BAME Models
The Diversity Agency (TDA), referenced as BAME Models, is a London-based independent model and talent agency founded in 2016, representing 250+ diverse models, actors and creatives across fashion, commercial and film work for enterprise brands such as Vogue, Burberry, Nike, Apple and Fenty Beauty, earning commission on bookings.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BAME Models does
The Diversity Agency (TDA), referenced in some directories as BAME Models, is a London-based independent model and talent agency founded in 2016. The firm represents over 250 models, actors and creatives across diverse categories — including women, men, non-binary, plus-size, modest/hijab, mature (over-50), family, couples, and specialist hand/foot/parts models — serving brands, retailers and casting directors in fashion, commercial and film work. TDA works with enterprise clients such as British Vogue, Burberry, Gucci, Dior, Nike, Adidas, Apple, Samsung, Fenty Beauty, Charlotte Tilbury, John Lewis, The Body Shop, BBC, and The Guardian, processing bookings through its Covent Garden office and an online faces board.
The agency operates a commission-based revenue model, earning transaction fees on each booking placed directly with the agency; pricing is not publicly disclosed and quotes are issued per campaign. Its technology stack centres on Mediaslide Model Agency Software, which powers the online talent board, profile management and booking workflows. Distribution is UK-domestic through two channels: direct enterprise bookings (email and phone) and a self-serve online board browsable by casting buyers. Marketing is primarily organic via Instagram, LinkedIn and the company website, supplemented by industry referrals.
The agency operates alongside Allied Artists, its sister acting agency, providing integrated modelling and acting representation. TDA has cast over 1,000 campaigns since inception, develops its own talent through a Development Board scouting program, and remains founder-led and independent by explicit choice. The firm is privately held with nine employees and a single London headquarters at 71-75 Shelton Street, Covent Garden; no external institutional funding, acquisitions, or material leadership changes are disclosed.
BAME Models firmographics
Firmographics- Name
- BAME Models
- Legal name
- The Diversity Agency
- Website
- https://bamemodels.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Diversity Agency (TDA), referenced as BAME Models, is a London-based independent model and talent agency founded in 2016, representing 250+ diverse models, actors and creatives across fashion, commercial and film work for enterprise brands such as Vogue, Burberry, Nike, Apple and Fenty Beauty, earning commission on bookings.
- Ownership category
- akta.pro rank
BAME Models industry classification
Industry- Product category
- Model Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Artist Booking, Talent Buying & Agency Services (MPAGAAAF)
Keywords
Where BAME Models is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BAME Models business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Model Representation and Booking Commission: TDA represents models, actors and creatives and earns revenue through commission on bookings. The agency facilitates fashion, commercial and film work, with brands booking talent directly through the agency for campaigns, e-commerce, lifestyle and beauty work.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
BAME Models product offering
Product offeringCore offering
The Diversity Agency (BAME Models) is a London-based modelling agency that represents diverse models, actors and creatives for fashion, commercial, e-commerce, lifestyle, beauty and film work. The agency operates a primary Faces Board of 250+ talent across categories including women, men, non-binary, plus size, modest, family, hands, feet, couples and mature, alongside a Development Board for scouting and developing emerging talent. Brands, retailers and casting directors book talent directly through the agency for campaigns.
Product overview
The Diversity Agency operates as a diverse model agency offering a unified representation service across multiple talent categories. The core offering consists of the Faces Board (primary roster of models, actors, and creatives across diverse categories), the Development Board (internal talent scouting and development program), and Showpacks (specialized fashion show casting services). The agency works alongside its sister acting agency, Allied Artists, providing integrated representation that spans fashion, commercial, and film sectors. The agency represents 250+ faces and has cast 1000+ campaigns since founding in 2016.
Differentiator
Problem solved
Functional benefit
Products and services
- Faces Board Core model representation service offering brands, retailers and casting directors access to a diverse roster of models across multiple categories for fashion, commercial, e-commerce, lifestyle, beauty and film campaigns.
- Development Board In-house talent development program that scouts, trains and develops emerging diverse models to feed the agency's primary Faces Board and serve commercial casting needs.
