Bao Bao Production & Trading Company Limited

What Bao Bao Production & Trading Company Limited does

Bao Bao Production & Trading Company Limited (Công ty TNHH SX&TM Bảo Bảo) is a Vietnamese private limited liability company that designs, manufactures, and exports metal furniture and hardware components. Founded in 1997 and headquartered in My Yen commune, Ben Luc district, Long An province, the company traces its roots to Luong family metalworking workshops dating to the late 1950s. Bao Bao operates three integrated production sites totaling more than 25,000 m², with two branch facilities added in Long Hoa and Long Trach during 2020-2021, and reports an export capacity exceeding 100 containers per month.

The company's product portfolio spans two lines: a furniture range covering indoor and outdoor chairs, tables, storage, shelving, bar carts, and utility carts built on iron and steel frames with electrostatic powder coating and combined with MDF, tempered glass, teak, acacia, fabric, and rattan accents; and a hardware range of metal components including washers, fasteners, hooks, and brackets. Manufacturing capability is centered on metal forming and electrostatic powder coating technology, supported by ISO 9001:2015, BSCI, and SMETA certifications.

Bao Bao operates a B2B export-led revenue model, selling on quote-based pricing to international retailers, distributors, and manufacturers in the USA, Japan, Australia, Sweden, France, the UK, and Spain. Named enterprise customers include TJX, Showa Corporation, Genimex, PDG, At Home, and Kew. Marketing is event-driven, anchored on participation in the VIFA-EXPO trade shows (2023 and 2025) and direct sales relationships, with a bilingual Vietnamese-English website as a top-of-funnel asset. The company remains family-owned and managed, with no disclosed external institutional investment or public listing.

Name

Bao Bao Production & Trading Company Limited

Legal name

Bao Bao Production Trading Company Limited

Website

https://baobao.vn

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Bao Bao Production & Trading Company Limited is a Vietnam-based, family-owned manufacturer of metal furniture and hardware components, exporting over 100 containers monthly to retailers and distributors across the USA, Japan, Australia, and Europe, with 25,000 m² of integrated production capacity.

Ownership category

akta.pro rank

Headquarters

HQ city

My Yen, Ben Luc District

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Furniture Manufacturing & Export: Manufacturing and exporting metal furniture products including chairs, tables, and storage solutions to international markets. Revenue generated through product sales to distributors, retailers, and business customers in USA, Japan, Australia, and European markets.
2. Hardware Components Supply: Manufacturing and supplying hardware components for furniture production, serving both domestic and international markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Bao Bao manufactures and exports metal furniture (chairs, tables, storage and shelving, outdoor furniture, bar carts, office desks) and industrial hardware components (washers, fasteners, hooks, brackets). Production is conducted in-house at facilities in Long An province, Vietnam, using iron and steel framing combined with electrostatic powder coating, with materials including MDF, tempered glass, teak, acacia, fabric, and synthetic rattan. Products are sold B2B to international retailers and distributors under quote-based contracts.

