Bail Rénov'

What Bail Rénov' does

Bail Rénov' is a French nonprofit association (association loi 1901) founded in 2023 and headquartered in Paris at 10 rue du Plâtre, 75004. It operates as a free national advisory service dedicated to helping private rental landlords undertake energy renovation of their properties, with secondary support for tenants and partnerships with property managers and local authorities. The organization was created under the impetus of the French Ministry of Ecological Transition and is supported by ADEME, structured as a consortium of seven founding partner organizations: ANIL, Habitat & Humanisme, SOLIHA, UNPI, Casbâ, Énergies Demain, and Sonergia. Its mandate is shaped by the progressive ban on renting F and G-rated properties (DPE classification) taking effect in 2025, 2028, and 2034, addressing an estimated 1.1 million energy-inefficient rental homes (13.8% of private rental stock) in France.

The core offering consists of personalized telephone advice, in-person information workshops (430 in 2025), home pre-diagnostic visits (9,000 between March 2024 and May 2026), landlord-tenant dialogue facilitation and mediation (930 mediations facilitated), and personalized energy consumption follow-up. Services are delivered through a national network of 315 trained advisors deployed across 450 municipalities, supported by 550 experts, professionals, and volunteers mobilized through the seven partner organizations and 250 local associations. As of latest figures, 50,000 housing units have been engaged toward energy renovation, with a stated target of 75,000 landlords accompanied by end-2026. The organization also operates the European Commission co-financed 'Rénover pour mieux louer' experimental project (LIFE programme, September 2025 – December 2028) testing integrated renovation pathways in Hauts-de-Seine and Puy-de-Dôme.

The business model is entirely non-commercial: all services are 100% free for landlords and tenants with no conditions, fees, or income requirements. Funding flows exclusively through the French CEE (Certificats d'Économies d'Énergie) mechanism — a regulated scheme obligating energy suppliers to finance energy transition actions — supplemented by institutional backing from the Ministry of Ecological Transition, ADEME, and European LIFE programme co-financing. The association is governed by a board of directors with Philippe Pelletier as President and Laure-Reine Gapp as Directrice générale. There is no software platform or proprietary technology product; the value proposition rests on human advisory expertise, regulatory credibility, and physical proximity to landlords across France.

Name

Bail Rénov'

Legal name

Association Bail Rénov'

Website

https://bailrenov.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Bail Rénov' is a French nonprofit founded in 2023 providing free energy renovation advisory services to private rental landlords nationwide. It operates through a consortium of 7 partner organizations, funded by France's CEE energy savings mechanism and supported by the Ministry of Ecological Transition.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. CEE (Certificats d'Économies d'Énergie) funding: All of Bail Rénov's operations are funded through the French CEE mechanism (Certificates of Energy Savings), established in 2005. This mechanism obligates energy suppliers (electricity, gas, fuel, etc.) to support actions in favor of the ecological transition. All actions are financed through this device.
2. Ministry of Ecological Transition and ADEME support: The association was created under the impetus of the Ministry of Ecological Transition and is supported by ADEME (Agence de la Transition Écologique). These public institutions provide institutional backing alongside CEE funding.
3. European Commission LIFE programme co-financing: The Rénover pour mieux louer experimental project is co-financed by the European Commission under the LIFE programme, running from September 2025 to December 2028 (40 months), covering pilot territories in Hauts-de-Seine and Puy-de-Dôme.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Bail Rénov' is a free national information and advisory service dedicated to private rental landlords (propriétaires bailleurs) undertaking energy renovation of their rental properties. It provides personalized advice on energy renovation regulations, subsidies, and financing; information workshops; home pre-diagnosis visits; landlord-tenant dialogue facilitation; and energy consumption monitoring for tenants. The service is 100% free for users, delivered through a network of 550 experts across 450 municipalities in France, and funded through the CEE (Certificats d'Économies d'Énergie) mechanism.

Product overview

Bail Rénov' operates as a unified free service dedicated to energy renovation for private rental property owners and their tenants. The core offering consists of personalized advisory services, information workshops, housing pre-diagnostic visits, landlord-tenant dialogue facilitation, and energy consumption follow-up. The service is delivered through 7 partner organizations (ANIL, Habitat & Humanisme, SOLIHA, UNPI, Casbâ, Energies Demain, Sonergia) and is 100% free without conditions. An additional experimental program called 'Rénover pour mieux louer' (co-financed by the European Commission) provides an integrated renovation pathway for private landlords in pilot territories.

