Bally’s Arapahoe Park

What Bally’s Arapahoe Park does

Bally's Arapahoe Park is a single physical horse racing and off-track betting (OTB) venue located at 26000 East Quincy Avenue in Aurora, Colorado, operating as a wholly-owned property of Bally's Corporation (NYSE: BALY). The venue's operations are centered on three wagering-related revenue streams: seasonal live horse racing, year-round off-track betting on simulcast races from tracks across the country, and year-round simulcast events presented in a sports-bar atmosphere. The underlying technology consists of simulcast wagering systems that bring nationwide race content to the Aurora facility in real time, enabling pari-mutuel wagering on races not physically run at the venue.

The business model is transaction-fee based, with revenue generated from takeout on wagers placed, concession and bar sales on race days, and fees for hosting meetings and group events. The primary customer segments include horse racing enthusiasts seeking live race-day experiences, casual bettors using the OTB/simulcast facilities for social wagering entertainment, and group event organizers utilizing the venue's flexible event spaces. Go-to-market is event-driven and venue-anchored, with marketing conducted through the Bally's property website, Facebook (ArapahoeRacing), X/Twitter, and email newsletters targeting Colorado and Denver metropolitan area customers.

The facility employs approximately 15 staff and operates from a single retail/showroom location with no independent subsidiaries, no independent funding history, and no disclosed M&A activity. Commercial arrangements include a partnership with the adjacent Fairfield Inn & Suites (Marriott) for overnight guest accommodations. No technology integrations, AI/ML capabilities, mobile applications, or patents were disclosed in the source data. The venue functions essentially as a regional destination wagering and hospitality property with limited geographic reach and a regulatory moat derived from its Colorado pari-mutuel license.

Name

Bally’s Arapahoe Park

Legal name

Bally's Corporation

Website

https://ballysarapahoepark.com

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Bally's Arapahoe Park is a single-venue horse racing and off-track betting facility in Aurora, Colorado, operated as a subsidiary of Bally's Corporation. It delivers seasonal live racing, year-round simulcast wagering, trackside dining, and group event hosting to Denver-area consumers.

Ownership category

akta.pro rank

Product category

Horse Racing & Off-Track Betting

NAICS

Gambling Industries (7132)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEADAA

Racetrack & Race Meeting Operations

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

SECONDARYMPAEADAC

Off-Track Betting (OTB) & Simulcast Wagering

Media, Entertainment & Sports/Gambling, Betting & Casinos/Horse Racing & Pari-Mutuel Betting

Keywords

• Horse racing venue
• Off-track betting
• Simulcast wagering
• Racetrack hospitality
• Equine event hosting

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Live Horse Racing: Revenue generated from live horse racing events including admission fees, concessions, and wagering takeout on races conducted at the Aurora, Colorado facility.
2. Off-Track Betting (OTB): Year-round off-track betting revenue from simulcast races across the country, operating in a sports-bar atmosphere, generating takeout from wagers placed.
3. Simulcast Events: Year-round simulcast event revenue bringing live races from tracks nationwide to the Aurora venue, with wagering opportunities and hospitality services.
4. Dining & Beverages: Trackside dining and bar services offering race-day favorites, casual bites, and refreshments in a relaxed social atmosphere.
5. Meetings & Groups: Event hosting services for meetings and group gatherings, utilizing flexible venue spaces with catering and event services for various group sizes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Bally's Arapahoe Park operates a horse racing and simulcast wagering venue in Aurora, Colorado, offering live Thoroughbred, Quarter Horse, and Harness racing during the season alongside year-round off-track betting on national and international races. The facility also provides on-site dining (Holidays Restaurant & Bar), adjacent hotel accommodations, and hosts private meetings and group events. Customers may also place bets online through Bally's digital wagering products.

Product overview

Bally's Arapahoe Park is a single-venue hospitality and entertainment offering comprising live horse racing, off-track betting, and simulcast wagering as core products, supported by dining, nearby hotel accommodations, and meeting/event spaces as amenity offerings. The venue operates as a seasonal racing destination in Aurora, Colorado, near Denver.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Horse Racing Live pari-mutuel racing featuring Thoroughbred, Quarter Horse, and Harness races held seasonally at the Aurora, Colorado track for racing fans and on-site bettors.
• Off-Track Betting (OTB) Year-round off-track betting on horse races at the Aurora venue, allowing customers to wager on races broadcast from other tracks when the live meet is not in season.
• Simulcast Wagering Broadcast and wagering on simulcast horse races from across North America, available on-site at the venue and online through Bally's digital wagering products.
• Holidays Restaurant & Bar On-site dining and bar service at the racetrack, providing food and beverages to racing patrons and visitors.
• Meetings & Group Events Private meetings and group event hosting at the racetrack venue for corporate and social gatherings, supported by on-site dining and nearby hotel accommodations.
• Nearby Hotel Accommodations Hotel lodging located adjacent to the racetrack for visitors attending races, events, or extended stays in the Aurora area.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fairfield Inn & Suites (Marriott)minorOthersNearby hotel accommodation partnership offering guests convenient lodging options when visiting the racetrack. The Fairfield Inn & Suites provides modern comfort and easy access to the venue for overnight guests attending races or events.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Keeneland Association: Iconic Kentucky thoroughbred racing venue with simulcast distribution and wagering operations. Comparable as a single flagship racetrack combining seasonal live racing with year-round simulcast wagering.
• Del Mar Thoroughbred Club: California seasonal thoroughbred racetrack offering live racing, simulcast wagering, and on-site hospitality. Comparable as a flagship single-venue racetrack combining live racing with off-track simulcast and dining/event amenities.
• Sam Houston Race Park: Texas-based horse racing venue offering live thoroughbred and quarter horse racing, simulcast wagering, and dining. Comparable as a regional single-venue racetrack with year-round OTB/simulcast operations.
• Lone Star Park: Grand Prairie, Texas thoroughbred and quarter horse racetrack with simulcast and on-site dining. Comparable as a regional live racing and simulcast wagering venue in a single-state market.
• Red Mile: Lexington, Kentucky harness racing track offering live racing and historical racing (HHR) terminals. Comparable as a single-venue racing and wagering operator targeting regional bettors.
• Prairie Meadows Racetrack & Casino: Iowa-based racetrack and casino offering live racing, simulcast, casino gaming, and event space. Comparable as a combined horse racing, OTB/simulcast, and event-hosting property in a single regional market.

Broad incumbents

• Churchill Downs Incorporated: Operates a national portfolio of horse racing venues (Churchill Downs, Keeneland, Fair Grounds, etc.) along with HRM and wagering platforms. Comparable as a publicly traded racing and pari-mutuel wagering operator with multi-track, multi-state exposure.
• Penn Entertainment (Hollywood Casino at Penn National): Operates regional gaming, racing, and sports betting properties across the U.S., including horse racing at Penn National. Comparable as a publicly traded multi-property gaming and racing operator with pari-mutuel wagering exposure.
• 1/ST RACING (The Stronach Group): Owns and operates a major portfolio of North American thoroughbred tracks including Santa Anita Park, Gulfstream Park, and Laurel Park, with simulcast and OTB distribution. Comparable as a multi-track live racing and simulcast operator.

Regional players

• Pompano Park (Horses and Hounds): Florida harness racing and simulcast venue. Comparable as a single-venue horse racing and OTB property serving a regional Southeastern U.S. customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jjhorowitz
• Facebookfacebook.com/ArapahoeRacing
• LinkedInlinkedin.com/company/ballys-arapahoe-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bally’s Arapahoe Park