Bali Therme GmbH

What Bali Therme GmbH does

Bali Therme GmbH operates a thermal spa and wellness facility at Morsbachallee 5, Bad Oeynhausen, North Rhine-Westphalia, Germany. The site has operated as a thermal bath since 1970 (originally under the Staatsbad designation) and is now run as a privately held GmbH under sole Managing Director Willem Künne, with no disclosed external investors or parent entity. The facility combines thermal-mineral bathing, a 13-sauna complex (including a 150-year-old original Pagodensauna reassembled on-site), Balinese- and Ayurvedic-inspired wellness treatments, on-site gastronomy (Lovina Bistro, Sauna Restaurant, Lovina Terrace), and event programming.

The product portfolio is organized across time-based entry tickets (4-hour and full-day passes for the therme only, the sauna only, or combined, priced €18–€41 per person), à-la-carte wellness treatments (€39–€138 per session), bundled day packages (Bali Wohlfühltage at €58–€268), overnight and themed events (Sternensauna at €199, Banja Tag at €120), on-site F&B, and gift vouchers valid for 3 years. The business uses no proprietary technology platform; operations rely on the sparkle.plus software suite (reservations, vouchers, scheduling, customer management) provided by Konrad Mathieu IT-Consulting GmbH, with DATEV/LODAS for accounting and payroll, TISOWARE for workforce/access management, WordPress for the e-commerce storefront, Klarna and PayPal for online payments, and Hetzner for hosting.

Revenue is generated entirely through direct, on-site consumption at the single Bad Oeynhausen location, with no third-party distribution, field sales, or channel partners. General therme and sauna access is walk-in (no reservation required), while wellness treatments and rituals are booked 4–8 weeks in advance via phone, email, or online scheduling. Customer segments include individual wellness consumers and families, sauna enthusiasts (aged 12+), premium treatment buyers, group celebrations (bachelor/bachelorette parties), and overnight event guests. Marketing is direct and organic — the company website, Facebook, Instagram, email newsletter, and occasional podcast features — with no paid advertising disclosed. The company won the Spa Business Award in 2015 (1st place in Therme/Wellness) and is currently extending its service line with a complimentary aqua fitness program launched in August 2026.

Name

Bali Therme GmbH

Legal name

Bali Therme GmbH

Website

https://balitherme.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Bali Therme GmbH operates a thermal spa and wellness facility in Bad Oeynhausen, Germany, offering thermal bathing, a 13-sauna complex, wellness treatments, on-site gastronomy, and themed events to individual consumers, families, and small groups through direct walk-in access and online bookings.

Ownership category

akta.pro rank

Product category

Thermal Spa and Wellness

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

akta.pro secondary industries

Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Destination Spas & Spa Resorts (HSALAFAC), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Thermal spa services
• Sauna experiences
• Wellness treatments
• Day spa packages
• Thermal mineral baths

Headquarters

HQ city

Bad Oeynhausen, North Rhine-Westphalia

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Entry fees (Therme & Sauna): Day tickets and multi-hour tickets for access to thermal pools and sauna areas. Priced per entry tariff; weekend/holiday surcharges apply. Core recurring and one-time admission revenue.
2. Wellness treatments & massages: Individual treatments (Balinese massage, Abhyanga, facials, body scrubs, etc.) priced from €39 to €138 per session. Revenue generated per booking, typically requiring advance reservation.
3. Bali Wohlfühltage (wellness day packages): Bundled packages combining entry tickets, treatments, meals, and rentals — e.g., Auszeit Classic (€58), Auszeit Premium (€112), Verwöhnzeit für Zwei (€268), Bali Detox Day (€200). Higher average transaction value per customer.
4. Events (overnight / themed): Special event ticketing such as Sternensauna (€199) — includes overnight stay, meals, prosecco, and sauna access. Creates peak-revenue periods and attracts customers willing to pay a premium.
5. Food & beverage (gastronomy): On-site restaurants (Lovina Bistro in therme area, Sauna Restaurant) generate food and beverage revenue. Welcome cocktails, meals up to €17 included in some packages; additional orders billed separately.
6. Gift vouchers / Gutscheine: Digital gift vouchers sold online for entries, treatments, and packages. Vouchers valid 3 years, non-refundable, transferable. Provides advance cash flow.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Bali Therme GmbH operates a thermal spa and sauna facility in Bad Oeynhausen, Germany, offering thermal-mineral water bathing, 13 distinct saunas, wellness treatments (massages, facials, body rituals), curated day packages, and on-site gastronomy. The company sells entry tickets, à la carte wellness services, bundled spa day experiences, and gift vouchers through its own e-commerce storefront. The business is a physical, walk-in spa destination with no membership or subscription model.

