Bakehouse 46

What Bakehouse 46 does

Bakehouse 46 is a privately held, family-owned retail bakery operated by the Blake family continuously since 1946. The company produces and sells handcrafted baked goods — including a signature "Cupcakes in a Jar" line, donuts, breakfast pastries, cheesecakes, and dessert trays — alongside newer offerings such as gluten-friendly items and a savory "Café Classics" line. It serves individual consumers as the primary customer base, with secondary B2B revenue from corporate gifting, event catering, and a marketplace listing on ezCater. The business operates a multi-channel go-to-market model combining physical retail storefronts for walk-in purchases, an Incentivio-powered website for online ordering and pickup, a $10-signup loyalty rewards program, and active social media presence on Facebook, Instagram, and TikTok. The company has no disclosed headcount, no external funding, and no parent or subsidiary structure; it is treated as a regional, multi-store community bakery. Revenue, pricing, and unit economics are not publicly disclosed, and the underlying technology is traditional bakery production supported by standard off-the-shelf e-commerce and loyalty tooling rather than proprietary systems. No AI/ML capabilities, patents, or data assets are referenced in the available data.

Name

Bakehouse 46

Website

https://bakehouse46.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Bakehouse 46 is a family-owned retail bakery, operating since 1946 under the Blake family, that sells handcrafted baked goods through physical storefronts, online ordering, corporate gifting, and event catering to individual consumers, corporate clients, and event organizers.

Ownership category

akta.pro rank

Product category

Retail Bakery

NAICS

Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG), Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ)

Keywords

• Retail bakery
• Handcrafted baked goods
• Event catering
• Corporate gifts
• Cupcakes and donuts

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: In-store purchases of freshly baked goods including cupcakes, donuts, breakfast pastries, cheesecakes, and dessert trays. Customers can order online for pickup or visit physical locations.
2. Corporate Gifts & Catering: Corporate gift orders and event catering services for office meetings, client appreciation, graduation parties, birthdays, golf outings, and backyard barbecues.
3. Loyalty Program: Customers earn 1 point per dollar spent which can be redeemed for future rewards. New members receive a $10 reward upon signup.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Bakehouse 46 is a family-owned retail bakery that sells handcrafted baked goods, including cupcakes (including signature "Cupcakes in a Jar"), donuts, breakfast pastries, cheesecakes, and dessert trays, through physical storefronts and online pickup ordering. It supplements retail sales with corporate gift boxes, event catering for offices and private gatherings, and a customer loyalty rewards program (1 point per dollar, $10 signup reward). The business extends its offering with gluten-friendly baked items and a "Café Classics" savory comfort food line.

Product overview

Bakehouse 46 is a local bakery founded in 1946 by the Blake family, offering handcrafted cupcakes, cupcakes in jars, donuts, breakfast pastries, cheesecakes, and dessert trays. The company operates a product portfolio centered on its core baked goods (Cupcakes in a Jar), complemented by corporate gifting services, event catering, a loyalty rewards program, and gluten-friendly dietary options. Café Classics represents a recent expansion into savory comfort food items.

Differentiator

Problem solved

Functional benefit

Products and services

• Cupcakes in a Jar Handcrafted cupcakes served in jars, presented as a signature offering of Bakehouse 46. Sold through the company store and ordered online for pickup.
• Corporate Gifts Curated gift boxes and baked treats packaged for corporate gifting occasions, sold to businesses for client appreciation, employee gifting, and office events.
• Events & Catering Catering service for office meetings, client appreciation events, graduation parties, birthdays, golf outings, and backyard barbecues, offering cupcakes, donut boxes, breakfast pastries, coffee service, cheesecakes, and dessert trays.
• Café Classics An all-new line of warm, savory comfort food items, including breakfast pastries and coffee service, expanding the bakery's offering beyond traditional sweet baked goods.
• Gluten Friendly Items Gluten-free versions of donuts and cupcakes offered for customers with dietary restrictions, available in store and via online ordering.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ezCaterminorChannel Partner/ Reseller/ DistributorBakehouse 46 is listed on the ezCater marketplace platform, which helps connect the bakery with corporate customers seeking catering services. This partnership provides an additional distribution channel for reaching business customers.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tatte Bakery & Cafe: Growing East Coast cafe-bakery hybrid offering pastries, breakfast, coffee, and full foodservice. Directly comparable to Bakehouse 46's Café Classics extension into savory/breakfast dayparts with coffee service.
• Milk Bar: Multi-location bakery and dessert retailer with signature items (cakes, cookies, pies) and nationwide shipping plus corporate gifting. Comparable product portfolio, retail + DTC + B2B gifting model.
• Georgetown Cupcake: Multi-location cupcake specialty retailer with strong brand recognition and TV-driven marketing. Comparable in product focus (cupcakes), retail storefront model, and gifting positioning.
• Levain Bakery: NY-founded specialty bakery known for cookies and classic baked goods, expanded to multiple US locations with online ordering and nationwide shipping. Comparable retail bakery + DTC model with premium positioning.
• Baked by Melissa: NYC-based bite-size cupcake retailer with strong digital ordering, corporate gifting, and direct-to-consumer shipping. Comparable product format (cupcakes) and direct-to-consumer/corporate gifting model to Bakehouse 46.
• Crumbl Cookies: Fast-growing retail cookie/bakery chain with rotating menu, digital-first marketing, and franchise-driven multi-location expansion. Comparable specialty bakery retail model with strong social media presence.
• Insomnia Cookies: Late-night cookie and bakery delivery specialist with strong digital ordering, college-town locations, and B2B gifting. Comparable specialty bakery category with strong digital ordering infrastructure.
• Sprinkles Cupcakes: Cupcake-focused retail bakery chain with physical storefronts and online ordering including cupcake-in-jar style SKUs. Directly comparable product (cupcakes) and D2C + retail model.
• Magnolia Bakery: Iconic retail bakery famous for cupcakes and classic American baked goods, operating multiple storefronts with catering and online ordering. Highly comparable to Bakehouse 46 in product mix (cupcakes, classic desserts), retail storefront model, and B2B gifting/catering offerings.

Broad incumbents

• Panera Bread: National bakery-cafe chain offering pastries, breakfast, coffee, and catering at broad scale. Comparable category (bakery + cafe + catering), but operates at vastly larger scale and as a broad incumbent rather than a regional specialty bakery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BakeHouse-46-106765474134292
• Instagraminstagram.com/bakehouse46
• LinkedInlinkedin.com/company/bakehouse-46

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bakehouse 46