- Showpacks Specialised fashion show casting service providing talent curated for runway and showpack presentations.
Quantifiable outcome
- 1000+ campaigns cast since founding in 2016
- +2 more outcomes
Companies that use BAME Models
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles3 records
BAME Models technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BAME Models partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Allied ArtistscoreAllied Artists is TDA's sister acting agency. The agencies work alongside each other to provide comprehensive talent representation spanning modelling, acting and creative work across fashion, commercial and film sectors.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
BAME Models competitors and assessment
Company assessmentBroad incumbents
- IMG Models: Global model management division of Endeavor, representing editorial and commercial talent worldwide. Operates as a broad incumbent that enterprise brands also use for casting briefs, but at much larger scale and without TDA's diversity-first specialism.
- Elite Model Management: One of the world's largest model agencies with a global network spanning editorial, commercial, and development boards. Overlaps with TDA's fashion and beauty client base but lacks the diversity-niche depth.
- Wilhelmina Models: Publicly listed global model and talent management agency with diversified fashion, commercial, and lifestyle boards. Overlaps with TDA on commercial modelling and serves many of the same enterprise brand clients internationally.
Direct peers
- Select Model Management: Major London-headquartered model agency with diversified fashion, commercial, and development boards. Comparable in serving the same UK enterprise brand clients (luxury, retail, beauty) and competing for casting briefs on a daily basis.
- Storm Models: Long-established London-based model management agency representing editorial, commercial, and development talent across UK and international markets. Direct competitor to TDA for fashion and commercial bookings in the same London catchment.
- Anti-Agency: London boutique model and talent agency representing a curated roster for fashion, editorial, and commercial work. Comparable boutique positioning to TDA, also competing for the same mid-market and editorial bookings in London.
- Ugly Models: London-based alternative-look model agency with a deliberately non-traditional board spanning diverse ages, ethnicities, and looks. Comparable boutique London positioning with a specialism in less-mainstream casting, similar to TDA's diversity-led offering.
- Models of Diversity: UK-based not-for-profit modelling agency focused on representing models with disabilities and from underrepresented backgrounds. Closest competitor in the diversity-specialist niche that TDA pioneered commercially.
- Zebedee Talent: UK model and talent agency specialising in disabled, diverse, and alternative-look talent for fashion and commercial campaigns. Competes directly with TDA's plus-size, modest, and non-binary positioning.
- Milk Management: London-based talent management company representing models, actors, and creatives across editorial, commercial, and entertainment sectors. Comparable integrated talent representation model, including a London base and enterprise brand clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BAME Models social profiles
Digital presenceBAME Models financial estimates
Financial estimateRevenue estimate
Valuation estimate
BAME Models leadership team
Management profileNumber of profiles
BAME Models funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BAME Models M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BAME Models
What does BAME Models do?
The Diversity Agency (BAME Models) is a London-based modelling agency that represents diverse models, actors and creatives for fashion, commercial, e-commerce, lifestyle, beauty and film work. The agency operates a primary Faces Board of 250+ talent across categories including women, men, non-binary, plus size, modest, family, hands, feet, couples and mature, alongside a Development Board for scouting and developing emerging talent. Brands, retailers and casting directors book talent directly through the agency for campaigns.
Is BAME Models a public or private company?
BAME Models is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BAME Models founded?
BAME Models was founded in 2016. It employs 1 to 10 people.
Where is BAME Models based?
BAME Models is headquartered in London, United Kingdom, in the Europe region.
How does BAME Models make money?
One revenue line is on record: model Representation and Booking Commission.
Who are BAME Models's main competitors?
Broad incumbents on record are IMG Models, Elite Model Management and Wilhelmina Models. Direct peers are Select Model Management, Storm Models, Anti-Agency, Ugly Models, Models of Diversity, Zebedee Talent and Milk Management.
Does BAME Models have an API?
No public API is recorded for BAME Models.
What industry is BAME Models in?
BAME Models's product category is Model Agency. Its primary akta.pro industry code is MPAGAAAF, Artist Booking, Talent Buying & Agency Services. Its NAICS code is 7114.