Product overview

Bali Therme GmbH operates a thermal spa and wellness facility in Bad Oeynhausen, Germany, offering a unified service portfolio organized around three interconnected areas: thermal bathing (Bereich Therme), sauna experiences (Bereich Sauna), and Bali Wellness treatments. The core products include time-based thermal bath tickets (4-hour and full-day passes) and combined thermal + sauna tickets that grant access to 13 different saunas, warm thermal pools, outdoor pools, and family amenities. Add-on services include Bali Wellness branded treatments (massages, facials, foot care, body scrubs), exclusive sauna rituals (Banja, Rasul, Rose, Singing Bowl), and all-inclusive day packages (Bali Wohlfühltage, Bali Detox Day). On-site dining is provided through Bali Gastronomie (Lovina Bistro, Sauna Restaurant, Lovina Terrace). The facility also offers special events (Sternensauna overnight events, bachelor/bachelorette packages) and a VIP Lounge for premium experiences. Aqua fitness courses are available as a complimentary fitness add-on.

Differentiator

Problem solved

Functional benefit

Brands

• Bali Wellness: Wellness and spa services including massages, body treatments, facials, and beauty services.
• Bali Gastronomie
• Bali Wohlfühltage
• Bali Sauna Rituale

Products and services

• 4 Stunden Therme (4-Hour Thermal Bath Ticket) Four-hour access to the thermal bath area featuring warm thermal pools, children's pool with slide, outdoor pool, and various water attractions. Includes access to steam bath and infrared cabin. Targeted at individual visitors and families seeking relaxation.
• Tageskarte Therme (Full-Day Thermal Bath Ticket) Full-day access to the thermal bath area with unlimited use of all thermal pools, water attractions, and family amenities. Targeted at individual visitors and families seeking extended relaxation.
• 4 Stunden Therme & Sauna (4-Hour Combined Ticket) Four-hour combined ticket granting access to both thermal baths and the sauna area (13 different saunas); guests can freely switch between thermal and sauna sections during their visit. Priced at €31 per person, with weekend/holiday surcharges applicable. Targeted at guests aged 12+ seeking both thermal and sauna experience.
• Tageskarte Therme & Sauna (Full-Day Combined Ticket) Full-day unlimited access to the entire thermal bath and sauna landscape. Sauna access available for guests aged 12 and above. Priced at €41 per person. Targeted at individual wellness enthusiasts seeking a full-day immersive experience.
• Bali Massage (Massage Services) Massage services including Balinese Massage (25/50 min, €39/€66), Abhyanga Indian full-body massage, classical full-body massage, relaxation back massage, sport massage, and pregnancy massages. Targeted at wellness and spa treatment buyers requiring advance booking.
• Bali Gesicht (Facial Treatments) Facial treatments including Premium 70-minute facial (€89), Classic 25-minute facial, Anti-Aging 50-minute treatment, and ICE GLOBES treatment. Targeted at premium wellness and beauty treatment buyers.
• Bali Füße (Foot Wellness Services) Foot wellness services including foot relaxation massage and foot reflexology massage in 25 and 50-minute durations (50-min foot reflexology at €68). Targeted at wellness treatment buyers seeking focused body care.
