Kerstens Voeten

What Kerstens Voeten does

Kerstens Voeten (legal entity KEVO B.V.) is a Roosendaal, Netherlands-based authorized dealer of agricultural, garden, and park machinery, founded in 1959 and operating for over 65 years as a family business. The company distributes new equipment across more than 100 brands — including Kubota, Husqvarna, Stiga, Deutz-Fahr, Redexim, Pöttinger, and Kress — spanning agricultural tractors, compact tractors, ride-on and robot mowers, handheld garden machines, tree-care and groundworking equipment, high-pressure cleaners, batteries, fuels, and personal protective equipment. In addition to new sales, it runs a used-equipment (occasions) channel, a published-rate rental operation, parts and consumables, winter maintenance, and periodic certified safety inspections.

Name

Kerstens Voeten

Legal name

KEVO B.V.

Website

https://kevo.nl

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

1–10 employees

Short description

Kerstens Voeten is a Roosendaal-based authorized dealer of agricultural, garden, and park machinery, distributing 100+ brands to consumers, professionals, and farmers across the Benelux and Germany through a showroom, webshop, rental, and service model.

Ownership category

akta.pro rank

Headquarters

HQ city

Roosendaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. New Equipment Sales: Sale of new agricultural, garden and park machinery including tractors, mowers, robot mowers, chainsaws, and related equipment from brands like Kubota, Husqvarna, Stiga, and others
2. Used Equipment Sales (Occasions): Sale of pre-owned agricultural, garden, park, cleaning and industrial equipment, and construction machines
3. Equipment Rentals: Short-term and long-term rental of machines with published rental rates and conditions
4. Parts and Accessories: Sale of replacement parts, accessories, batteries, chargers, fuel, lubricants, and consumables
5. Service and Maintenance: Winter maintenance service, periodic safety inspections for work equipment, repair and maintenance services. On-site service for pickup and maintenance/repair of machines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kerstens Voeten is a Roosendaal-based family-owned dealer that sells new and used agricultural, garden, and park machinery (tractors, compact tractors, ride-on mowers, robotic mowers, chainsaws, brushcutters, hedge trimmers, tree-care, groundworking and cleaning equipment) from 100+ brands including Kubota, Husqvarna, Stiga, Deutz-Fahr, Redexim, and Pöttinger. Beyond equipment sales, the company offers short- and long-term machine rentals, replacement parts and consumables (batteries, fuels, lubricants), periodic certified safety inspections, winter maintenance packages, and on-site pickup and repair services through a physical showroom plus Webshopapp-powered online store.