Differentiator

Problem solved

Functional benefit

Products and services

• Bail Rénov' Service Principal Free national information and advisory service for private rental landlords providing personalised advice on energy renovation regulations, information workshops, home pre-diagnosis visits, landlord-tenant dialogue facilitation, and energy consumption monitoring. 100% free without income conditions or commitment. Available across all French departments.
• Personalised Energy Renovation Advice (Conseils personnalisés) First-level personalised information service for private landlords on their energy renovation project, including opening a Carnet d'Information Logement (CIL) to centralise property information. Available free via telephone platform and in-person.
• Information Workshops (Ateliers d'information) Free group information sessions held across all French territories, covering energy renovation obligations, available local, national, and fiscal aids, and identifying qualified professionals. Landlords and tenants can ask questions in person.
• Home Pre-Diagnosis Visits (Visites de logements) Free in-home pre-diagnosis visits to assess renovation needs, analyse mobilisable financial aid, and pre-define a renovation pathway for the property. Conducted by trained advisors in properties across France.
• Landlord-Tenant Dialogue Assistance (Aide au dialogue) Free mediation service facilitating dialogue between landlords and tenants to overcome potential blocking points on renovation projects. Helps both parties communicate and reach agreement on renovation works.
• Energy Consumption Monitoring (Suivi conso) Free personalised year-round monitoring service to help tenants better manage their energy consumption, control bills, and improve comfort in both winter and summer.
• Dedicated Service for Real Estate Professionals (Administrateurs de biens) Dedicated service for property management companies and real estate agencies, offering a dedicated online portal to consult their clients' Carnets d'Information Logement and tools to support their landlord clients in renovation projects.
• Rénover pour mieux louer (Experimental Project) European Commission co-financed experimental project aimed at simplifying, securing, and accelerating energy renovation for private landlord owners. Creates an integrated network of energy renovation actors to develop a fluid, efficient renovation pathway centred on landlord needs in pilot territories.

Quantifiable outcome

• 50,000 housing units engaged toward energy renovation
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

13 partnerships are on record, tiered minor, core and supporting.

