Peony Jade SG
- Company typePrivate
- Founded2004
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingServices
Peony Jade SG firmographics
Firmographics- Name
- Peony Jade SG
- Legal name
- Peony Jade
- Website
- https://peonyjade.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Peony Jade SG industry classification
Industry- Product category
- Fine Dining Restaurants
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
Keywords
Where Peony Jade SG is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices3 records
Markets served
Peony Jade SG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fine Dining Restaurant Service: Peony Jade operates as a Michelin-rated Cantonese fine dining restaurant serving à la carte menus, dim sum brunch, and omakase dining experiences. Revenue is generated through per-covers, per-dish, and set menu pricing for individual diners and groups.
- Wedding Banquets & ROM Ceremonies: The restaurant earns revenue from wedding banquet packages, ROM (Registry of Marriage) ceremonies, and wedding lunch/dinner events. Packages include curated menus, venue decoration, and event coordination services. Deposits (credit card authorisation, cheque, or bank transfer) are required to secure bookings.
- Corporate Event Banquets: Corporate clients book the venue for milestone events, dinner & dance, product launches, themed parties, birthdays, anniversaries, and baby showers. Revenue is generated through per-event banquet packages with bespoke menus tailored to client budgets.
- Seasonal Festive Products (Mooncakes): Peony Jade sells seasonal festive products including handcrafted Flaky Teochew Orhni (Yam) mooncakes and 100% Pure Pahang Black Gold Mao Shan Wang Durian mooncakes, which gained The Straits Times's Lifestyle Favourite recognition in 2010.
- Outdoor Catering: The restaurant provides outdoor catering services for off-site events, including weddings and corporate functions, as evidenced by testimonials mentioning catering at external venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Wedding banquet packages (contact for quote) |
| Other | Multi-year contract | Corporate event packages (contact for quote) |
| Other | Pay-as-you-go | Weekend Omakase Dim Sum Brunch |
| Other | Pay-as-you-go | Weekday Omakase Handcrafted Luxe Dim Sum |
| Other | Pay-as-you-go | Moonlight Luxe Dinner Buffet Menu |
| Other | Pay-as-you-go | Ala Carte Menu (Dim Sum & Signature Dishes) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Peony Jade SG product offering
Product offeringCore offering
Peony Jade is a MICHELIN-recognized Cantonese fine dining restaurant in Singapore offering handcrafted dim sum, signature Cantonese dishes, and banquet-style event hosting. The restaurant operates multiple venues (Clarke Quay, Keppel Club, AMARA Singapore) providing à la carte dining, weekend and weekday omakase dim sum brunch, dinner buffets, and seasonal festive products such as award-winning durian mooncakes.
Product overview
Peony Jade is a MICHELIN-recognized Cantonese restaurant by The Quayside Group, operating as a single unified restaurant brand with multiple physical locations. The company offers fine dining Cantonese cuisine featuring handcrafted dim sum, signature dishes, and banquet services. Their product portfolio centers on three dining experiences: Weekend and Weekday Omakase Dim Sum brunches, Moonlight Luxe Dinner Buffets, and extensive A La Carte menus (both dim sum and signature offerings). Additionally, they provide event services including wedding banquets, corporate events, and ROM ceremonies. The brand has expanded from its original Clarke Quay location (2004) to Keppel Club (2008) and AMARA Singapore (2022). Notable signature items include their Szechuan Camphorwood Tea Smoked Duck, Kurobuta Pork Char Siu, and The House of Tan's Heritage dishes.
Differentiator
Problem solved
Functional benefit
Products and services
- Weekend Omakase Dim Sum Brunch Escapade Curated omakase-style handcrafted dim sum brunch served Saturdays, Sundays and public holidays from 10:30 AM to 2:30 PM at Peony Jade for individual diners, families and groups.
- Weekday Omakase Handcrafted Luxe Dim Sum Creations Weekday lunch (11AM-2:30PM) and dinner (6PM-10:30PM) handcrafted luxury dim sum offerings prepared with premium ingredients for business lunches and intimate dinners.
- Moonlight Luxe Dinner Buffet Menu Premium dinner buffet featuring signature Cantonese dishes including dim sum, chili black pepper crab and elaborate main courses.
- 26/27 Ala Carte Dim Sum Menu Extensive handcrafted dim sum selection available for à la carte ordering at Peony Jade.
- 26/27 Ala Carte Signature Menu Main à la carte menu featuring Cantonese culinary classics and signature dishes including roast meats, seafood and premium delicacies such as The House of Tan Heritage Golden Bouillon and Stewed & Braised Australian Abalones.
- Wedding Banquets Full-service wedding banquet hosting with MICHELIN-rated Cantonese cuisine, dedicated wedding planners with over 10 years of experience, pillar-free spacious interiors with a stage, enchanting ambience and bespoke menu curation for couples.
- ROM (Registry of Marriage) Ceremonies Solemnization ceremonies held at Peony Jade venues with private dining arrangements and event coordination.
- Corporate Events Professional corporate banquet services for dinner and dance events, product launches, themed parties, birthdays, anniversaries and baby showers, with bespoke menu curation to client budgets and AV setup.
