What Milk Management does

Milk Management Ltd, operating as The MiLK Collective, is a London-based talent management agency founded in 2011 by former model Anna Shillinglaw. The firm represents fashion models, digital content creators, and broadcast talent through three divisions: MiLK Fashion (the original model management arm, with curve, women, men, new faces, and X-division sub-rosters), MiLK Digital (launched in 2015 to represent content creators across fitness, travel, sports, beauty, fashion, and lifestyle), and MiLK Broadcast (launched in September 2023 for TV presenting, radio, press, and publishing opportunities). It is a privately held UK limited company with 11-50 employees, a single London office at 46 Loman Street, and no institutional funding or parent company.

The business runs on the third-party Mediaslide Model Agency Software platform for portfolio display and booking management; no proprietary technology, API, or application is described. Revenue is generated almost entirely through a commission on talent bookings, with the agency retaining 36.67% of each invoice (talent receives 63.33%). Pricing is unit-based — an 8-hour day rate, hourly rate for shorter bookings, and additional fees for overtime, fittings, travel beyond a 5-mile radius of Hyde Park Corner, and usage rights — with 30-day payment terms and no usage rights granted until full payment is received. Customer segments are enterprise buyers in fashion, publishing, broadcast, and digital, with both agent-led relationship sales and walk-in casting days (Tuesdays and Thursdays) for talent acquisition.

The company is a member of the British Fashion Model Agents Association (BFMA), which has been affiliated with the British Fashion Council since 2017, and operates within the UK Department for Business, Energy & Industrial Strategy regulatory framework for employment agencies. It has published a Modern Slavery Policy covering its operations and modeling supply chain, and an AI Code of Practice aligned with the UK GDPR, Data Protection Act 2018, and EU AI Act, governing consent, transparency, and non-discrimination in AI use across the agency's talent. Revenue, headcount trend, and customer concentration data are not publicly disclosed.

Name

Milk Management

Legal name

Milk Management Ltd

Website

https://milkmanagement.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Milk Management, operating as The MiLK Collective, is a London-based talent management agency representing fashion models, digital content creators, and broadcast talent across three divisions, earning commission on bookings placed with fashion brands, publications, and media companies.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Commission on Talent Bookings: Agency earns commission on all talent bookings. The fee structure divides bookings into Talent disbursement (63.33%) and Agency fee (36.67%) of the invoice total. Additional fees apply for extended usage, overtime, travel outside 5-mile radius of Hyde Park Corner, fittings, and location bookings. Usage fees are payable whether or not the right is exercised.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Milk Management (now operating as The MiLK Collective) is a London-based talent management agency that represents and manages the careers of models, digital content creators, and broadcast talent. The agency matches its roster of represented talent with clients including fashion brands, designers, publications, and broadcast companies, earning a commission on each booking. It operates three divisions — MiLK Fashion, MiLK Digital, and MiLK Broadcast — covering catwalk, editorial, commercial, influencer, and on-air talent placements.

Product overview

The MiLK Collective is a talent management agency operating as a platform-plus-divisions structure under three main divisions: MiLK Fashion (original model management), MiLK Digital (content creators and social media talent), and MiLK Broadcast (TV, radio, press). The Fashion division encompasses Curve, Women, Men, New Faces, and X-Division for various talent categories. The agency also provides operational frameworks including an AI Code of Practice for ethical AI use, BFMA Best Practice Guide compliance, and a Modern Slavery Policy. Founded in 2011 by Anna Shillinglaw as Milk Management Ltd, the agency rebranded to The MiLK Collective in September 2023 with the simultaneous launch of the Broadcast division.

Differentiator

Problem solved

Functional benefit

Products and services

• MiLK Fashion Core fashion model management division representing models for catwalk, editorial, commercial, and e-commerce work. Encompasses Curve, Women, Men, New Faces, X-Division, and Special Bookings categories, serving fashion brands, designers, and publications.
• MiLK Digital Digital talent management division representing content creators, influencers, and social media personalities across sectors including fitness, travel, sports, beauty, fashion, and lifestyle for brand collaborations, influencer campaigns, and platform-specific content.
• MiLK Broadcast Broadcast talent management division offering representation for TV presenting, radio presenting, press opportunities, and publishing projects. Serves TV, radio, press, and publishing companies seeking on-screen talent, presenters, and media personalities.

Quantifiable outcome

• Talent have graced catwalks of world's most renowned fashion designers
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• British Fashion CouncilcoreStrategic or Co-development Partner · 1 January 2017BFMA was officially affiliated with the British Fashion Council in 2017. The BFC establishes independent oversight councils, manages funds to promote model interests, encourages dialogue between models, agencies and industry parties, and establishes codes of best practice.
• British Fashion Model Agents Association (BFMA)coreStrategic or Co-development PartnerMilk Management Ltd is a member of the BFMA and actively contributes to the management of the Association. BFMA is the trade association of the UK fashion model industry, founded in the 1970s, regulated by The Conduct of Employment Agencies & Employment Businesses Regulations 2003.
• Be Well CollectivecoreStrategic or Co-development PartnerNot-for-profit organisation affiliated to and financially supported by BFMA. Run by a qualified nutritionist with advisors qualified in their respective fields. Provides workshops on wellbeing, eating disorders, and mental health for models.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Storm Models: One of the UK's leading model management agencies based in London, representing fashion, commercial and curve talent. A directly comparable London-headquartered talent agency competing for the same fashion brand clients and model roster as MiLK.
• Select Model Management: Major UK model management agency with offices in London and internationally. Direct peer in fashion model representation, serving overlapping brands and modeling verticals as MiLK.
• Next Management: International modeling agency with a London office representing fashion and creative talent. Directly comparable to MiLK in servicing fashion brands and editorial clients across the UK and globally.
• Models 1: Long-established London model management agency representing a diverse range of models across fashion and commercial categories. Directly comparable as a UK talent management agency serving fashion brands, with similar booking and commission model.
• Established Models: London-based model management agency representing diverse talent. A direct peer of comparable size and structure, sharing the same fashion brand client base and operating model.
• Elite Model Management London: Global model agency with a strong London presence representing fashion, commercial and curve models. Direct peer competing for the same fashion week bookings, brand campaigns and editorial placements as MiLK.

Broad incumbents

• IMG Models: Part of WME/IMG, one of the largest global talent and model agencies with extensive London operations. A broader incumbent offering overlapping modeling services but across a much wider international network and broader talent portfolio.

Emerging players

• Brave Model Management: London-based modeling agency representing niche and editorial talent. Comparable as a UK boutique agency with similar fashion/creative focus though smaller-scale and more editorial-weighted than MiLK.
• The Hive Management: Influencer and content creator management agency active across fashion, lifestyle and digital platforms. Comparable to MiLK's Digital division in representing talent for brand collaborations and social campaigns.
• Mother Management: Boutique London talent management agency representing fashion and digital creators. Emerging player with partial overlap to MiLK's digital and fashion talent management focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/milkmanagement

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milk Management