Sepio Guard
Sepio Guard provides a lifetime Away From Home Assurance membership that arranges dignified repatriation when death occurs 75+ miles from legal residence, sold via sales agents and funeral home partners. It also sells branded apparel and socks subscriptions through e-commerce.
- Company typePrivate
- Founded2018
- HeadquartersLaguna Niguel, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Sepio Guard does
Sepio Guard, operating as Sepio, LLC and founded in 2018 in Laguna Niguel, California, is a private, founder-led company operating in the death-care industry. Its flagship product, Away From Home Assurance, is a lifetime membership that arranges dignified repatriation when a member dies 75 or more miles from their legal residence. The service coordinates a licensed funeral home, oversees preparation (embalming or cremation), arranges transportation, handles all documentation including international customs paperwork, and explicitly carries no claim forms, deductibles, age limits, health questions, or transport dollar limits. Members pay a one-time, undisclosed price for lifetime coverage.
The company operates a proprietary mobile sales application built for sales agents and partner organizations, featuring integrated referral software, direct text/email communication, and reporting/analytics tooling. It also runs a Sepio Ambassador Program and a recurring consumer product line — Sepio Socks subscriptions and branded apparel (Coastal Western shirts, limited-edition collab socks at $15.99) — sold through its e-commerce storefront at store.sepioguard.com.
Commercially, Sepio Guard runs a multi-channel go-to-market: a sales-led agent network equipped with its mobile app, channel partnerships with funeral homes and death-care companies (eFuneral, National Mortuary Shipping and Cremation, Heritage Family, Premier Preneed, SNL, VPP, Vertin), direct-to-consumer e-commerce for merchandise, and a recurring presence at NFDA, ICCFA, DEADTalks, and FUNERAL(un)Conference. Co-founders Chris Johnson (CEO) and Bryce Beach (COO) lead the company, with no external institutional investors disclosed and headcount stated at 1–10 employees.
Sepio Guard firmographics
Firmographics- Name
- Sepio Guard
- Legal name
- Sepio, LLC
- Website
- https://sepioguard.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sepio Guard provides a lifetime Away From Home Assurance membership that arranges dignified repatriation when death occurs 75+ miles from legal residence, sold via sales agents and funeral home partners. It also sells branded apparel and socks subscriptions through e-commerce.
- Ownership category
- akta.pro rank
Sepio Guard industry classification
Industry- Product category
- Death Care Services
- NAICS
- Funeral Homes and Funeral Services (812210), Direct Life Insurance Carriers (524113), Funeral Homes and Funeral Services (81221)
- SIC
- Life Insurance (6311)
- akta.pro primary industry
- Human Remains & Medical Specimens Forwarding (TLACAJAE)
- akta.pro secondary industry
- Final Expense / Burial Life Insurance (FSAIABAF)
Keywords
Where Sepio Guard is headquartered
LocationHeadquarters
- HQ city
- Laguna Niguel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sepio Guard business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Away From Home Assurance Memberships: One-time payment for lifetime coverage providing repatriation services when death occurs 75+ miles from home. The service arranges transportation to a local funeral home and handles all documentation including customs paperwork.
- Branded Merchandise Sales: Sale of branded socks and apparel including individual purchases and subscription services. Products include Sepio Socks ($15.99 per pair), Coastal Western shirts ($38-$45), and subscription plans ($12.99/month or $11.99/month for 12 months).
- Sepio Socks Subscription: Monthly subscription delivering new random color socks each month for a year (12 pairs total), with subscribe-and-save pricing at $11.99/month for 12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Sock Purchases |
| Subscription | Monthly | Sepio Socks Subscription |
| Unit Pricing | Pay-as-you-go | Coastal Western Apparel |
| Freemium | Pay-as-you-go | Digital Brochure |
| Other | Multi-year contract | Away From Home Assurance |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sepio Guard product offering
Product offeringCore offering
Sepio Guard sells lifetime Away From Home Assurance memberships that arrange licensed funeral home care, preparation (embalming or cremation), transportation, and full documentation—including customs paperwork—when death occurs 75 or more miles from the member's legal residence. The company distributes these memberships through trained sales agents and funeral home/death care partners using a proprietary mobile sales app, while also selling branded merchandise (socks, shirts, and a monthly sock subscription) directly to consumers via its e-commerce storefront.
Product overview
Sepio Guard operates as a dual-purpose business offering: (1) Away From Home Assurance, a core lifetime membership service that arranges repatriation and funeral home care when death occurs 75+ miles from home, including transportation coordination, licensed funeral home arrangements, preparation services, documentation handling, and no transport dollar limits; and (2) Branded merchandise including Sepio Socks (sold individually and via subscription), apparel items (Coastal Western shirts), and limited-edition collaboration pieces. The company also provides a mobile app with sales technology, reporting tools, and training services for partner organizations in the deathcare industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Away From Home Assurance
Quantifiable outcome
- No deductibles, no age limits, no health questions, no transport dollar limits
- +1 more outcomes
Companies that use Sepio Guard
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Sepio Guard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Sepio Guard partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- National Mortuary Shipping and CremationcorePress release announced partnership between National Mortuary Shipping and Cremation and Sepio Guard, expanding repatriation service capabilities in the death care industry.
