Dick Schaap

What Dick Schaap does

Dick Schaap Groothandel is a family-owned B2B wholesale distributor of fresh vegetables and fruit, headquartered in Purmerend, Netherlands, operating continuously since 1965. The company supplies restaurants, hotels, hospitals, care homes, retail shops, and company canteens across the North Holland province (Amsterdam, Alkmaar, Waterland, Zaanstreek). Its core capability is an in-house cutting kitchen (snijkeuken) that prepares custom-cut vegetables and fruit per customer specification, combined with a regional cold-chain delivery service offering next-day fulfillment for orders placed before 03:00 and direct delivery into customer cold storage facilities. The technology layer is a third-party B2B ordering portal called inONE, supplemented by WhatsApp-based customer service and a consumer-facing webshop selling curated seasonal produce boxes (€18.95–€23.95), Boeren van Amstel dairy, and Brouwerij Berging craft beers.

The business model is straightforward transaction-fee B2B wholesale: revenue is generated per order from product sales to hospitality, healthcare, retail, and corporate canteen customers, with ISO 9001 and HACCP certifications serving as a gating credential for the healthcare vertical. GTM is sales-led and relationship-driven, anchored on personal account management, menu-development consultation, and Sunday delivery capability. Distribution is supported by a curated network of local North Holland farmers enabling provenance-stamped sourcing (witloof from Lutjebroek, knolselderie from Zuid-Schermer, bloemkool from Andijk, Opperdoezers potatoes), and by multi-restaurant partnerships such as SEMS-groep. Customer evidence indicates long tenures (16 years at De Koperen Vis, since 1984 at Hemelse Modder, 6 years at BovenIJ Ziekenhuis), and branded merchandise (Dick Schaap Hoodie at €30) signals early brand-extension efforts.

Operationally, the company is a privately held family business led by second-generation owner Dick Schaap junior, with no external investors, parent entity, or M&A activity recorded. The 2017 relocation from Monnickendam to a larger Purmerend warehouse (Signaal 81) and subsequent awards (Ondernemer van het Jaar 2022, NHN Business Award 2024, Top 10 Leerbedrijf van Nederland 2024) indicate investment in capacity and workforce, but headcount remains in the 11–50 range and geographic scope is bounded to a single Dutch province.

Name

Dick Schaap

Legal name

Dick Schaap Groothandel

Website

https://dickschaap.nl

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Dick Schaap Groothandel is a family-owned Dutch B2B wholesaler of fresh vegetables and fruit, founded in 1965, serving restaurants, hospitals, care homes, retail shops, and company canteens across North Holland with custom-cut produce from its in-house cutting kitchen and next-day regional delivery.

Ownership category

akta.pro rank

Product category

Fresh Produce Wholesale Distribution

NAICS

Fruit and Vegetable Retailers (44523)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

Keywords

• Fresh produce wholesale
• Vegetable fruit distribution
• Hospitality food supply
• Cut vegetables service
• Local produce delivery

Headquarters

HQ city

Purmerend

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale - Vegetables and Fruit: Wholesale distribution of fresh vegetables, fruit, and related products to hospitality businesses (restaurants, hospitals, care homes, retail shops, company canteens). Revenue generated through product sales with delivery to customer premises including cold storage. Products include fresh produce, pre-cut vegetables, and specialty items like Boeren van Amstel dairy and Berging beers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dick Schaap is a B2B hospitality wholesaler that supplies fresh vegetables, fruit, potatoes, and specialty items (including local dairy and craft beers) to restaurants, hospitals, care homes, retail shops and company canteens in North Holland. The offering includes pre-cut and panklaar vegetable preparation through the company's own cutting kitchen, plus same-day/next-day delivery directly to customer premises including cold storage. A secondary consumer-facing webshop sells curated seasonal boxes (Teatime, Vers & van dichtbij, Wereld fruit, Smaak van de wereld), Boeren van Amstel milk and branded merchandise.