- Outdoor Catering Off-site catering service for weddings and corporate functions at external venues such as churches, with Peony Jade's cuisine and service brought to the client location.
- Seasonal Mooncakes
Quantifiable outcome
- MICHELIN Bib Gourmand recognition in 2016, maintaining MICHELIN Plate status
- +3 more outcomes
Companies that use Peony Jade SG
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Peony Jade SG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Peony Jade SG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The Quayside GroupcorePeony Jade is owned and operated by The Quayside Group, a homegrown Singaporean dining group. The Quayside Group issues official receipts for bookings and manages the brand's operations across its multiple outlets. The group has enabled Peony Jade's growth from a single Clarke Quay location to multiple prestigious venues.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Peony Jade SG competitors and assessment
Company assessmentDirect peers
- Lei Garden: Hong Kong-origin Cantonese fine dining chain with Singapore presence. Comparable to Peony Jade in premium Cantonese positioning, banquet services, and Michelin-recognised culinary standards.
- Imperial Treasure: Premium Chinese fine dining group in Singapore with locations including Imperial Treasure Super Peking Duck and high-end Cantonese concepts. Directly competes with Peony Jade for premium Cantonese diners and corporate banquets.
- Crystal Jade: Established Singapore-headquartered Chinese restaurant group operating multiple mid- to high-end Cantonese and Chinese fine dining outlets. Directly comparable to Peony Jade in cuisine category, banquet/event capabilities, and Singapore market focus.
- Paradise Group: Singapore-based Chinese dining group operating Paradise Dynasty, Paradise Classic, and related Cantonese and Teochew concepts. Comparable in cuisine category, multi-outlet Singapore presence, and event/dim sum offerings.
- Tung Lok Group: Heritage Singapore Chinese restaurant brand with a multi-outlet portfolio spanning fine dining, casual Chinese, and banquet venues. Closely comparable to Peony Jade in cuisine, event hosting, and homegrown Singapore brand positioning.
- Putien: Singapore-based Fujian and Chinese restaurant chain with strong dim sum and banquet offerings. Comparable to Peony Jade in cuisine category, multi-outlet Singapore presence, and banquet/event hosting capabilities.
- Summer Palace (Mandarin Oriental Singapore): Hotel-based Cantonese fine dining restaurant inside Mandarin Oriental Singapore. Competes with Peony Jade for the same premium Cantonese diners, corporate entertaining, and high-end wedding/event bookings.
- Yan (National Gallery Singapore): Cantonese fine dining restaurant at National Gallery Singapore. Comparable in premium positioning, banquet/event capability, and aspirational Singapore dining segment.
- Din Tai Fung: International Taiwanese dim sum specialist with multiple Singapore locations. Directly comparable to Peony Jade's omakase dim sum brunch and weekday dim sum offerings, sharing the premium handcrafted dim sum positioning.
Broad incumbents
- Hai Di Lao: Global Chinese dining chain operating primarily as a premium hotpot concept with broad Chinese cuisine offerings. Comparable as a Singapore-based Chinese dining incumbent competing for the same Chinese dining occasions, though operating in a different sub-category (hotpot) than Peony Jade's Cantonese fine dining.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Peony Jade SG social profiles
Digital presencePeony Jade SG compliance and trust
Trust signalCompliance2 records
Peony Jade SG financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peony Jade SG leadership team
Management profileNumber of profiles
Profiles1 record
Peony Jade SG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peony Jade SG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peony Jade SG
What does Peony Jade SG do?
Peony Jade is a MICHELIN-recognized Cantonese fine dining restaurant in Singapore offering handcrafted dim sum, signature Cantonese dishes, and banquet-style event hosting. The restaurant operates multiple venues (Clarke Quay, Keppel Club, AMARA Singapore) providing à la carte dining, weekend and weekday omakase dim sum brunch, dinner buffets, and seasonal festive products such as award-winning durian mooncakes.
Is Peony Jade SG a public or private company?
Peony Jade SG is a private company. It is classified as corporate owned and is currently operating.
When was Peony Jade SG founded?
Peony Jade SG was founded in 2004. It employs 1 to 10 people.
Where is Peony Jade SG based?
Peony Jade SG is headquartered in Singapore, Singapore, in the Asia region.
How does Peony Jade SG make money?
Five revenue lines are on record. Fine Dining Restaurant Service is the primary driver. The others are wedding Banquets & ROM Ceremonies, corporate Event Banquets, seasonal Festive Products (Mooncakes) and outdoor Catering.
Who are Peony Jade SG's main competitors?
Direct peers on record are Lei Garden, Imperial Treasure, Crystal Jade, Paradise Group, Tung Lok Group, Putien, Summer Palace (Mandarin Oriental Singapore), Yan (National Gallery Singapore) and Din Tai Fung. Hai Di Lao is listed as a broad incumbent.
Does Peony Jade SG have an API?
No public API is recorded for Peony Jade SG.
What industry is Peony Jade SG in?
Peony Jade SG's product category is Fine Dining Restaurants. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5812.