Baroeg Open Air
- Company typePrivate
- Founded2006
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Baroeg Open Air firmographics
Firmographics- Name
- Baroeg Open Air
- Legal name
- Stichting Baroeg Open Air
- Website
- https://baroegopenair.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Baroeg Open Air industry classification
Industry- Product category
- Live Music Festival
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)
- akta.pro secondary industry
- Live Music Venues & Concert Bars (THAFAEAD)
Keywords
Where Baroeg Open Air is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Baroeg Open Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Infrastructure, Supply Chain, Personnel, Others
Revenue model
- Ticket Sales: Primary revenue stream from festival admission tickets. Tickets sold via Stager platform online, with day-of-sale ticket office at the entrance. Pricing tiers include early bird (€9.99, limited to 666 units), regular pre-sale (€15.00), and late pre-sale (€25.00). Children up to age 12 admitted free. The 2026 edition marks the event's expansion to 2 days.
- Food & Beverage Sales: Festival caterers and bar staff sell food and drinks exclusively using token coins ('munten'). Beverages include Hertog Jan draft beer and other drinks. Catering accounts for halal, kosher, vegetarian, and vegan dietary requirements. Token coins are non-refundable and only valid for the current edition.
- Merchandise Sales: Festival merchandise (official BOA and Baroeg merchandise) as well as band merchandise sold at the merchandise hall between the Playground and Main Stage. Merchandise is PIN-only payment. Market stallholders and bands independently determine whether they accept PIN and/or cash.
- Festival Market / Vendor Fees: Festival market with various stallholders (Aardschok, Binkies Mystic, Dino Jewellery, Goddess.nl, Mochi Bear Shop, Metal Bijbel, MM Airbrush, No Guts No Glory, Queen Of Rings, Rock Central, Rock Wear, Vintati, The Ritual Prod, Vrienden Van Baroeg). Vendors set their own payment methods.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Early Bird ticket — limited to 666 units |
| One time/ perpetual license | Pay-as-you-go | Regular pre-sale ticket |
| One time/ perpetual license | Pay-as-you-go | Late pre-sale ticket |
| Freemium | Pay-as-you-go | Children up to age 12 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Baroeg Open Air product offering
Product offeringCore offering
Baroeg Open Air is an annual two-day open-air music festival held in Zuiderpark, Rotterdam, organized by poppodium Baroeg and operated by Stichting Baroeg Open Air. The festival features four stages (Main Stage, Electronic Stage, Puppi's Playground, Stroomstoot Podium) covering underground and alternative music genres including punk, metal, rock, hardcore, gothic, drum 'n bass, industrial, and breakcore, with admission sold via tiered ticket pricing and supporting on-site food, beverage, and merchandise sales.
Product overview
Baroeg Open Air is an annual outdoor music festival organized by pop venue Baroeg in Rotterdam, held in Zuiderpark near Ahoy. The festival operates as a multi-stage event with four distinct stages across three tented areas and outdoor spaces. The core offering is the festival itself, featuring Main Stage (hard/alternative rock, punk, metal), Electronic Stage (drum 'n bass, industrial, breakcore), Puppi's Playground (outdoor extension of Main Stage), and Stroomstoot Podium (electronic music extension). Supporting offerings include food and beverage services, merchandise, festival market vendors, press accreditation, accessibility services, locker rentals, and a volunteer program. The festival utilizes the Stager ticketing platform for ticket sales and operates a token-based payment system for on-site purchases.
Differentiator
Problem solved
Functional benefit
Products and services
- Baroeg Open Air Festival Annual open-air music festival held in Zuiderpark, Rotterdam, featuring four stages (Main Stage, Electronic Stage, Puppi's Playground, Stroomstoot Podium) with underground and alternative music programming across punk, metal, rock, hardcore, gothic, drum 'n bass, industrial, breakcore, and related subgenres. Targets individual music fans and attracts approximately 10,000 visitors per edition.
- Baroeg Open Air Festival Tickets Festival admission tickets sold via the Stager online ticketing platform, available in tiered pricing (early bird, regular pre-sale, late pre-sale). Children up to age 12 enter free. Tickets can also be purchased at the on-site ticket office and resold via Ticketswap.
