Baltyre Latvia SIA
Baltyre Latvia SIA is a privately-held Latvian tire distributor selling new tires, wheels, and tubes from 30+ international brands via its baltyre.lv e-commerce platform and B2B sales reps, serving individual vehicle owners, commercial fleets, farmers, and industrial buyers across the Baltic region.
- Company typePrivate
- Founded-
- HeadquartersJelgava, Latvia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Baltyre Latvia SIA does
Baltyre Latvia SIA is a privately-held Latvian tire distribution and service company headquartered in Jelgava, Latvia. The company sells new tires, wheels, and inner tubes across ten categories — including truck, agricultural, passenger, light commercial, industrial, forestry, motorcycle, and inner tubes/wheels — under a multi-brand portfolio covering over 30 international manufacturers such as Bridgestone, Firestone, Nokian, Michelin, Continental, Trelleborg, Mitas, Goodyear, and TIANLI. It operates as part of a wider Baltyre-branded regional network with sister offices in Slovakia, Hungary, Czech Republic, Estonia, and Lithuania, and maintains an active tire mounting, balancing, and repair service center at its Jelgava facility.
The company runs a Drupal-based e-commerce storefront on baltyre.lv (Trizzy theme) with integrated inventory, order processing, and a multi-category catalog. Pricing is published both ex-VAT and incl-VAT at the Latvian 21% rate, with consumer-grade SKUs priced by unit and most industrial, agricultural, and high-value commercial items requiring quote requests. Delivery is fulfilled from the Jelgava warehouse with next-day dispatch for in-stock SKUs and shipping to standard courier addresses as well as Latvian Post parcel machines.
Commercially, Baltyre Latvia uses a hybrid self-serve and consultative go-to-market motion: D2C online ordering for individual vehicle owners, supplemented by six named sales representatives handling B2B trade and bulk procurement for commercial cargo fleets, agricultural operations, and industrial/construction equipment buyers. Marketing is primarily digital, including promotional news content, brand-driven campaigns (Bridgestone MOTO, MITAS agricultural, TIANLI lifetime warranty), and a listing on the Latvian price-comparison platform salidzini.lv. The firm had 8 disclosed employees as of the data captured.
Baltyre Latvia SIA firmographics
Firmographics- Name
- Baltyre Latvia SIA
- Legal name
- Baltyre Latvia SIA
- Website
- https://baltyre.lv
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Baltyre Latvia SIA is a privately-held Latvian tire distributor selling new tires, wheels, and tubes from 30+ international brands via its baltyre.lv e-commerce platform and B2B sales reps, serving individual vehicle owners, commercial fleets, farmers, and industrial buyers across the Baltic region.
- Ownership category
- akta.pro rank
Baltyre Latvia SIA industry classification
Industry- Product category
- Tire Retail and Distribution
- NAICS
- Tire Dealers (441340), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
- akta.pro secondary industries
- Retail Tire Sales & Installation (Consumer) (TLAKADAA), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, wheels & related supplies distribution (CRAOANAD), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where Baltyre Latvia SIA is headquartered
LocationHeadquarters
- HQ city
- Jelgava
- HQ country
- Latvia
- HQ region
- Europe
Offices6 records
Markets served
Baltyre Latvia SIA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tire Wholesale and Retail: Primary revenue stream from the sale of new tires across multiple categories including commercial/cargo, agricultural, passenger car, light truck, industrial, forestry, and motorcycle tires, as well as wheels and tubes. The company operates both B2B and B2C sales through its e-commerce platform.
- Tire Service (Mounting and Repair): Additional revenue from providing tire mounting and repair services at their Jelgava service location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing for passenger, motorcycle, and light commercial tires |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Baltyre Latvia SIA product offering
Product offeringCore offering
Baltyre Latvia SIA retails and distributes a multi-brand portfolio of new tires, wheels, and inner tubes across ten product categories including truck, agricultural, passenger, light commercial, industrial, forestry, and motorcycle tires. The company sells through its own e-commerce site (baltyre.lv) and via dedicated trade sales representatives, and operates a tire mounting, balancing, and repair service at its Jelgava location.
Product overview
Baltyre Latvia SIA is a tire retail company offering wholesale and retail sales of new tires, wheels, and tubes for various vehicle types. The company operates as a multi-brand tire distributor offering a comprehensive product portfolio across 10 product categories including truck, agricultural, passenger, commercial transport, industrial, forestry, and motorcycle tires. They also provide tire mounting and repair services at their Jelgava service center. The product range spans multiple international tire brands including Bridgestone, Firestone, Nokian, Michelin, Continental, Trelleborg, Mitas, Goodyear, Wanli, Leao, and many others, covering the full spectrum from budget to premium tire options.
