What Fire & Ice Heating and Airconditioning does

Fire & Ice Heating, Cooling, Plumbing & Electrical is a privately held, founder-owned residential home services contractor headquartered in Dublin, Ohio, with an operations support office in Columbus. Founded circa 2005 by Scott Merritt, a 26-year residential HVAC veteran who started as a service technician, the company delivers heating, cooling, plumbing, electrical, water-heater, and whole-home generator services to homeowners across 25+ Central Ohio communities.

The company's technical stack centers on premium OEM equipment — Carrier (Factory Authorized Dealer, including Infinity-series modulating furnaces, air conditioners and heat pumps with Greenspeed Intelligence), Trane (authorized dealer), and Mitsubishi ductless mini-splits — paired with a proprietary full-system commissioning process (static pressure measurement, airflow calibration, refrigerant charge verification, thermostat configuration, and documentation) that the company describes as a standard practice most competitors skip. Accessory product lines include Reme Halo whole-house air purifiers, whole-home humidifiers and dehumidifiers, smart thermostats, and EV chargers.

Fire & Ice operates a hybrid revenue model: transactional revenue from one-time equipment installations ($3,000-$15,000 ticket range) and on-demand service calls ($99 standard, $149 after-hours, $198 holiday dispatch fees plus parts/labor), layered with subscription-style recurring revenue from the Happy Home Club bi-annual maintenance plan. Go-to-market is sales-led and digital, anchored by a 600+ article/video Learning Center for organic search, a fully functional website with online scheduling, Google Reviews accumulation (3,500+ five-star reviews), paid search, and Cleveland Browns/Columbus Clippers community partnerships. The company has installed over 20,000 HVAC systems cumulatively, holds BBB accreditation, and is a Carrier Factory Authorized Dealer.

Name

Fire & Ice Heating and Airconditioning

Legal name

Fire & Ice Heating, Cooling, Plumbing & Electrical, Inc.

Website

https://indoortemp.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fire & Ice Heating, Cooling, Plumbing & Electrical is a privately held, founder-owned residential home services contractor serving 25+ Central Ohio communities with HVAC, plumbing, electrical, water-heater, and generator installation, repair, and maintenance, operating as a Carrier Factory Authorized Dealer.

Ownership category

akta.pro rank

Product category

Residential HVAC Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220), Electrical Contractors and Other Wiring Installation Contractors (23821)

SIC

Electrical Work (1731)

akta.pro primary industry

Heat Pump Repair & Maintenance (HSAOAHAD)

akta.pro secondary industry

Water Heater Safety, Code Compliance & Permit Inspection Support (HSAOACAI)

Keywords

• Residential HVAC services
• Heating and cooling
• Plumbing services
• Electrical services
• Home generator installation

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. HVAC Service, Repair & Diagnostics: On-demand service calls for heating, cooling, plumbing, and electrical repair and diagnostics. Dispatch fees apply based on time of service (standard $99, after-hours $149, holidays $198). Revenue is transactional per visit, supplemented by parts and labor charges for repairs.
2. Equipment Installation & Replacement: Sale and professional installation of HVAC equipment including furnaces, air conditioners, heat pumps, ductless mini-splits, water heaters, and electrical systems. Pricing ranges by tier (entry-level to premium) with full commissioning included. Equipment sales are one-time revenue with installation labor.
3. Maintenance Plans (Happy Home Club): Bi-annual preventative maintenance agreements covering tune-ups for heating and cooling systems at no additional charge for plan members. Provides recurring subscription revenue and locks in customers for ongoing service relationship.
4. Plumbing Services: Drain services, water heater repair/replacement, leak detection, and general plumbing maintenance and installation services.
5. Electrical Services: General wiring, panel upgrades, generator installation, EV charger installation, and electrical safety inspections.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Fire & Ice Heating, Cooling, Plumbing & Electrical is a residential home services contractor that sells, installs, services, and repairs heating, air conditioning, plumbing, electrical, and standby generator systems for homeowners in the Columbus, Ohio metro and surrounding Central Ohio communities. The company also offers preventative maintenance subscriptions, ductless mini-split installations, water heater replacement, EV charger installation, and whole-home indoor air quality add-ons.