- eFuneralcoreeFuneral is integrated with some of Sepio Guard's largest accounts. Testimonial from Mitch Smith at eFuneral states they are 'by far the easiest and most flexible partners to work with'.
- Heritage Family Funeral HomeminorPartner funeral home whose logo is displayed on Sepio Guard's website partner showcase section.
- Premier PreneedminorPartner organization whose logo appears on Sepio Guard's website partner showcase section.
- SNLminorPartner organization (likely a funeral/death care company) whose logo appears on Sepio Guard's partner showcase.
- VPPminorPartner organization whose logo appears on Sepio Guard's partner showcase section.
- VertinminorPartner organization whose logo appears on Sepio Guard's partner showcase section.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sepio Guard competitors and assessment
Company assessmentDirect peers
- National Mortuary Shipping and Cremation: National Mortuary Shipping specializes in transporting human remains domestically and internationally, including handling of documentation and coordination with receiving funeral homes. It is the closest direct competitor to Sepio Guard's Away From Home Assurance repatriation service.
- eFuneral: eFuneral is a death care technology platform that connects consumers with funeral service providers. As a current distribution partner to Sepio Guard, it operates in the same death care software/services layer and serves the same funeral home customer base.
Broad incumbents
- Service Corporation International (SCI): SCI is the largest funeral, cemetery, and cremation services provider in North America. It is a broad incumbent offering comprehensive death care services including pre-need planning, against which Sepio Guard's niche assurance membership competes.
- Foundation Partners Group: Foundation Partners Group operates a large portfolio of funeral homes and cemeteries across the U.S. Its pre-need and at-need funeral service offerings overlap with Sepio Guard's partner channel and assurance product positioning.
- Carriage Services: Carriage Services is a publicly traded death care company operating funeral homes and cemeteries. It sells pre-need funeral contracts that overlap with the assurance/membership structure of Sepio Guard's core product.
- StoneMor Partners: StoneMor Partners operates cemeteries and provides funeral and cremation services, including pre-need sales. It is a broad incumbent in the death care services space where Sepio Guard sells its membership product.
Emerging players
- Tulip Cremation: Tulip Cremation is a direct-to-consumer cremation startup offering affordable, simplified cremation services online. It represents an emerging digital-first competitor in adjacent death care services aimed at modernizing family experience.
- Cake (joincake.com): Cake is a digital end-of-life planning platform offering education, pre-planning tools, and funeral-related content. It serves the same consumer demographic considering pre-need assurance products like Sepio Guard.
Others
- Aftermath Services: Aftermath Services provides biohazard and trauma cleanup services, including unattended death remediation. It is an adjacent death care services provider that overlaps with the broader post-death service ecosystem Sepio Guard operates in.
Regional players
- InvoCare: InvoCare is a leading funeral services provider in Australia and New Zealand. It operates in the same pre-need and at-need death care services category as Sepio Guard but serves the Asia-Pacific region rather than the U.S. market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sepio Guard social profiles
Digital presenceSepio Guard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sepio Guard leadership team
Management profileNumber of profiles
Profiles2 records
Sepio Guard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sepio Guard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sepio Guard
What does Sepio Guard do?
Sepio Guard sells lifetime Away From Home Assurance memberships that arrange licensed funeral home care, preparation (embalming or cremation), transportation, and full documentation—including customs paperwork—when death occurs 75 or more miles from the member's legal residence. The company distributes these memberships through trained sales agents and funeral home/death care partners using a proprietary mobile sales app, while also selling branded merchandise (socks, shirts, and a monthly sock subscription) directly to consumers via its e-commerce storefront.
Is Sepio Guard a public or private company?
Sepio Guard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sepio Guard founded?
Sepio Guard was founded in 2018. It employs 1 to 10 people.
Where is Sepio Guard based?
Sepio Guard is headquartered in Laguna Niguel, United States, in the North America region.
How does Sepio Guard make money?
Three revenue lines are on record. Away From Home Assurance Memberships are the primary driver. The others are branded Merchandise Sales and sepio Socks Subscription.
Who are Sepio Guard's main competitors?
Direct peers on record are National Mortuary Shipping and Cremation and eFuneral. Broad incumbents are Service Corporation International (SCI), Foundation Partners Group, Carriage Services and StoneMor Partners. Emerging players are Tulip Cremation and Cake (joincake.com). Aftermath Services is listed as an others. InvoCare is listed as a regional player.
Does Sepio Guard have an API?
No public API is recorded for Sepio Guard.
What industry is Sepio Guard in?
Sepio Guard's product category is Death Care Services. Its primary akta.pro industry code is TLACAJAE, Human Remains & Medical Specimens Forwarding, with a secondary code of FSAIABAF, Final Expense / Burial Life Insurance. Its NAICS code is 812210 and its SIC code is 6311.