GRUPO BANANA DANGER
GRUPO BANANA DANGER is a Brazilian direct-to-consumer e-commerce operator selling children's and teen apparel (ages 1-18) under the Banana Danger, Poah Noah, and El Shaday brands through owned websites and WhatsApp, serving the domestic Brazilian market.
- Company typePrivate
- Founded-
- HeadquartersIndaiatuba, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What GRUPO BANANA DANGER does
GRUPO BANANA DANGER is a Brazilian multi-brand direct-to-consumer e-commerce company specializing in children's and teen apparel, headquartered in Indaiatuba, São Paulo, Brazil, and operating under the legal entity Banana Baby Confecções Eireli -ME (CNPJ 04.649.377/0001-27). The group runs three commercial brands: Banana Danger for boys' casual, sports, beach and fitness wear (ages 1-18); Poah Noah for girls' casual, fitness and beachwear (ages 1-18); and El Shaday for school and work uniforms. The assortment spans t-shirts, bermudas, pants, leggings, jackets, pajamas, swimwear, fitness apparel, and accessories, with a dedicated outlet channel for inventory clearance.
The product platform is built on technical fabric and printing technologies rather than software or AI capabilities. Notable components include Dry Fit moisture-management fabric, UV 50+ protective lycra for beachwear, Thermo Elastic thermal protection via the malha Energy Up Thermo fabric, and Direct-to-Film (DTF) printing for durable, lightweight graphic application. The e-commerce storefront operates on the Linx Commerce platform with Agrada Digital as implementation partner. Pricing ranges from R$49.90 to R$369.90, with installment plans up to 6x without interest, a 5% PIX payment discount, a 10% first-purchase coupon (BD10, excluding El Shaday), and free shipping on orders above R$350 to the South and Southeast regions of São Paulo state.
GRUPO BANANA DANGER sells exclusively to Brazilian consumers through its owned websites (bananadanger.com.br and the poahnoah subdomain), supplemented by WhatsApp Business messaging for direct ordering and Instagram-based influencer marketing. The company is privately held as a sole proprietorship-style microenterprise, with no disclosed institutional investors, headcount, revenue, or founding year. There is no evidence of international expansion, mobile applications, AI/ML capabilities, patents, certifications, regulatory actions, M&A activity, or leadership changes in the source data.
GRUPO BANANA DANGER firmographics
Firmographics- Name
- GRUPO BANANA DANGER
- Legal name
- Banana Baby Confecções Eireli -ME
- Website
- https://bananadanger.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GRUPO BANANA DANGER is a Brazilian direct-to-consumer e-commerce operator selling children's and teen apparel (ages 1-18) under the Banana Danger, Poah Noah, and El Shaday brands through owned websites and WhatsApp, serving the domestic Brazilian market.
- Ownership category
- akta.pro rank
GRUPO BANANA DANGER industry classification
Industry- Product category
- Children's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Kids Apparel (5–12) (CRAAAHAC)
- akta.pro secondary industries
- Teen/Youth Apparel (13–18) (CRAAAHAD), Activewear & Sportswear (Children) (CRAAAHAJ), Underwear & Socks (Children) (CRAAAHAI), Sleepwear & Loungewear (Children) (CRAAAHAH)
Keywords
Where GRUPO BANANA DANGER is headquartered
LocationHeadquarters
- HQ city
- Indaiatuba
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
GRUPO BANANA DANGER business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel
Revenue model
- Direct E-commerce Sales: One-time product sales through owned e-commerce websites (bananadanger.com.br and poahnoah). Products sold at retail prices with installment payment options. Revenue generated through product margins on apparel sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual apparel items |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GRUPO BANANA DANGER product offering
Product offeringCore offering
GRUPO BANANA DANGER designs, manufactures, and sells children's and teen clothing (ages 1-18) directly to consumers through its own e-commerce websites in Brazil. The portfolio spans casual wear, fitness apparel, beachwear, sleepwear, and accessories under the Banana Danger (boys) and Poah Noah (girls) brands, plus school and work uniforms under the El Shaday brand. The company differentiates through technical fabric technologies (Dry Fit, UV 50+, Thermal Elastic) and DTF printing for durability.
Product overview
GRUPO BANANA DANGER operates as a multi-brand children's and teen clothing e-commerce platform, primarily serving the Brazilian market. The company operates three distinct brands: Banana Danger (boys' clothing, ages 1-18), Poah Noah (girls' clothing, ages 1-18), and El Shaday (school/work uniforms). The product portfolio spans casual wear, athletic/fitness apparel, beachwear, and accessories, unified through a single e-commerce platform powered by Linx Commerce technology. The company emphasizes technologically advanced fabrics including Dry Fit, UV-protective lycra, thermal fabrics, and microfiber materials across its collections.
Differentiator
Problem solved
Functional benefit
Brands
- Poah Noah: Sub-brand focused on feminine children's and teen fashion, serving girls ages 1-18 with products including blouses, dresses, beachwear, and fitness apparel.
- El Shaday
Products and services
- Banana Danger (Boys' and Teen Boys' Clothing Brand) Children's and teen boys' clothing brand offering casual, sports, beach, and fitness apparel for ages 1-18, including t-shirts, shorts, pants, jackets, pajamas, and coordinated outfits. Sold direct-to-consumer through the company's e-commerce website.
