BAJ-Concrete
BAJ-Beton N.V. is a Belgian private manufacturer of decorative concrete fencing systems, producing in-house the Origiwalls product line plus wood and concrete-wood hybrid screens, and selling through direct channels and a regional distributor network to residential, professional, and reseller customers in Belgium and France.
- Company typePrivate
- Founded-
- HeadquartersHouthalen, Belgium
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BAJ-Concrete does
BAJ-Beton N.V. is a Belgian private manufacturer of decorative concrete fencing systems, headquartered at Europark 2002 in Houthalen, Belgium. The company produces its fencing panels in-house under the "Origiwalls" sub-brand, offering proprietary surface patterns across three design categories: Stone (Firenze, Rustique), Wood, and Design (Xline, Sorento). In addition to pure concrete fencing, BAJ-Beton sells wood screen systems and concrete-wood hybrid combination products that pair the durability of concrete with the aesthetic of natural wood.
The company operates a hybrid go-to-market combining direct-to-customer engagement (online quote calculator, on-site show garden at headquarters, downloadable brochures in Dutch, French, German, and English, and professional installation services) with an indirect distributor/dealer network of approximately 14 named partners spanning Belgium (e.g., Fruythof, Gedimat De Groote, Gedimat Schelfhout, BigMat Tekmat, Hergo Betons, V-Mat, Marlier Roland, Cloture Liege, Hansez-Dalem, Kerstens, Van Osselaer, Lazzari) and a single French distributor (Conser, Perpignan). Target customer segments are residential homeowners ("particulier") seeking durable and design-oriented garden boundaries, professional contractors ("professioneel") executing larger installations, and resellers requiring consistent supply. Pricing is quote-based; the website provides a calculator for preliminary estimates while final pricing requires a custom quote, with transport billed per 25 tons of delivered material.
BAJ-Beton is privately held with no disclosed parent company, funding rounds, acquisitions, leadership team, or financial statements in the public source material. The company combines bottom-of-funnel digital tools (quote calculator, dealer locator) with top-of-funnel brand presence across Facebook, LinkedIn, Instagram, and Pinterest, supplemented by the physical show garden, and positions itself on affordability, durability, and in-house production quality control within the Belgian decorative concrete fencing market.
BAJ-Concrete firmographics
Firmographics- Name
- BAJ-Concrete
- Legal name
- BAJ-Beton N.V.
- Website
- https://baj.be
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BAJ-Beton N.V. is a Belgian private manufacturer of decorative concrete fencing systems, producing in-house the Origiwalls product line plus wood and concrete-wood hybrid screens, and selling through direct channels and a regional distributor network to residential, professional, and reseller customers in Belgium and France.
- Ownership category
- akta.pro rank
BAJ-Concrete industry classification
Industry- Product category
- Concrete Fencing Manufacturing
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ)
- akta.pro secondary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
Keywords
Where BAJ-Concrete is headquartered
LocationHeadquarters
- HQ city
- Houthalen
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
BAJ-Concrete business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Concrete Fencing Products: Sale of concrete fencing panels, posts, and accessories in various designs and colors
- Wood Screen Products: Sale of wooden screens, including horizontal, vertical, and tongue-groove systems in various wood types
- Installation Services: Professional installation services for concrete fencing and garden structures
- Distributor/Dealer Sales: Sales through a network of local distributors across Belgium and France
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Online quote calculator available for preliminary pricing estimates |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BAJ-Concrete product offering
Product offeringCore offering
BAJ-Beton manufactures and sells decorative concrete fencing panels, posts, and accessories in-house, offered in proprietary design patterns branded under "Origiwalls" (including Firenze, Xline, Rustique, and Sorento styles). The company also offers wood screen products and concrete-wood hybrid combinations, supported by an online quote calculator and an on-site show garden. Professional installation services are provided for purchased products.
Differentiator
Problem solved
Functional benefit
Brands
- Origiwalls: The company's branded product line for concrete fencing systems
Products and services
- Origiwalls Concrete Fencing Collection
Companies that use BAJ-Concrete
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
BAJ-Concrete technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
BAJ-Concrete partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- Fruythof BVBAminorLocal dealer/distributor based in Berlare, Belgium, offering BAJ-Beton concrete fencing products to customers in the region.
- Amenagement Van Osselaer SRLminorDistributor based in Morlanwelz, Belgium, providing sales, installation, and stock/show models for BAJ-Beton products.
- Gedimat De GrooteminorBuilding materials distributor in Gent, Belgium with show models for BAJ-Beton products.
- Gedimat Schelfhout Bouwmaterialen BVBAminorBuilding materials distributor in Aalst, Belgium, part of the Gedimat purchasing group.
- BigMat Tekmat RocourtminorBuilding materials distributor in Rocourt, Belgium, part of the BigMat group.
- Kerstens ETS - Easy Home & GardenminorHome and garden materials distributor in Hanzinelle, Belgium.