Differentiator
Problem solved
Functional benefit
Companies that use Baltyre Latvia SIA
Customer profileSegments4 records
Ideal customer profiles4 records
Baltyre Latvia SIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Baltyre Latvia SIA partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Baltyre Latvia SIA competitors and assessment
Company assessmentBroad incumbents
- Euromaster: Euromaster is a Michelin-owned European tire and automotive service chain operating across multiple countries. Comparable as a multi-brand tire retailer and service provider, though significantly larger and operating in Western European markets.
- ATU Auto Teile Unger: ATU is a large German automotive service and tire retail chain combining parts, tires, and workshop services. Comparable to Baltyre's combined retail-plus-service model, though at much greater scale and broader automotive parts scope.
- Nokian Tyres: Nokian Tyres is a major Finnish tire manufacturer with strong Baltic and Nordic heritage and ownership of the Vianor retail network. Comparable as a key supplier/competitor in the same Baltic geography, with overlapping product lines in passenger, truck, and agricultural tires.
Emerging players
- Tyre24: Tyre24 is a European B2B tire marketplace connecting workshops, dealers, and fleets with tire wholesalers. Comparable to Baltyre's B2B trade and quote-based sales motion for commercial and agricultural tires.
Direct peers
- Blackcircles.com: Blackcircles.com is a Michelin-owned online tire retailer operating in the UK and Ireland. Comparable to Baltyre as a digital-first, multi-brand tire retailer combining e-commerce with partner fitting networks.
- Point S: Point S is an international tire dealer and service franchise network with operations across Europe. Comparable to Baltyre through its model of independent tire retailers operating under a unified brand with multi-brand tire portfolios and service offerings.
- Reifen.com: Reifen.com is a German online tire retailer with multi-brand catalog and partner fitting network. Comparable multi-brand, digital-first European tire retailer with similar customer base in passenger and commercial tires.
- Vianor: Vianor is Nokian Tyres' pan-European tire retail and service chain with strong Baltic and Nordic presence. Directly comparable to Baltyre as a multi-brand tire retailer/service network operating in overlapping Baltic and CEE geographies with both B2B and B2C sales.
- 123pneus.fr: 123pneus is a French online tire retailer offering multi-brand passenger and light commercial tire sales with delivery and partner fitting. Comparable to Baltyre's e-commerce-led B2C model in the European specialty tire retail space.
- Delticom (tyresNET): Delticom operates one of Europe's largest online tire retail platforms (tyresNET, mytyres). Directly comparable to Baltyre's online B2C tire distribution model, with similar multi-brand catalog and home/parcel-machine delivery model across European markets.
Market position
Strengths1 record
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Baltyre Latvia SIA social profiles
Digital presenceBaltyre Latvia SIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baltyre Latvia SIA leadership team
Management profileNumber of profiles
Profiles6 records
Baltyre Latvia SIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baltyre Latvia SIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baltyre Latvia SIA
What does Baltyre Latvia SIA do?
Baltyre Latvia SIA retails and distributes a multi-brand portfolio of new tires, wheels, and inner tubes across ten product categories including truck, agricultural, passenger, light commercial, industrial, forestry, and motorcycle tires. The company sells through its own e-commerce site (baltyre.lv) and via dedicated trade sales representatives, and operates a tire mounting, balancing, and repair service at its Jelgava location.
Is Baltyre Latvia SIA a public or private company?
Baltyre Latvia SIA is a private company. It is classified as unknown and is currently operating.
When was Baltyre Latvia SIA founded?
Baltyre Latvia SIA was founded in -1. It employs 1 to 10 people.
Where is Baltyre Latvia SIA based?
Baltyre Latvia SIA is headquartered in Jelgava, Latvia, in the Europe region.
How does Baltyre Latvia SIA make money?
Two revenue lines are on record. Tire Wholesale and Retail is the primary driver. The others are tire Service (Mounting and Repair).
Who are Baltyre Latvia SIA's main competitors?
Broad incumbents on record are Euromaster, ATU Auto Teile Unger and Nokian Tyres. Tyre24 is listed as an emerging player. Direct peers are Blackcircles.com, Point S, Reifen.com, Vianor, 123pneus.fr and Delticom (tyresNET).
Does Baltyre Latvia SIA have an API?
No public API is recorded for Baltyre Latvia SIA.
What industry is Baltyre Latvia SIA in?
Baltyre Latvia SIA's product category is Tire Retail and Distribution. Its primary akta.pro industry code is TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply), with a secondary code of TLAKADAA, Retail Tire Sales & Installation (Consumer). Its NAICS code is 441340 and its SIC code is 5013.