What Band Fm Floripa does

Band FM Floripa is a regional FM radio station broadcasting at 96.1 MHz to the Greater Florianópolis region of Santa Catarina, Brazil. Founded in 1997 and operated by Rádio Barriga Verde S.A. under a Grupo Bandeirantes de Comunicação franchise, the station serves listeners across Florianópolis, São José, Palhoça, Biguaçu, Santo Amaro and surrounding areas. Its programming centers on Brazilian music genres including sertanejo, pagode, funk, pop, and MPB, complemented by live events, concerts, and promotional giveaways featuring popular Brazilian artists at venues such as Arena Petry and Stage Music Park. The station distributes content across multiple channels: traditional FM broadcast, a WordPress-based website with artist profiles and event listings, a mobile application on Android and iOS, and social media presence on Instagram (42,000+ followers), Facebook, and WhatsApp. Technology infrastructure is conventional for the broadcasting sector, with third-party raffle tools (sorteio.com, sorteiogram) used to automate promotional contest mechanics; no proprietary digital platform, API, SDK, or AI/ML systems are disclosed.

Band FM Floripa generates revenue exclusively through advertising and promotional sponsorships with local and regional businesses. The station has run co-branded promotional campaigns with retailers (Lojas Colombo, Supermercados Imperatriz, Brasil Atacadista, Mercado Prado), appliance brands (Mondial), driving schools (Auto Escola Antunes, Auto Escola Touring), food services (OY Pizza Delivery), and entertainment operators (Beto Carrero World), among others. Content is free for listeners; advertising rates are quote-based and not publicly disclosed (contact: 48 3239-1062). The company has 11-50 employees, has not raised institutional funding, and operates without disclosed parent ownership beyond the Band network franchise relationship. Distribution is regional, with no signals of expansion beyond Greater Florianópolis in the available data.

Name

Band Fm Floripa

Legal name

Rádio Barriga Verde S.A.

Website

https://bandfmfloripa.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Band FM Floripa is a regional FM radio station operating at 96.1 MHz since 1997 in Greater Florianópolis, Brazil, serving listeners with music, live events, and promotional campaigns. Revenue is generated through advertising and sponsorships with local retailers, brands, and service providers.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• FM radio broadcasting
• Radio advertising
• Music entertainment
• Digital streaming
• Radio programming

Headquarters

HQ city

Florianópolis, Santa Catarina

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising and Sponsorships: Primary revenue stream from local and regional advertisers who purchase airtime and promotional features. Contact number for advertising inquiries: 48 3239-1062.
2. Promotional Partnerships: Co-branded promotional campaigns with local businesses (supermarkets, retail stores, driving schools) where partners sponsor contests and giveaways in exchange for brand visibility on radio and social media.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Band FM Floripa is a regional FM radio station broadcasting on 96.1 MHz to the Greater Florianópolis region of Santa Catarina, Brazil since 1997. It delivers music programming (sertanejo, pagode, funk, pop), entertainment, news, live events, and listener promotions across FM radio, mobile app, website, and social media platforms. Revenue is generated through advertising airtime sales and co-branded promotional partnerships with local retailers and brands.

Product overview

Band FM Floripa operates as a regional FM radio station (96.1 MHz) serving Greater Florianopolis since 1997, offering a unified broadcast platform centered on musical content and audience engagement. The station's portfolio includes core radio broadcasting, a mobile application for on-the-go listening, promotional campaigns with commercial partners (Lojas Colombo, Supermercados Imperatriz, Mercado Prado), and an online presence featuring artist profiles, event calendars, and photo galleries. The station uses social media platforms (Instagram, Facebook, WhatsApp) and automated raffle tools (sorteio.com, sorteiogram) for listener engagement and promotional activities.

Differentiator

Problem solved

Functional benefit

Products and services

• FM Radio Broadcasting Service Traditional FM radio broadcast at 96.1 MHz delivering music programming (sertanejo, pagode, funk, pop), entertainment, news, and live promotional content to listeners in Greater Florianópolis including Florianópolis, São José, Palhoça, Biguaçu, and Santo Amaro.
• Band FM Floripa Mobile Application Native mobile application available on Google Play Store and Apple App Store enabling listeners to access live radio streaming, receive station updates, and engage with promotions on iOS and Android devices.
• Promotional Campaigns and Giveaways Co-branded listener engagement promotions including prize giveaways, voucher drawings, and sponsored contests delivered through radio broadcasts, Instagram, and WhatsApp, in partnership with local retailers and brands such as Lojas Colombo, Supermercados Imperatriz, and Mercado Prado.
• Radio Advertising Airtime Sales Direct advertising sales service for local and regional businesses purchasing airtime, promotional features, and on-air mentions to reach the engaged Band FM Floripa audience. Inquiries handled via dedicated advertising line at 48 3239-1062.

