What Balancee Tech Solutions does

Balancee Tech Solutions Limited is a Nigeria-based private limited company founded in September 2021 by Adedeji Adebisi (Founder/CTO) and headquartered in Lekki, Lagos, with an additional contact address in College Station, Texas. The company operates Balancee, a two-sided digital marketplace and Management Operating System (MOS) that connects vehicle owners with auto repair stations, car washes, and vendors of auto parts and accessories. Core platform features include GEO-AWARE location-based station discovery, real-time booking and scheduling, verifiable vehicle service history, integrated payments (wallet, card, bank transfer, USSD, Opay), roadside assistance requests, a rewards program, and subscription plans for exclusive savings. The offering is delivered via native iOS and Android apps, a web application, and a service-provider business dashboard.

Balancee generates revenue through three primary streams: transaction fees/commissions on bookings processed through the platform, recurring subscription plans for vehicle owners, and professional services revenue from Balancee Agency, a wholly-owned subsidiary division that provides marketing, onboarding, training, and promotional materials to repair stations. Additional transaction-based revenue is derived from fuel and diesel purchases facilitated through the app via partner stations. Distribution combines self-serve consumer onboarding with a sales-led B2B motion for station acquisition, including high-touch demo calls and field onboarding through the Agency.

The company operates with a lean team of approximately 11-16 people across engineering, product, design, and marketing functions. It remains at Pre-Seed maturity, appears to be bootstrapped or founder-funded with no disclosed institutional investors, and has not publicly disclosed revenue figures. Strategic product evolution between 2023 and 2025 has extended the platform from repair transaction management into station-side marketing services (Agency), revenue tracking dashboards, and fuel commerce, while targeting fleet owners as a future customer segment.

Name

Balancee Tech Solutions

Legal name

Balanceè Tech Solutions Limited

Website

https://balancee.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Balancee Tech Solutions operates a two-sided Nigerian marketplace connecting vehicle owners with auto repair stations, offering booking, service history tracking, payments, and roadside assistance via mobile and web apps, with a wholly-owned Agency providing station onboarding and marketing services.

Ownership category

akta.pro rank

Product category

Automotive Service Marketplace

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Vehicle repair marketplace
• Automotive service platform
• Repair station booking
• Vehicle maintenance app
• Auto service scheduling

Headquarters

HQ city

Lekki, Lagos

HQ country

Nigeria

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Commission/Transaction Fees: Balancee connects vehicle owners with service providers and takes a commission on transactions processed through the platform. Repair stations receive bookings and process payments through the integrated payment gateway.
2. Subscription Plans: Exclusive savings subscription plans unlock premium vehicle services at discounted rates for vehicle owners. Multiple payment options including wallet and credit are available.
3. Fuel Sales: Fuel and diesel sales facilitated through the app with code-based redemption at partner stations.
4. Agency Services: Balancee Agency provides marketing solutions, onboarding support, training, and custom promotional materials (fliers, banners, sales support) to repair stations for a fee.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Balanceè operates a two-sided digital marketplace that connects vehicle owners with auto repair stations, service providers, and vendors via mobile and web apps, providing real-time booking, GEO-AWARE station discovery, verifiable service history, integrated payments, and a Business Dashboard for stations. Additional monetized offerings include Balancee Agency (marketing, onboarding, and training services for repair stations), subscription savings plans for vehicle owners, and a fuel purchase and delivery feature.

Product overview

Balancee Tech Solutions offers Balanceè as a unified platform combining a mobile app, web app, and business dashboard. The core offering includes the Balanceè App for vehicle owners to discover and book repair services, the Balanceè Web App for browser-based access, and the Balanceè Business Dashboard for service providers. Additional modules include the Balancee Agency (marketing and management support), Balanceè MarketPlace for connecting users with stations, Fuel Price Comparison for finding nearby fuel options, and Fuel & Diesel Delivery for fuel purchasing through the app. The platform operates as an End-to-End Management Operating System (MOS) for vehicle repair transactions in Nigeria.