Product overview

Kerstens Voeten is a specialized dealer of agricultural, garden, and park machinery based in Roosendaal, Netherlands, with over 65 years of experience. The company operates as a full-range supplier offering new machines, used equipment (occasions), rental services, and maintenance/repair services. The core product portfolio spans multiple categories: agricultural tractors and implements, compact tractors, robot mowers, ride-on mowers, walk-behind mowers, handheld garden machines (chainsaws, brushcutters, hedge trimmers, leaf blowers), tree care equipment (wood splitters, shredders, stump grinders), groundworking machines (rotavators, trenchers), verticutter machines, high-pressure cleaners, personal protective equipment, batteries and chargers (Husqvarna platforms), fuel and lubricants (Aspen, Wynn's, Ecomaxx brands), hand tools, and agricultural toys. The business model combines new equipment sales across 100+ brands (including Kubota, Husqvarna, Stiga, Redexim, Deutz-Fahr, Iseki, Pöttinger, Briggs & Stratton) with used equipment sales, machine rental, periodic safety inspections, and winter maintenance services. The company also announced a Kilter AX1 autonomous precision spray robot for field demonstration in July 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Winterbeurt (Winter Service/Maintenance) Winter maintenance and service packages for garden and park machines, preparing customer equipment for off-season storage and next-season use. Targeted at owners of ride-on mowers, robotic mowers, chainsaws, and other garden machinery.
• Periodieke Veiligheidskeuring (Periodic Safety Inspection) Periodic safety inspection service for work equipment with certification mark, covering machines, tools, and equipment to ensure compliance with safety regulations. Targeted at professional users, employers, and operators of regulated work equipment.
• Verhuur (Machine Rental Services) Machine rental services with published rental tariffs and conditions for short-term and long-term rental of garden, park, agricultural, and construction machines. Targeted at homeowners, contractors, and professionals needing equipment on a temporary basis.
• Occasions (Used Equipment Sales) Sale of pre-owned agricultural, garden, park, cleaning, industrial, and construction equipment, including used tractors, mowers, sweeping machines, forklifts, generators, and electric vehicles. Targeted at price-sensitive buyers and small operators across the Benelux.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• PostNLminorChannel Partner/ Reseller/ DistributorShipping and delivery partner for package shipments within the Netherlands. Orders placed before 16:30 on business days are typically shipped same day.
• GLSminorChannel Partner/ Reseller/ DistributorShipping and delivery partner for package shipments. Part of the delivery network for order fulfillment.
• TransmissionminorChannel Partner/ Reseller/ DistributorShipping and delivery partner for order fulfillment. Part of the delivery network for package shipments.
• FedecomminorOthersTrade association for technological industry. Shipping and returns governed by Fedecom conditions.
• KubotacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kubota agricultural and garden machinery including tractors and compact tractors.
• HusqvarnacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for full range of Husqvarna products including chainsaws, lawn mowers, robot mowers, and related accessories.
• StigacoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Stiga garden tractors, lawn mowers, and related equipment.
• Deutz-FahrcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Deutz-Fahr agricultural tractors.
• RedeximcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Redexim sport field maintenance equipment.
• PöttingercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Pöttinger agricultural implements including seeding and planting equipment.
• KresscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Kress robot mowers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Husqvarna Group: Husqvarna Group is a global manufacturer of outdoor power products including chainsaws, robotic mowers, and garden equipment. Comparable as a key brand partner of Kerstens Voeten and as a broad incumbent whose products form a core part of the dealer's portfolio.
• Kubota Corporation: Kubota is a global manufacturer of agricultural tractors, compact tractors, and groundcare equipment. Comparable as the principal tractor brand partner of Kerstens Voeten and as a broad incumbent shaping the dealer's competitive positioning in the Dutch market.
• Kramp: Kramp is one of Europe's largest wholesalers of agricultural and garden machinery parts and accessories, headquartered in the Netherlands. Comparable as a Benelux-based agricultural supply chain player, though operating at much larger scale as a parts specialist rather than full-line dealer.
• Royal Reesink: Royal Reesink is a large Dutch agricultural and garden machinery dealer group, also an authorized Kubota partner, with national coverage across multiple locations. Directly comparable to Kerstens Voeten in product mix (tractors, mowers, implements) but vastly larger in scale and geographic reach.
• Stiga S.p.A. Stiga is a European manufacturer of garden equipment including ride-on mowers, robotic mowers, and handheld tools. Comparable as one of the principal brand partners of Kerstens Voeten and as a broad incumbent in the garden machinery category.

Direct peers

• GroeNoord: GroeNoord is a regional Dutch dealer of agricultural and garden machinery, also carrying premium brands such as Kubota and Stiga. Comparable to Kerstens Voeten in scope (tractors, mowers, implements) and customer base (farmers, contractors, homeowners).
• Kraakman: Kraakman is a Dutch agricultural machinery dealer specializing in John Deere and other premium brands, with multiple branches across the Netherlands. Closely comparable business model to Kerstens Voeten as a multi-brand dealer serving both professional farmers and consumers.
• Van der Spek: Van der Spek is a Dutch dealer of agricultural and garden machinery, including Kubota tractors, Stiga, and Husqvarna products, with showrooms and service operations. Comparable as a multi-brand regional dealer serving professional and consumer customers with similar product categories.
• Pols Zuid-Nederland: Pols is a regional dealer in the southern Netherlands carrying agricultural and garden machinery brands. Comparable as a similar-sized regional dealer with overlapping product categories and customer segments in the Benelux market.

Regional players

• Agroland Group: Agroland Group is a Belgian dealer group specializing in agricultural and garden machinery, serving the Belgian market. Comparable to Kerstens Voeten as a multi-brand Benelux machinery dealer, but operating primarily in Belgium rather than the Netherlands.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kerstens-voeten

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerstens Voeten