Bakro
Bakkum & Krook (Bakro) is a family-owned bathroom and tile retail specialist operating from a single showroom in Uitgeest, Netherlands, selling sanitary products, tiles, and installation services to residential homeowners across the North Holland region.
- Company typePrivate
- Founded1964
- HeadquartersUitgeest, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Bakro does
Bakkum & Krook (operating under the brand Bakro) is a privately held, family-owned bathroom and tile retail specialist founded in 1964 and headquartered in a single showroom on Geesterweg in Uitgeest, Netherlands. The company sells sanitary products (bathroom furniture, showers, faucets, basins, toilets, radiators, mirrors, accessories) and tiles (floor, wall, PVC, mosaic, and ceiling-height wall/floor panels) sourced from a multi-brand portfolio that includes Geberit, Villeroy & Boch, HSK, Xenz, Primabad, Dekker, Michel Oprey & Beisterveld, Instamat, and Leff Design, alongside house-brand offerings. Differentiated product offerings include Sunshower infrared/UV shower cabins, 100% waterproof plastic-stone-vinyl wall/floor panels installable over existing tiles, and a 3D bathroom design service producing drawings and animations from customer floor plans.
The business model combines one-time retail sales of complete bathroom packages with professional installation services executed by in-house fitters or a trusted contractor network. Pricing is quote-based and anchored on the showroom experience; the company publishes five Bad & Body concept bathrooms priced between €9,033 and €21,665 excluding installation, and operates an outlet channel for discounted showroom overstock. Go-to-market is enterprise-field-sales-style, but the customer base is exclusively residential homeowners in the North Holland region (Alkmaar, Zaandam, Purmerend, Den Helder, Enkhuizen, Amsterdam, Kennemerland). Bakro is a member of the Bad & Body cooperative, a network of independent bathroom specialists across the Netherlands that provides cross-referrals, shared marketing assets (including a 72-page magazine), and a collective positioning around expert advice rather than price-driven mass market. The marketing mix combines physical showroom, organic social on Instagram/Facebook/Pinterest, Google reviews (4.3/5 across 65 reviews), and Bad & Body partnership referrals.
Bakro firmographics
Firmographics- Name
- Bakro
- Legal name
- Bakkum & Krook
- Website
- https://bakro.nl
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bakkum & Krook (Bakro) is a family-owned bathroom and tile retail specialist operating from a single showroom in Uitgeest, Netherlands, selling sanitary products, tiles, and installation services to residential homeowners across the North Holland region.
- Ownership category
- akta.pro rank
Bakro industry classification
Industry- Product category
- Bathroom and Tile Retail
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (23833)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)
- akta.pro secondary industries
- Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), Bathroom Tilework (Floor & Wall Tile Installation) (HSAPABAE), Bathroom Flooring Replacement (LVP, Tile, Heated Floors) (HSAPABAK)
Keywords
Where Bakro is headquartered
LocationHeadquarters
- HQ city
- Uitgeest
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Bakro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Bathroom Products Sales: Sale of complete bathroom products including tiles, sanitary ware, bathroom furniture, radiators, baths, faucets, and accessories. Products sold include both premium branded items and house brands with competitive price-quality ratios.
- Installation and Renovation Services: Full bathroom renovation services including demolition, installation and tile work. Performed by their own qualified fitters or in collaboration with reputable contractors.
- PVC Flooring Sales with Installation: Sale of PVC flooring materials with optional professional installation services. Fire-resistant, water-resistant, suitable for underfloor heating up to 26 degrees, antibacterial and anti-slip R10.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Concept Bathrooms - Crema Dolce Vita |
| Unit Pricing | Pay-as-you-go | Concept Bathrooms - Hotel de Paris |
| Unit Pricing | Pay-as-you-go | Concept Bathrooms - Satori |
| Unit Pricing | Pay-as-you-go | Concept Bathrooms - Terra |
| Unit Pricing | Pay-as-you-go | Concept Bathrooms - Wild Flower |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Bakro product offering
Product offeringCore offering
Bakkum & Krook (Bakro) sells complete bathroom solutions, sanitary products, and tiles through a physical showroom in Uitgeest, Netherlands, serving residential homeowners with both premium branded and house-brand items across bathroom furniture, showers, faucets, basins, toilets, radiators, mirrors, and accessories, plus floor tiles, wall tiles, PVC flooring, and mosaic. The company also delivers full bathroom renovation services, including demolition, installation, and tile work performed by own qualified fitters or vetted contractor partners, complemented by 3D design drawings and pre-configured concept bathroom packages.
Product overview
Bakro (Bakkum & Krook) is a traditional physical retail bathroom and tiles specialist operating from a showroom in Uitgeest, Netherlands. The company offers a unified retail offering centered on complete bathroom solutions and tiles, with products organized into two core categories: Sanitair (sanitary products) and Tegels (tiles). Sanitair encompasses bathroom furniture, showers, faucets, basins, toilets, heating/radiators, mirrors, and accessories. Tegels includes floor tiles, wall tiles, PVC flooring, and mosaic tiles. The company also provides renovation services, 3D bathroom design, and an outlet section for discounted showroom items. Bakro operates as part of the Bad & Body network of independent bathroom retailers. Concept bathroom collections (Crema Dolce Vita, Hotel de Paris Monte Carlo, Satori, Terra, Wild Flower) showcase complete bathroom setups with full pricing. The company carries multiple branded vendors including Dekker, HSK, Xenz, Primabad, Michel Oprey & Beisterveld, Geberit, Brauer, Villeroy & Boch, Instamat, and Leff Design. No technology, software, or API products are offered.
Differentiator
Problem solved
Functional benefit
Brands
- Bad & Body: A cooperative network of independent bathroom retailers in the Netherlands, of which Bakkum & Krook is a member. Offers expert advice, professional design services, and installation of bathrooms.