• WattWatchersminorOthers · 1 January 2024WattWatchers is referenced as a recommended energy monitoring tool accessible to tenants through Bail Rénov'. The platform analyses energy consumption and proposes efficiency actions, with up to 25% savings without works and 70% with works.
• ANIL (Agence Nationale pour l'Information sur le Logement)coreStrategic or Co-development Partner · 1 January 2023ANIL, the National Agency for Housing Information, is a core founding member of the Bail Rénov' association. Together with its network of ADIL (Agences Départementales d'Information sur le Logement), ANIL provides comprehensive, objective, and free housing information to the public. ANIL's director Roselyne Conan serves as Secretary of the Bail Rénov' association governance.
• Habitat & HumanismecoreStrategic or Co-development Partner · 1 January 2023Habitat & Humanisme is a founding member of the Bail Rénov' association. This associative movement comprises 59 territorial structures working to combat exclusion and social isolation through housing, insertion, and social link initiatives. The movement's director Carol Pomeon sits on the Bail Rénov' Board of Directors.
• SOLIHA (Solidaires pour l'habitat)coreStrategic or Co-development Partner · 1 January 2023SOLIHA is a founding member of the Bail Rénov' association. With 124 structures across France (hexagonal and overseas), SOLIHA works to ensure everyone has access to affordable, energy-efficient, and adapted housing. SOLIHA staff are among the 315 trained advisors deployed across France.
• UNPI (Union Nationale des Propriétaires Immobiliers)coreStrategic or Co-development Partner · 1 January 2023UNPI is a founding member of the Bail Rénov' association. UNPI defends, advises, informs, and represents private property owners with the goal of respecting property rights, rebalancing rental relationships, and developing rental supply. UNPI brings direct access to the private landlord community.
• CasbâcoreStrategic or Co-development Partner · 1 January 2023Casbâ is a founding member of the Bail Rénov' association. Casbâ accompanies individual landlords, single-property owners, and institutional landlords in their renovation projects, offering services including energy audits, work project assembly, and financial advice. CEO Stephen Poullain sits on the Bail Rénov' Board of Directors.
• Énergies DemaincoreStrategic or Co-development Partner · 1 January 2023Énergies Demain is a founding member of the Bail Rénov' association. This consultancy firm works for societal and ecological transition, specialising in public policies for reducing energy consumption. President Nicolas Houdant serves as Treasurer of the Bail Rénov' association.
• SonergiacoreStrategic or Co-development Partner · 1 January 2023Sonergia is a founding member of the Bail Rénov' association. As an expert in CEE (Energy Savings Certificates), Sonergia helps individuals and professionals finance their renovation work through CEE premiums. Nicolas Rousseau from Sonergia sits on the Bail Rénov' Board of Directors.
• CSTB (Centre Scientifique et Technique du Bâtiment)supportingStrategic or Co-development Partner · 1 January 2023CSTB is the scientific and technical partner of Bail Rénov'. This public institution works for innovation in construction, carrying out key activities in research and expertise, evaluation, certification, testing, and knowledge dissemination. CSTB collaborates on the experimentation around Guaranteed Energy Performance / CPE offers for individual private rental homes.
• Ministry of Ecological Transition (Ministère de la Transition écologique)coreOthers · 1 January 2023The Ministry of Ecological Transition initiated the creation of Bail Rénov' and provides ongoing institutional support. The ministry oversees the CEE programme through the Direction Générale de l'Énergie et du Climat, which chairs the programme steering committee.
• ADEME (Agence de la Transition Écologique)coreOthers · 1 January 2023ADEME is a key institutional supporter of Bail Rénov', providing scientific expertise and funding validation for the association's activities under the CEE programme framework.
• France Rénov'supportingStrategic or Co-development Partner · 1 January 2023France Rénov' is the public service for energy renovation, operating in complementarity with Bail Rénov'. Landlords and tenants are referred to France Rénov' (and its Espace Conseil network) when their needs exceed the scope of Bail Rénov's services.
• CAF (Caisse d'Allocations Familiales)supportingStrategic or Co-development Partner · 1 January 2023CAF is mentioned in the context of territorial portraits, including a partnership with CAF 93 (Seine-Saint-Denis) to mobilise private landlords in the territory. This demonstrates cross-institutional collaboration between housing policy and family welfare institutions.

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Dorémi: French private renovation platform specializing in grouped, assisted individual renovation projects. Targets homeowners in the same energy-renovation advice market as Bail Rénov', with a more transaction-oriented model.
• Mint Énergie: French green energy supplier offering home energy advisory and renovation services to residential customers. Comparable in targeting eco-conscious homeowners and landlords for energy-related decisions.

Direct peers

• Quelle Energie: Private French energy comparison and renovation advisory platform serving homeowners and landlords. Offers similar informational and decision-support services to Bail Rénov' but on a commercial basis.
• Anah (Agence Nationale de l'Habitat): French national agency that funds and coordinates housing renovation, particularly for low-income and energy-inefficient homes. Operates the MaPrimeRénov' scheme that landlords eventually use after being advised by Bail Rénov'.
• France Rénov': France's national public service for energy renovation, offering free advisory for all renovation projects. Overlaps directly with Bail Rénov' in target audience (landlords and homeowners) and free-advisory model, with explicit cross-referral partnership documented.
• Hello Watt: Leading French private energy advisory and renovation platform targeting homeowners and landlords. Provides energy comparison, supplier switching, and renovation quotes, competing for the same landlord attention as Bail Rénov's free service.
• Effy: Major private French energy renovation platform leveraging CEE certificates. Directly comparable in customer base (landlords doing renovation), service offering (energy renovation facilitation), and CEE funding mechanism.
• IZI by EDF Solutions: EDF subsidiary providing end-to-end home renovation services to French homeowners and landlords. Comparable in targeting property owners needing renovation guidance and execution.

Broad incumbents

• ENGIE Home Services: Major utility's home services subsidiary providing renovation, heating, and energy efficiency services to French residential customers. Overlaps with Bail Rénov' on landlord renovation pathway but as a much larger commercial operator.
• Alpiq Home Services: European energy services provider with home energy advisory and renovation offerings. Comparable in category (home energy advisory for renovation) though primarily operating outside France.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@BailRenov
• Facebookfacebook.com/BailRenov
• LinkedInlinkedin.com/company/bail-renov-cee
• Instagraminstagram.com/bail_renov
• TikToktiktok.com/@bail.renov

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bail Rénov'