- Festival Market Marketplace area at the festival with multiple independent stallholders offering music-related merchandise, jewelry, and festival-themed products. Vendors independently determine accepted payment methods (PIN and/or cash).
- Food and Beverage Services On-site food and beverage service at the festival, including Hertog Jan draft beer and other drinks, with catering that accommodates halal, kosher, vegetarian, and vegan dietary requirements. Purchases made using festival tokens (consumption coins).
Companies that use Baroeg Open Air
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Baroeg Open Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baroeg Open Air partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Stichting Baroeg Open Air (ANBI status)coreBaroeg Open Air is organized by Stichting Baroeg Open Air, which holds ANBI (Algemeen Nut Beogende Instelling) status — a Dutch public benefit organization designation. This status signifies the foundation operates for general public benefit, providing tax advantages for donors and sponsors.
- VNPF (Vereniging Nederlandse Poppodia en Festivals)corePoppodium Baroeg (and by extension Baroeg Open Air) is a member of the VNPF, the Dutch association of pop venues and festivals. This membership subjects BOA to the VNPF's General Visitor Terms and Conditions, providing legal and operational frameworks for the festival.
- Hertog JanminorHertog Jan is the branded draft beer served at the festival bars. The partnership provides the primary alcoholic beverage offering at all bar locations across the festival grounds.
- AB InBevminorAB InBev is a sponsor of Baroeg Open Air. As one of the world's largest breweries, their sponsorship provides commercial backing for the festival.
- Kink FMminorKink FM is a media sponsor of Baroeg Open Air. As a Dutch alternative/rock radio station, they provide media exposure and promotional support for the festival.
- Rotterdam Festivals & Gemeente RotterdamminorRotterdam Festivals (a municipal foundation) and Gemeente Rotterdam (municipality) are sponsors/supporter organizations of Baroeg Open Air. Their support includes promotional use of festival photography/video via Uitagenda Rotterdam, contributing to the city's cultural festival ecosystem.
- StagercoreStager is the official ticketing platform for Baroeg Open Air. Tickets are sold online through Stager, which is integrated with Ticketswap for secondary resale. Stager also handles lost ticket recovery and e-ticket management.
- Joe Sinner TattoominorJoe Sinner Tattoo is a sponsor of Baroeg Open Air, appearing as a logo sponsor on the festival website.
- Knaap HorecaminorKnaap Horeca is a sponsor of Baroeg Open Air, appearing as a logo sponsor on the festival website.
- PRSPCTminorPRSPCT is described as a 'hofleverancier' (court supplier) of Baroeg Open Air, providing electronic music artists to the festival. Artists such as Aliienmia and Baseck are PRSPCT residents or associated acts. PRSPCT is a Rotterdam-based label/promoter focused on hard electronic music.
- Blackout (Black Sun Empire label)minorBlackout is the label of Black Sun Empire, on which Italian drum 'n bass artist Merikan released a new record. Merikan is performing at BOA 2026. The label is a notable brand in the hard drum 'n bass scene.
- Rotterdam AhoyminorThe festival takes place in Zuiderpark adjacent to Rotterdam Ahoy. Parking is available at Rotterdam Ahoy's parking lot. The proximity to Ahoy provides infrastructure and accessibility benefits for the festival.
- IBIS Styles Rotterdam Ahoy, Bastion Hotel Barendrecht, StayOkay Rotterdam, Novotel Rotterdam Brainpark, Ibis Budget Rotterdam Airport, Room Rotterdam, City Camping RotterdamminorSeven nearby hotels and camping options are listed as recommended accommodations for Baroeg Open Air visitors: IBIS Styles Rotterdam Ahoy, Bastion Hotel Barendrecht, StayOkay Rotterdam, Novotel Rotterdam Brainpark, Ibis Budget Rotterdam Airport, Room Rotterdam, and City Camping Rotterdam. No formal partnership is indicated; these are visitor recommendations.