Product overview

Bao Bao Production & Trading Company Limited is a Vietnam-based furniture and hardware manufacturer with over 30 years of experience. The company's product portfolio consists of two core product lines: (1) Furniture - including chairs (dining chairs, cafe chairs, outdoor chairs, bar stools, benches), tables (coffee tables, dining tables, outdoor tables, office desks, console tables), and storage/shelving (utility carts, hanging shelves, standing shelves, display cabinets, wire baskets), all featuring metal frames with electrostatic paint finishes combined with various materials including wood (MDF, acacia, teak), tempered glass, fabric, and rattan; and (2) Hardware - a range of industrial metal components including washers, fasteners, and hooks. The company serves both domestic Vietnamese and international markets in Australia, Europe, USA, and Japan, exporting over 100 containers per month with production facilities spanning 25,000m² in Long An province.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Furniture (Chairs, Tables, Storage & Shelving) Bao Bao's core furniture line includes indoor chairs (dining chairs, bar stools, folding chairs, stackable chairs, bistro chairs), tables (coffee tables, dining tables, bistro tables, office desks, console tables, nesting tables, corner tables), and storage and shelving units (utility carts, hanging shelves, standing shelves, display cabinets, wire baskets, bar carts). All products feature metal frames with electrostatic powder coating combined with materials including MDF, tempered glass, teak, acacia, pine, fabric, and synthetic rattan, designed for indoor and outdoor residential, commercial, and hospitality spaces.
• Outdoor Furniture (Garden Tables, Benches, Chairs) Outdoor furniture range including garden tables, outdoor benches with galvanised steel legs and teak seating, outdoor chairs, and round wicker tables with aluminium frames and synthetic rattan. Designed to resist rain, sun, and saltwater corrosion for gardens, patios, cafes, and resort settings.
• Industrial Hardware Components (Washers, Fasteners, Hooks) Metal hardware components including washers, fasteners, hooks, brackets, and other industrial metal parts manufactured for furniture production and broader manufacturing and construction applications. Produced in-house and supplied to domestic and international manufacturing buyers.

Quantifiable outcome

• Export milestone of 100+ containers per month achieved in 2022
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• Showa CorporationcoreStrategic or Co-development PartnerLong-standing partnership with Showa Corporation for hardware and furniture supply. Showa Corporation is a Japanese manufacturing company.
• TJXcoreChannel Partner/ Reseller/ DistributorInternational retail partner distributing Bao Bao furniture products through TJX retail channels.
• GenimexcoreStrategic or Co-development PartnerStrategic partner in hardware and furniture distribution and supply chain.
• KewcoreChannel Partner/ Reseller/ DistributorPartner in furniture distribution and retail.
• PDGcoreChannel Partner/ Reseller/ DistributorFurniture distribution and retail partner.
• At HomecoreChannel Partner/ Reseller/ DistributorInternational home furnishings retailer partner.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Kian Vietnam: Vietnam-based furniture manufacturer producing indoor and outdoor seating/tables for international retailers. Overlaps with Bao Bao in metal-frame furniture, export markets and B2B customer base.
• DHG Investment: Vietnamese furniture manufacturer exporting a wide range of indoor and outdoor furniture. Comparable product categories and international B2B customer mix.
• AA Corporation: Vietnam-based furniture manufacturer and exporter serving global retail and hospitality customers with metal, wood and mixed-material furniture. Closely comparable B2B OEM/ODM model, scale and export footprint to Bao Bao.
• Duc Son Furniture: Vietnamese furniture manufacturer exporting indoor and outdoor furniture to global retail partners. Overlaps in metal-frame seating, tables and shelving lines.
• Bahal Vietnam: Vietnamese furniture supplier producing indoor and outdoor furniture for European and US retailers. Similar OEM/ODM export model and customer types to Bao Bao.
• ScanCom Vietnam: Vietnamese outdoor and indoor furniture manufacturer with large export volumes to European and US retail chains. Comparable product mix, customer profile and B2B export model.
• Tran Duc Furniture: Large Vietnamese furniture exporter focused on indoor and outdoor products for European, US and Australian retailers. Comparable scale, export orientation and product overlap.

Regional players

• Masif Furniture: Turkey-based furniture manufacturer serving European and global retail with indoor/outdoor metal and wood furniture. Comparable OEM-style export model but serves from a different geography (Turkey vs Vietnam).

Broad incumbents

• Haworth: Global office furniture manufacturer including metal office desks, seating and storage. Comparable office-furniture category where Bao Bao's powder-coated steel office desk competes, but at much larger scale and brand-led.
• IKEA Industry (Swedwood): Vertically integrated global furniture manufacturer producing metal and mixed-material furniture for IKEA retail. Comparable product types and materials but operates at vastly larger scale and with captive demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bao-bao-production-trading-company-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bao Bao Production & Trading Company Limited