Bardill Sport

What Bardill Sport does

Bardill Sport AG is a privately held family-owned specialty sports retailer operating five retail locations in the Klosters and Davos region of Graubünden, Switzerland. The company sells and rents outdoor and mountain sports equipment across two seasonal categories: winter (alpine skis, snowboards, Nordic/cross-country, freeride/off-piste gear, ski boots, winter apparel) and summer (mountain bikes, e-bikes, hiking footwear, outdoor fashion). It carries more than 20 premium brands including Rossignol, Atomic, Salomon, Scott, Cube, Bogner, Goldbergh, Toni Sailer, Black Crows, and Zai, and operates rental stations integrated into the Intersport Rent network for online booking.

The business differentiates through a services layer rather than proprietary technology. Specialized offerings include Boot Doc foot analysis for ski boot fitting, Strolz custom-made Austrian ski boots, Moxxis AI-powered 3D-printed custom insoles (launched 2024), Montana precision ski grinding and base repair, a modern bike workshop, and a climate-controlled ski depot service with boot drying and automatic disinfection. These services are delivered in physical stores positioned directly at mountain railways and ski lifts in Klosters and Davos.

The revenue model combines one-time retail sales, recurring rental agreements (daily, multi-day, and seasonal subscriptions), professional service fees (boot fitting, ski/bike service, custom insoles), and subscription ski depot storage. The business is Go-to-Market is direct-to-consumer through physical retail, supplemented by online rental booking via the Intersport Rent platform and Google AdWords-driven traffic. Customer segments span winter sports enthusiasts, summer outdoor consumers, performance-oriented athletes, and family vacationers. Operations are led by Managing Director and owner Christian Bardill, supported by a team of approximately 6 including family members.

Name

Bardill Sport

Legal name

Bardill Sport AG

Website

https://bardill-sport.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bardill Sport AG is a family-owned specialty sports retailer operating five retail locations in Klosters and Davos, Switzerland, selling and renting ski, snowboard, mountain bike, and outdoor equipment across winter and summer seasons, with differentiated services in boot fitting, custom insoles, and equipment maintenance.

Ownership category

akta.pro rank

Product category

Specialty Outdoor and Winter Sports Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Specialty sports retail
• Ski and snowboard equipment
• Outdoor apparel and footwear
• Bike and e-bike rental
• Ski boot fitting services

Headquarters

HQ city

Klosters

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Sports Equipment and Clothing Sales: Retail sale of sports equipment including skis, snowboards, bikes, e-bikes, outdoor apparel, footwear, and accessories. Multiple branded products from suppliers like Rossignol, Salomon, Scott, Bogner, Black Crows, and others.
2. Equipment Rental: Ski, snowboard, and bike rental services across 4 locations. Also offers seasonal ski rental for flexible winter seasons. Revenue generated through daily, multi-day, and seasonal rental agreements via Intersport Rent platform.
3. Professional Services: Bike and ski repair/maintenance services, boot fitting consultations, and custom boot/insoles services (Boot Doc analysis, Strolz custom boots, Moxxis custom insoles).
4. Ski Depot Services: Secure ski and snowboard storage with climate-controlled boot boxes featuring air dryers and automatic disinfection systems. Provides convenience for repeat visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bardill Sport is a specialty sports retailer selling ski, snowboard, mountain bike and e-bike equipment plus outdoor apparel and footwear, combined with seasonal equipment rental, secure ski depot storage, and professional services such as boot fitting, custom insoles, ski grinding, and bike repair. Operations span five retail locations in the Klosters and Davos Swiss mountain resort region, serving tourists and residents across both winter and summer outdoor sports.

Product overview

Bardill Sport is a multi-location retail sports store operating as part of the Intersport network, with 5 physical locations across Klosters and Davos in the Swiss Alps. The business operates on two distinct models: retail sales of sports equipment and clothing, and rental services for ski, snowboard, and biking equipment. The core product portfolio centers on winter sports (alpine skiing, snowboarding, Nordic/cross-country skiing, off-piste/freeride) and summer outdoor activities (mountain biking, e-biking, hiking). Key product lines include ski and snowboard equipment from brands like Rossignol, Atomic, Fischer, Head, and Zai; fashion collections featuring Bogner, Goldbergh, Toni Sailer, and Sportalm; and outdoor gear from The North Face, McKinley, and La Munt. The company differentiates through complementary services including professional boot fitting with Boot Doc technology and custom Strolz ski boots, ski service using Montana grinding machines, bike repair workshops, and the innovative Moxxis 3D-printed custom insoles launched in 2024. Rental operations are conducted through Intersport Rent at 4 stations near mountain railroads.

