, operating model, and customer base to Bailey's.
- Aire Serv: Franchise-based residential and light commercial HVAC service brand under Neighborly, delivering repair, installation, and maintenance across North America. Same core services, customer type, and technician-based delivery model as Bailey's.
Broad incumbents
- Lennox International: Global HVAC equipment manufacturer. Bailey's services Lennox systems, making the OEM an indirect peer for the install/replace revenue line.
- Trane Technologies: Global HVAC manufacturer and brand owner. Bailey's is an authorized service provider for Trane equipment, placing the OEM within its commercial ecosystem alongside many competitor dealers.
- Neighborly (formerly The Dwyer Group): Multi-brand home services franchising platform that owns Aire Serv, One Hour Heating & Air, and other adjacent home services brands. Effectively the roll-up competitive archetype for residential HVAC service operators like Bailey's.
Regional players
- Air Today Heating & Cooling: Carolinas-based residential HVAC service provider serving the Southeast. Highly comparable operating model and customer base though operating in a different regional geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bailey's Comfort Services social profiles
Digital presenceBailey's Comfort Services compliance and trust
Trust signalCompliance3 records
Bailey's Comfort Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bailey's Comfort Services leadership team
Management profileNumber of profiles
Profiles1 record
Bailey's Comfort Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bailey's Comfort Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bailey's Comfort Services
What does Bailey's Comfort Services do?
Bailey's Comfort Services is a residential HVAC contractor that sells, installs, repairs, and maintains heating, cooling, and indoor air quality equipment for homeowners in the Augusta, Georgia area. Service offerings include AC and furnace repair, replacement, and maintenance, heat pump and ductless mini-split service, indoor air quality solutions, and a tiered VIP Membership maintenance program (Standard, Silver, Gold). Equipment plus installation labor is sold alongside one-time service fees and recurring membership revenue.
Is Bailey's Comfort Services a public or private company?
Bailey's Comfort Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bailey's Comfort Services founded?
Bailey's Comfort Services was founded in 2005. It employs 11 to 50 people.
Where is Bailey's Comfort Services based?
Bailey's Comfort Services is headquartered in Augusta, United States, in the North America region.
How does Bailey's Comfort Services make money?
Five revenue lines are on record. HVAC Repair Services are the primary driver. The others are equipment Installation, preventive Maintenance, VIP Membership Plans and financing Services.
Who are Bailey's Comfort Services's main competitors?
Direct peers on record are Burkhardt Heating & Air Conditioning, One Hour Heating & Air Conditioning, Cool Today, Fire & Ice Heating, Cooling, Plumbing, Petrey Heating & Air and Aire Serv. Broad incumbents are Lennox International, Trane Technologies and Neighborly (formerly The Dwyer Group). Air Today Heating & Cooling is listed as a regional player.
Does Bailey's Comfort Services have an API?
No public API is recorded for Bailey's Comfort Services.
What industry is Bailey's Comfort Services in?
Bailey's Comfort Services's product category is Residential HVAC Services. Its primary akta.pro industry code is HSAOAIAH, Duct Sealing, Insulation & Airflow Balancing. Its NAICS code is 238220 and its SIC code is 7600.