Products and services
- Sanitair (Sanitary products)
Quantifiable outcome
- Google rating of 4.3 based on 65 customer reviews
Companies that use Bakro
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Bakro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bakro partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Bad & BodycoreBad & Body is a collaboration of independent entrepreneurs in the bathroom retail sector. The network provides expert advice, professional drawings, and guidance on brands and materials. The partnership is not for price-oriented mass market, but for customers who value expert, honest, and tailored bathroom advice. Bakkum & Krook maintains personal attention and reliable installation through this network.
- VanHuus.nlminorBakkum & Krook has become a dealer for VanHuus.nl tiles, offering their customers access to the VanHuus tile collection with a roomviewer tool for customers to visualize tiles in their space.
- Contractor NetworkcoreCollaboration with reputable contractors for demolition, installation and tile work. The company works with a team of independent installers and tilers that customers can trust for complete bathroom installation.
Scale indicators4 records
Recent moves6 records
Expansion highlights3 records
Bakro competitors and assessment
Company assessmentDirect peers
- Sanitairwinkel.nl: Large Dutch e-commerce bathroom retailer with broad assortment of sanitary ware, tiles and accessories plus installation services. Comparable to Bakro because it serves the same residential renovation customer in the Netherlands with a similar product mix, with a different go-to-market (pure e-commerce vs. physical showroom).
- Plieger: Dutch sanitary wholesale and retail brand selling sanitary ware, plumbing and bathroom products to professionals and consumers via branches and online. Comparable to Bakro because it operates in the same Dutch sanitary retail/wholesale channel with overlapping product categories and customer segments.
- Regnout Sanitair: Regional Dutch sanitary and bathroom retailer with physical showrooms. Comparable to Bakro because it combines showroom-based advisory with a similar product range of sanitary ware, tiles and bathroom furniture for residential renovation customers in the Netherlands.
- Sanidirect: Dutch online bathroom retailer selling complete bathrooms, tiles, sanitary ware and accessories with installation services across the Netherlands. Comparable to Bakro because it addresses the same residential bathroom-renovation buyer with a similar product range, but competes via a digital-first model versus Bakro's showroom-led approach.
- Sani4Sale: Dutch online bathroom and tile specialist offering sanitary ware, tiles and installation packages nationwide. Comparable to Bakro because it sells the same core product categories (bathroom furniture, showers, toilets, tiles) to residential customers and competes on price, selection and convenience.
Broad incumbents
- Gamma: One of the largest Dutch DIY/home-improvement chains with nationwide stores, carrying tiles, sanitary ware and bathroom furniture alongside broad home-improvement ranges. Comparable to Bakro as a competing sales channel for the same residential bathroom buyer, though Gamma competes mainly on convenience and price rather than advisory-led premium service.
- Karwei: Dutch DIY chain owned by Intergamma, with stores across the Netherlands offering tiles, sanitary ware and bathroom installations. Comparable to Bakro as an alternative retail channel for residential bathroom buyers, though typically at lower price points and less advisory depth.
- Praxis: Major Dutch DIY chain with extensive nationwide coverage, offering tiles, sanitary ware, bathroom furniture and installation services. Comparable to Bakro because it targets the same residential renovation buyer with overlapping product categories, but at a broader, more price-competitive positioning.
- Hornbach: European DIY and building-materials hypermarket with strong Dutch presence, offering tiles, sanitary ware and bathroom products with installation services. Comparable to Bakro because it competes for the same residential renovation project but at larger scale and with a broader assortment.
Emerging players
- BadkamerXXL: Dutch online bathroom specialist focused on complete bathroom packages and tiles for residential customers. Comparable to Bakro because it sells similar sanitary and tile products, but competes primarily on e-commerce convenience and packaged pricing rather than a physical showroom advisory experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Bakro social profiles
Digital presenceBakro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bakro leadership team
Management profileNumber of profiles
Profiles1 record
Bakro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bakro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bakro
What does Bakro do?
Bakkum & Krook (Bakro) sells complete bathroom solutions, sanitary products, and tiles through a physical showroom in Uitgeest, Netherlands, serving residential homeowners with both premium branded and house-brand items across bathroom furniture, showers, faucets, basins, toilets, radiators, mirrors, and accessories, plus floor tiles, wall tiles, PVC flooring, and mosaic. The company also delivers full bathroom renovation services, including demolition, installation, and tile work performed by own qualified fitters or vetted contractor partners, complemented by 3D design drawings and pre-configured concept bathroom packages.
Is Bakro a public or private company?
Bakro is a private company. It is classified as family owned and is currently operating.
When was Bakro founded?
Bakro was founded in 1964. It employs 1 to 10 people.
Where is Bakro based?
Bakro is headquartered in Uitgeest, Netherlands, in the Europe region.
How does Bakro make money?
Three revenue lines are on record. Bathroom Products Sales are the primary driver. The others are installation and Renovation Services and PVC Flooring Sales with Installation.
Who are Bakro's main competitors?
Direct peers on record are Sanitairwinkel.nl, Plieger, Regnout Sanitair, Sanidirect and Sani4Sale. Broad incumbents are Gamma, Karwei, Praxis and Hornbach. BadkamerXXL is listed as an emerging player.
Does Bakro have an API?
No public API is recorded for Bakro.
What industry is Bakro in?
Bakro's product category is Bathroom and Tile Retail. Its primary akta.pro industry code is CRAIAFAB, Bathroom Vanities & Cabinetry Showrooms, with a secondary code of CRAIAFAE, Sinks & Water Filtration/Dispensers Showrooms. Its NAICS code is 449121 and its SIC code is 5700.