Product overview

Dick Schaap is a hospitality wholesale company for vegetables and fruit in North Holland, operating since 1965. Their product portfolio centers on a core offering of fresh vegetables, fruit, and potatoes sourced from local growers, complemented by their signature box concept (Teatime Box, Vers & van dichtbij box, Wereld fruit box, Smaak van de wereld). They offer prepared vegetable solutions including pre-cut (gesneden) and ready-to-cook (panklaar) options through their own cutting kitchen. Additional offerings include dairy products (Boeren van Amstel milk), specialty beers from Brouwerij Berging, nuts and dried fruit, pickles, sambal, and branded merchandise (Dick Schaap Hoodie). Their services include custom advisory, Mise-en-place solutions, and delivery to restaurants, healthcare institutions, retail, and company canteens across North Holland.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Wholesale Fresh Produce Distribution Wholesale supply of fresh vegetables, fruit, potatoes, dairy and specialty items to restaurants, hospitals, care homes, retail shops and company canteens across North Holland, with direct delivery to customer premises including cold storage.
• Pre-cut and Panklaar Vegetables (Snijkeuken / Cutting Kitchen) Vegetables and fruit cut to customer specifications in the company's own cutting kitchen, including pre-cut vegetables for mise-en-place, fresh fruit salads, and cut vegetable mixes for dishes. Designed to reduce kitchen prep time for restaurants and healthcare kitchens.
• Teatime Box Luxury box containing fresh fruit and treats, positioned as a cozy moment or gift.
• Vers & van dichtbij Box Carefully curated selection of fresh, local seasonal products from regional North Holland suppliers.
• Wereld fruit Box Varied selection of international and exotic fruit, including tropical fruits and citrus from South America, Africa and Asia.
• Smaak van de wereld Box Box containing varied international fruit and fresh vegetables from different regions of the world, combining taste, variety and discovery.
• Boeren van Amstel Volle Melk Fresh, creamy whole milk from Dutch farmers near Amsterdam, produced sustainably with attention to nature and meadow bird habitats.
• Specialty Beers (Brouwerij Berging) Specialty craft beers from Brouwerij Berging, including weizen, tripel and other varieties, distributed to hospitality venues.
• Dick Schaap Hoodie Branded clothing item made from 50% cotton and 50% polyester sweat fabric, available in sizes S through XL.
• Custom Advisory and Menu Consultation (Advies op maat) Tailored advisory service providing customized assortment recommendations, personal involvement in menu development, and ongoing consultation to help hospitality customers extract more value from fresh produce.

Quantifiable outcome

• Orders placed before 03:00 AM delivered next day
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Brouwerij BergingcoreChannel Partner/ Reseller/ DistributorSpecialty beer supplier whose products are distributed through Dick Schaap. Both companies share values of quality, local involvement, and craftsmanship. Berging beers are served at hospitality venues supplied by Dick Schaap, providing added value to restaurant customers seeking local craft beers.
• Boeren van AmstelcoreStrategic or Co-development PartnerDairy farmers collective from Amstelland region producing fresh whole milk. Boeren van Amstel practice sustainable agriculture with agrarisch natuurbeheer (agricultural nature management), protecting meadow bird habitats. Dick Schaap distributes their fresh milk as part of expanded product range.
• SEMS-groepcoreChannel Partner/ Reseller/ DistributorRestaurant group operating multiple venues including Soesterdal, Brambergen, Heidezicht, and Koetshuis. All group locations source vegetables and fruit from Dick Schaap. Partnership described as valued with emphasis on reliability and quality.
• Lokale telers (Local Farmers Network)coreStrategic or Co-development PartnerNetwork of local farmers and producers in North Holland supplying fresh produce. Includes witloof from Lutjebroek, knolselderie from Zuid-Schermer, bloemkool from Andijk, microgroenten from Middenmeer, asparagus from Broertjes Broersen in Warmerhuizen, and Opperdoezers potatoes. Local sourcing is a key brand differentiator.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sligro Food Group: Dutch foodservice and retail wholesale group with cash-and-carry and delivery operations to hospitality across the Netherlands. Overlaps with Dick Schaap on horeca produce delivery, but at significantly larger scale and broader assortment.
• Hanos: Large Dutch foodservice wholesaler offering a broad assortment including fresh produce. Comparable as a B2B horeca supplier in the Netherlands, but operates at national scale across many categories beyond fruit and vegetables.
• Greenyard: Belgian-headquartered global market leader in fresh, frozen, and prepared fruit and vegetables. Overlaps with Dick Schaap on fresh produce supply to foodservice and retail but at vastly larger international scale.
• Total Produce / Dole plc: Global fresh produce giant with strong European (including Dutch) presence. Comparable only at the broadest category level, as it operates at a scale far beyond Dick Schaap's regional wholesale model.

Direct peers

• Bakker Barendrecht: Dutch fresh fruit and vegetable specialist serving supermarkets and foodservice. Closely comparable product mix and target segments, but operates at much larger national scale than Dick Schaap.
• Cool Fresh: Dutch importer and distributor of fresh produce to retail and foodservice. Comparable B2B fresh produce wholesale model with a stronger international sourcing angle and broader customer base.
• The Greenery: Dutch fresh produce cooperative supplying supermarkets and foodservice across the Netherlands and internationally. Directly comparable as a B2B supplier of fresh fruits and vegetables, though at national/international scale with supermarket retail as the primary channel.
• Special Fruit: Belgian supplier of exotic and specialty fruits and vegetables to foodservice and retail. Comparable specialty produce offer, though focuses more on exotics than Dick Schaap's local-plus-international mix.

Regional players

• AGF Direct: Dutch online fresh produce platform sourcing directly from growers for consumers and small businesses. Adjancent peer - overlaps on the consumer/small-business box offering but operates as a different channel than Dick Schaap's horeca wholesale.
• Versland.nl: Dutch online supplier of fresh vegetables and fruit to restaurants and caterers. Comparable as a digital B2B fresh produce supplier to hospitality, though Dick Schaap adds a cutting kitchen and certified healthcare supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/horecagroothandel-dick-schaap

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dick Schaap