Silvretta Parkhotel

What Silvretta Parkhotel does

Silvretta Parkhotel is a family-run traditional hotel located in Klosters, in the canton of Graubünden, Switzerland. The current property was opened on December 20, 1990, replacing an earlier 1865 establishment; it operates as a seasonal hotel with summer season (May–October) and winter season (December–April) and is managed in its second generation by Christian and Ulrike Erpenbeck. The hotel comprises 90 rooms and suites across four categories (Holiday, Family/Superior, Comfort, and Suites of 45–52 m²), supported by three dining venues (Stübli regional cuisine, Panorama restaurant, Piano Bar), a wellness facility with indoor pool, whirlpool, sauna, fitness room, and BABOR cosmetics-based spa, plus three event venues accommodating up to 160 persons for seminars, weddings, and corporate gatherings.

Name

Silvretta Parkhotel

Legal name

Silvretta Parkhotel AG

Website

https://silvretta.ch

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Silvretta Parkhotel is a family-run seasonal hotel in Klosters, Switzerland, offering 90 rooms, regional dining, wellness/spa, and event venues serving leisure families, wellness travelers, and corporate groups.

Ownership category

akta.pro rank

Product category

Alpine Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Alpine hotel hospitality
• Wellness and spa services
• Conference and seminar venues
• Family resort accommodations
• Mountain tourism lodging

Headquarters

HQ city

Klosters

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hotel Accommodation: Room rentals across multiple room categories (Holiday, Family/Superior, Comfort, Suites) with breakfast included. Room pricing varies by season, room type, and occupancy.
2. Food & Beverage: Dining revenue from two restaurants (Stübli and Panorama), Piano Bar, and Salon. Includes breakfast, lunch, dinner, and bar services.
3. Wellness & Spa Services: Day spa packages, massage treatments, beauty treatments using BABOR cosmetics, pool and fitness access. Day Spa available from CHF 65 per person without overnight stay.
4. Events & Seminars: Venue rentals for seminars, conferences, weddings, and celebrations. Multiple venues available: Panorama Salon (120 m², up to 70 persons), Meeting Room (120 m², up to 80 persons), Banquet Hall (240 m², up to 140 persons).
5. Activity Packages: Package deals including hiking, mountain biking, golf (with complimentary green fee), and family packages. Premium Card guest benefits with discounts on mountain railways and guest programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Silvretta Parkhotel operates a 90-room seasonal alpine hotel in Klosters, Switzerland, offering accommodations across four room categories alongside three dining venues, a wellness area with pool, sauna, and BABOR beauty treatments, and three event venues accommodating up to 160 persons. The property combines family-friendly amenities, wellness services, and seminar facilities to serve leisure and business travelers during summer and winter seasons.

Product overview

Silvretta Parkhotel is a family-run traditional hotel offering a comprehensive hospitality portfolio centered on accommodations and wellness experiences. The core products include four room categories (Holiday Rooms, Family/Superior Rooms, Comfort Rooms, and Silvretta Suites) providing lodging for 1-4+ guests. Dining offerings comprise three distinct venues: Stübli Restaurant (traditional Grisons cuisine), Panorama Restaurant (mountain-view breakfast and dinner), and Piano Bar. The wellness facility features an indoor pool, hot tub, sauna, fitness room, and BABOR Cosmetics-based massage/beauty treatments. Event hosting is supported through three flexible venues with capacity up to 160 persons. Add-on packages extend the core offering with golf (complimentary green fee), hiking, mountain biking, day spa experiences, and billiards/bowling. The hotel operates as a seasonal property with summer (May-October) and winter (December-April) seasons, positioning itself as a family, wellness, and seminar destination in Klosters, Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Holiday Rooms

Quantifiable outcome

• 90 comfortable rooms and exclusive suites
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Davos Klosters TourismcoreGTM or Marketing PartnerPartnership through Premium Card program where hotel guests receive guest card benefits. Complimentary green fee provided for golf course access. Joint marketing and destination promotion through regional tourism organization.
• Golf Club KlosterscoreStrategic or Co-development PartnerPartnership provides complimentary green fee for hotel guests at the exclusive 18-hole golf course in Klosters with mountain panorama. Hotel promotes golf packages and lessons through this partnership.
• Bardill (Intersport Rent)minorStrategic or Co-development PartnerBike rental partner for mountain biking guests. Secure bike storage provided at hotel. Links to Bardill Intersport rental portal for equipment bookings.
• Klosters Bikeschule (Bike School)minorStrategic or Co-development PartnerBike school offers courses for beginners, technique training, and guided mountain bike tours. Complements hotel's bike-friendly positioning.
• Klosters MusicminorGTM or Marketing PartnerAnnual summer concert series sponsorship. Hotel serves as venue or partner for unforgettable musical experiences in unique mountain atmosphere.
• BABOR CosmeticsminorStrategic or Co-development PartnerExclusive cosmetics brand used for spa and beauty treatments. Personalized skincare treatments with high-quality products and techniques.
• Rhätische Bahn (Rhaetian Railway)minorGTM or Marketing PartnerRegional railway partner for excursion suggestions. UNESCO World Heritage Albula/Bernina route and Glacier/Bernina Express routes promoted as day trip options.
• Hotelleriesuisse GRminorOthersGraubünden cantonal branch of Swiss Hotel Association. Industry membership providing standards, training, and regional hotel industry representation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ameron Davos Swiss Mountain Hotel: Four-star mountain hotel in Davos with wellness area, restaurants, and event facilities. Comparable to Silvretta in room count, amenities, and family/active-traveler positioning within the same Davos-Klosters destination.
• Hard Rock Hotel Davos: Full-service lifestyle hotel in Davos with wellness (Rock Spa), multiple dining venues, and event space. Comparable in scale, amenity breadth, and seasonal mountain-resort operating model within the same destination region.
• Hotel Piz Buin Klosters: Traditional alpine hotel in Klosters with wellness area, restaurants, and direct access to ski infrastructure. Closely comparable by destination, seasonal operation, and family/leisure traveler mix.
• Hotel Vereina Klosters: Boutique-style hotel in Klosters with wellness facilities, fine dining, and direct ski access. Closest direct competitor by location, target guest (active mountain travelers and families), and family-run profile.
• Sunstar Hotel Klosters: Four-star hotel in Klosters directly comparable to Silvretta Parkhotel in market, scale (~100 rooms), wellness amenities, and family/ski positioning. Operates as a year-round mountain resort hotel in the same destination.
• Hotel Seehof Davos: Family-run traditional four-star hotel in Davos with wellness, dining, and event facilities. Comparable to Silvretta in family ownership heritage, scale, and family/active-traveler target segments.
• Hotel Alpina Klosters: Traditional Swiss alpine hotel in Klosters offering comparable room categories, dining, and wellness amenities. Serves the same family, wellness, and active-holiday segments in the same destination.
• Morosani Schweizerhof Davos: Long-established traditional hotel in neighboring Davos with multiple restaurants, wellness, and event facilities. Closely comparable in heritage, family-run character, and full-service mountain-resort positioning.
• Hotel Waldhuus Davos: Four-star alpine hotel in Davos offering wellness, dining, family amenities, and event space. Comparable to Silvretta in scale (mid-size), seasonal operation, and family/active-traveler target segments within the same destination region.

Broad incumbents

• Badrutt's Palace Hotel St. Moritz: Iconic luxury alpine resort in nearby Engadin with much broader scale, five-star positioning, and global brand reach. Comparable in mountain-resort operating model and wellness/events offering, but operates at a different price tier and brand scale than Silvretta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/silvretta-parkhotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silvretta Parkhotel