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Rádio Barriga Verde S.A (Grupo Bandeirantes)coreStrategic or Co-development Partner · 1 January 1997Rádio Barriga Verde S.A operates Band FM Floripa under Grupo Bandeirantes de Comunicação franchise. The parent company is headquartered at Rua Deputado Antônio Edu Vieira, nº 880, Pantanal, CEP 88040-001, Florianópolis/SC, with CNPJ 83.601.682/0001-15.
• Lojas ColombomajorGTM or Marketing PartnerMajor retail partner for 'Móvel do Meu Sonho' promotional campaigns. Multiple promotions conducted from 2022-2024 with R$500-1000 prize vouchers for furniture and appliances. Promotions conducted via Instagram @bandfmfloripa with 4-8 winners per campaign period.
• Supermercados ImperatrizmajorGTM or Marketing PartnerSupermarket chain partner for 'Carrinho Cheio' (full cart giveaways of R$500) and 'Tem Cashback para Você' (R$250 cashback credits) promotions. Promotions running throughout 2021-2022 with 12-18 biweekly winners per campaign.
• Mondial (Brazilian Appliance Brand)minorGTM or Marketing PartnerAppliance brand providing prizes for various promotional giveaways including air fryers, blenders, microwaves, heaters, and speakers as part of weekly promotions.
• Mercado PradominorGTM or Marketing PartnerSupermarket partner for 'Mil Latas' promotional campaign (January-February 2024) featuring Amstel beer. Promotion distributed 1,000 cans of beer to 10 winners over 5 weeks.
• Auto Escola Antunes (Jops Centro de Formação de Condutores)minorGTM or Marketing PartnerDriving school partner for 'Carteira na Mão' promotion offering free driving license courses (car and motorcycle) as prizes. Promotion conducted via WhatsApp.
• Auto Escola TouringminorGTM or Marketing PartnerDriving school partner for 'Motorista da Rodada' promotion offering driving license course prizes. Located at Rua Conselheiro Mafra, 798 Ed Phoenix, Centro, Florianópolis.
• Brasil AtacadistaminorGTM or Marketing PartnerWholesale retailer partner for promotional campaigns including Christmas basket giveaways and 'Adesivaço' branding events.
• OY Pizza DeliveryminorGTM or Marketing PartnerPizza delivery partner for daily 'Super Pizza' promotion. Winners receive a giant pizza with stuffed edge plus refri. Participation via phone call or WhatsApp.
• Beto Carrero WorldminorGTM or Marketing PartnerTheme park partner for 'Selfie Premiada' contest featuring Beto Carrero World admission passes as prizes.
• Desterro Joias e ÓticaminorGTM or Marketing PartnerJewelry and optics retailer partner for Instagram-based promotional giveaways.
• K6 MotostoreminorGTM or Marketing PartnerMotorcycle accessories retailer for promotional events and 'adesivaço' branding activities.
• EskimóminorGTM or Marketing PartnerIce cream/popsicle brand partner for promotional giveaways.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rádio Itapema FM: Rádio Itapema FM is a regional FM station in southern Brazil with comparable music-format programming and community-engagement model, serving as a regional comparable for audience and advertiser dynamics.
• Atlântida FM Florianópolis: Atlântida FM Florianópolis is a competing FM station in the same Greater Florianópolis market, offering similar music-led programming and local advertising inventory, making it the most direct head-to-head competitor for listeners and ad budgets.
• CBN Florianópolis: CBN Florianópolis is a regional news/talk radio station operating in the same Greater Florianópolis market, competing for the same local advertiser base and audience time-share even with a different format.

Broad incumbents

• Kiss FM: Kiss FM is a Brazilian FM network with regional stations, comparable to Band FM Floripa in format (popular Brazilian music) and in monetizing through local advertisers and promotional partnerships.
• Massa FM: Massa FM is a Brazilian FM network with regional stations featuring popular music formats similar to Band FM Floripa, competing for national advertising accounts and audience time-share.
• Rádio Globo: Rádio Globo is a major Brazilian FM network with regional coverage, competing for similar advertising budgets and operating comparable music-format programming to Band FM Floripa.
• Jovem Pan FM: Jovem Pan FM is a major Brazilian national FM network offering music and talk programming with regional affiliates, comparable in scale, format diversity, and advertiser reach to Band FM Floripa's network model.
• Transamérica Pop FM: Transamérica Pop FM is a national Brazilian FM network with music-led programming similar to Band FM Floripa, operating across multiple cities and competing for the same brand-advertiser budgets at a national level.
• Band FM (other regional stations of the Grupo Bandeirantes network): Other Band FM regional stations operate under the same Grupo Bandeirantes de Comunicação brand umbrella with comparable music formats and promotional playbooks; they are part of the broader network rather than direct market competitors in Florianópolis.

Regional players

• Antena 1: Antena 1 is a Brazilian music-format FM network targeting similar audience demographics with curated music programming, relevant as a thematic comparable in music-led FM broadcasting and ad sales model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bandfmfloripa
• Facebookfacebook.com/bandfmfloripa
• Instagraminstagram.com/bandfmfloripa
• LinkedInlinkedin.com/company/band-fm-floripa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Band Fm Floripa