What Baker Funeral Home does

Baker Funeral Home is a privately held, community-based death care provider headquartered at 38 1st Ave NW, Mayville, North Dakota, with continuous local operation since 1931 (originally as Egge Funeral Home, renamed under the Baker family in 1967). The firm is operationally aligned with the Vertin family under a 1996 partnership and shares obituary and service coverage with affiliated Lindsey-Carlson Funeral Home, extending its regional reach across rural North Dakota.

The company offers a comprehensive death-care portfolio spanning core products (traditional funeral services and cremation) and add-on modules including veteran burial assistance, advance funeral planning, Away From Home Assurance (via Sepio Guard), monument design through a granite partner, reception arrangements, personalization services, and integrated grief support programs (Everything After and Brighter Mornings). Digital capabilities consist of a Tukios-powered website providing obituary management, online arrangement and immediate-need forms, livestream broadcasting with post-service recordings, email obituary notifications, and a flower-ordering interface routed to local florists.

The revenue model is professional-services based and quote-priced, with no publicly disclosed price list; average arrangement effort is approximately 40 hours per case. Funding is purely private (no institutional investment), with the go-to-motion centered on direct-to-consumer service, walk-in inquiries, 24/7 immediate-need availability, community referrals from healthcare, hospice, and veteran service organizations, and pre-planning consultations intended to lock in advance arrangements.

Name

Baker Funeral Home

Legal name

Baker Funeral Home

Website

https://bakerfuneral.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Baker Funeral Home is a privately held, community-based funeral and cremation service provider based in Mayville, North Dakota, serving local families and surrounding rural communities with traditional funeral, cremation, veterans, monument, and grief-support services since 1931.

Ownership category

akta.pro rank

Headquarters

HQ city

Mayville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Funeral Services: Traditional funeral services including visitation, funeral service, memorial service, and graveside services with body present. Professional services include removal, transfer, embalming, cosmetology, filing certificates, arranging clergy, music, flowers, transportation, and pallbearers.
2. Cremation Services: Affordable cremation services with options for viewing prior to cremation, memorial services, urn burial, columbarium placement, home keeping, scattering ceremonies, and creative options like jewelry and glass sculptures.
3. Monuments and Memorialization: Full-service monument design and construction through granite partner partnership. Includes markers, monuments, cremation benches, and columbaria.
4. Reception Services: Post-funeral gathering arrangements including meal coordination.
5. Flower Arrangements: Send flowers service through local florist partnerships with hand-delivered arrangements.
6. Away From Home Assurance: Sepio Guard partnership providing travel death coverage for deaths occurring 75+ miles from home. One-time fee for lifetime coverage including transportation costs, logistics, permits, and embalming/cremation services.
7. Veterans Services: Assistance with VA burial benefits, memorial items, military funeral honors, headstones, markers, and burial in national cemeteries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Baker Funeral Home provides traditional funeral services, cremation services, and a suite of complementary offerings including advance funeral planning, veterans services, monument and memorialization design, reception coordination, personalization options, livestream services, Away From Home Assurance travel protection, flower delivery, and grief support resources. It primarily serves families and individuals in Mayville, ND and surrounding communities, with affiliated coverage through Lindsey-Carlson Funeral Home.

Product overview

Baker Funeral Home operates as a traditional funeral service provider offering a comprehensive suite of death care services centered around its core funeral and cremation offerings. The portfolio includes traditional funeral services (visitation, funeral ceremony, memorial services, graveside services), cremation services (with viewing options, urn burial, columbarium, scattering), and specialized add-on services including veterans benefits assistance, advance funeral planning, Away From Home Assurance travel protection, monument/memorial creation, reception arrangements, personalization options, grief support programs (Everything After, Brighter Mornings), and virtual livestream capabilities. The company also offers flower ordering and memorial tree planting services integrated through its website platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Funeral Services
• Cremation Services
• Veterans Services
• Advance Funeral Planning
• Monuments and Memorialization
• Reception Services
• Personalization Services
• Livestream Services
• Away From Home Assurance
• Send Flowers