Product overview

Fire & Ice Heating, Cooling, Plumbing & Electrical is a residential home services contractor offering a broad portfolio of installation, repair, and maintenance services for heating, cooling, plumbing, and electrical systems. Their core service offering includes Furnace Services (repair, installation, tune-ups), Heat Pump Services, Air Conditioning Services (including Ductless Mini-Splits), Plumbing Services, Electrical Services (panel upgrades, generators, EV chargers), Water Heaters, and Multi-Family Services. They also offer a Maintenance Agreements program (Happy Home Club) with bi-annual tune-ups and priority scheduling. On the product side, they sell and install Carrier HVAC equipment (furnaces including 59MN7, 59TN6, 59TP6, 59SC2, 59SC5, 58TN; air conditioners including 24VNA0; heat pumps including 25VNA0; and air handlers including FE5A) and Trane equipment (furnaces including S9V2). Accessory products include Reme Halo whole-house air purifiers, whole-house humidifiers, and whole-house dehumidifiers. They provide services via a digital online scheduling platform for appointment booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services (Furnace & Heat Pump) Residential heating services covering furnace repair, installation, and tune-ups, plus heat pump repair, installation, and tune-ups for gas and electric systems. Targeted at Central Ohio homeowners.
• Cooling Services (Air Conditioning & Ductless Mini-Splits) Air conditioner repair, installation, and tune-ups, plus ductless mini-split services for homes without traditional ductwork, home additions, garages, and targeted comfort areas.
• Plumbing Services Full-range residential plumbing services including leak detection and repair, drain and sewer clearing, water heater repair and replacement (tank and tankless), garbage disposal service, and sump pump solutions.
• Electrical Services Residential electrical services including panel upgrades, general wiring, circuit installation, outlet and switch replacement, ceiling fan installation, whole-home surge protection, lighting upgrades, generator evaluation and installation, EV charger installation, and electrical safety inspections.
• Multi-Family HVAC Services Heating and cooling services tailored for multi-family residential properties, including apartments and condominiums.
• Water Heater Services Water heater repair and replacement services covering both traditional tank and tankless systems.
• Home Generator Installation Whole-home standby generator evaluation and installation services, including sizing for essential loads or whole-home coverage.
• Maintenance Agreements (Happy Home Club) Bi-annual preventative maintenance plan covering HVAC tune-ups at no additional charge for plan members, with priority scheduling benefits.
• Carrier Infinity Series HVAC Equipment Sale and installation of Carrier's high-efficiency Infinity series HVAC equipment, including modulating furnaces (up to 98.5% AFUE), Greenspeed Intelligence variable-speed compressors (up to 20.5 SEER, 13 HSPF), heat pumps, and variable-speed air handlers. Sold and installed as part of residential HVAC installations.
• Trane HVAC Equipment Sale and installation of Trane high-efficiency gas furnaces and HVAC equipment (including the S9V2 furnace with up to 96% AFUE), as an authorized Trane dealer.
• Whole-House Indoor Air Quality Add-Ons Reme Halo whole-house air purifier (proven effective against viruses including COVID-19, priced $995-$1,500 including installation), whole-house humidifiers ($600-$2,500 installed), and whole-house dehumidifiers ($3,000 and up installed), integrated with the home HVAC system.

