Baroque Group

What Baroque Group does

Baroque Group is a privately held strategic management and investment company headquartered in New York that oversees a portfolio of independent brands operating across the global luxury sector. The group manages five wholly-owned operating subsidiaries — Baroque Access (an invitation-only membership club for corporate and lifestyle services), Baroque Aviation (private jet sales, charter, and management), Baroque Travel (a boutique travel consultancy), Baroque Properties (luxury vacation real estate in Mediterranean and other high-demand regions), and Baroque Yachts (charter, sales, management, and new build advisory) — alongside minority holdings in Lujo App (an AI-powered lifestyle membership platform) and Azya Consulting (East-West branding, franchising, and expansion advisory for Fortune 500 hospitality, real estate, and retail clients). With ~25 employees and offices in New York, Dubai, London, Monaco, and Geneva, Baroque targets high-net-worth individuals, families, and corporate clients primarily through direct enterprise sales and invitation-based membership, generating revenue from transaction fees (charters, yacht, property, travel bookings) and subscription/membership fees (Baroque Access, Lujo). The group does not disclose pricing, revenue, or external funding, and operates as a lean holding entity combining independent brand management with cross-vertical deal sourcing through its global partner and investor network.

Name

Baroque Group

Legal name

Baroque Group

Website

https://baroque-group.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Baroque Group is a private New York-based strategic management and investment holding company that operates five luxury service subsidiaries (membership, aviation, travel, real estate, yachts) plus minority stakes in an AI lifestyle app and consulting firm, serving high-net-worth individuals, families, and corporate clients across five global offices.

Ownership category

akta.pro rank

Product category

Luxury Lifestyle Services

NAICS

Management of Companies and Enterprises (5511), Corporate, Subsidiary, and Regional Managing Offices (551114), Offices of Other Holding Companies (551112), Offices of Real Estate Agents and Brokers (53121)

SIC

Investors, Nec (6799), Real Estate (6500), Non-Operating Establishments (9995)

akta.pro primary industry

Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

akta.pro secondary industries

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Luxury lifestyle services
• Private aviation charter
• Boutique travel consultancy
• Luxury real estate brokerage
• Yacht charter services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Baroque Access Membership: Invitation-only membership club providing corporate clients, individuals, and families with tailor-made services spanning global conferences, lifestyle events, and logistics solutions. Membership-based revenue model.
2. Baroque Aviation Services: Private jet sales, charter services, trial leasing, and aircraft management providing bespoke aviation solutions to business executives, leisure travelers, and corporate needs.
3. Baroque Travel Consultancy: Boutique travel consultancy combining leisure and corporate travel services, partnering with top-tier hotels and exclusive global travel consortiums.
4. Baroque Properties Real Estate: Globally recognized real estate brand specializing in vacation homes, luxury rentals, and sales in high-demand regions such as the Mediterranean, serving private clients and investors.
5. Baroque Yachts Services: Charter, sales, yacht management, and new build advisory services, working closely with leading shipyards and design experts.
6. Azya Consulting Services: Branding, franchising, and expansion strategies for hospitality, real estate, and retail industries, serving Fortune 500 companies and startups.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Baroque Group is a strategic management and investment holding company that oversees a portfolio of independent luxury brands across hospitality, private aviation, real estate, lifestyle, and consulting. Its operating subsidiaries provide invitation-only membership services, private jet sales/charter/management, boutique travel consultancy, luxury real estate brokerage, yacht charter/sales/management, an AI-powered lifestyle application, and cross-market branding/franchising consulting. The group delivers strategic oversight, operational excellence, and access to a global network of partners to enable its portfolio brands to scale while retaining independent identity.

Product overview

Baroque Group operates as a strategic management and investment company overseeing a portfolio of independent brands. The portfolio includes five fully managed companies (Baroque Access, Baroque Aviation, Baroque Travel, Baroque Properties, Baroque Yachts) providing membership, private aviation, travel, real estate, and yacht services, plus two affiliated companies (Lujo App, Azya Consulting) offering AI-powered lifestyle technology and consulting services. The portfolio spans hospitality, private aviation, real estate, lifestyle, and consulting industries globally.