- Hergo BetonsminorConcrete fencing specialist in Baudour, Belgium, focused on decorative concrete products.
- Lazzari Materiaux de Construction SPRLminorConstruction materials distributor in Herstal, Belgium.
- Vincent Husson Parcs et JardinsminorGarden and landscaping services provider in Nameche, Belgium.
- V-MatminorDistributor in Wevelgem, Belgium.
- Marlier RolandminorDecorative concrete fencing specialist in Le Roeulx, Belgium.
- Cloture LiegeminorFencing specialist in Grace-Hollogne, Belgium (French-speaking only).
- ConserminorDistributor based in Perpignan, France - the only French distributor in the network.
- Hansez-DalemminorDistributor in Micheroux, Belgium.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
BAJ-Concrete competitors and assessment
Company assessmentBroad incumbents
- Holcim: Holcim is one of the world's largest concrete and aggregates producers, including solutions for residential outdoor applications in Europe. While not specialized in decorative fencing, its scale and distribution reach overlap with BAJ-Beton's product category.
- CRH plc: CRH is a global building materials group with substantial European concrete products operations including fencing, walling and infrastructure concrete. It is a broader incumbent in the concrete fencing market versus BAJ-Beton's niche specialization.
- Wienerberger: Wienerberger is one of Europe's largest building materials producers offering bricks, pavers and concrete wall systems. It does not focus specifically on decorative concrete fencing like BAJ-Beton but operates in overlapping outdoor walling categories across Europe.
Regional players
- Marlux: Marlux is a French/Benelux producer of concrete landscape and garden products including fencing and decorative panels. Comparable product set serving similar use cases in France and southern Belgium, complementing BAJ-Beton's footprint.
Direct peers
- Schellevis: Schellevis is a Dutch manufacturer of concrete design elements for garden and landscape use, including decorative fencing, planters and terrace products. It directly competes with BAJ-Beton in the same premium aesthetic concrete-outdoor category across the Benelux.
- MBI Beton: MBI Beton is a Dutch precast concrete producer specializing in fencing systems, sound barriers and wall panels. It targets the same residential and contractor customer base for decorative concrete fencing in the Benelux market as BAJ-Beton.
- Lithon Plus: Lithon Plus manufactures design-oriented concrete elements for gardens and outdoor spaces, including privacy walls and fencing. Comparable to BAJ-Beton in product aesthetic and end-customer use case in adjacent Germany.
- KANN Baustoffwerke: KANN is a German concrete products manufacturer producing paving, fencing systems and garden wall elements. Comparable to BAJ-Beton via concrete fencing and outdoor-lumber-style product ranges for the DACH region.
Others
- BigMat: BigMat is a European independent building materials distribution network stocking multiple fencing manufacturers. It is both a BAJ-Beton channel partner (e.g. BigMat Tekmat Rocourt) and an indirect competitor via other stocked brands.
- Gedimat: Gedimat is a European building materials distribution franchise stocking multiple fencing brands including BAJ-Beton's products. It functions as both customer and indirect competitor by carrying competing decorative concrete fence brands on the same shelves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BAJ-Concrete social profiles
Digital presenceBAJ-Concrete financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAJ-Concrete leadership team
Management profileNumber of profiles
BAJ-Concrete funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAJ-Concrete M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAJ-Concrete
What does BAJ-Concrete do?
BAJ-Beton manufactures and sells decorative concrete fencing panels, posts, and accessories in-house, offered in proprietary design patterns branded under "Origiwalls" (including Firenze, Xline, Rustique, and Sorento styles). The company also offers wood screen products and concrete-wood hybrid combinations, supported by an online quote calculator and an on-site show garden. Professional installation services are provided for purchased products.
Is BAJ-Concrete a public or private company?
BAJ-Concrete is a private company. It is classified as unknown and is currently operating.
When was BAJ-Concrete founded?
BAJ-Concrete was founded in -1. It employs 1 to 10 people.
Where is BAJ-Concrete based?
BAJ-Concrete is headquartered in Houthalen, Belgium, in the Europe region.
How does BAJ-Concrete make money?
Four revenue lines are on record. Concrete Fencing Products are the primary driver. The others are wood Screen Products, installation Services and distributor/Dealer Sales.
Who are BAJ-Concrete's main competitors?
Broad incumbents on record are Holcim, CRH plc and Wienerberger. Marlux is listed as a regional player. Direct peers are Schellevis, MBI Beton, Lithon Plus and KANN Baustoffwerke. Others are BigMat and Gedimat.
Does BAJ-Concrete have an API?
No public API is recorded for BAJ-Concrete.
What industry is BAJ-Concrete in?
BAJ-Concrete's product category is Concrete Fencing Manufacturing. Its primary akta.pro industry code is HSAIAJAJ, Privacy Screens, Lattice & Windbreak Installation/Repair, with a secondary code of IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products. Its SIC code is 3272.