Quantifiable outcome

• Funeral directors spend approximately 40 hours on average making arrangements per family

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Sepio GuardcoreChannel Partner/ Reseller/ DistributorSepio Guard provides Away From Home Assurance coverage for deaths occurring 75 or more miles from home. Covers all costs, logistics, and transportation to get the body back home. Coordinates with local officials, hospitals, and foreign authorities for permits and documentation. Embalming or cremation services included with no additional costs. One-time fee for lifetime coverage.
• Everything After / Brighter MorningscoreStrategic or Co-development PartnerEverything After is a guidance program helping people handle tasks after losing a loved one including updating financial documents, closing accounts, and canceling licenses. Brighter Mornings provides emotional grief support with 30+ therapist-created courses, assignments, workbooks, curated therapist network, and online support groups. Joinable through funeral directors with no questions asked.
• Center for Loss & Life TransitionminorOthersFounded in 1984 by Dr. Alan Wolfelt. Dedicated to supporting grieving people through significant transitions and losses. Serves as educational resource and professional forum for grief counseling and death education.
• Granite Partner (Monument Supplier)minorStrategic or Co-development PartnerPartnership with granite supplier to provide full range of monument design and construction services. Working with families to create personalized permanent memorials including traditional monuments, markers, cremation benches, and columbaria.
• Lindsey-Carlson Funeral HomecoreOthersAffiliated funeral home operation. Obits listed as 'Baker Funeral Home and Lindsey-Carlson Funeral Home' indicating cooperative service arrangement for expanded regional coverage.
• Tukios WebsitescoreTechnology or IntegrationWebsite platform provider powering bakerfuneral.com. Provides obituary management system, online arrangement forms, livestream functionality, flower ordering integration, and memorial product ordering capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Service Corporation International (SCI): Largest North American funeral, cremation and cemetery operator (Dignity Memorial, Dignity Memorial Providers network). Comparable because it offers the same end-to-end death-care services (traditional funeral, cremation, veterans, grief) Baker does, but at national scale across thousands of locations.
• StoneMor Partners: U.S. owner and operator of cemeteries and funeral homes with a focus on memorialization products. Comparable because it combines funeral services with monument/memorial sales, similar to Baker's monument partnership offering.
• Park Lawn Corporation: Canadian-headquartered death-care operator with U.S. funeral home and cemetery holdings. Comparable because it acquires and operates community funeral businesses delivering traditional and cremation services, veterans honors, and memorial products.
• NorthStar Memorial Group: Private-equity-backed owner/operator of funeral homes and cemeteries. Comparable because it acquires and operates community-based funeral businesses with similar service mixes (funeral, cremation, memorialization) to Baker Funeral Home.
• Carriage Services: Public death-care operator with funeral homes and cemeteries nationwide. Comparable for the same service portfolio (traditional funerals, cremation, veterans, personalization, grief resources) Baker offers, though at much larger scale.
• Foundation Partners Group: Multi-brand funeral home and cemetery operator that owns and partners with independent funeral homes across the U.S. Comparable as a roll-up acquirer of community-rooted funeral homes like Baker, offering the same service categories (funeral, cremation, veterans, personalization).

Others

• Tukios Websites: Technology vendor powering Baker Funeral Home's website, obituary, livestream and online arrangement forms. Comparable as an ecosystem/enabling peer whose product directly defines Baker's digital customer experience.
• Vertin: Parent/strategic operating partner whose privacy policy and terms govern Baker Funeral Home. Comparable as the multi-firm death-care platform owner of which Baker is a member, signaling the broader operating context for Baker's growth or exit.

Regional players

• Dignity plc: UK-listed funeral services group operating funeral homes across the UK. Comparable in business model (full-service funeral, cremation, pre-arranged plans, aftercare) but is a regional player operating outside Baker's North American market.

Direct peers

• Lindsey-Carlson Funeral Home: Co-branded affiliate funeral home in the same North Dakota regional network; obituaries are jointly listed with Baker. Directly comparable as a peer community funeral home operating in the same geography and service mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BakerFuneral
• LinkedInlinkedin.com/company/baker-funeral-home

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baker Funeral Home