What Bartel does

Bartel is an Amsterdam-based hospitality group (horecagroep) that operates a portfolio of nine café and restaurant venues across the city, organized around distinct sub-brands tailored to specific neighborhoods. The confirmed portfolio includes Winkel 43 (an iconic eetcafé on the Noordermarkt in the Jordaan, known for its apple pie), Café Kanis (a waterfront eetcafé on KNSM-eiland), Café Blooker (a historic venue on Amstelplein near the former cocoa factory), Café Fest (a student-focused living room on the Amstelcampus serving HvA students and staff), De Groene Olifant (an eetcafé in the Plantagebuurt near Artis with French-Dutch cuisine), and Bar Lely (a bar-restaurant in Nieuw-West).

The business runs on a direct-to-consumer hospitality model with no disclosed technology platform; operations rely on standard restaurant management practices and physical-venue customer acquisition through foot traffic, word-of-mouth, local reputation, and venue-specific Instagram accounts. Revenue is generated primarily through food and beverage sales across multiple dayparts (breakfast, lunch, dinner, and borrel), supplemented by private event and venue rentals at locations such as Café Blooker. Pricing varies by concept from accessible eetcafé pricing to more premium offerings at business-oriented venues, with no public pricing tiers or menu-level pricing disclosed centrally.

Bartel differentiates through a multi-location operating model that enables different customer segments — local residents, business professionals, students, and tourists — to be served from neighboring venues, and through an unusually comprehensive employee benefits package (profit sharing, free yoga via Equal Yoga, Urban Sports Club subscriptions, mental health support via OpenUP, and benefits platform Alleo) that supports talent retention in Amsterdam's tight horeca labor market. The company is privately held with no disclosed funding rounds, investors, or revenue figures, and is currently expanding its footprint through roll-up acquisitions and physical capacity expansion at existing venues.

Name

Bartel

Website

https://bartel.amsterdam

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Bartel is an Amsterdam-based hospitality group operating nine café and restaurant venues across the city, including Winkel 43, Café Blooker, Café Kanis, Café Fest, De Groene Olifant, and Bar Lely, serving local residents, business professionals, students, and tourists through neighborhood-tailored concepts.

Ownership category

akta.pro rank

Product category

Hospitality and Café/Restaurant Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Family-Style Restaurants (THAFACAC), Neighborhood Bars & Taverns (CRANACAA)

Keywords

• Hospitality group
• Café restaurants
• Eetcafé dining
• Private event venues
• Multi-location dining

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Food and Beverage Sales: Primary revenue from food and beverage sales across all 9 Amsterdam locations including Café Kanis, Winkel 43, Café Blooker, Café Fest, De Groene Olifant, Bar Lely, and Bartel. Each venue generates revenue through multiple dayparts including breakfast, lunch, dinner, and borrel (drinks/snacks).
2. Private Events and Venue Rentals: Locations like Café Blooker are available for hire on weekends for private parties and events. Winkel 43 is expanding by incorporating an adjacent former café/restaurant space.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bartel is an Amsterdam-based hospitality group that operates a portfolio of nine distinct café, eetcafé, and bar-restaurant venues across the city, serving food and beverages across multiple dayparts (breakfast, lunch, dinner, borrel). Each venue operates under its own brand and concept tailored to its neighborhood (residents, students, business guests, tourists), while the group also offers weekend private event rentals and select takeaway service.

