Baron International D.o.o.

Name

Baron International D.o.o.

Legal name

Baron International d.o.o.

Website

https://baron-com.si

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Food and Confectionery Distribution

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

International Specialty Ingredients & Import Markets (CRAHAFAL)

Keywords

• Confectionery distribution
• Import distribution services
• Licensed confectionery products
• Seasonal confectionery supply
• Consumer goods wholesale

Headquarters

HQ city

Radeče

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain

Revenue model

1. Import and Distribution: Baron International operates as an import and distribution company since 1992, bringing branded products (confectionery, dried fruits, pasta, organic products, licensed products) to the Slovenian and Croatian markets through various retail channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

Baron International D.o.o. is an import and distribution company operating since 1992 in Slovenia and Croatia. It represents multiple international brands across confectionery, dried fruits, pasta, organic products, and licensed character products, distributing them through retail chains, corner stores, discounters, petrol stations, and toy stores. The company operates a temperature-regulated (15-17°C) logistics center in Radeče with 4,000+ pallet capacity and a fleet of trucks and vans.

Product overview

Baron International D.o.o. is an import and distribution company operating since 1992 across Slovenia and Croatia, structured into purchase, sales, and marketing divisions with approximately 25 employees. The company operates a temperature-regulated logistic center in Radeče with 4,000+ pallet capacity. The product portfolio centers on food and confectionery distribution, comprising six main offerings: (1) Fruit Your Life premium dried fruits for health-conscious consumers, (2) the core Sweets category covering confectionery, candies, and bakery products with world-known brands, (3) Licensed Products featuring Disney, Universal, and Mattel brands for children, (4) Christmas and Easter seasonal confectionery as market leader with over 250 SKUs, (5) Bio organic products introduced in 2015 and growing in market share, and (6) Delverde premium Italian pasta positioned for gourmet consumers. These products are distributed through multiple channels including retail chains, discounters, petrol stations, toy stores, corner stores, and other points of sale.

Differentiator

Problem solved

Functional benefit

Brands

• Fruit Your Life: Premium dried fruits brand for active lifestyle, source of fibre, vitamins and minerals.

Products and services

• Sweets

Quantifiable outcome

• Market leader for Christmas and Easter confectionery in Slovenia and Croatia since 1992
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• DelverdeminorChannel Partner/ Reseller/ Distributor · 1 January 2015Premium pasta brand Delverde, brought to the market based on recommendation from a business partner. Products are beloved by gourmets for their natural and unmistakable taste, with production inspired by the pure waters of the Verde river in the Majella massif.
• DisneycoreOEM/ Whitelabel/ Licensing Partner · 1 January 1992Disney is one of the top licensors in Baron International's portfolio for licensed confectionery products, bringing branded licensed products to the Slovenian and Croatian markets.
• UniversalcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1992Universal is one of the top licensors providing licensed confectionery products through Baron International's distribution network in Slovenia and Croatia.
• MattelcoreOEM/ Whitelabel/ Licensing Partner · 1 January 1992Mattel is one of the top licensors in Baron International's portfolio for licensed confectionery products, distributing branded licensed items to retail channels.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Chipita (Eurosnack): Snack and confectionery producer and brand owner with strong presence in Central/Eastern Europe. Compares as a regional CPG player with overlapping confectionery and snack distribution in similar channels (retail chains, petrol stations, discounters).
• Atlantic Grupa: Croatian-headquartered food and distribution group with confectionery, snacks, and pharma distribution across Slovenia and the Balkans. Directly comparable as a regional food/CPG distributor operating in Baron's core geography, with overlapping channel relationships and product portfolios.
• Podravka: Croatian multinational food company with broad CPG portfolio including confectionery (Koestlin), food, and beverages distributed across the Balkans. Comparable as a regional food/CPG major with both manufacturing and distribution operations overlapping Baron's markets and categories.
• Droga Kolinska: Slovenian food company (now part of Atlantic Stars) producing and distributing confectionery, snacks, and food products in the region. Compares on Slovenian market presence, broad food portfolio, and distribution reach into regional retail.
• Kraš: Croatian chocolate and confectionery producer with strong position in seasonal (Christmas/Easter) products in Slovenia and Croatia. Compares as a regional confectionery competitor, particularly relevant in Baron's core seasonal confectionery category.

Regional players

• Koestlin: Bosnian confectionery manufacturer with distribution reach into Croatia and Slovenia. Comparable as a regional confectionery competitor, particularly in chocolate and seasonal products that overlap Baron's portfolio.

Broad incumbents

• Ferrero: Global confectionery manufacturer (Kinder, Ferrero Rocher, Tic Tac) with strong seasonal positioning at Christmas and Easter. Comparable as a leading brand in the seasonal confectionery category where Baron is market leader regionally.
• Mondelez International: Global confectionery major whose brands (Cadbury, Milka, Toblerone) are likely represented by Baron or competing distributors in the region. Comparable as a principal whose products flow through Baron and competitors, defining the wholesale confectionery category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baron-international-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baron International D.o.o.