• Bali Körperpeeling (Body Scrubs) Body scrub treatments including lemon sea salt scrub, coconut rice scrub, bamboo cane sugar scrub, and lavender sea salt scrub. Targeted at wellness and beauty treatment buyers seeking skin care experiences.
• Sauna Rituale (Sauna Rituals) Exclusive sauna rituals including Singing Bowl Ritual (€10), Rasul Healing Clay Ritual (€20), and Rose Ritual (€22), offered as add-on experiences within the sauna area. Targeted at sauna enthusiasts and premium wellness buyers.
• Banja Ritual (Russian-Style Sauna Ritual) Traditional Russian-style sauna ritual featuring birch branch tapping and rolling to stimulate circulation and relieve tension. Priced at €35 per person, available Friday to Sunday at 17:30. Includes warm drink, water, nuts, birch cream, hamam and sauna towel. Targeted at sauna enthusiasts.
• Bali Detox Day (Ayurvedic Detox Program) Full-day Ayurvedic detox program every Thursday including body scrub, algae wrap, Ayurvedic lunch, Abhyanga massage, and sound bowl ritual. Priced at €200 per person. Requires phone booking. Targeted at health-focused individuals seeking holistic wellness programs.
• Bali Wohlfühltage (Wellness Day Packages) Day packages combining thermal and sauna access with additional amenities such as robe/towel rental, welcome cocktails, meals, and massages. Options include Auszeit Classic (€58), Auszeit Premium (€112), and Verwöhnzeit für Zwei (€268 for couples). Targeted at premium wellness and spa treatment buyers seeking all-inclusive experiences.
• Wohlfühltag Junggesellenabschied (Bachelor/Bachelorette Party Package) Special bachelor/bachelorette party package including full-day thermal and sauna access, robe/towel rental, welcome cocktail, meal choice up to €17, and Balinese massage (25 min). Optional VIP area booking available. Targeted at groups celebrating special occasions.
• Sternensauna Event (Overnight Sauna Event) Overnight sauna event experience with special Aufgüsse, gourmet buffet, breakfast, and overnight stay in relaxation rooms. Two-day access from Friday 10:00 to Saturday 23:00. Priced at €199 per person. Includes Friday & Saturday day tickets, prosecco, Friday dinner buffet, Saturday breakfast buffet, overnight accommodation in rest rooms. Targeted at event-driven overnight guests seeking premium wellness experiences.
• VIP Lounge (Premium Experience) Exclusive VIP area featuring private waterbed with cozy blanket for the entire day, complimentary tea service. Priced at €15 per person, bookable at check-in. Targeted at premium wellness guests seeking exclusive amenities.
• Bali Gastronomie (On-Site Dining) On-site dining comprising Lovina Bistro (thermal area), Sauna Restaurant (sauna area), and Lovina Terrace with views of the Jordansprudel. Offers light snacks, salads, hot dishes, desserts, and smoothies. Targeted at spa guests seeking integrated dining experiences.
• Aquafitness Kurse (Aqua Fitness Courses) Complimentary aqua fitness courses offered 6 times per week. Sessions available Monday, Wednesday, Thursday & Friday at 10:45-11:15 and Monday & Wednesday at 18:30-19:00. Targeted at individual wellness consumers seeking fitness activities in the thermal pool area.
• Geschenkgutscheine (Gift Vouchers) Digital gift vouchers sold online for entries, Bali Wohlfühltage, wellness treatments, sauna rituals, and events. Vouchers valid 3 years, non-refundable, transferable. Provides advance cash flow and recurring customer acquisition. Targeted at gift buyers and existing customers.