Differentiator

Problem solved

Functional benefit

Brands

• Moxxis: 3D-printed custom-made insoles combining Swiss precision with AI-powered gait analysis and 3D printing technology.
• Boot Doc
• Strolz

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Intersport RentcoreChannel Partner/ Reseller/ DistributorBardill Sport participates in the Intersport Rent network, which handles online rental bookings for their ski and bike equipment. Rentals are booked through intersportrent.ch with shop codes for each location (3949589 for main store, 3952145 for Madrisa, 3951005 for Davos, 10745 for bike rental).
• Silvretta Parkhotel KlostersminorStrategic or Co-development PartnerListed as a partner on Bardill Sport's partner page. Silvretta Parkhotel is a hotel in Klosters that may offer joint packages or referrals with the sports store.
• Schweizer Ski- und Snowboardschule Klosters (SSSK)minorStrategic or Co-development PartnerSwiss Ski and Snowboard School Klosters listed as partner. Proximity to ski schools enables coordination on appropriate equipment recommendations for different skill levels.
• Madrisa BergbahnenminorChannel Partner/ Reseller/ DistributorMadrisa mountain railroads - Bardill has a store at the Madrisa mountain station, providing equipment services directly where customers access the mountain.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ochsner Sport: Largest Swiss sporting goods retailer, operating a multi-store network across Switzerland. Directly comparable on geography and core category, though broader in scope (general sporting goods vs. Bardill's ski/outdoor specialization) and largely urban rather than resort-anchored.
• Blue Tomato: Austria-based specialty ski, snowboard, and streetwear retailer combining online commerce with physical stores. Targets the same action-sports customer base as Bardill but operates at much larger scale and primarily through digital channels — a direct competitive threat.
• Sport Conrad: Premium family-owned ski and outdoor specialty retailer in the German/Austrian Alps, comparable in size and positioning to Bardill. Sells premium ski brands, offers custom boot fitting, equipment rental, and service in a destination resort setting — closely mirroring Bardill's model.
• Evo: US-based specialty ski, snowboard, and outdoor retailer combining e-commerce with destination-resort stores. Closest structural analog to Bardill in the US market: premium equipment, expert service, resort-anchored stores with strong seasonal/tourism-driven demand.
• Stöckli: Swiss premium ski manufacturer that also operates brand retail outlets. Comparable as a Swiss ski specialist with premium positioning; Bardill carries Stöckli-equivalent brands (Zai) and competes for the same high-end customer wallet share.

Broad incumbents

• Intersport: Global sporting goods retail network of which Bardill Sport is a member via the Intersport Rent platform. Operates broadly across many sports categories and geographies, providing brand, supplier access, and online rental booking infrastructure that Bardill leverages.
• Decathlon: Global mass-market sporting goods retailer and brand owner. While not a destination ski specialist, Decathlon's expanding product range and online channel increasingly serves price-sensitive ski tourists — a structural competitive threat to specialist ski retailers like Bardill.
• Sport 2000: European sporting goods retail network with strong presence in Alpine resort markets. Comparable franchise/cooperative model to Intersport that competes for the same resort ski-rental and equipment customer as Bardill.

Others

• Burton: Leading snowboard brand with flagship stores and global brand authority. Comparable as a brand-and-retail hybrid that captures premium snowboard customers directly — Bardill carries Burton-equivalent brands (Black Crows, Salomon) and competes for the same end consumer.

Regional players

• Hervis Sports: Austrian sporting goods retailer with ski-season focus, owned by SPAR Group. Comparable in business model (retail + rental + service) to Bardill, but primarily serves Austrian rather than Swiss resorts — limiting direct competition while reflecting a parallel model in the broader Alpine market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bardill-sport

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bardill Sport