Banner Real Estate

What Banner Real Estate does

Banner Real Estate is a privately held, locally owned real estate brokerage headquartered in Redding, California (CA DRE# 00843918), founded approximately in 1984 and serving Shasta, Northern Tehama, and Trinity Counties in Northern California for over 40 years. The firm operates under a partnership structure with 15 partner owners and additional sales agents averaging 20+ years of real estate experience, offering residential and commercial brokerage, investment property transactions, property management, and commercial leasing services. Banner also holds the official HUD listing broker designation for the three-county territory and has agents designated as Fannie Mae agents, giving it a specialized role in government-owned and GSE-owned property sales.

The firm's technology stack centers on a Luxury Presence-built website featuring a property search portal, interactive map-based listings, a home valuation lead-capture tool, saved-search user accounts, and educational resources for buyers and sellers; social media presence is limited to Instagram. Revenue is generated primarily through traditional real estate commissions on residential and commercial transactions, supplemented by professional services income from property management and commercial leasing. Customer concentration is fragmented across individual buyers and sellers, with a small commercial leasing book that includes a multi-property long-term tenant relationship with Subway Corporation. The firm has no external funding, operates a single office, and has not disclosed acquisitions, expansions outside its three-county core, or AI/technology initiatives.

Name

Banner Real Estate

Legal name

Banner Real Estate

Website

https://bannerrealestate.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Banner Real Estate is a privately held Redding, California residential and commercial brokerage founded in 1984, serving Shasta, Northern Tehama, and Trinity Counties with 15 partner owners and the official HUD listing broker designation for the region.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Land & Development Site Brokerage (BPAJABAG), Real Estate Valuation & Appraisal (BPAHANAC)

Keywords

• Residential real estate brokerage
• Commercial property sales
• Property management leasing
• HUD home listing broker
• Home valuation services

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage earning commissions on residential and commercial property sales. Agents represent buyers and sellers in transactions with standard commission rates.
2. Property Management/Leasing: Company manages rental properties and assists with commercial leasing including HUD homes.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Banner Real Estate is a full-service real estate brokerage representing buyers and sellers in residential and commercial property transactions across Northern Tehama, Shasta, and Trinity Counties in California. The firm also operates as the official local listing broker for HUD homes in the region, manages rental properties, and assists with commercial leasing. Core deliverables include property listing, buyer representation, seller representation, and transaction management delivered through a team of 15 partner owners and multiple sales agents.

Product overview

Banner Real Estate is a locally owned real estate brokerage serving Shasta County and surrounding Northern California areas for over 40 years. The company operates as a single unified offering with core services centered around residential and commercial property sales, supported by a network of 15 partner owners and multiple sales agents. The product portfolio includes Featured Properties Listings for active property search, a Home Valuation Tool for instant property estimates, a Home Search Portal for saved searches and map views, and HUD Homes Listings as a specialty offering covering Northern Tehama, Shasta, and Trinity Counties. Educational resources including the Buying vs. Renting Resource and Seller Resource Guide support client decision-making throughout the real estate transaction process.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Commercial Real Estate Brokerage Full-service residential and commercial real estate brokerage representing buyers and sellers in transactions across Shasta, Trinity, and Northern Tehama Counties in California. Includes buyer representation, seller representation, negotiations, showings, and transaction management delivered by 15 partner owners and multiple sales agents.
• HUD Homes Listing Brokerage Exclusive official local listing broker for all HUD homes in Northern Tehama, all of Shasta, and Trinity Counties. Provides buyers access to HUD residential inventory and exclusive regional representation rights that competing brokerages in the three-county area cannot offer.
• Property Management and Commercial Leasing Management of rental properties and commercial leasing support, including representation on HUD-related rentals. Generates professional services revenue on top of brokerage commissions.
• Home Valuation Service Free instant home valuation service that estimates property market value based on user-entered address and contact information, used to generate listing leads for the brokerage.

Quantifiable outcome

• Over $60 million in annual sales volume
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HUD (Housing and Urban Development)coreChannel Partner/ Reseller/ DistributorBanner Real Estate serves as the official local listing broker for all HUD HOMES for Northern Tehama, all of Shasta, and Trinity Counties. This exclusive designation makes them a primary channel partner for HUD property transactions in the region.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• RE/MAX: Global real estate franchise with strong presence in California secondary markets. Mirrors Banner's traditional full-service brokerage offering and commission-based agent model.
• Berkshire Hathaway HomeServices: National real estate franchise with California footholds. Comparable to Banner as a traditional brokerage serving residential and commercial clients with full transaction support.
• Realty World: California-rooted real estate franchise with significant presence in Northern California. Directly comparable to Banner as a traditional full-service brokerage targeting similar residential and small-commercial segments.
• Century 21: Long-standing residential and commercial real estate franchise operating throughout California. Closely matches Banner's traditional brokerage structure and buyer/seller representation services.
• Coldwell Banker: National residential real estate brokerage franchise with agents operating across California. Directly comparable to Banner as a full-service traditional brokerage model serving buyers and sellers with commission-based compensation.
• Better Homes and Gardens Real Estate: National franchise network with California operations. Comparable to Banner as a traditional residential brokerage brand serving individual buyers and sellers.

Emerging players

• eXp Realty: Cloud-based brokerage with a low-overhead agent model. Directly competes for experienced agents in secondary markets like Shasta County by offering higher commission splits and remote operations.
• Redfin: Technology-driven residential brokerage and portal with a low-commission offering. Competes with traditional brokerages like Banner for listing inventory and agent mindshare in California markets.

Broad incumbents

• Compass: Tech-forward national brokerage expanding aggressively across California. Operates in the same agent/broker space as Banner but differentiates on proprietary technology and platform-based agent support.

Regional players

• Big Valley Properties: Locally owned real estate brokerage operating in the Redding/Shasta County area. Most direct local competitor to Banner, serving overlapping buyer and seller segments in the same Northern California geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/banner-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Banner Real Estate