Quantifiable outcome

• Guest testimonial: a regular visitor credited his daily Bali Therme visits to reaching the age of 106
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Ronald McDonald Haus Bad OeynhausenminorOthersBali Therme is a sponsor (Pate) of one apartment in the Ronald McDonald House Bad Oeynhausen, which supports families in difficult medical situations. Bali Therme also cooks for the annual asparagus dinner for sponsors and friends, and invites parents and siblings to use the spa facility for relaxation.
• Hotel StickdornminorOthersRecommended hotel partner within walking distance of the Bali Therme facility. Phone: 05731.17 570. One of six recommended hotels listed on the Bali Therme website for guests seeking nearby accommodation.
• City Hotel BosseminorOthersRecommended hotel partner within walking distance of the Bali Therme facility. Phone: 05731.17 540.
• Vienna House EasyminorOthersRecommended hotel partner opposite Bali Therme (Morsbachallee). Parking available in the attached parking deck. Phone: 05731.25 70.
• Mercure City Bad OeynhausenminorOthersRecommended hotel partner within walking distance. Part of the Accor group. Phone: 05731.25 890.
• Konrad Mathieu IT-Consulting GmbH (sparkle.plus)coreTechnology or IntegrationProvides and operates multiple software tools for Bali Therme: sparkleReservation (wellness appointment booking), sparkleCoupon (gift voucher sales and management), sparkleTermin (online scheduling), sparkleKundenverwaltung (customer management), and SparkleHosting (web hosting). Konrad Mathieu IT-Consulting GmbH is also Bali Therme's IT consultant and data protection officer. The data protection officer (Konrad Mathieu) is listed as Konrad Mathieu > Systemsicherheit GmbH, Hohenstaufenring 38-40, 50674 Köln.
• DATEV eGcoreTechnology or IntegrationDATEV provides accounting software for bookkeeping, communication with tax advisors and authorities, and document storage. LODAS (a DATEV product) is used for payroll processing. TISOWARE (tisoware Gesellschaft für Zeitwirtschaft mbH, Reutlingen) provides time management, access control, and workforce scheduling software.
• Hetzner Online GmbHcoreTechnology or IntegrationWeb hosting provider for balitherme.de. Hetzner Online GmbH (Industriestr. 25, 91710 Gunzenhausen, Germany) provides server infrastructure, storage, and related IT services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Friedrichsbad Baden-Baden: Historic Roman-Irish thermal bathhouse in Baden-Baden offering thermal bathing, sauna rituals and massage - same thermal-bath-plus-wellness product and similar heritage positioning.
• Therme Erding: Germany's largest thermal spa complex near Munich, combining thermal baths, 13+ saunas, wellness treatments, gastronomy and themed events - directly comparable business model and offering portfolio to Bali Therme, just at significantly larger scale.
• Rulantica (Europa-Park): Large indoor water world with sauna area, themed zones and overnight-stay packages operated alongside Europa-Park - comparable mixture of thermal/wellness, family appeal and ticketed event-style experiences.
• Caracalla Therme: Thermal bath facility in Baden-Baden offering indoor and outdoor thermal pools, sauna area, wellness treatments and massage packages - same German thermal-spa-plus-wellness business model targeting leisure visitors.
• Badewelt Euskirchen: Large thermal spa complex in Euskirchen with multiple saunas, themed sauna rituals, wellness packages and family-friendly thermal pools - highly comparable offering and target segments to Bali Therme.
• Therme Bad Aibling: Bavarian thermal spa with multiple thermal pools, sauna area, massage and wellness packages on a single site - same one-site thermal/wellness combination targeting regional and destination day visitors.
• Taunus Therme Bad Homburg: Thermal spa in Bad Homburg (Hesse) offering thermal pools, sauna landscape, massage and wellness packages for day guests - directly comparable German thermal-spa business model.

Regional players

• Westfalen-Therme Bad Lippspringe: Thermal spa in neighbouring Bad Lippspringe (East Westphalia) with thermal baths, saunas and wellness treatments - directly comparable product but located in the same regional catchment as Bali Therme, making it more a regional competitor than an out-of-region peer.
• Josef Menzel Bäderbau / Staatsbad Meinberg: State spa operator in Bad Meinberg (North Rhine-Westphalia) - same region/state as Bali Therme, offering thermal baths, sauna and wellness packages, plus the Staatsbad heritage links Bali Therme shares.

Emerging players

• Day Spa / Wellness chain e.g. Dayan Spa: Smaller-format day spa and wellness studio chain offering massages, facials and saunas - partial overlap with Bali Therme's Bali Wellness and sauna ritual businesses, but without the large thermal-pool core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/balitherme
• Facebookfacebook.com/wellnessanlage
• LinkedInlinkedin.com/company/bali-therme-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bali Therme GmbH