Product overview

Bartel is an Amsterdam-based hospitality group (horecagroep) operating a portfolio of six distinct café and eetcafé brands across the city. The company functions as a multi-brand restaurant group rather than a unified platform. The portfolio includes: Winkel 43 (an iconic Jordaan café known for apple pie and market views), Bar Lely (a bar-restaurant in Nieuw-West), Blooker (a historic café near Amstelplein), Cafe Fest (a student-oriented living room on the Amstelcampus), De Groene Olifant (an eetcafé near Artis with French-Dutch cuisine), and Cafe Kanis (a waterfront eetcafé on KNSM island). The group manages these locations and recruits staff for all venues, offering employees benefits such as training programs, sports subscriptions, and mental health support through partners like OpenUP and Urban Sports Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Winkel 43 Iconic Amsterdam eetcafé (café-restaurant) located at Noordermarkt in the Jordaan, known for its famous slice of apple pie, sunny terrace, and changing monthly lunch and dinner menus. Targets tourists, market visitors, and Jordaan residents.
• Bar Lely

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Equal YogaminorOthersBartel offers employees free access to Equal Yoga studios as an employee benefit. This wellness partnership supports work-life balance and employee wellbeing.
• Urban Sports ClubminorOthersBartel provides employees with Urban Sports Club subscriptions enabling them to exercise at various locations and times convenient for them. This is part of comprehensive employee benefits.
• OpenUPminorOthersBartel offers employees free access to mental health support via OpenUP, including daily psychologist access and masterclasses. This partnership supports employee mental wellbeing.
• AlleominorOthersBartel provides employees with various discounts and benefits through Alleo platform. Shiftleader benefits mention 'kortingen en benefits via Alleo'.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Compass Group: Global contract food service and hospitality provider operating across workplace, healthcare, education, and leisure settings. Comparable as a scaled multi-venue food service operator; differs by being contract/catering-led rather than consumer-facing Amsterdam retail venues.
• NH Hotel Group (Minor Hotels): International hotel group with multiple Amsterdam properties operating hotel restaurants, bars, and event spaces open to external guests. Comparable to Bartel's business-focused venues (e.g., Café Blooker on Amstelplein) as a multi-venue Amsterdam hospitality operator with F&B and event revenue.
• Sodexo: Global food services and facilities management company with significant Dutch operations across corporate, healthcare, and education sites. Comparable as a large multi-venue food service operator, though anchored in institutional catering rather than standalone consumer venues.

Direct peers

• Anne&Max: Dutch all-day café chain with multiple locations, offering breakfast, lunch, dinner, and coffee in a neighborhood-house setting. Highly comparable to Bartel's Café Kanis and Café Fest in terms of daypart coverage and casual neighborhood positioning, scaled at national chain level.
• Vermaat Group: Largest Dutch hospitality group operating multiple restaurant, café, and catering concepts across corporate, healthcare, education, and leisure sites. Directly comparable as a multi-venue Dutch horecagroep with similar venue economics and labor model, though at significantly larger scale.
• Bagels & Beans: Dutch specialty café chain with multiple locations across the Netherlands serving coffee, bagels, and light meals. Comparable as a multi-location Dutch café brand focused on neighborhood trade, though more limited menu and breakfast/lunch focused versus Bartel's full-service eetcafé concepts.
• The Entourage Group: Amsterdam-based hospitality group operating multiple upscale restaurant, bar, hotel, and event venues in the city. Closest direct peer in terms of operating a portfolio of curated Amsterdam venues under one umbrella with similar target audience of locals, business guests, and tourists.
• Strandzuid: Amsterdam beach-style restaurant and event venue operated as a single flagship location in the city. Comparable as an Amsterdam-based horeca operator running a single high-traffic venue with strong terrace/event economics similar to Bartel's flagship Winkel 43 and Blooker locations.

Emerging players

• Bocca Coffee: Dutch specialty coffee bar and café brand with multiple Amsterdam and Netherlands locations serving coffee, pastries, and light bites. Comparable as a multi-location Dutch café brand with similar neighborhood trade focus, though narrower coffee/pastry menu than Bartel's full eetcafé concepts.

Regional players

• Hotel Café Americain (Amstel Hotel): Iconic Amsterdam hotel café at the Amstel Hotel, a heritage F&B venue serving international guests, business clients, and locals. Comparable to Bartel's Café Blooker and Winkel 43 as a high-profile Amsterdam café brand with strong tourist and business customer mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cafewinkel43amsterdam
• LinkedInlinkedin.com/company/bartel-horeca

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bartel