bak

What bak does

bak (legal entity: Creative Capsizing) is a Cardiff-based creative communications agency operating since 2019 with a secondary office in London and a 14-person team. The agency serves NGOs, charities, political movements, educational institutions, arts organizations, and sports bodies across the UK and selectively in Europe and Turkey, delivering a portfolio of services that includes creative communication strategy, film/video/photography, branding and design, social media management, copywriting, and NationBuilder website implementation. Its core technology stack centers on certified NationBuilder Architect capabilities — custom theme design, integrations, and GDPR-compliant data workflows — alongside celluloid film production using 16mm and 35mm formats supplied through partnerships with Kodak and Panavision UK.

The business model is project-based professional services delivered through a direct, consultative sales motion. Pricing is quote-driven and not publicly disclosed; contracts are typically multi-year and tailored per client. The agency's positioning rests on three differentiators: bilingual campaign capability (Welsh-English, French-English, Turkish-English), award-winning creative output (notably the Smiley Charity Film Award 2022 for the Welsh Refugee Council and Best Film at Berlin International Festival of Romani Film 2022 for 'Pongo Calling'), and documented campaign outcomes including Wales Green Party's vote share rise from 1% to 4.7% and YesCymru's membership growth from 2,000 to 19,000 in twelve months.

bak is privately held with no disclosed external funding, no parent company, and no subsidiaries. Distribution is entirely direct client engagement, supported by a content-marketing funnel comprising a Squarespace-hosted website portfolio, blog, Instagram, email newsletter, and earned media coverage. A Teemill-powered merchandise store provides a minor direct-to-consumer revenue line in addition to the core agency services. The company operates under UK jurisdiction (entity: Creative Capsizing) and has not disclosed revenue, headcount growth, or valuation.

Name

bak

Legal name

Creative Capsizing

Website

https://bakcreative.agency

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

bak is a Cardiff- and London-based creative communications agency serving NGOs, charities, political movements, schools, and arts and sports organizations with bilingual campaign strategy, branding, film production, and NationBuilder website services on a project-based model.

Ownership category

akta.pro rank

Product category

Creative Communications Services

NAICS

Sound Recording Studios (51224), Printing and Related Support Activities (3231)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAAAFAI

Customer Experience (CX) & Journey Strategy

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Marketing Strategy & Consulting

SECONDARYMPAAADAC

Technology & B2B PR

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Public Relations & Communications Agencies

Keywords

• Creative communications agency
• Campaign strategy services
• Film production services
• Branding design agency
• Bilingual campaign development

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Creative Agency Services: Project-based creative communications services including strategy, branding, film production, social media management, and campaign development for NGOs, educational institutions, sports organizations, and arts entities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

bak is a creative communications agency delivering strategy, branding, film production, social media management, copywriting, and NationBuilder website development for NGOs, schools, sports organizations, and arts clients. The agency specializes in bilingual campaigns across Welsh-English, French-English, and Turkish-English audiences, and produces award-winning documentary films on 16mm and 35mm celluloid. Services are delivered through project-based engagements with quote-based pricing.

Product overview

bak is a creative communications agency offering a portfolio of services centered on strategic communication, film production, branding, design, social media, copywriting, and NationBuilder-powered website development. The agency specializes in bilingual campaigns (Welsh/English, French/English, Turkish/English) for clients in social action, arts, education, and sport sectors. Core services include Creative Communication Strategy, Film/Video/Photography, Branding & Design, Social Media Services, Copywriting, and NationBuilder Website development. The agency has produced notable campaigns including the Welsh Refugee Council award-winning film, Wal Goch Festival communications (reaching 1.5 million), Wales Green Party election campaign, Lycée Français rebrand and Bullydozer anti-bullying campaign, and YesCymru membership growth campaign. Documentary film projects include Steel: The Blood of Us and Pongo Calling.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Communication Strategy Strategic communication planning and consultation services for NGOs, arts, education, sport, and social action organizations.
• Film, Video & Photography Award-winning film production, video content creation, and photography services for campaigns and documentary projects, including 16mm and 35mm celluloid production.
• Branding & Design Visual identity development, brand refresh, and graphic design services including bilingual campaign materials.
• Social Media Services Social media strategy, content creation, and management across multiple platforms including TikTok, Instagram, and Twitter/X.
• Copywriting Professional copywriting services including bilingual content, press releases, newsletters, and campaign messaging.
• NationBuilder Websites Custom NationBuilder theme design, setup, and data workflow implementation for campaign websites and CRM integration, including GDPR-compliant solutions. Delivered by Certified NationBuilder Architects.

Quantifiable outcome

• Membership growth from 2,000 to 19,000 in 12 months for YesCymru
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NationBuildercoreTechnology or IntegrationCertified NationBuilder Architects providing strategy, setup, and custom theme development for campaigns and nonprofits. bak designs custom NationBuilder themes, integrations and GDPR-compliant data workflows that scale as organizations grow. Notable implementations include YesCymru (membership growth from 2K to 19K) and IACD (70th anniversary rebrand).
• KodakminorOthersFilm stock supplier for documentary productions. bak received support from Kodak for 'Steel: The Blood of Us' documentary, shot on 16mm film.
• Panavision UKminorOthersEquipment rental partner for film production. Provided support for 'Steel: The Blood of Us' documentary project.
• Produkce Radim ProcházkaminorStrategic or Co-development PartnerCzech production company. bak collaborated on 'Pongo Calling' feature documentary co-production.
• Hitchhiker CinemaminorStrategic or Co-development PartnerSlovak film production company. bak co-produced 'Pongo Calling' documentary with Hitchhiker Cinema.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St Luke's: London creative agency known for purpose-led campaigns and pro-bono work for charities and social causes. Highly comparable to bak on mission orientation and creative-led client base in the social-impact sector.
• Forever Beta: UK creative and content agency working with brands and cultural clients on campaigns, social, and influencer work. Comparable to bak in the integrated creative-services space and on cultural/arts clients.
• Nice & Serious: London-based purpose-driven creative agency producing campaigns, films, and brand work for NGOs, charities, and social enterprises. Closest UK analogue to bak in mission, client mix, and service scope, with similar scale.
• Dark Horses: UK creative agency with strong sport, sponsorship, and brand storytelling credentials. Directly comparable on the sport/fan-engagement side of bak's portfolio (e.g., Wal Goch Festival work).
• The Corner: UK-based independent creative agency with capabilities across brand strategy, advertising, content, and social. Comparable mid-sized UK competitor to bak in the creative/brand-services market.

Broad incumbents

• Wieden+Kennedy: Global independent creative agency network with deep film and storytelling capabilities. Relevant comparator for bak's film-led, story-driven campaign approach, though at vastly greater scale.
• Mother: London-based independent creative agency producing brand, campaign, and content work across sectors including social action and culture. Comparable in creative ambition but materially larger and broader in scope.
• Lucky Generals: London independent creative agency known for integrated campaigns, brand work, and content for ambitious challenger organizations. Overlaps with bak on creative-driven campaign execution for mission-led clients.
• M&C Saatchi: Global advertising network with a dedicated public affairs, social impact, and political campaign practice. Overlaps with bak's political/cause-based campaign work but operates at significantly larger scale and reach.
• Purpose: Global social-impact agency that builds campaigns, movements, and narrative strategies for NGOs, foundations, and brands. Overlaps with bak on social-action and cause-based campaign execution but at much larger scale and global footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wearebak
• LinkedInlinkedin.com/company/bak-creative-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bak