Differentiator

Problem solved

Functional benefit

Products and services

• Balanceè Platform End-to-End Management Operating System (MOS) for vehicle repair transactions that connects vehicle owners with repair stations, service providers, and vendors via mobile and web apps with GEO-AWARE location matching, real-time booking, integrated payments, and verifiable service history.
• Balanceè Mobile App Native mobile application for vehicle owners to discover nearby repair stations, book appointments in real-time, track service history, make payments, access emergency roadside assistance, and earn rewards through the Balancee platform.
• Balanceè Web App Web-based platform version allowing vehicle owners to perform vehicle repair bookings and service providers to manage their businesses through the web dashboard, accessible on all devices and browsers.
• Balanceè Business Dashboard Service provider-facing dashboard for repair stations to receive bookings, manage appointments, track revenue, manage staff, handle expenses, create promotions, and monitor business growth.
• Balancee Agency Paid services division offering repair stations support with onboarding, marketing materials (design, printing, distribution), workshops, training, and targeted growth campaigns to drive adoption of the Balancee platform.
• Fuel & Diesel Purchase Feature Feature allowing users to purchase petrol or diesel through the Balanceè app with delivery to their location, partnered with fuel stations such as AP Fuelling Station for code-based redemption.
• Revenue Tracking System Dashboard feature for repair shops and mechanics to log jobs, track earnings, view payment method breakdowns, identify top-earning services, and export reports for real-time business insights without manual Excel tracking.
• Fuel Price Comparison Feature enabling users to compare fuel prices across multiple stations in real-time to find the cheapest or nearest options available.

Quantifiable outcome

• 58 repair station partnerships secured in Pre-Seed phase within first 7 months (April 2022)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• AP Fuelling Station (Ajah)minorStrategic or Co-development PartnerReputable fuel station partner for the fuel purchase and delivery feature. Users can buy petrol or diesel through the app and have it delivered, with code redemption at partner stations.
• Trusted Partner Logos (Fatgems, Auto, Ambassador)minorOthersLogos displayed on About page under 'We are trusted by' section. Nature of partnerships not explicitly detailed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Autochek: African automotive digital marketplace operating across Nigeria, Ghana, Kenya, and other markets, connecting vehicle owners with dealers, financiers, and service providers. Directly comparable to Balancee as a two-sided mobility marketplace targeting Nigerian consumers.
• GoMechanic: India-based digital marketplace and operating system for auto repair and service workshops, with a SaaS dashboard for garages and a booking app for vehicle owners. Closest architectural and business-model analogue to Balancee's MOS approach.
• YourMechanic: US-based online marketplace connecting car owners with mobile mechanics for on-demand repair and maintenance services. Comparable in core marketplace mechanics and SMB-side value proposition.
• FixMyCar: UK-based online marketplace connecting drivers with local garages for repair and servicing, with price comparison and booking. Strong structural analogue to Balancee's repair-station marketplace.
• Autobutler: European online marketplace for comparing and booking auto repair workshops. Directly comparable price-comparison and booking model for vehicle service transactions.
• Wrench: US mobile mechanic and vehicle services platform offering on-demand repair with upfront pricing and technician matching. Comparable as a digital auto-services marketplace targeting consumer convenience.

Broad incumbents

• Cars45: African used-car inspection and auction platform with operations in Nigeria. Comparable as a tech-enabled Nigerian auto services player, though focused on vehicle transactions rather than repair.
• Cheki: Nigeria-based online auto marketplace primarily for vehicle sales, with broader automotive content reach. Comparable as an established Nigerian auto digital platform, though its core is vehicle listings rather than repair services.

Regional players

• OpenSooq: Middle East/North Africa classifieds platform with automotive services categories. Comparable as a regional digital marketplace with auto repair listings, though not specialized in vehicle services.

Emerging players

• Auto Doctor Nigeria: Emerging Nigerian-focused automotive services platform. Comparable as a regional emerging player in the same auto repair marketplace category where Balancee operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/balancee-app

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balancee Tech Solutions