Quantifiable outcome

• Up to 28% reduction in energy bills reported after full commissioning install vs. bare-bones installation
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Cleveland BrownscoreGTM or Marketing PartnerFire & Ice holds a corporate partnership with the Cleveland Browns NFL team, listed in the website navigation under 'Partnerships'. The partnership serves as a community and brand marketing alliance.
• Columbus ClipperscoreGTM or Marketing PartnerFire & Ice holds a corporate partnership with the Columbus Clippers minor league baseball team, listed in the website navigation under 'Partnerships'. The partnership serves as a community and brand marketing alliance.
• Carrier (Factory Authorized Dealer)coreChannel Partner/ Reseller/ DistributorFire & Ice is a Carrier Factory Authorized Dealer, installing and servicing Carrier HVAC equipment including Infinity series furnaces, air conditioners, and heat pumps. The Carrier Factory Authorized seal is displayed on the company website.
• Trane (Authorized Dealer)coreChannel Partner/ Reseller/ DistributorFire & Ice is an authorized Trane dealer, installing and servicing Trane furnaces and HVAC equipment. The company sells 12+ Trane furnace models and provides product reviews and guides for Trane products.
• MitsubishiminorChannel Partner/ Reseller/ DistributorFire & Ice installs Mitsubishi ductless mini-split systems and equipment. Mitsubishi products are featured in product comparisons and installation guides on the company website.
• Mid-Ohio Food BankminorOthersAs part of its community outreach, Fire & Ice supports the Mid-Ohio Food Bank, a charitable organization addressing food insecurity in Central Ohio.
• James Cancer CenterminorOthersFire & Ice supports the James Cancer Center through local community giving, as part of its commitment to Central Ohio charities.
• Arbor Day FoundationminorOthersFire & Ice supports the Arbor Day Foundation as part of its environmental and community giving initiatives.
• Disabled American VeteransminorOthersFire & Ice supports Disabled American Veterans as part of its local outreach and charitable contributions.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Service Experts: National residential HVAC, heating, cooling, and indoor air quality service company. Direct competitor in the premium residential HVAC installation and maintenance segment, with similar Carrier/Trane/Lennox dealer relationships.
• One Hour Heating & Air Conditioning: National residential HVAC service franchise delivering install, repair, and maintenance under a single brand. Directly comparable on service model, residential-only customer base, and emphasis on on-time/quality service guarantees.
• ARS / Rescue Rooter: Large multi-trade residential services platform offering HVAC, plumbing, and electrical across the U.S. Closely comparable multi-trade one-stop-shop positioning, though at significantly greater scale.
• F.H. Furr: Multi-trade residential HVAC, plumbing, and electrical service contractor serving the Mid-Atlantic out of a similar-sized regional footprint. Closely matches Fire & Ice's one-stop-shop model, OEM-authorized dealer strategy, and installer-of-record positioning.
• Roto-Rooter: Nationally recognized residential plumbing, drain, and water-damage service brand. Comparable in the plumbing service line that Fire & Ice bundles into its multi-trade offering, with similar technician-driven service delivery.
• Len The Plumber: Regional residential plumbing service brand in the Mid-Atlantic with strong marketing presence and on-time guarantees. Comparable mid-size private operator competing on reputation and service quality, much like Fire & Ice in Ohio.
• Benjamin Franklin Plumbing: National residential plumbing franchise with on-time guarantee, scheduled service, and maintenance plans. Direct overlap with the plumbing arm of Fire & Ice's offering, including water heater and drain services.
• Mr. Sparky Electric: National residential electrical service franchise covering panel upgrades, generators, and wiring. Comparable to Fire & Ice's electrical services line, including generator installation and EV-charger work.

Broad incumbents

• Neighborly: Multi-brand franchisor of residential home services including Mr. Sparky, Benjamin Franklin Plumbing, and other trades. Comparable multi-trade strategy at platform scale and a direct consolidation counterparty for operators like Fire & Ice.
• HomeServe USA: National home services warranty and contractor network operating at much larger scale. Indirectly comparable as an ecosystem participant that channels residential service demand to contractor partners and competes for the same homeowner wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVdf0x94g-t4zIY5oGjma3g
• Facebookfacebook.com/FireIceHeatingandAC

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire & Ice Heating and Airconditioning