- Poah Noah (Girls' and Teen Girls' Clothing Brand) Girls' and teen girls' clothing sub-brand offering casual, fitness, and beachwear collections for ages 1-18, including blouses, dresses, leggings, and beach sets. Sold through the company's e-commerce storefront.
- El Shaday (School and Work Uniforms Brand) School and work uniforms brand offering professional attire including shirts, aprons, blouses, pants, jackets, tank tops, overalls, shorts, and swimwear for institutional customers.
Quantifiable outcome
- Wide size range covering ages 1 to 18 years
Companies that use GRUPO BANANA DANGER
Customer profileSegments3 records
Ideal customer profiles3 records
GRUPO BANANA DANGER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GRUPO BANANA DANGER partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Agrada DigitalminorDigital agency responsible for website design and development, managing the brand's e-commerce presence.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
GRUPO BANANA DANGER competitors and assessment
Company assessmentBroad incumbents
- Riachuelo: Major Brazilian fashion department store retailer with substantial children's apparel assortments and a strong e-commerce operation. Comparable as a broad incumbent with overlapping product categories and significantly greater scale, marketing budget, and omnichannel footprint.
- C&A Brasil: Brazilian arm of global fashion retailer C&A, operating physical stores and a large e-commerce platform with dedicated kids' collections. Comparable as a broad incumbent with overlapping children's apparel categories, similar installment-based payment model, and stronger omnichannel presence.
- Lojas Renner: Brazil's largest apparel department store chain, with extensive children's and teen lines both in-store and online. Comparable as a broad incumbent competing for the same parent-child shopping basket across physical retail and digital channels.
- Zattini: Brazilian online fashion marketplace selling apparel, footwear, and accessories across hundreds of brands including children's categories. Comparable as a broad digital incumbent competing for the same online Brazilian parent-child apparel spend, though operating as a multi-brand marketplace rather than a dedicated kids' brand.
Direct peers
- Kyly: One of Brazil's largest dedicated children's apparel brands, selling t-shirts, bermudas, pants, and school uniforms across boys and girls segments through retail and wholesale channels. Directly comparable as a Brazilian children's apparel specialist with overlapping categories (casual, school uniforms) and similar age targeting (toddler through teen).
- Marisol: Brazilian children's apparel manufacturer and brand operating across boys, girls, and infant categories with both retail and institutional (school uniform) channels. Directly comparable for overlapping product categories, school uniform exposure, and Brazilian domestic focus.
- Puket: Brazilian children's socks, footwear, and apparel brand with strong retail and e-commerce presence. Comparable to Banana Danger as a specialized kids' apparel player with a digitally active consumer brand targeting school-age children and parents.
- Lilica & Tigor: Brazilian children's apparel brand with boys', girls', and baby lines plus accessories, sold through e-commerce and department stores. Comparable to Banana Danger/Poah Noah as a domestic multi-line kids' brand serving the same 1-18 age range with similar casual/sport assortment.
- Tip Top: Brazilian children's apparel brand owned by Hering, offering casual wear, basics, and school uniforms for kids and teens. Comparable to Banana Danger as a domestic children's apparel brand with a multi-channel distribution model and overlapping uniform/casual assortment.
- Malwee: Established Brazilian fashion manufacturer and brand with a dedicated kids' line (Malwee Kids). Comparable as a vertically integrated Brazilian apparel company with overlapping casual and activewear kids' categories and shared domestic wholesale/retail dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
GRUPO BANANA DANGER social profiles
Digital presenceGRUPO BANANA DANGER financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRUPO BANANA DANGER leadership team
Management profileNumber of profiles
GRUPO BANANA DANGER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRUPO BANANA DANGER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRUPO BANANA DANGER
What does GRUPO BANANA DANGER do?
GRUPO BANANA DANGER designs, manufactures, and sells children's and teen clothing (ages 1-18) directly to consumers through its own e-commerce websites in Brazil. The portfolio spans casual wear, fitness apparel, beachwear, sleepwear, and accessories under the Banana Danger (boys) and Poah Noah (girls) brands, plus school and work uniforms under the El Shaday brand. The company differentiates through technical fabric technologies (Dry Fit, UV 50+, Thermal Elastic) and DTF printing for durability.
Is GRUPO BANANA DANGER a public or private company?
GRUPO BANANA DANGER is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GRUPO BANANA DANGER founded?
GRUPO BANANA DANGER was founded in -1. It employs 51 to 100 people.
Where is GRUPO BANANA DANGER based?
GRUPO BANANA DANGER is headquartered in Indaiatuba, Brazil, in the Latin America region.
How does GRUPO BANANA DANGER make money?
One revenue line is on record: direct E-commerce Sales.
Who are GRUPO BANANA DANGER's main competitors?
Broad incumbents on record are Riachuelo, C&A Brasil, Lojas Renner and Zattini. Direct peers are Kyly, Marisol, Puket, Lilica & Tigor, Tip Top and Malwee.
Does GRUPO BANANA DANGER have an API?
No public API is recorded for GRUPO BANANA DANGER.
What industry is GRUPO BANANA DANGER in?
GRUPO BANANA DANGER's product category is Children's Apparel. Its primary akta.pro industry code is CRAAAHAC, Kids Apparel (5–12), with a secondary code of CRAAAHAD, Teen/Youth Apparel (13–18). Its NAICS code is 4581 and its SIC code is 5600.