Scale indicators4 records
Recent moves1 record
Baroeg Open Air competitors and assessment
Company assessmentBroad incumbents
- Hellfest: Major French open-air festival specializing in hard rock, metal, punk, and alternative genres across multiple stages. Comparable genre mix (extreme metal, hardcore, punk, gothic) and multi-stage open-air model, but at much larger attendance scale.
- Lowlands: Biddinghuizen-based flagship Dutch multi-genre festival with ~65,000 daily attendees. Comparable as a Dutch open-air multi-stage music festival with infrastructure and ticketing sophistication, but with broader mainstream-genre programming.
- Download Festival: UK's premier rock/metal open-air festival with multi-stage hard-rock programming. Comparable genre focus on alternative/rock/metal and multi-stage outdoor delivery model, but operates at substantially larger scale and international brand recognition.
- Wacken Open Air: Germany's largest annual open-air metal festival with ~85,000 attendees. Comparable as a multi-stage hard-rock/metal open-air destination festival, but operates at vastly larger scale than Baroeg Open Air.
- Pinkpop: Landgraaf-based major Dutch multi-genre pop/rock festival with ~60,000 daily attendees. Comparable as a long-running Dutch outdoor multi-stage festival, but with mainstream rather than underground orientation.
- Graspop Metal Meeting: Belgium's leading metal/hard-rock open-air festival with multi-stage programming. Comparable as a multi-stage hard-rock/metal destination festival in the Benelux region, but at significantly larger scale than Baroeg Open Air.
Others
- Stager: Dutch ticketing platform provider used by Baroeg Open Air for primary ticket sales and integrated with Ticketswap for secondary resale. Relevant as enabling technology infrastructure rather than a competitor.
Direct peers
- Into the Void Festival: Leeuwarden-based Dutch underground festival focused on stoner, doom, sludge and psychedelic rock/heavy music. Comparable niche underground hard-music positioning and similar annual/festival cadence in the Netherlands.
- Roadburn Festival: Tilburg-based annual multi-day festival dedicated to underground music across metal, experimental, avant-garde, and psychedelic genres. Highly comparable as a Dutch non-mainstream multi-stage alternative music festival with similar attendee scale and curation ethos.
- Eindhoven Metal Meeting: Two-day indoor Dutch metal festival organized annually in Eindhoven. Directly comparable as a small/mid-scale Dutch hard-rock and metal-focused festival with international lineups and similar ticket-price architecture.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Baroeg Open Air social profiles
Digital presenceBaroeg Open Air compliance and trust
Trust signalCompliance1 record
Baroeg Open Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baroeg Open Air leadership team
Management profileNumber of profiles
Profiles2 records
Baroeg Open Air funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baroeg Open Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baroeg Open Air
What does Baroeg Open Air do?
Baroeg Open Air is an annual two-day open-air music festival held in Zuiderpark, Rotterdam, organized by poppodium Baroeg and operated by Stichting Baroeg Open Air. The festival features four stages (Main Stage, Electronic Stage, Puppi's Playground, Stroomstoot Podium) covering underground and alternative music genres including punk, metal, rock, hardcore, gothic, drum 'n bass, industrial, and breakcore, with admission sold via tiered ticket pricing and supporting on-site food, beverage, and merchandise sales.
Is Baroeg Open Air a public or private company?
Baroeg Open Air is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Baroeg Open Air founded?
Baroeg Open Air was founded in 2006. It employs 1 to 10 people.
Where is Baroeg Open Air based?
Baroeg Open Air is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Baroeg Open Air make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage Sales, merchandise Sales and festival Market / Vendor Fees.
Who are Baroeg Open Air's main competitors?
Broad incumbents on record are Hellfest, Lowlands, Download Festival, Wacken Open Air, Pinkpop and Graspop Metal Meeting. Stager is listed as an others. Direct peers are Into the Void Festival, Roadburn Festival and Eindhoven Metal Meeting.
Does Baroeg Open Air have an API?
No public API is recorded for Baroeg Open Air.
What industry is Baroeg Open Air in?
Baroeg Open Air's product category is Live Music Festival. Its primary akta.pro industry code is MPAGALAG, Outdoor Amphitheater & Open-Air Venue Operations, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 711310 and its SIC code is 7900.