Differentiator

Problem solved

Functional benefit

Brands

• Baroque Access: Leading invitation-only membership club designed to serve corporate clients, individuals, and families offering tailor-made services spanning global conferences, lifestyle events, and logistics solutions.
• Baroque Aviation
• Baroque Travel
• Baroque Properties
• Baroque Yachts
• Lujo App
• Azya Consulting

Products and services

• Baroque Access An invitation-only membership club serving corporate clients, individuals, and families with tailor-made services spanning global conferences, lifestyle events, logistics solutions, and personalized family and corporate services.
• Baroque Aviation Provides private jet sales, charter services, trial leasing, and aircraft management, delivering bespoke aviation solutions for business executives, leisure travelers, and corporate needs.
• Baroque Travel A boutique travel consultancy combining leisure and corporate travel services, partnering with top-tier hotels and part of exclusive global travel consortiums to create bespoke travel experiences.
• Baroque Properties A globally recognized real estate brand specializing in vacation homes, luxury rentals, and sales in high-demand regions such as the Mediterranean, offering tailored solutions for private clients and investors.
• Baroque Yachts Focuses on yacht charter, sales, management, and new build advisory, working with leading shipyards and design experts to deliver tailored yachting solutions for discerning clients.
• Lujo App A membership-based lifestyle platform offering real-time access to travel, dining, and luxury experiences, designed to redefine convenience and exclusivity for members.
• Azya Consulting Bridges East and West, offering specialized expertise in branding, franchising, and expansion strategies for hospitality, real estate, and retail industries, serving Fortune 500 companies and startups.

Quantifiable outcome

• 15 years of successful market operation delivering strategic management excellence

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ten Lifestyle Group: Public luxury concierge and lifestyle management platform serving HNWI and corporate clients globally. Closely aligned with Baroque Access's membership model and digital platform ambitions (comparable to Lujo App).
• Burgess Yachts: Global yacht brokerage, charter, sale, and management firm serving ultra-HNWI yacht clients. Directly comparable to Baroque Yachts across charter, sales, management, and new build advisory.
• NetJets: Berkshire Hathaway-owned private aviation leader offering fractional jet ownership and leasing. Comparable to Baroque Aviation's trial leasing and aircraft management offerings, with an enterprise-ready membership model.
• VistaJet: Global private aviation company offering jet ownership, membership, and charter programs. Directly comparable to Baroque Aviation's private jet sales, charter, and management services for HNW clients.
• Quintessentially: Global luxury concierge and lifestyle membership club serving high-net-worth individuals. Highly comparable to Baroque Access in its invitation-only membership model and 24/7 lifestyle services, with overlapping global footprint.
• Aman Group: Ultra-luxury hotel and resort brand with private residence and branded residence offerings. Comparable to Baroque Properties' luxury property and branded residence focus, with similarly exclusive membership-style clientele.
• Fraser Yachts: World-leading yacht broker and charter specialist. Comparable to Baroque Yachts in offering charter, sales, management, and new build advisory services to discerning yachting clients globally.
• Sotheby's International Realty: Global luxury real estate network specializing in high-end vacation homes, rental, and sales. Directly comparable to Baroque Properties' focus on luxury vacation rentals and Mediterranean markets.

Broad incumbents

• Belmond: LVMH-owned luxury hospitality group operating hotels, trains, and river cruises. Comparable as a broader luxury hospitality operator and an example of how a luxury multi-brand holding company can scale and create value.

Others

• John Laing Group: Specialist investment and asset manager focused on infrastructure and real estate. Analogous to Baroque Group's strategic management and investment holding-company structure, though operating in a different sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/baroquegroup

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baroque Group